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真正的“贵族”去南美深度游 最高卖到39.9万元--亲稳舆论引导监测室
2012-11-22

  你愿不愿意用一个爱马仕包包的钱,换取在南美看亿万年冰川的机会?今年年末的旅游市场南美这条较冷门的“贵族线路”,预订量却出现了明显增幅。 Would you like to use a herms bag of money,Look for in South America in one hundred million chance of glacier?By the end of this year, the tourism market,South America this article is unpopular"Noble line",YuDingLiang but there was obvious growth.

  目前,南美旅游线的普通团队价格在2万-6万元,高端团队价格则达到了20万-40万元,“去年一个月才招募到十几个客人,今年一个月报名人数达到了一百个左右。”旅行社负责人表示,似乎已有越来越多的普通游客,愿意为这条“贵族线路”买单。

At present,South America LvYouXian common team the price is in 20000-60000 yuan,High-end team and the price is reached 200000-400000 yuan,"Last year a month to recruit to ten several guests,A month this year enrollment is up to one hundred or so."The travel agency said,Seems to have more and more ordinary visitors,Willing to this article"Noble line"pay.

  

预订量呈倍数增长,最高卖到39.9万元 YuDingLiang is multiple growth,The highest sell for 399000 yuan

  目前,在高端旅游市场上,南美线的最高价达到了39.9万元/人,“预订情况很不错,有一个售价35万元的产品已经成团,将在明年春节期间发团。”携程旅游网的相关负责人表示。

At present,In the high-end tourism market,South America line of the highest achieved 399000 yuan/person,"Booking situation is very good,There is a price 350000 yuan products have been lumps,Next year during the Spring Festival hair group."Ctrip tourism network officials say.

  如果说高端市场是富人们的专享,那么普通市场预订量的增长,也许更能说明问题。

If the high-end market is rich people enjoy only,So common market YuDingLiang growth,Perhaps more to the point.

  据悉,杭州多家旅行社目前都开设了南美线路,售价在2万-6万元,这条堪称境外旅游市场最“金贵”的线路,今年年底似乎正被激活,“去年一个月才招募到十几个客人,今年一个月的报名人数已经达到了一百个左右。”浙江省中青国际旅游有限公司出境中心副经理朱小军表示。

It is reported,Hangzhou many travel agencies have opened South America line,The price is in 20000-60000 yuan,Is this the overseas tourist market the most"Of precious"line,By the end of this year seem to be activated,"Last year a month to recruit to ten several guests,This year a month in the number of applicants have already reached the one hundred or so."Zhejiang middle international tourism co., LTD. Exit center deputy manager ZhuXiaoJun said.

  

交通、酒店成本昂贵,签证周期较长 traffic/The hotel is expensive,Visa cycle is long

  南美旅游线之所以昂贵,并不是因为“热门”,它在旅游市场上“偏安一隅”的角色,使得交通和酒店的费用大大超出其他旅游目的地。

South America LvYouXian are expensive,Not because"hot",It in the tourism market"PianAn corner"role,Make the traffic and hotel costs than other tourist destination.

  杭州的赵先生日前致电旅行社,询问南美旅游的价格,“我一打听光往返机票就要1.5万元,占掉了整个旅费的一大半。”他说。目前,从上海经迪拜转机飞往巴西,往返机票价格都在1万元以上。

Hangzhou's Mr. Zhao has call the travel agency,Ask the price of travel South America,"I ask a round trip ticket light will be 15000 yuan,For the whole trip off most of the."He said.At present,The transfer from Shanghai to dubai to Brazil,A round trip ticket price is in 10000 yuan of above.

  “从航空状况来看,国际长段的价格相对稳定,但南美国家之间的内陆航空则价格多变,今天的价格也许是500美金,明天就变成600美金,这也加大了旅客的交通成本。”中国国旅(浙江)国际旅行社出境中心副总王洪超表示,由于南美国家对旅游资源的限制,杭州游客在巴西、阿根廷等国家旅游时,一般都会入驻高星级酒店。

"From the aviation situation,International long price is relatively stable,But the South American countries between inland aviation is changing price,Today's price may be us $500,Tomorrow will be $600,It also increases the passenger transportation cost."CITS(zhejiang)International travel agency outbound center deputy WangHongChao said,Due to the South American countries to tourism resource constraints,Hangzhou tourists in Brazil/Argentina and other countries travel,Usually in high star hotel.

