中午时段，台北桃园机场入境处一片忙碌。成群成组的大陆游客，兴奋中带点茫然，巴望着地接导游前来招呼。“你的箱子这么大呀！”“嗨，空的呗，回程装东西。”台北101大厦前，进出的也尽是观光客，旅游大巴排起长龙……

 Noon time,Taipei taoyuan airport immigration a piece of busy.Crowds group mainland tourists,Excited with point at a loss,Look forward to landing joint guide to called."Your box so big ah!""hi,Empty bai,Return contain things."Taipei 101 before the building,And also was full of tourists,Tour bus line up the long dragon……

　　大陆居民赴台游大热，今年可望达到260万人次，其中个人游每天750人，年底上看每天千人。虽然红火，但暴涨的人潮也难免带来一些乱象，例如安全事故、游客不文明习惯、购物陷阱……当赴台游褪下神秘成为一种常态，生意的博弈随之而来，呈现复杂的业态。

The mainland residents to Taiwan to swim big heat,This year is expected to reach 2.6 million people,The personal swim 750 people every day,Look at the end of every one thousand people.Although the prosperous,But soaring people also unavoidably bring some mess,Such as safety accidents/Tourists not civilization habits/Shopping trap……When to table swim removed mysterious become a normal,Business with game,Present complex format.

　　拼购物，游客既爱又恨

Spell shopping,Tourists both love and hate

　　旅游买到货真价实的好东西当然高兴，但多数人出门不为购物，尤其不愿贵买，不希望购物主导。有福建游客反映，游台8天，从第一天买到第七天，什么宝石、茶叶、凤梨酥、香烟、各式伴手礼塞满两箱，价格较贵。

Tourism buy genuine good thing of course happy,But most people go out for shopping,Especially is not willing to buy expensive,Do not wish to shopping dominant.Tourists have fujian reflect,Swim table 8 days,From the first day to buy on the seventh day,What gems/tea/Pineapple cake/cigarette/All kinds of hand with ritual with two box,Price is more expensive.

　　导游收入通常要靠购物回扣（抽佣），在阿里山等地，“陆客休息站”大行其道。这种店不接待本地人，价格明显偏高。导游最爱有购买能力的，考察团、商务团更容易挨“宰”。本地人几千元（新台币，下同）就能买一斤的茶叶，在接待陆客的地方竟然3万元成交。由于台湾茶在大陆售价高，陆客赴台最爱买茶，但好茶产量有限，有的店家就以次充优，早就传出有不少号称台湾茶的，实际来自大陆、东南亚。今秋台湾雨量少，冬茶产量大减，这种现象会更明显。

Guide income usually want to rely on shopping rebates(Smoke maid),In alishan, etc,"Lu guest rest stop"popular.This shop does not receive the locals,Prices on the high side.Guide love have purchase ability,delegation/Business group are more likely to get"slaughter".Native thousands of yuan(Nt $,Similarly hereinafter)Can buy a kilo of tea,In the reception land guest place unexpectedly 30000 yuan transactions.Because Taiwan tea in the mainland high price,Lu guest to the table love to buy tea,But good tea production limited,Some stores will successively imitation optimal,Early efferent many so-called Taiwan tea,Actual from mainland China/Southeast Asia.This autumn rainfall less in Taiwan,Winter tea production big reduction,This kind of phenomenon will be more obvious.

　　台观光局规定购物抽佣只限30%内，但执行困难。客源掌握在旅行社手上，谁给的回佣多，客人就被带到那边去。价格高于普通市价怎么办？有门道！当旅行团到花莲，饭店周边不能有宝石纪念品店，住嘉义，旁边不能有茶叶店，以免露底。有的导游告诉陆客，路边有些店是“法轮功”开的，少进去为妙，吓得客人绕道走。

Taiwan tourism bureau of the provisions shopping smoke maid in only 30%,But the implementation difficulties.Tourists to travel in hand,Who gives more than rebate,The guest is to go over there.Price higher than the common market?A gate!When the tour group to Hualien,Around the hotel can not have gem souvenir shop,Live chiayi,Side can't have tea shops,Lest grinning.Some guide told land guest,The roadside some shop is"Falun gong"open,Less go in for it,Frighten guest bypassing.

　　低团费，导游收入大缩水

Low cost,Guide income big shrink

　　购物的尴尬，并不能全怪导游。台湾导游的素质总体上是比较高的。

Shopping awkward,And can't blame the tour guide.The quality of Taiwan tour guide on the whole is relatively high.

　　近日，上百名专带陆客的导游到台湾观光局抗议。陈情者指称，大陆组团社压低团费，台湾的旅行社守不住陆客每日60美元的底线。来台旅游价格全面崩盘，甚至出现“零团费”的恶质竞争，影响所及，台湾的旅行社就把脑筋动到导游身上，导游的出差费由过去每天2000元至3000元骤减至1500元。

recently,Hundreds of special zone land guest guide to Taiwan tourism bureau of the protest.Who alleged will,The mainland ZuTuanShe cost down,Taiwan's travel agencies keep land guest daily $60 the bottom line.Come to Taiwan tour prices overall collapse,Appear even"Zero cost"Evil quality competition,Influence place and,Taiwan's travel agencies to the brain is moving on the tour guide,Guide batta from the past every 2000 yuan to 3000 yuan fell sharply to 1500 yuan.

