核心提示：以"零"元机票刺激萧条的中日航线，到底能否盈利？这如同一个谜语，一直围绕国内唯一的廉价航空公司--春秋航空成长发展的各个历史阶段。 summary:to"zero"Yuan ticket stimulus depression of the route,Whether earnings?This is just as a riddle,Has been around the domestic only cheap airlines - in the spring and autumn airlines growth in each development stage.

　　在国内航空纷纷取消或暂停日本航班之际，春秋航空推出赴日“零”元机票，在圈内引起轩然大波。

In domestic air are cancelled or suspend the Japanese flights,In the spring and autumn airlines launched in Japan"zero"Yuan ticket,In the loop caused a sensation.

　　10月 17日，春秋航空新闻发言人张武安向本报记者介绍，确实开通“零”元机票促销航班，每班载客为180人，其中“零”元机票不超过50张，时间持续两个月。该机票从开卖一天半以来，卖出机票1000多张。

On October 17,In the spring and autumn airlines spokesman ZhangWuAn introduced to our reporter,Really opened"zero"Yuan ticket sales promotion flight,Every passenger for 180 people,the"zero"Yuan ticket not more than 50,Time for two months.This ticket from the open for a day and a half since,Ticket sold more than 1000 zhang.

　　以“零”元机票刺激萧条的中日航线，到底能否盈利？这如同一个谜语，一直围绕国内唯一的廉价航空公司——春秋航空成长发展的各个历史阶段。

to"zero"Yuan ticket stimulus depression of the route,Whether earnings?This is just as a riddle,Has been around the domestic only cheap airlines - in the spring and autumn airlines growth in each development stage.

　　

相关阅读： readings:

　　　　　　

　"0元机票游日本"厦门遇冷 钓鱼岛事件是主因 "0 yuan ticket swim Japan"Xiamen encounter cold diaoyu islands event is primary

　　　　　　　

航班上座率严重下滑春秋航空推0元中日航班机票 A serious decline in the spring and autumn airlines flight attendance push 0 yuan the flight ticket

　　　　　　　

日本地方政府"补贴"春秋航空推0元机票 Japan local government"subsidies"In the spring and autumn airlines push 0 yuan ticket

　　　　　　 旅游视点：9成网友愿意取消赴日旅游 Tourism viewpoint:9 into net friend would like to cancel to day tourism

　

　低调促销 Low-key promotion

　　相对于春秋航空“199元”、“299元”机票高调的促销活动，此次上海往返日本佐贺、香川两地的“零”元机票显得颇为低调。

Relative to the spring and autumn airlines"199 yuan"/"299 yuan"Ticket high-key promotional activities,The Shanghai round Japan saga/Incense both sichuan"zero"Yuan tickets appear rather low-key.

　　张武安介绍，上海往返日本佐贺的航班，在国内只有春秋航空单独运营，一般上座率达到80%；自从钓鱼岛事件以来，中日航线客源大幅缩减，该航线客座率迅猛下降至40%至50%，甚至面临着停飞的危机。而在这样的背景下，国航、南航、东航等航空公司纷纷调整运营，部分对日航线或取消或暂停。

ZhangWuAn introduced,Shanghai round Japan saga flight,In China only in the spring and autumn airlines separate operation,General attendance reached 80%;Since the diaoyu islands since the event,The airline passengers greatly reduced,This course 客座率 rapid fall to 40% to 50%,Even facing the crisis of grounded.And in this context,Air China/China southern/China Eastern airlines and air companies adjust their operation,Part of the day route or cancel or suspended.

　　“春秋航空如果停飞，那么上海往返佐贺的通道就切断了。”张武安表示，这件事情对日本佐贺县政府的震动很大。上周，日本佐贺政府专门有一个考察团来上海考察，主动提出不要停掉该航线，并表示主动向佐贺当地人介绍上海目前的良好的状况。

"In the spring and autumn airlines if grounded,So between Shanghai saga of the channel is cut off."ZhangWuAn said,It ZuoHeXian government to Japan the vibration of the great.Last week,Japan saga government special have a delegation to Shanghai investigation,Offer don't stop off the route,And said, take the initiative to saga locals introduce Shanghai current good condition.