  此外,南美许多国家的签证政策较严格,且需要面签,游客最少需要提前1个月时间着手办理,“今年去往阿根廷、巴西的团队,光是签证就等了近两个月时间。”杭州一家旅行社负责人表示。

In addition,South America many countries visa policy more strictly,And demand side sign,Visitors must be at least one month ahead of time to deal with,"To Argentina this year/The Brazilian team,Light is a visa is waiting for almost two months time."Hangzhou a travel agency chief said.

  

客群需求转变,更多人愿为“贵族线路”买单 Guest group of demand change,Work more for"Noble line"pay

  “南美旅游费用高、周期长,以往都是富人们专享的线路,但现在有越来越多的普通客人愿意为此买单,说明中端旅游市场客群的需求在发生改变,他们不再倾向于行程紧凑走马观花的旅游模式,转而更在意旅行中的深度体验感。”业内人士分析。

"The high cost of travel South America/Cycle is long,In the past are rich people enjoy only line,But now there are more and more common guest willing to pay for it,Description end tourism market the needs of customers in change,They no longer tend to tight schedule typically travel mode,Turn to the more care about traveling depth experience feeling."Analysis of the personage inside course of.

  从旅行社推出的南美线路来看,涉及到的景点有极地冰川、玛雅古迹、复活节岛、亚马逊流域等自然景观,此外,游客还将坐上豪华游轮和东方快车来欣赏沿途景观,这些景点选择和硬件配置都大打“深度体验”牌。

From the travel agency launched South America line to see,Involves scenic spots have polar glacier/The mayan monuments/Easter island/The amazon basin and other natural landscape,In addition,Visitors will also sit on the luxury cruise ships and Orient express to admire the landscape along the way,These sites selection and hardware configuration are big play"Depth experience"brand.

  “选择南美线旅游的客人有一个共通点,他们都是欧美线路的熟客,大众旅游目的地已经不能满足他们了。”朱小军说。据悉,去往南美旅游的客人大多文化层次较高,有一定的经济实力,还富有一点轻度的冒险精神。

"Choose South America line tourism guests have one thing in common,They are all Europe and the United States line frequent visitor,Popular tourist destination have already can't meet them."ZhuXiaoJun said.It is reported,Most of the guests to South America tourism higher education,Have a certain economic strength,Still a bit rich mild adventure.

  

世界杯“接棒”奥运会,助力南美旅游市场 World Cup"Joint rod"The Olympic Games,Power South American tourist market

  对于正在激活的南美旅游市场,旅行社方面普遍看好,“市场对南美旅游的需求已经体现了出来,再加上2013年国际足联联合会杯足球赛、2014年世界杯和2016年奥运会都将在南美国家举行,很可能成为带动旅游的催化剂。”旅游业内人士说。

For are activated South American tourist market,Travel agency is valued,"Market for South America traveling demand has been reflected out,Plus 2013 FIFA confederations cup football match/The 2014 World Cup and 2016 Olympic Games will be held in the South American country,May well become a drive tourism catalyst."The personage inside the tourism said.

  目前,国内外航空公司正在加紧步伐增设开往南美的航线。阿联酋航空日前开通里约热内卢和布宜诺斯艾利斯的新航线,我国游客去往南美的总飞行时间将大幅缩短,国家民航总局副局长夏兴华在上半年的民航运输工作会上表示,将启动开通加勒比航线、增加南美航线的可行性研究。

At present,Both Chinese and foreign aviation companies are stepping up their pace add to the south of the route.Emirates has opened Rio DE janeiro and Buenos Aires new route,Tourists in China to South America the total time of flight will shorten greatly,National civil aviation administration of XiaXingHua deputy director in the first half of the civil aviation transport work conference that,Will start opening Caribbean route/Increase the South American airline feasibility study.

  此外,来自10月举行的南美7国在华旅游推荐会上的数据,在2011年入境巴西的外国游客中,中国游客增幅最大,达到了47.9%,而阿根廷则是中国出境游客满意度最高的国家之一,去年吸引了2.5万中国游客,预计到2015年每年赴阿根廷观光的中国游客人数将达10万。

In addition,From 10 month at the South America 7 countries in China tourism recommendation meeting data,In 2011 the entry of foreign tourists in Brazil,Chinese tourists gained the most,Reached 47.9%,But Argentina is China's outbound tourist satisfaction one of the highest,Last year, attracted 25000 Chinese tourists,It is estimated that by 2015 every year to Argentina sightseeing Chinese tourists will reach to 100000.


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