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旅行社打老年牌 “夕阳红”线路升温--亲民维稳网络舆情监测室
2012-10-26

针对老年人旅行社推出多种“夕阳红”旅游线路 For the elderly,Introduced a variety of travel agency"Sunset glow"Tourist routes.
  金秋十月,正值夕阳红旅游旺季,不少旅行社大打“老年牌”,开辟老年线路,推出特色服务招揽客源。记者从多家旅行社了解到,近郊短途游受热捧。 In October of,When the tourist season sunset glow,Many travel agencies play"Old brand",Open up old line,Introduced the characteristic services attract tourists.Reporters from several travel agencies to know,Suburban DuanTuYou heated holds.

  

旅行社花样多,对半让利吸引游客 Travel pattern more,The profit attract tourists

  在东昌路上的几家旅行社,针对老年人出游开辟了“夕阳红”专线,近途的“北京四日游”、“华东五市五日游”到“港澳、桂林十日游”线路多样,价位也从650元至3000元不等,篝火晚会,民族舞蹈、重走长征路的体验活动花样百出,单飞、软卧等也为老年人出行提供了多种选择。

Dongchang road in several travel agencies,For the elderly to travel opened up"Sunset glow"line,Nearly way of"Beijing four day swim"/"East China five city five-day tour"to"Hong Kong and Macao/Guilin 10, swim"Line variety,The price from 650 yuan to 3000 yuan RMB,Bonfire party,National dance/Take long march route again experience activity pattern,solo/Soft berth and so on also for old people travel offers a variety of choice.

  据聊城某旅行社工作人员介绍,旅行社组织的“百名老人爬泰山”活动,从平时的238元每位调整为120元每位,近一半的折扣吸引不少老年人参与其中,同时大幅的让利也吸引了单位组团前来报名,出现一个小高潮,为了保持这种热度,该旅行社还将于10天后推出百名老人游北京线路。

According to liaocheng a travel agency staff introduced,Travel agency organization"The old man to climb mount tai"activities,From the usual 238 yuan each adjustment for 120 yuan each,Nearly half of the discount attract many old people involved,At the same time, large concessions in the also attracted unit group to come to sign up,The emergence of a small high tide,In order to keep the heat,The travel service will also launch in 10 days after the old man swim Beijing line.

  

近郊游受热捧,出境游逐渐升温 Nearly outing held heated,Outbound tourism gradually heating up

  记者了解到,根据今年聊城老年人出游情况来看,近郊出行成为主要选择,北京、泰山、云台山等短途景点分流了大部分老年客源。在兴华西路一家旅行社,工作人员表示,相比南方的城市,近郊的省内游,北京、天津及河南已成为大部分本地老年市民的首选。该旅行社张经理介绍,由于近郊游出行周期短,来回方便,不少子女为了父母考虑,都会优先选择短途景点

The reporter understands,According to liaocheng this year old people travel situation,Suburban travel become the main choice,Beijing/Mount tai/In yuntai mountain scenic spots, such as short shunt most elderly tourists.In the xinghua road, a travel agency,Staff said,Compared with the southern city,Suburban swim in the province,Beijing/Tianjin and henan has become the first choice of most local senior citizens.The travel agency manager zhang is introduced,Because about outing travel period is short,And convenient,Many children to parents to consider,Preference will be short attractions.

  据了解,随着生活水平的提高,部分老年人也会考虑境外线路,尽管价位较高,但还是有小部分老年人报名跟团出游,近年老年人境外游在逐渐升温与此同时,看到商机的旅行社纷纷开辟境外线路,抢占先机。

It is understood,With the improvement of living standards,Part of the old people will also consider overseas line,Despite the high price,But a small group of old people sign up with group outing,In recent years, the elderly in overseas travel gradually heating up at the same time,See business opportunities in the travel agencies had open up overseas line,The run-up to.

  

记者观察 Reporter observed

  

“夕阳红”旅游总体趋于平淡 "Sunset glow"Tourism overall tend to be insipid

  尽管多家旅行社各出奇招,希望“红一把”,但“夕阳红”旅游并未出现火爆景象。记者走访过程中,多家旅行社工作人员均表示,老年人旅游市场越来越难做,林立的旅行社都瞄准老龄群体,但客源、景点有限。同时越来越多的家庭自驾出行。很多国内知名景点已经不能满足出游需求,多种因素限制使“夕阳红”旅游逐渐趋于平淡。

Although many travel agencies for the shock,hope"The red",but"Sunset glow"Tourism is not present hot scene.Reporters visited process,Many travel agencies working staff said,The senior tourists market has become more and more difficult,Stacks of travel agencies are aimed at older group,But tourists/Attractions co., LTD.,.At the same time, more and more families drive travel.Many domestic well-known scenic spots have already can't meet the needs to travel,Many factors that limit"Sunset glow"Tourism gradually tend to be insipid.

  家住西湖馨苑的张先生告诉记者,自父亲退休后,已经通过报团或者自助出行,游览过不少国内知名景点。今年想出国去看看,但由于父亲年事已高,子女不放心,最终放弃境外游。

The west lake in XinYuan of Mr Zhang told reporters,Since father retired,Have been through the newspaper group or self-help travel,Visited many domestic famous scenic spot.Want to go abroad to see this year,But because father his old age,Children not trust,Eventually give up overseas travel.

  “与其让父母报团旅游,还不如一家人开车到有山有水的近处看看。”市民吕女士说,父母跟旅游团出去,自己心里总担心。对此旅行社方面表示,来自子女的顾虑,也成为“夕阳红”线路趋于平淡的重要原因。

"Rather than allow parents to a tourist group,As well the family drove to a mountain near the water to see."People says ms lu,Parents go out with tour group,Always worry about in your heart.This travel agency said,From the children's concerns,Also become"Sunset glow"Line tend to tame important reason.


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