天安门、长城等北京标志性建筑作为旅游地图的封面，向每一位初到北京的游人展示着北京独特的韵味。

tiananmen/The Great Wall and Beijing landmark building as a tourist map cover,To each beginning to Beijing show visitors the Beijing unique flavor.

　　在北京出售的旅游地图分为几种，有中国地图出版社的《2012北京交通游览图》、《2012北京交通旅游图》、《2013北京交通旅游图》，测绘出版社出版的《北京六环地图》、《2012北京旅游·住宿·交通图》……价格多在1元到4元之间。对于初到北京的游客来说，并不能分辨出地图的真伪。

Sale in Beijing's tourist map is divided into several,A map of China press[The 2012 Beijing traffic tourist map]/[The 2012 Beijing traffic tourist map]/[The 2013 Beijing traffic tourist map],Surveying and mapping publishing house[Beijing six ring map]/[The 2012 Beijing tourism · accommodation · map]……The price in more than $1 to 4 yuan between.For initial to Beijing for tourists,And can't distinguish the veracity of the map.

　　记者本周连续暗访得知，在一些重点景区假地图泛滥，内容老旧，上面的广告虚假或误导，严重损害和影响了北京旅游的形象。

Reporters learned that this week continuous investigations,In some key scenic spot false map flood,Content old,The above advertising false or misleading,Serious damage and influence the Beijing tourism image.

　　1 景点 1 attractions

　　北京旅游图鱼龙混杂 Beijing tourist map good and evil people mixed up

　　故宫门前，挎着大兜子的游商像打游击一样躲避着管理人员的检查。在他们的兜子里装满了纪念章、小玩具等纪念品。当然，北京市旅游图也是兜子里的一部分。

In front of the palace,Big bag slung over one of the YouShang like to fight a guerrilla war as the management personnel from the inspection.In their bag filled with medal/Small toys souvenirs.Of course,Beijing tourist map is also part of the bag.

　　“一块钱一份，要吗？这是北京城区最全的地图了，最新版的，看到了吗？2013年的。”当记者向一位游商询问地图时，她掏出一张写着“2013北京交通旅游图”的地图，连珠炮似的说着。地图封面是以天安门为背景，至于地图的真伪，游商一再强调：“中国地图出版社出版的，能是假的吗？”在北京地铁中，同样有人出售以天安门为背景的2012北京交通旅游图，每份一元钱。

"A dollar a,Will you?This is the Beijing city map the most,The latest edition of,Did you see?2013."When a reporter asked a YouShang ask when the map,She took out a piece of writing"The 2013 Beijing traffic tourist map"map,A torrent said.Map cover is tiananmen as the background,As for the veracity of the map,YouShang emphasized:"The map of China publishing house,Can be false??"In the Beijing subway,Also been sold to tiananmen as the background of the 2012 Beijing traffic tourist map,Each one yuan.

　　北京站前，68岁的老王坐在三轮车上，几张2013版北京交通旅游图摆在车上。老王只要看见拉着行李箱的人就会问一句，“要地图吗？一块钱一份。”地图的出版单位同样是中国地图出版社。在北京站广场东侧的一家出售报纸、饮料的小卖店，2013北京交通旅游图也被挂在显眼的位置。售货员伸出三根手指说：“三块钱一份。”对于街边每份一元钱的地图，她不屑地说：“那你就去买那个假的吧。”

Beijing station,The 68 - year - old Lao wang sat on the tricycle,A few pieces of 2013 edition Beijing traffic tourist map in the car.Lao wang as long as see took the suitcase will ask,"To a map?A dollar a."The map publishing unit is also China map publishing house.In the Beijing railway station square a selling newspapers/Drink XiaoMaiDian,The 2013 Beijing traffic tourist map are hanging in conspicuous position.Salesman out three finger said:"Three dollars a."For each one yuan street map,She wasn't impressed:"Then you can buy the fake it."

　　在北京西站前，几个拿着宾馆照片的妇女在向游人推荐宾馆住宿，照片下面压着一摞地图，封面以及出版单位都有别于北京站与故宫。封面以长城为背景，地图上写着“2012北京旅游·住宿·交通图”，出版单位为测绘出版社，销售价为一元钱。

In the Beijing station,A few take pictures of women in the hotel to visitors to recommend the hotel accommodation,The photo below pressure with a stack of map,Cover and publishing unit is different from Beijing railway station and the Forbidden City.Cover with the Great Wall as the background,Map written"The 2012 Beijing tourism · accommodation · map",Publisher for surveying and mapping press,The sale price of a dollar money.