　　张武安介绍，“零”元促销活动在日本佐贺、香川分别有开展，但是在上海没有开展活动，在春秋航空官方网站机票预订，有显示“零”元机票的项目。

ZhangWuAn introduced,"zero"Yuan promotional activities in Japan saga/Sweet sichuan have carried out respectively,But in Shanghai did not carry out activities,In the spring and autumn airlines official website ticket reservation,A display"zero"Yuan ticket project.

　　虽然该活动在国内颇为低调，但还是引起一些关心中日关系人士的关注，并引发网民反对。而这，也正是春秋航空选择低调促销的原因。

Although this activity in domestic rather low-key,But cause some concerned about the concern of sino-japanese relations,And cause against Internet users.And this,It is also the spring and autumn airlines choose low-key promotion reason.

　　而对于传言称“零”元机票航线，春秋航空方可以获得日本佐贺政府的补贴，张武安未予置评。

For the rumors"zero"Yuan ticket route,In the spring and autumn airlines party can obtain Japan saga government subsidies,For ZhangWuAn could not be reached for comment.

　

　客源博弈 Tourists game

　　“零”元机票，如果没有补贴，如何盈利？

"zero"Yuan ticket,If there is no subsidies,How to profit?

　　“这个账很难算清楚。”张武安说。不过，在本报记者的追问下，他还是粗略地算了一笔账。

"This account is difficult to calculate clear."ZhangWuAn said.but,In our reporter pressed by,He still roughly calculate a bill.

　　首先，所有航空公司存在共同的运营成本：第一，燃油费，占运营成本的40%至50%；第二，固定的机场费，包括飞机起落等；第三，飞机折旧费，以及飞机的利用率；第四，飞行员、行政工作人员费用。而收入则主要依靠，机票价格与销售。

First of all,All airlines existing common operation cost:The first,Fuel surcharge,Operation cost account for 40% to 50%;The second,Fixed airport fee,Including landing, etc;The third,The plane depreciation cost,And the utilization rate of the plane;The fourth,The pilot/Administrative staff costs.Income is mainly rely on,The ticket price and sales.

　　在上述费用中，只有机票价格是变动的，此次推出的“零”元机票，即从上海飞佐贺、香川的燃油费加上机场费之和均是560元/人，而返程燃油费加上机场费之和为470元/人。

In the above in charge,Only ticket price is fluctuant,The launch of the"zero"Yuan ticket,That is, from Shanghai fly saga/Sweet sichuan's fuel surcharge and airport fee are the sum of 560 yuan/person,And return fuel surcharge and airport fee for the sum of 470 yuan/person.

　　以上海飞佐贺为例，一个月28个航班，往返56个飞程。该航班为A320机型，座位数180个，平常的上座率为80%，一个月上海往返佐贺乘坐春秋航空航班的人次为8064。

Head and shoulders above saga, for example,A month 28 flights,Round 56 flying path.The flight for A320 aircraft,Seating 180,Ordinary attendance is 80%,A month between Shanghai saga in spring and autumn airlines flight passengers for 8064.

　　“平常机票价格有219元、239元等促销价格，也有900元，也有2000元的。”张武安介绍，大概平均机票在700元左右。

"Usually the ticket price is 219 yuan/239 yuan and promotion price,Also has 900 yuan,Also have 2000 yuan."ZhangWuAn introduced,Probably the average ticket in 700 yuan or so.

　　按照上述数据计算，如果客座率为100%，春秋航空每月销售机票、燃油费、机场费产生的收入(下称“票务销售收入”)约为1044万；。

According to the above data calculation,If 客座率 is 100%,In the spring and autumn airlines monthly sales tickets/Fuel surcharge/Airport fee produce revenue(said"Ticket sales revenue")About 10.44 million;.

　　而在钓鱼岛事件之前，票务销售收入为835万；而钓鱼岛事件以后，上座率按照45%计算，这样春秋航空每月机票、燃油费、机场费产生的票务销售收入约为469万。

And in the diaoyu islands prior to the events,Ticket sales for 8.35 million;And diaoyu island after events,Attendance according to 45% computation,So in the spring and autumn airlines ticket every month/Fuel surcharge/Airport fee generated ticket sales income is about 4.69 million.

