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粤可开发温泉近200处 专家呼吁建温泉等级制--亲民维稳网络舆情监测室
2012-11-01

  温泉旅游度假综合体、温泉小镇将成为广东温泉产业发展新动向。在日前于广东江门举办的第七届广东(江门)国际温泉旅游节上,业内专家呼吁,广东应建立温泉行业准入机制、质量等级制度,并在5-10年打造若干个具有岭南文化特色的温泉小镇。

Hot spring tourism resort complex/Hot spring town will become the new trends in the guangdong hot spring industry development.In the recently held also jiangmen the seventh guangdong(jiangmen)International hot springs on the festival,Industry experts called for,Guangdong shall establish hot spring industry access mechanism/Quality grade system,And in 5-10 years make several with lingnan culture characteristics of hot spring town.

  论坛发布了《广东温泉旅游行业发展报告》。报告指出,广东温泉企业正面临着八大问题,包括温泉同质化现象突出,产品价格竞争激烈;行业缺乏整体规划,近距离重复开发矛盾突出;行业标准缺失,温泉产品真实性受质疑;温泉水资源开采缺乏有效监管,可持续发展能力受到挑战;宣传促销力度不够,缺乏温泉目的地整体营销机制;企业税费负担较重,经营成本压力较大;企业人才流失严重,管理和服务水平受制约;企业品牌建设滞后,国内市场影响力较弱。

BBS released[Guangdong hot spring tourism industry development report].The report says,Guangdong hot spring enterprise is facing eight big problem,Include hot spring homogeneityphenomenon outstanding,The product price competition is intense;Industry lack of overall planning,Close repeat the obvious contradiction between development;Industry standard lack,Hot spring product authenticity questioned;Hot spring water resources exploitation lack of effective supervision,Sustainable development capability is challenged;Promotion is not strong enough,The lack of hot spring destination overall marketing mechanism;Enterprise tax burden is heavy,Business cost pressure great;Enterprise the brain drain is serious,Management and service level in chains;Enterprise brand construction lag,The domestic market is weak influence.

  据了解,广东是我国现代温泉旅游业的发源地,目前登记在册的温泉度假村或酒店达100多家,规模、产值均在全国前列。

It is understood,Guangdong is China's modern hot spring tourism source,At present registered in the hot spring resort or hotel more than 100 home,scale/Output value are in the national front row.

  截至今年9月份,广东省已发现温泉311处,可开发利用的温泉近200处,具有温泉旅游度假功能的度假村和酒店超过100家。据不完全统计,去年广东的温泉消费人次达2000万,营收近200亿元。

So far this year in September,Guangdong province has been found in hot spring 311,The development and utilization of hot spring can be nearly 200 place,Has the function of the hot spring tourism holiday resort and hotel more than 100.According to incomplete statistics,Last year, guangdong's hot springs consumption people up to 20 million,Revenue nearly 20 billion yuan.

  《报告》表示,应充分发挥广东省温泉资源优势,用5-10年的时间打造若干个具有岭南文化特色的温泉小镇,建成具有远程吸引力的温泉度假旅游目的地。

[The report]said,We should give full play to hot spring resources advantage of guangdong province,With 5-10 years make several with lingnan culture characteristics of hot spring town,Built with remote attractive holiday hot spring tourism destination.

  《报告》还建议,广东应编制温泉旅游产业发展规划,引导行业有序发展,建立温泉质量等级制度,建立温泉行业准入机制。(张艺)

[The report]Also suggested,Guangdong should prepare the hot spring tourism industry development planning,Guide the industry and orderly development,Establish hot springs quality grade system,Establish hot spring industry access mechanism.(Zhang yi)



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