在线旅游行业焕发的巨大潜力吸引了各方资本和互联网企业巨头争相进入。奇虎360日前就推出了旅游度假类导航网站，正式进军在线旅游市场；而京东也加足马力，上线了全新的旅行频道。多方割据之下，在线旅游市场竞争加剧，这在目前价格战“横行”的形势下，或有利于旅游网站在低价之外更多地关注用户服务体验，对用户而言或是好事。

Online travel industry with huge potential of attracted all capital and the Internet enterprise giant scramble to enter.JiHu 360 has just launched a tourist class web site navigation,The official online travel market;And jingdong also full throttle,A new online travel channel.Under various independent,Online travel market competition,This in the current price war"transverse"Under the situation of,Or to tourist site in low besides more attention to customer service experience,As to the user or good.

　　订购火爆：在线旅游市场规模比增近三成 Order hot:Online travel market scale than increase nearly thirty percent

　　国内在线旅游市场交易规模继续保持较快的增长速度。据艾瑞咨询统计数据显示，2012年第三季度中国在线旅游市场交易规模达488.1亿元，同比增长27.8%；其中，OTA(在线旅游分销商)市场营收规模达26.3亿元，同比增长16.7%，携程、艺龙、同程分别以46.3%、7.9%和5.3%的份额占比位列前三。

The domestic online travel market transaction scale kept fast growth.According to the statistical data shows ereli consultation,In the third quarter of 2012 China online travel market transaction scale up to 48.81 billion yuan,Year-on-year growth of 27.8%;the,ota(Online travel distributors)Market revenue scale up to 2.63 billion yuan,Year-on-year growth of 16.7%,ctrip/Arts dragon/With process by 46.3% respectively/7.9% and 5.3% of the share than in the first three.

　　在不久前结束的“双11”当天，淘宝推出特价品质爆款游、境内外游、特惠酒店等，团购商品最低可至2折；中青旅在线业务的遨游网启动“光棍节线路特卖”，拿出150余条线路推出5折起的限时低价促销，总计1000多个特价名额，最高优惠幅度高达10700元；而在线旅游大佬携程的活动更具噱头如果用户在指定时间抢购到指定线路，可全部免单……在众商家的推动下，在线旅游和电商一样火爆了一把。根据部分在线旅游商统计，在“光棍节”当天，各大旅游城市在机票、酒店预订量方面显著提升。

In the end of the long ago"Double 11"The day,Taobao launched special quality of explosion to swim/Swim at home and abroad/Ex-gratia hotel, etc,A bulk commodity minimum to 2 to fold;Cyts online business start surfing the web"Single day line on sale",Take out more than 150 lines launch five folded time low price promotion,In total more than 1000 special places,The highest margin of preference is as high as 10700 yuan;Online travel and two more stunt ctrip activities if the user at the appointed time, buying to designated line,Can all from single……In the business driven,Online travel and electrical business as a hot.According to some online travel business statistics,in"Single day"The day,Major tourist city in the ticket/The hotel YuDingLiang significantly improve.

　　并且，在国内所有的在线旅游种类中，出境游颇受欢迎。中国旅游研究院发布的报告称，预计2012年中国出境旅游人数达8200万人次，同比增长16.7%；出境旅游花费约850亿美元，同比增长20%。据统计，2002年到2011年，我国出境旅游人数由1660万人次增加到7025万人次，增长323%，成为世界上出境旅游增长最快的国家。

and,In China all the online travel categories,Outbound tourism popular.China's tourism research institute report says,Is expected in 2012 China were 82 million outbound tourists,Year-on-year growth of 16.7%;Outbound tourism spends about 85 billion dollars,Year-on-year growth of 20%.According to the statistics,From 2002 to 2011,The number of outbound tourism in China by 16.6 million passengers increased to 70.25 million people,Growth of 323%,As the world's fastest growing outbound tourism country.

　　行业厮杀：360入局，京东加码 Industry fight:360 incoming,Jingdong pyramid

　　互联网培育出了一大批朝阳产业，很多客户的消费模式已经从线下实体店转变为线上购物，旅游品类自然也不例外。近年来，在线旅游的诱人前景吸引了众多企业前来掘金。

The Internet created a large number of sunrise industries,A lot of customer consumption model has from offline entity shop into online shopping,Tourism category nature is no exception.In recent years,Online travel is inviting prospect attracted numerous enterprises to come to the nuggets.

　　京东商城全新的旅行频道于近期悄然上线，除机票、酒店、租车之外，还新增了国内外各个旅游目的地的度假产品。据了解，新增的旅游度假产品主要由芒果网提供。值得注意的是，此举是继2011年6月推出机票预订业务又设立酒店预订频道之后，京东在在线旅游预订业务上的又一大动作。

Jingdong mall new travel channel, in the near future, quietly on-line,In addition to the ticket/The hotel/Outside the car rental,There are also various tourism destination at home and abroad for holiday products.It is understood,New tourist products mainly from mango network provides.It is important to note that,This is the 2011 June launch ticket reservation business appointed hotel reservation after channel,Jingdong in online travel booking business and a big action.

　　事实上，旅游网站之间不仅只有竞争和厮杀，还有结盟共谋利。奇虎360和携程网就是一个例子。

In fact,Tourism website not only between competition and fighting,There are total profit alignment.JiHu 360 and ctrip is one example.

