近期，中国消费者协会启动“旅游、餐饮消费者调查评议”。调查围绕交通、住宿、就餐、景区服务等消费者常见的投诉问题，收集了消费者对旅游餐饮业的客观评价，以及消费者对于改进服务的意见建议。数据显示，受访者一年间平均旅游次数是3.37次；休闲度假是最常见的旅游目的，占调查总体的76.38%；女性的休闲度假比例更高，达到82.44%；以商务旅行作为主要旅行目的的被访者仅占14.02%。

recent,Chinese consumer society start"tourism/Food consumer investigation and evaluation".Around the traffic investigation/accommodation/repast/The services of the common consumer complaints,Collect the consumer to tourism catering industry of the objective evaluation,And consumer to improve the service opinion suggestion.Data display,Respondents year average tourist number is 3.37 times;Leisure is the most common tourist destination,Accounted for 76.38% of the overall investigation;Women's leisure vacation higher proportion,Up to 82.44%;To a business trip as the main travel purpose only 14.02% of respondents.

旅游者注重美食体验 Tourists pay attention to food experience

　　餐饮消费是旅游者享受旅行过程的一个重要组成部分。本次调查发现，91.73%的消费者表示会首选旅游目的地的特色小吃店，寻找美食本身就是旅游的一大目的和动力；其次有44.01%的消费者选择连锁餐厅，连锁餐厅普遍有着比较完善的品质保障体系和相对整洁的就餐环境，不仅价格亲民，在品牌认知度方面也有优势；中高档饭店在商务旅行消费者中的选择比例明显高于其他用户，其主要原因在于商务旅行者有着更高的购买力，而且对就餐环境和服务有着更高的期望；住宿酒店和景区餐厅由于其便利性，也在消费者选择中占有一定的比例。

Food consumption is tourists travel to enjoy the process of an important part.The survey found,91.73% of consumers said they would first choice for tourist destination features of snack bar,Looking for food itself is a major tourism purpose and power;Second with 44.01% of consumer choice restaurant chain,Restaurant chains generally have comparative perfect quality guarantee system and relative neat repast environment,Not only the price is close to people,In brand recognition also have an advantage;High-grade hotel in business travel consumer choice of proportion is obviously higher than that of the other users,The main reason is that business travelers have a higher purchasing power,But also for dining environment and service have a higher expectation;The hotel and the restaurant because of its convenience,Also in the consumer choice occupies certain proportion.

　　此外，游客选择餐厅时最为看重的要素依次是：食材质量、新鲜度、口味、价格、环境氛围、餐厅服务、地理位置。

In addition,Tourists choose restaurant is the most important element in turn:Ingredient quality/freshness/taste/price/Environment atmosphere/Restaurant service/The geographical position.

旅游者重视景区安全 Tourists pay more attention to the safety

　　调查结果显示，消费者对于景区各要素的重视程度依次为：安全67.27%、体验环境60.62%、基础设施54.52%、服务设施44.99%、卫生33.99%，其中景区游览安全是消费者最为看重的因素。景区普遍面临人员密集、车流量大、环境复杂、设施老化等共同问题，保护消费者人身财产安全，对景区而言不仅是一场严峻的考验，也是一条底线。

According to the results of the survey,Consumers for the elements of the emphasis in order:Safety 67.27%/Experience environment 60.62%/Infrastructure 54.52%/Service facilities 44.99%/Health by 33.99%,The scenic spot tour security is the most important factor consumers.The common face crowded conditions/Big traffic/Environment complex/Facilities such as aging common problems,To protect consumers' personal property safety,As for scenic area is not only a severe test,Is also a line.

　　本次调查中消费者反映的主要问题集中在：景区无人流限制；疏导分流措施不力；旅游团“小喇叭”干扰其他游客；乱扔垃圾破坏环境；景区门票涨价；安全应对措施不力等等。消费者建议有关部门规范景区管理，景区设施和服务水平要和票价水平相匹配。

This investigation consumer focus on the main problems:The people without limit;Dredge shunt measures ineffectively;tour"Small horn"Interference other visitors;Litter environmental damage;Scenic spot ticket prices;Lack of safety measures, etc.Consumer advice relevant departments standard scenic area management,The facilities and the service level to match and ticket price level.

