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　　台湾自开放陆客观光以来，提升了观光经济效益，但衍生乱象也不少，随着陆客团体旅游市场竞争加剧，观光质量走向两极化，两岸旅行业者的质量、管理与诚信问题，恶果却由观光客承担，对此，两岸应携手解决。

Since Taiwan open land objective since the light,Promote the tourism economic benefits,But derivative mess also many,Along with the land guest group tour market competition,Sightseeing quality to polarization,The quality of the travel agents/Management and integrity problem,But the consequences for tourists,this,The solution should be hand in hand.

　　陆客团体旅游最常见的问题就是购物，大陆业者恶性竞争压低团费，台湾业者被迫以购物佣金补回差价，大陆观光客被大宰特宰，台湾游带团也非常痛苦，陷入诚信危机。

Lu guest group tour of the most common problem is shopping,The mainland companies vicious competition cost down,Companies in Taiwan was forced to shopping commission covering spread,Mainland tourists to be big, and slaughter,Taiwan tour zone group also very painful,In good faith crisis.

　　台湾当局试图以“每人每天最低60美金团费”将旅游团导入正轨，但旅游市场自由竞争，当局无法完全掌控。事实上，就连“观光局”要求 “购物佣金不得超过30%”早已形同具文，业者嗤之以鼻，当局也无法查处。

The Taiwan authorities trying to"The lowest paid $60 per person a day"Will tour import on track,But the tourist market free competition,Authorities were unable to completely control.In fact,even"Tourism bureau of the"requirements "Shopping commission shall not be more than 30%"Already was mere formality,Industry sniff,Authorities also is unable to investigate.

　　台湾的旅行业者为何推出低团费或零团费行程，这跟客源有很大关系。大陆的旅行社负责出团，拼命苛扣费用，该付给台湾地接社的费用能拖则拖，令台湾地接社苦不堪言，只好以能够在台湾取得现金的购物佣金来找补。

Taiwan's travel agents why launch low cost or zero cost stroke,This has a lot to do with tourists.Mainland travel agency responsible for the group,Desperately heavy buckle cost,This to pay the cost of Taiwan DeJieShe can drag the drag,Make Taiwan DeJieShe pain in the neck,Have to to obtain cash in Taiwan the shopping commission to make up a deficiency.

　　过去台湾最大观光客源是日本，日本旅行社作法不同，几十年来日本团都住高级饭店，行程安排妥切，台湾地接社有合理利润，购物行程可有可无，一切以质量为优先，避免客人反感。直到现在，专做日本团的几家旅行社接团数目不见得多，却能持盈保泰长久经营。

In the past Taiwan's largest sightseeing tourists is Japan,Japan travel agency practice different,For decades the Japanese group were senior hotel,Scheduling appropriate cutting,Taiwan DeJieShe have reasonable profit,Shopping trip dispensable,All take the quality as the priority,Avoid the guest feels disgusted.Until now,Designed to do the Japanese group's several travel agencies joint group number not much,But it can hold waxing the tai long operation.

　　旅行应该是一种异地体验，购物只是附属行程，陆客赴台旅游却本末倒置 ，让很多陆客对台湾留下坏印象。一旦台湾旅游品牌被打坏，陆客裹足不来，旅游经济恐将万劫不复。

Travel should be a kind of different experience,Shopping just subsidiary stroke,Lu guest to Taiwan tourism but put the cart before the horse ,Let a lot of land guest left a bad impression of Taiwan.Once the Taiwan tourism brand was broken out,Lu guest bound feet don't come,Tourism economy fear will be everlasting perdition.

　　要挽救这个现像，至少有几点应该马上处理，第一，大陆业者团费要在一定时间内支付台湾业者，让台湾地接社有充裕的流动资金。当然，出团社对于住宿条件、旅游车辆，可以提出更严格的条件标准，例如强制使用出场5年内游览车、用餐要拍照存证等 。

To save the we like,At least some should be handled immediately,The first,The mainland companies paid to in a certain time payment companies in Taiwan,Let Taiwan DeJieShe have ample liquidity.Of course,The regiment club for accommodation/Tour vehicles,Can put forward more strict conditions standard,For example, forced to use played five years touring car/Dinner will take pictures deposit, etc .

　　第二，台湾地接社要将表定行程送“观光局”存查，旅客返前的满意度调查应由“观光局”在机场收取，而不是由旅行业者自己调查。各县市消保官应主动调查陆客购物景点，建立固定调查机制，以公权力介入价格评定，尤其要认真取缔以假乱真、低价高卖行为。

The second,Taiwan DeJieShe will schedule stroke send"Tourism bureau of the"respectively,Passengers return before the satisfaction survey shall be made"Tourism bureau of the"Charge at the airport,Not by travel agents their investigation.Various counties city disappear is protected officer should be active survey land guest shopping attractions,The establishment of fixed investigation mechanism,To public power intervention price evaluation,Especially serious clamp down on the real thing/Low price high sell behavior.

　　第三，两岸观光管理单位协商自由行开放人数或直航航班时，应合作建立“实时客诉机制”，并向媒体公布案例，对于延缓付款的出团社予以惩罚，或对强制购物地接社罚款，让旅客以市场力量排除害群之马。

The third,Cross-strait tourism management unit consultation freedom ride open number or when direct flights,Should establish"Real-time customer complaint mechanism",And to the media published case,To suspend payment shall be punished the regiment club,Or to forced shopping DeJieShe fines,Let passengers to market forces ruled out a black sheep in every flock.

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