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巨头参战 无线业务成在线旅游业新战场--亲稳网络舆情监测室
2012-10-31

  一度“疯狂”的价格战大潮正有所消退,而在线旅游行业的竞争亦逐渐蔓延至新的领域无线业务。继9月携程发布其无线应用群以后,行业中的另一位“大佬”去哪儿网也在30日集合发布了其六大A PP应用。在移动互联网迅猛发展的今日,行业内的各大公司也希望通过无线业务来开拓新的利润增长点,而这也使得未来整个在线旅游行业的争夺进一步升级。 once"crazy"The price war of spring is to resolve,And online travel industry competition also gradually spreading to new areas of wireless business.After September ctrip release its wireless applications after group,Industry in another"two"Where to go and also in 30 set released its six major A PP application.In the rapid development of mobile Internet today,The companies in the industry also hope that through radio service to develop new profit growth point,And it also makes the whole future online travel industry for further upgrading.

  “目前在线旅游企业战略重心已经向无线业务倾斜。”去哪儿网无线副总裁谌振宇对记者表示。

"At present online travel enterprise strategic centre of gravity has to wireless business tilt."Where to network wireless vice President told reporters ChenZhenYu.

  国内日渐升温的旅游市场以及迅猛发展的移动互联网给在线旅游行业提供了肥沃的“土壤”。根据艾瑞咨询的一项统计,2012年第二季度中国在线旅游市场交易规模达418.7亿元,同比增长35.8%,预计2012年全年将继续保持超过50%的增长速度,整体市场交易额将超过2500亿元。并且,未来以两位数增长的国内旅游市场和逐年升温的海外游市场将继续为整个在线旅游行业带来巨大的发展空间。

Domestic gradually warming tourist market and the rapid development of mobile Internet online travel industry to provide fertile"soil".According to the airy consulting a statistics,The second quarter of 2012, China's online travel market transaction scale up to 41.87 billion yuan,Year-on-year growth of 35.8%,In the whole year of 2012 is expected to will continue to keep more than 50% growth rate,The overall market turnover of more than 250 billion yuan.and,The future to double-digit growth of domestic tourism market and heating up year by year the overseas market will continue to swim for the entire online travel industry has brought huge development space.

  根据中国互联网络信息中心数据显示,截至2012年6月底,我国手机网民规模达到3.88亿,较去年同期增长22%。来自艾瑞咨询的数据显示,2012年中国移动互联网市场规模将达976亿元,同比2011年增长148.3%。

According to the China Internet network information center data display,Up to the end of June 2012,Chinese mobile phone users to 388 million scale,Compared to the same period last year growth of 22%.From ereli consulting data display,In 2012, China mobile Internet market scale will reach 97.6 billion yuan,Year-on-year growth of 148.3% in 2011.

  中国移动互联网迅速普及,让移动互联网逐渐从用户积累阶段过渡到货币化探索时代。目前,已有部分游戏类应用月盈利达到千万级。去哪儿网无线副总裁谌振宇透露,目前去哪儿网无线客户端已经开始实现收入,但如何更好地覆盖和满足用户日益增长的旅行需求,仍是未来很长一段时间业务关注的重点。

China mobile the rapid proliferation of the Internet,Let mobile Internet gradually from the user accumulation phase transition to monetize the discovery age.At present,There has been some game class on application of profit to must level.Where to network wireless vice President ChenZhenYu revealed,Now where network wireless client has begun to realize income,But how better to cover and satisfy the users' growing travel demand,The future is still very long period of time business focus of concern.

  去哪儿网是在线旅游行业无线业务布局的先行者,早在2009年即开始组建无线部门。除了去哪儿网,其竞争对手携程也于2010年成立无线事业部,开始其在无线业务方面的布局。2011年3月起,艺龙也首推手机客户端。2011年8月,淘宝旅行正式发布iPhone和A ndroid版本的手机客户端,宣布进入无线市场。

Where to net is online travel industry layout of the wireless business leader,As early as 2009 that is beginning to build wireless department.In addition to where to net,Its rivals and electronic was established in 2010 wireless division,Start in the wireless business layout.Since March 2011,Art dragon also first mobile client.In August 2011,Taobao travel issued A formal iPhone and A ndroid version of the mobile client,Declared a wireless market.

  “无线产品未来竞争主要体现在产品质量和用户体验上。”一位业内人士指出。目前开展无线业务的各家企业各有优势。比如,最先采取行动的去哪儿网客户端无疑占据领先地位;携程的品牌优势保障了产品用户基础,但产品创新和用户体验是最大的瓶颈;艺龙的目标比较明确,专注于酒店产品,在酒店领域竞争力强大;淘宝旅行无线业务尚在发展完善中,但淘宝平台和支付宝的双重保障优势不容小觑。“不过,在本身充满不确定性的无线领域,这些在线旅游企业日渐激烈的争夺亦充满不确定性。”这位人士指出。

"Future competition wireless products are mainly embodied in the product quality and the user experience."A personage inside course of study points out.At present in the families of wireless business enterprise each have an advantage.For example,The first action where network client undoubtedly occupies a leading position;Those who hold the brand superiority guarantee the product user base,But the product innovation and the user experience is the biggest bottleneck;Art dragon goal is clear,Focus on hotel products,In the hotel field strong competitiveness;Taobao travel wireless business is still in the development and perfection,But taobao platform and pay treasure to be reckoned the double security advantages."but,In itself is full of uncertainty wireless fields,These online tourism enterprise increasingly fierce for also full of uncertainty."The personage points out.


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