绿皮书报告显示，近年来，北京入境旅游消费构成发生显著变化，长途交通、住宿、餐饮等旅游过程中的“刚性消费”比重下降，景区游览、娱乐、购物等“弹性消费”比重增加。

Green book report,In recent years,Beijing inbound tourism structure of consumption significantly changed,Long distance transportation/accommodation/Food and beverage, etc in the process of tourism"Rigid consumption"Specific gravity drop,Scenic tour/entertainment/Shopping, etc"Elastic consumption"Proportion increase.

　　北京市旅游部门相关统计显示，2006年，北京入境游客在长途交通、住宿、餐饮三方面的“刚性消费”占全部旅游花费的73.7%，2011年这一比重下降至48.7%，其中住宿消费下降幅度最大。而景区游览、娱乐、购物三项“弹性消费”占旅游总花费的比重从2006年的21.4%增加至2011年的35.5%，其中2011年入境游客在京购物消费占旅游总花费的比重达25.3%。

Beijing tourism department related statistics show,In 2006,,Beijing tourist arrivals in long distance transportation/accommodation/Food and beverage of the three aspects"Rigid consumption"73.7% of the total travel cost,In 2011 the rate fell to 48.7%,The accommodation consumption the greatest reduction.But the visit/entertainment/Shopping three"Elastic consumption"Accounted for the proportion of the total cost of tourism in 2006 from 21.4% in 2011 to 35.5% increase,The 2011 entry visitors in Beijing shopping consumption accounted for the proportion of the total cost of travel up to 25.3%.

　　北京旅游学会旅游消费促进研究中心主任李金华认为，尽管入境旅游者购物消费占旅游总花费比重逐年提升，但与国外相比仍有较大差距。2011年，入境旅游者在京人均花费1041美元，平均停留4.2天，花费构成中，购物占25.3%。而在旅游产业发达国家，游客购物花费一般占旅游消费总额的40%至50%，这在一定程度说明北京入境游产品附加值仍偏低，亟须有效、深度开发购物、娱乐等领域的高利润旅游产品。

Beijing tourism to promote tourism consumption research center director li jinhua think,Although entry tourists shopping consumption accounted for the proportion of the total cost of a tourism promotion year by year,But compared with foreign countries still have a large gap.In 2011,,Entry tourists spend $1041 per capita in Beijing,Stay average 4.2 days,Cost composition in,Shopping accounted for 25.3%.And in the tourism industry developed countries,Tourists shopping cost generally accounted for 40% of the total amount of tourism consumption to 50%,This, to a certain extent that Beijing inbound product added value is still low,Underlines the effective/Depth development shopping/Entertainment and other areas of high profit tourism products.