　　飞机仍是首选出行方式 The plane is still the preferred way to travel

　　调查显示，飞机仍是被调查游客首选的出行方式，其次是火车。随着近年高铁产业的发展，高铁已越来越多进入到游客出行考虑范围，首选率逼近长途汽车。高铁快速发展使得大城市间交通更便利，也给沿线二三线城市带来新的发展机遇。数据显示，高铁沿线城市酒店搜索量增长显著，二三线城市表现尤为明显。

Investigation shows that,The plane is still be investigated the tourists preferred way of travel,The second is the train.With the development of high iron industry in recent years,High iron has been more and more into the tourists considered,Preferred rate approximation long-distance bus.High iron rapid development make big cities between traffic more convenient,Also give along two three line city brings new opportunities for development.Data display,High iron city hotel along the search volume growth significantly,Two or three line city especially.

　　调查显示，经济型酒店以60.34%的较大优势在各酒店类型中领跑，其次是三星级酒店和豪华型酒店。商务旅行消费者对于星级酒店和豪华型酒店的选择度较平均水平明显更高，表明商务游客对于住宿环境和服务品质的重视。近年来民宿客栈和青年旅社悄然走热，本次调查中这两项选择的份额之和达到15.49%。

Investigation shows that,Economy hotel with 60.34% of the bigger superiority in the hotel type lead,The second is three-star hotels and luxury hotels.Business travel consumer for star hotels and luxury hotel selectivity is significantly higher average level,Show business visitors for the accommodation environment and service quality attention.In recent years home stay facility inn and youth hostel quietly away heat,This investigation both choose the sum of the share of 15.49%.

　　对于选择酒店时考虑的要素，消费者最看重的依次是：卫生、价格、位置、交通、设施、服务。

To choose a hotel consider elements,Consumer value most is in turn:health/price/position/traffic/facilities/service.

　　超5成游客选择在线预订 Super 5 into tourists choose online booking

　　调查显示，超过半数的受访游客表示主要通过在线旅游网站来预订行程，包括旅游搜索平台，如去哪儿网；在线旅游代理商，如携程旅行网、艺龙旅行网等；以及航空公司和酒店的官方网站等。超过83.8%的受访者赞同“在线旅游网站使得价格更加透明”，其中休闲度假游客不再单方面接受旅行社或供应商报价，而更多参与到选择和比价环节中来，比价平台极大满足了游客对价格透明度的追求。

Investigation shows that,More than half of the respondents said tourists mainly through online travel website for stroke,Including tourism search platform,Such as where to go and;Online travel agent,Such as ctrip/Art dragon travel net, etc;And airline and hotel's official website, etc.More than 83.8% of respondents agree with"Online travel website makes the price more transparent",The leisure and holiday tourists no longer unilateral accept travel agency or supplier offer,And more involved in the selection and tender link of,Tender platform greatly satisfy the tourist to the pursuit of price transparency.

　　价格透明度和信息全面性是消费者最为关注的特征之一，呼叫中心因服务人员信息掌握不全面，或受利益驱使而向用户推荐高价产品的现象一直饱受诟病，62.43%的消费者认为呼叫中心提供的信息不全面，其中58.57%的消费者认为呼叫中心可能会推荐价格更高的产品。而在线预订弥补了人工呼叫方式的缺陷。63.92%的消费者认同在线旅游服务能够更好地保护用户隐私，这一比例在35岁以下的年轻人中则更高，达到了84.37%。本报记者 窦红梅

Price transparency and comprehensive information is one of the characteristics of most consumers attention,Call center for service personnel information master is not comprehensive,Or the incentive and referring users to high product phenomenon has been much-maligned,62.43% of consumers think call center the information provided is not comprehensive,58.57% of the consumer think call center may recommend price higher product.And online booking make up for the defects of artificial call way.63.92% of consumers identification online travel service better able to protect the user privacy,The proportion of young people under the age of 35 is higher,Reached 84.37%.Our reporter DouGongMei