　　业内揭秘：盗印地图内容老旧

The revelation:Pirated content old map

　　中国地图出版社广告部负责人李中华看来，几份地图中相对应的内容没有过于明显的错误，“但是，这些地图都没有更新，许多新的小区、单位的变化都没有添加进来。也就是说，他们用的地图都是老版的地图。”李中华介绍，中国地图出版社出版的地图每隔两个月更新一次，将增加内容以及进行相应调整。

The map of China press advertising department person in charge LiZhongHua looks,Several of the map corresponding content not too obvious mistakes,"but,These maps are not update,Many new district/The change of the unit are not added.that,They use maps are LaoBan map."LiZhongHua introduced,The map of China publishing map every two months update once,Will increase content and make adjustment accordingly.

　　测绘出版社一位工作人员表示，该出版社从未出版过以长城为背景的旅游地图。

Surveying and mapping press a staff said,The press was never published in the Great Wall as the background of the tourist map.

　　一位长期从事地图出版的工作人员介绍，之所以盗印的地图在建筑物、道路等指示上没有出现明显的错误，因为有的出版社地图制作后的版面等被拷贝而外泄。“这些地图具备一些实用功能，但是更新的速度比较慢，甚至有的从不更新。”

A long engaged in map publishing staff said,The pirates map in the building/Road on the instructions did not appear obvious mistakes,Because some press map production layout are copy and leaked."These maps have some practical function,But update slow,Even some never update."

　　2 来源 2 source

　　“地图免费送来卖？” "Map free delivered to sell?"

　　对于所售地图的来源，北京站前的老王摇摇头淡淡地说：“正规上的货啊，还能从哪来？”

To sell the source of the map,Beijing before pharaoh said simply shook his head:"Normal goods ah,Can also come from?"

　　在故宫，一个卖图人告诉记者，这些地图并非他们在出版社批发的，而是有专门的人不定期给他们送货。“每次送个百八十张的，就够卖几天的了。不要钱，免费给我们。”

In the palace,A sell map told reporters,The map is not in their press wholesale,But there are special people do not regularly give their delivery."Every time send a eighty copies,Is enough to sell a few days of the.Don't money,Free to give us."

　　因为免费，卖图人从来不拒绝送上门的地图。“反正写着中国地图出版社，我们也不知道真的假的。”

Because the free,Sell diagram never refused to send the door map."Anyway, write a map of China press,We also don't know if it's true."

　　同样，在北京西站，一个卖图人告诉记者，他们的主要工作是将游客拉到自己的宾馆从中提成，手中出售的地图，是有人免费送给他们的，至于是谁将地图送给他们，他却连连摆手：“这个我就不知道了。”

The same,In the Beijing west railway station,A sell map told reporters,Their main job is to pull tourists to their hotel to commission,Hand sell maps,Someone is free to them,As to who will map to them,But he repeatedly motioning with his hand:"This I don't know."

　　李中华的经历也在印证着盗印的假地图是免费送给卖图人的说法，他经常接到电话，对方声称是报刊亭或是车站附近的小卖店，开口便说：“你给我们这再送点地图，我这卖完了。”李中华一头雾水地回答：“你要多少？一份多少钱？”对方提高了语调反问：“还要钱？不是免费给的吗？”

LiZhongHua experience in verifying the pirates off the map is free to sell diagram is,He often received a phone call,The other party claims to be kiosk or XiaoMaiDian near the station,Open said:"You give us this resend point map,I sold out."LiZhongHua confused answer:"How many do you want?How much money a?"Each other to improve the tone ask:"Also money?Not free to?"

　　业内揭秘：真假地图一“览”之差

The revelation:True and false map a"tabled"difference

　　“我们正在准备更新2013版的地图，还没有上市，这些地图全部都是盗印的地图。”李中华说，中国地图出版社出版的是北京交通游览图，使用胶版纸印刷，每份零售定价为4元钱。北京交通旅游图是使用铜版纸印刷，为中英文对照版地图，8元每份。“现在假地图都是写的"北京交通旅游图"，与我们出版的"北京交通游览图"差了一个字。”

"We are ready to update the 2013 version of the map,Haven't listed,These maps are all pirated map."LiZhongHua said,The map of China publishing is Beijing traffic tourist map,Use offset paper printing,Each retail pricing is 4 yuan.Beijing traffic tourist map is the use of coated paper printing,Is written in both Chinese and English version map,Eight yuan each."Now the false map are written"Beijing traffic tourist map",And we published"Beijing traffic tourist map"Sent a word."

　　3 诱饵 3 bait

　　“一日游”旅行社设局“钓鱼” "One-day tour".simple travel agency"fishing"

　　一位长期从事地图出版的工作人员表示，现在印制一份地图的成本价接近6角钱，而印制者免费赠送给卖图人，其中必定有其他的利益可图。

A long engaged in map publishing staff said,Now print a map to the cost price of 6 cents,And the printed free to sell diagram people,One must have the interests of the other can diagram.