　　继此前搅局搜索领域并引起了巨大轰动之后，奇虎360日前又正式涉水旅游行业，推出旅游度假类导航网站360旅游网站，主要提供周边游、国内游、出境游和热点旅游等服务。登录这一网站可以看到，它包含了国内、国际主要景点的旅游攻略、旅行线路、门票、酒店等信息，同时设有月度旅游热点、主题旅游推荐等板块。不过，目前看来，360旅游网只有导航功能，用来链接各大在线旅游网站，如酒店跳转到艺龙，机票跳转到去哪儿，旅游产品线路跳转到携程、途牛等。

After previously made search fields and caused a great sensation after,JiHu before 360 and formally wading tourism industry,Launch tourist class navigation website 360 tourism website,Mainly provide swim around/Domestic tourism/Outbound tourism and hotspot tourism, and other services.Login the site can see,It contains a domestic/International main attractions tourism strategy/Travel line/tickets/Hotel information such as,At the same time with monthly tourist attraction/Theme tourism and recommend plate.but,Now it looks,360 tourism network only navigation function,Used to link the online travel website,Such as hotel jump to art dragon,Ticket jump to go,Tourism product line jump to electronic/Way such as cattle.

　　携程相关负责人表示，对360进军旅游业务表示欢迎，双方在旅游在线预订等众多领域已经展开合作。对此，艾瑞分析师王亭亭认为，目前在线旅游的搜索流量大多被百度、去哪儿等占据，携程结盟360是希望能够改变这一现实；而360结盟携程，则是为了分享携程在在线旅游市场上的资源。

Ctrip officials say,360 welcome to tourism business,Both sides in the tourism online booking and many other fields has started cooperation.this,Ereli analysts think king slim,At present online travel search flow mostly by baidu/Where to go and occupy,Ctrip alliance 360 is to hope to be able to change this reality;And 360 ctrip alliance,It is in order to share ctrip in online travel market resources.

　　鉴于其此前在搜索市场给百度、搜狗等业界大佬形成不小的威胁，可以预见，奇虎360此番入局在线旅游必将掀起一场行业的“腥风血雨”。

In view of its previously in the search market to baidu/Sogou industry such as the formation of two big threat,Can foresee,JiHu 360 the "incoming online travel will certainly to raise a industry"Reign of".

　　低价不应成唯一筹码，差异化服务是王道 Low price should not into the only chip,Differentiation service is kingcraft

　　前有携程、同程、艺龙、芒果等老牌预订网站，后有去哪儿和酷讯等垂直搜索网站以及悠哉、途牛等后起之秀，加上百度、网易、新浪、腾讯、奇虎360等互联网巨头也先后入局，在线旅游行业目前可以说已经进入了诸侯割据时代。

Ctrip before/Process with/Arts dragon/Mango old reservation website,Where after and cool - and vertical search web site and leisurely/Normal cattle and rising star,Plus baidu/netease/sina/tencent/JiHu 360 Internet giants have also successively incoming,It can be said that the online travel industry has entered the era of independent governors.

　　今年以来，在近乎惨烈的市场竞争中，各大网站纷纷打出“低价牌”，价格战全面展开。携程在7月份宣布获得5亿美元的预算授权，启动成立以来最大规模的低价促销活动，打出了“月月狂减，天天低价”的口号，并且该活动为期一年。紧接着，芒果网也进入厮杀阵营，年中一度投入8000万元启动“酒店狂欢节”。另外，包括艺龙网、同程网、去哪儿网等在内的对手也群起效仿，推出促销活动。

Since this year,In the near aggressive competition in the market,Each big website hit in succession"Low-cost brand",Price war in full swing.Ctrip announced in July for a $500 million budget authority,Start since the establishment of the largest low-cost sales promotion activity,played"Month in and month out crazy minus,Every day low price"slogan,And the activities for the period of one year.then,Mango network into fighting factions,Years once spent 80 million yuan start"Hotel carnival".In addition,Including elong/Process network with/Where to go, and opponents would follow,promotions.

　　价格战所带来的影响在短期内是明显的。携程网最新财报显示，2012年第三季度净利润环比增长62%，创今年单季新高。然而，从长远来说，这种“亏本冲量”的方式显然是行不通的，随着在线旅游行业的深入发展，客户对价格的敏感度势必逐步降低，届时价格战就不那么可行了。此外，一些标榜“超低价”的在线旅游产品频频被曝光服务质量差、言过其实等负面消息，这让消费者越发不信任“低价”，转而越来越注重个人的服务体验。

The effects of price war in the short term is obvious.Ctrip latest results show,In the third quarter of 2012 net profit growth of 62% annulus,And for high this year.however,In the long term,this"Sacrifice impulse"Way obviously doesn't work,With the further development of online travel industry,The customer to the susceptibility of the price will be gradually reduce,The price war is not so the feasible.In addition,Some flaunt"Ultra low"Online travel products have been exposure poor quality of service/Thick and negative news,This let the consumer more mistrust"low",To pay more and more attention to personal service experience.

　　岁末将至，旅游市场又将迎来客流高峰期。对此，在线旅游网站还需未雨绸缪，拿出质量过硬的产品和服务让消费者心甘情愿买单。当然，在线旅游市场要健康有序地发展，还要监管部门对市场上的不法行为有所约束和整治。消费者方面，不要被“超低价”蒙住双眼，选择在线旅游产品时，除了关注价格外，在产品和服务质量方面也要货比三家。

Year-end will to,The tourist market and will have peak passenger flow.this,Online travel site also need to save for a rainy day,Take out the high quality products and service to let the consumer is willing to pay.Of course,Online travel market to healthy and orderly development,Also the supervision department of the market to the illegal ACTS of constraints and improvement.consumer,Don't be"Ultra low"Eyes covered,Select online travel products,Aside from the focus on the price,In the product and service quality also want to shop around.