　　从表面上看，50张“零”元机票，如果按照700元每张的价格算，一个月“让利”的机票收入的金额为50×56×700元，为196万。

On the face of it,50"zero"Yuan ticket,If, in accordance with the 700 yuan each price calculation,A month"Concessions in the"Ticket income for the amount of 50 × 56 x 700 yuan,For 1.96 million.

　　但是，这些“零”元机票，需要向乘客收取燃油附加费和机场费，这部分收入为50×28×(560+470)，等于145万，“如果不采取这个促销活动，就不能产生这部分销售收入”。

but,these"zero"Yuan ticket,Passengers need to collect fuel surcharge and airport fee,This part of the revenue for 50 × 28 ×(560 + 470),Is 1.45 million,"If you don't take the sales promotion activity,Can't produce this part of the sales revenue".

　　在张武安看来，上海往返佐贺、香川两条航线开通时间均为1年左右，开通之初都是亏损的，而现在处于市场培育期，即使80%的客座率也处于微利状态。

In ZhangWuAn seems,Shanghai round saga/Sweet sichuan two routes are opening time for 1 year,At the beginning of the opening is loss,And now in the market cultivation period,Even 80% of the 客座率 also in the meager profit state.

　　按照上述逻辑，如果该活动没有带动客源，原本40%(180人×0.45，为81人)的客源购买“零”元机票50张，那么就减少收入196万；如果这50人为新增加的客源，那么就增加收入为145万。

According to the above logic,If the activity not drive the tourists,Originally 40%(180 x 0.45,For 81 people)Patrons to buy"zero"Yuan ticket 50,Then reduce the income is 1.96 million;If this 50 human additional passengers,Then increase income for 1.45 million.

　　“零元机票肯定是亏损。我们期望通过这个促销活动，带动两条航线萧条的市场，未可知能否恢复到足够高的客座率。”张说。（朱琼华 21世纪经济报道）

"Zero yuan tickets must be losses.We hope through this promotional activities,Drive the two routes the slump in the market,A mystery can be restored to a high enough 客座率."Zhang said.(ZhuQiongHua 21 century business herald)

1.如果你预订了赴日游，会因为“购岛”问题取消吗？

1. If you have a reservation, to swim,Will because"Purchase island"Problem you please cancel?

• 会
• will
• 不会
• Won't
• 本来就没想去日本旅游
• Originally didn't want to travel to Japan

2.你取消赴日游的原因是什么？

2. You cancel to swim, what is the reason?

• 日本“购岛”太荒唐，绝不去旅游
• Japan"Purchase island"It is absurd to,Never to travel
• 担心在日本旅游不太安全
• Worry in Japan travel not safe
• 我不会取消
• I won't cancel

3.如果没取消赴日游，原因是什么？

3. If not cancelled, to swim,Reason is what?

• 理性消费，去不去日本旅游没啥影响
• Rational consumption,Don't go to travel to Japan do not have what effect
• 取消要承担损失，不少钱哪
• Cancel to bear a loss,Lot of money which
• 我就喜欢日本的旅游感受，不去日本没地儿去
• I like Japanese tourist experience,Don't go to Japan to have no space
• 我已经取消了赴日游行程
• I have already cancelled the trip to Japan to swim

4.如果取消行程需要自己承担部分损失，你愿意吗？

4. If cancellation need to commit yourself to a part of the loss,Do you?

• 当然愿意，国家利益高于一切
• Of course would like to,The interests of the state above all
• 不愿意，自己掏腰包
• Don't want to,His dig down
• 很纠结
• Very ravel

5.赴日旅游没有成行，你会选择去哪里旅游？

5. Travel to Japan did not go,You can choose where to travel?

• 台湾
• Taiwan
• 韩国
• South Korea
• 香港
• Hong Kong
• 东南亚
• Southeast Asia
• 欧洲
• The European
• 澳大利亚、新西兰
• Australia/New Zealand
• 非洲
• Africa
• 国内游
• Domestic tourism
• 哪都不去
• Which is not to
• 其它
• other

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