　　发起抗议的桃园县观光旅游公会理事长李志宏说，如果礼品销售业绩未达到，就连出差费都领不到，迫使导游变身为“导购”。导游没有基本工资，遇到陆客消费谨慎不血拼，我们就很心酸。

Who organized the protest taoyuan county tourism association chairman LiZhiHong said,If gift sales have not reached,Even the batta always get less than,Forced change as a tour guide"Promotions specialist".Guide no basic wage,Meet land guest consumption cautious not shopping,We'll be very touching.

　　在抗议现场记者听到导游大吐苦水：我们餐风露宿，吃饭比客人晚，还要吃得快，几乎个个都得胃病。联络行程，丰富讲解内容，常常找资料苦读到半夜。当局给导游太多责任，司机没驾照，要罚导游，旅客踏草皮、乱扔烟蒂、刻字，都要罚导游。

In protest against the reporter heard guide big beefing:We eat wind bivouac,Dinner guests than late,Will eat fast,Almost all have to tummy bug.Contact stroke,Explain content rich,Often find material swot till midnight.Authorities to guide too much responsibility,The driver didn't driver's license,A guide to,Passengers on turf/Throw cigarette butts/lettering,Will punish guide.

　　目前台湾有证的普通话导游约2.2万人，实际有活干的不到一半。供过于求，旅行社不怕导游不来带团，不给薪资也有人抢着带。团费日渐下滑，购物点抽佣又直接被旅行社拿走，使导游收入大缩水。

Taiwan is currently have card of mandarin guide of about 22000 people,Actually have work less than half.Supply exceeds demand,Travel agencies are not afraid of tour guide to take group,Don't give salary also someone rob to take.Decline cost is,购物点 smoke maid and directly by travel agency take away,Make guide income big shrink.

　　业者揭示的问题还有，从香港进来的资本搞起了“一条龙”，开旅行社、游览车、购物店、餐厅、表店等，抢了本地业者的生意。还有，一些大陆旅行社经常拖欠费用，甚至一拖半年，岛内有些旅行社扛不住就倒闭了。有旅行社为了抢生意，低价接团，除了机票住宿，交通、餐费通通包，这样要倒贴钱，只好以团养团，直接向购物店抽佣。导游过于热衷“提高购买力”，给游客留下坏印象。

Industry and the problems revealed,In capital from Hong Kong have taken"one-stop",Open travel agency/Touring car/Shopping store/restaurant/Watch shop, etc,Rob the local industry business.and,Some mainland travel agency often default cost,Tuo even half a year,The island's some travel agencies cannot carry it went out of business.A travel agency in order to rob business,Low joint group,In addition to the ticket accommodation,traffic/Meals all package,This will DaoTie money,Had to raise to group group,Directly to the shopping store helper extraction.Guide too keen"Improve purchasing power",To tourists leave a bad impression.

　　别让“零团费”砸了牌子

Don't let"Zero cost"Smashed brand

　　有些现象已引起台观光部门注意，最近不断强调要提升旅游品质，并表态要让陆客购物少一点、旅游多一点，要推广“无购物团”。

Some phenomenon has aroused attention to visit Taiwan department,Recently stressed the need to continuously improve the quality of tourism,And declare to make land guest shopping less/Tourism more,To promote"No shopping group".

　　台“观光局”局长谢谓君表示，两岸旅游交流已不存在障碍，今后在增客的同时，应保障游客权益。台方的相关措施包括加强质量及安全查核督导，推动陆客入住星级旅馆，规定游览车每天行驶不超过250公里，司机每日最多驾车10小时。购物方面，与县市政府联合稽查商店，发起业者自律。他们还将与大陆方面沟通，共同约定监管旅游品质、团费价格及付款期限。

table"Tourism bureau of the""Director xie jun said,Cross-strait tourism exchange already is no obstacle,In the future at the same time increase the guest,Should protect tourists rights.TaiFang related measures include strengthening quality and safety audit supervision,Promote land guest check in star hotel,Provisions touring car driving every day no more than 250 kilometers,Most drivers daily driving 10 hours.Shopping aspects,And county (city) government joint audit shop,Launch industry self-discipline.They will also and the mainland aspect communication,Common agreed supervision tourism quality/Cost price and payment term.

　　多年前，台湾人赴泰国旅游，团费连机票都不够，旅行社以团养团，中餐宝石店负责、晚餐鳄鱼店提供，购物主导的结果是大家都不再去泰国，现在才回到“一分钱一分货”的正常状态。可见，低价接团、零团费会砸了热门旅游地的牌子，但愿这种情形不要在赴台游中蔓延。为此，两岸市场要调适，业者要努力，官方要给力。

Years ago,Taiwanese to Thailand tourism,Even the ticket cost is not enough,Travel agencies to group a group,Chinese stone shop is responsible for/Dinner crocodile shop provide,Shopping leading result is all no longer go to Thailand,Now returned to"A penny a points cargo"Normal state.visible,Low joint group/Zero cost will hit the hot tourism brand,I wish this situation not to swim in the spread of Taiwan.therefore,The market adjustment,Companies try to,The official to give force.