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“深度游”“自由行”在中国异军突起--亲稳网络舆情监控室
2012-08-30

  玉龙雪山旅游新方式:溪谷徒步、登山探险,保证深度游,细品雪山风情”。在山西太原近日举行的第17届中国北方旅游交易会上,“深度游”“自由行”成为一些景点和旅行社的新卖点。 Jade dragon snow mountain tourism new ways:Valley hiking、Mountaineering expedition,Guarantee depth vernier,The fine goods snow mountain amorous feelings”。Taiyuan in shanxi held recently of the 17th of north China tourism trade fair,“Depth vernier”“Freedom ride”Become some scenic spots and travel agencies new selling points。

  由旅行社安排住宿和交通,不安排导游随行,行程和饮食也由旅客自由安排,可以让游客更自由、更深入地了解旅游地的风土人情。参观者表示,他们更青睐这种悠闲自由的出行方式。

The travel arrange accommodation and transportation,Don't arrange guide accompanying,Stroke and the diet also by passenger free arrangement,Can let visitors more freedom、A better understanding of the local conditions and customs of tourism。The visitors said,They are more favour this carefree free of transportation。

  “以往跟着旅行团走,就是"上车睡觉,下车拍照",我希望旅游的节奏慢一点,行程安排更自由,但自助游又怕交通不方便、散客门票价格高。这种形式扬长避短,我觉得可以试一试。”前来参展的游客张怀民说。

“Follow the road go past,is"Get on sleep,Off photos",I hope tourism rhythm slowly,Scheduling more freedom,But self-help again afraid traffic inconvenience、Individual traveler ticket prices high。This kind of form foster strengths and circumvent weaknesses,I feel I can give it a try。”To the visitors ZhangHuaiMin said。

  业内人士认为,以往中国东部沿海消费者对自由行接受程度高,但随着经济、社会及旅游服务的发展,内陆二三线城市也慢慢迎来了自由行时代。

The personage inside course of study thinks,In the past China's eastern coastal consumers freedom ride accept degree is high,But along with the economic、The development of the society and tourism services,Inland two three line cities also slowly ushered in the era of free line。

  旅游网站携程网分析认为,2012年是中国自由行异军突起的一年,各级政府和主管部门、旅游企业普遍重视散客自由行市场,为此提供了更多的旅游产品和服务。自由行成为旅游者的主流出行方式,冲击传统的组团旅游市场

Tourism website ctrip analysis think,2012 is the Chinese freedom ride rise of the year,Governments at all levels and departments、Tourism enterprise generally pay attention to individual traveler freedom ride market,Therefore provides more tourism products and services。Freedom ride become the mainstream of the tourists travel mode,Impact the traditional organized tour market。

  越来越多境外旅游地也开始重视中国内地自由行市场的开发。港澳和东南亚是出境自由行最集中的目的地,日本和韩国都对自由行游客大幅放宽了签证要求,并提供多种便利条件,进一步加快出境自由行在中国市场的普及。

More and more overseas tourism also started to pay attention to the Chinese mainland freedom ride market development。Hong Kong and Macao and southeast Asia is exit freedom ride most centralized destination,Japan and South Korea are to freedom ride tourists greatly relaxed visa requirements,And provide a variety of convenient conditions,Further speed up the exit in the popularity of free market in China。

  以日本为例,从2011年以来中国各地赴日的团签和个签总数看,自由行的市场份额已经迅速上升到20%以上。得益于签证放宽,从2011年9月以来,每个月参加自由行的旅客人数几乎都超过团队游。

In Japan, for example,Since 2011, all over China to the group sign and sign a total look,Free done market share has been rising rapidly to more than 20%。Thanks to relax visa,From since September 2011,Each month to participate in free done number of passengers are almost more than swimming team。

  网络便捷也助长了自由行在年轻人中的风行。记者登录中国某旅行网站,可以看到交通、住宿、门票、保险等项目都提供全面的菜单式自选服务,方便游客自己挑选时间和消费项目,安排个性化的行程。

Network is convenient also contributed to the freedom of the popular in young people。Reporter login China a travel web site,Can see traffic、accommodation、tickets、Insurance and other projects to provide comprehensive menu type customize service,Convenient tourists choose their own time and consumption project,Arrange personalized travel。

  携程旅游业务部常务副总经理何勇认为,散客自由行本质是人们对自主性与个性化旅游的追求。“深度游”“自由行”除了与国人旅游心态渐趋理性有关,还有赖于旅游电子商务的逐渐成熟,将成为潜力巨大的旅游新模式。

Ctrip tourism department executive vice general manager HeYong think,Individual traveler freedom ride essence is people to autonomy and individualized tourism pursuit。“Depth vernier”“Freedom ride”In addition to Chinese tourism is becoming more rational attitude about,But also depends on tourism electronic commerce gradually mature,Will become potential tourism new mode。



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