“走啊呦 韩国”品牌成立仪式将在北京启动 "Go ah you South Korea"Brand establishment ceremony will start in Beijing

　　--通过创立韩国自由行品牌“走啊呦 韩国”，鼓励中国游客到韩国自由行

- through creation of South Korea's freedom line brand"Go ah you South Korea",Encourage Chinese tourists to South Korea freedom ride

　　韩国旅游发展局将于10月27日，在北京举办 “走啊呦 韩国”新自由行品牌的成立仪式，届时还将为自由行游客准备一场精彩的演出。

South Korea tourism board will be held on October 27,,Held in Beijing "Go ah you South Korea"The new freedom ride brand establishment ceremony,At the appointed time will also for freedom ride visitors to a good performance.

　　据统计，今年国庆节间赴韩旅游人数突破12万人大关。韩国旅游发展局趁势，将在坐落于奥林匹克公园内的奥雅会展中心举办“走啊呦，韩国”韩国旅游发展局新品牌成立活动，其目的是为了鼓励更多的中国游客以自由行的方式到韩国旅游，进一步强化“韩国自由行”项目。新的自由行品牌“走啊呦，韩国”，创意来源于被中国游客所熟知的韩国语“Zou A-You”。Zou A- You 发音类似“走啊呦”！韩语意为“喜欢”！“走啊呦”的发音为“Zou A-You”因为带有“走吧”的含义，因此同时蕴含着“喜欢”和“韩国旅行”的双重意义。

According to the statistics,The National Day this year to Korea between tourists breakthrough 120000 mark.South Korea tourism board exploit the situation,Will be located in the Olympic park l&a convention and exhibition centre"Go ah you,South Korea"South Korea tourism board established brand new activities,The goal is to encourage more Chinese tourists with free done way to South Korea tourism,Further strengthen"South Korea's freedom line"project.The new freedom ride brand"Go ah you,South Korea",The creativity originates from Chinese tourists were known Korean"Zou A - You".Zou A - You similar pronunciation"Go ah you"!Korean meaning"like"!"Go ah you"Pronunciation for"Zou A - You"Because with"go"meaning,Therefore also contains"like"and"South Korea trip"Double meaning of.

　　活动将于10月27日下午13:00-18:00在北京奥林匹克公园内的奥雅会展中心举行。本次活动共分为两个部分。第一部分是现场将设置供游客亲身体验韩国文化观光艺术的体验展区。第二部分是韩国旅游发展局推出的全新自由行品牌“走啊呦，韩国”品牌成立秀。来自韩国饮食、美容、流行、教育、购物等领域，并被中国消费者所熟知的韩国企业将在第一体验区设置展台，为消费者提供亲自品尝美食、体验韩国文化、咨询韩国教育的机会。第二部分为“走啊呦，韩国”品牌成立秀。届时，韩国国民组合GOD的成员-金泰佑，以及拥有韩国国内无数Band崇拜和尊敬的乐队-NATY乐队将受邀作为表演嘉宾，出席本次活动，并为大家献上精彩的表演；在韩国享受极高人气的“BIBAP”音乐剧也将在此次活动中为大家带来视听和味觉的享受。为了让到场游客享受到更快捷实惠的一站式服务，携程、中青旅等旅行社还特设咨询台，当天在现场报名包括“江南Style Tour”等行程在内的韩国自由行产品的游客更可享受折扣价格并获赠Korea Pass Card等多种优惠。

Activities will be held on October 27, at 13:00-18:00 in Beijing's Olympic park held l&a exhibition center.This activity is divided into two parts.The first part is field will be set for the tourists experience Korean culture art exhibition tourism experience.The second part is South Korea tourism development council launched a new freedom ride brand"Go ah you,South Korea"Established brand show.From South Korea diet/beauty/popular/education/Shopping, etc,And by the Chinese consumers have known as the south Korean enterprises will in the first experience area set up booths,To provide consumers personally taste food/Experience Korean culture/Consulting South Korea education opportunities.The second part is"Go ah you,South Korea"Established brand show.the,South Korea national combination GOD members - jintai save,With South Korea and domestic numerous Band worship and respect of the Band - NATY Band will be invited as guest performance,Attend this activity,And for all offer wonderful performance;In South Korea enjoy extremely popular"BIBAP"Musical will also in this activity to bring you the enjoyment of audio-visual and taste.In order to let the visitors enjoy the benefit of more efficient one-stop service,ctrip/Like cyts travel agency also AD hoc help desk,In the scene enrolling including"Jiangnan Style Tour"Travel, such as south Korea free line products more tourists can enjoy discount price and receive Korea Pass Card and so on the many kinds of preferential.

　　韩国旅游发展局希望借此次“走啊呦，韩国”新自由行品牌成立仪式作为契机，通过制定更加体系化、专门化的市场推广战略，鼓励更多的中国游客通过自由行的方式访韩，达到访韩人数突破280万人次的目标。

South Korea tourism board hope through this"Go ah you,South Korea"The establishment ceremony of new freedom ride brand as an opportunity,By formulating more systematized/Specialized marketing strategy,Encourage more Chinese tourists through the free way done to visit Korea,To visit Korea number breakthrough 2.8 million person-time goal.