　　记者比较两本同样写着“2013北京交通旅游图”的地图，一份购于故宫，一份购于北京站。地图封面同样都以天安门为背景，两份地图选取的是不同的照片，但整体上十分相似。从封面上看除了印制的颜色以及照片细节不同外，其他内容均相同，出版单位都是“中国地图出版社”。

A comparison of two reporters this also write"The 2013 Beijing traffic tourist map"map,A purchase in the palace,A purchase from Beijing railway station.Cover the same map in tiananmen as the background,Two copies of the map is different photos,But on the whole is very similar.From cover to see in addition to print color photos and details of the different,Other contents are the same,Publisher are"China map publishing house".

　　但是，翻开地图却大相径庭。购于故宫的地图中，主打的两个广告是“中国青年旅行总社”以及“中国国际旅行社总社”的北京一日游以及周边城市的二日游。购于北京站的地图中，主打广告同样有“中国国际旅行社总社”。另外一个主打广告为“青旅休闲游”，标注的旅行社地点在中青旅大厦。“中国国际旅行社总社”的广告都出现在两份地图上，标注的地点均为“东单北大街1号国旅大厦”，但是所留下的联系电话却均不相同。

but,Open the map is very different.Purchase in the palace of the map,Main two advertising is"China youth travel services"and"China international travel service head office"The one-day tour of Beijing and the surrounding city two days to swim.Bought in Beijing station in the map,Main advertising also have"China international travel service head office".Another main advertising for"QingLv leisure",Mark the location of the travel agency cyts building."China international travel service head office"Ads are found in two map,The location of the label are"BeiDaJie 1 of CST building",But all that's left of the contact phone number but are not the same.

　　记者按照电话拨通两个“中国国际旅行社总社”的电话，对方均表示，不需要到现场报名，在游览当天在东单附近集合，在大巴车上签合同即可。

According to reporter dialed phone two"China international travel service head office"telephone,Each other are said,Don't need to sign up for,In the day to visit China set near,Sign the contract in DaBaChe can.

　　中国国际旅行社总社一位工作人员表示，该旅行社从未在地图上发布过任何广告，地图上打着中国国际旅行社总社招牌的广告都是假借旅行社的名义欺骗消费者。

China international travel service head office a staff said,The travel agency has never been on the map release any advertising,On the map of China international travel service head office signs advertising is the name of the travel agency under the guise of cheating consumers.

　　通过比较几张购于不同地点的地图发现，每张地图中所印制的广告均不相同，虽然有些广告打的是“中国国际旅行社总社”同一家旅行社的，但是电话和游览的集合地点均不相同。拨通地图上留下的广告代理电话后，对方声称不做广告，而是一家旅行社。有的旅行社只写着“京城休闲一日游”以及联系电话，并没有旅行社相关的信息。

By comparing a few pieces of purchase, in a different place map found,Each map print ads are not the same,Although some advertising is playing"China international travel service head office"The same travel agencies,But the telephone and visiting venue are not the same.Phone map advertising agency left after a phone call,The other says don't do advertising,But a travel agency.Some travel only write"Beijing one-day tour of leisure"And contact phone number,And no travel related information.

　　业内揭秘：黑旅行社印制假图

The revelation:Black travel printed false diagram

　　“这就是地图免费送给游动商贩的真实目的。”一位长期从事地图出版的工作人员表示，每个制图者都是一家黑旅行社。他们通过印制地图的方式，将自家旅行社的信息印制在地图上，再免费送给游动商贩，而后通过小商贩们低价卖给游客。“游客看到出版单位是中国地图出版社，旅行社是中国国际旅行社总社，很多人就会信以为真去报名。每个区域都由几个旅行社把持着，在这个区域只能卖印着他们旅行社电话的假地图，其他旅行社印制的假地图不能跨界售卖。”

"This is free to map the real aim of travelling traders."A long engaged in map publishing staff said,Each designer is a black travel agency.They through the printed map way,Will their travel information printed on the map,Then free to travelling traders,And then through the vendors are sold to tourists at a low price."Visitors see publishing entity is a map of China press,Travel service is China international travel service head office,A lot of people will go to sign up for it.Each area is dominated by several travel agencies,In this area can only sell print their travel service phone off the map,Other travel agency printed false map can't cross-border sales."

　　4 打假 4 crack down on counterfeit goods

　　清除黑旅行社才能遏制假图 Remove the black travel agency to contain false diagram

　　一张购买于地铁的假地图上写着“出版发行：北京市旅游委”。

A purchase in the false written on the map"published:Beijing LvYouWei".

　　北京市旅游委城市形象与市场推介处一位工作人员十分惊讶地说：“现在都打着旅游委的旗号了？旅游委从来没有发行过北京旅游地图，只是做过一些北京旅游的推介图，目的是到外地参加旅游推广活动时使用。”

Beijing LvYouWei city image and market promotion place a staff is very surprised to say:"Now under the banner of the LvYouWei?LvYouWei never issue a Beijing tourist map,Just do some Beijing tourism promotion diagram,Purpose is to field to tourism promotion activities to use."

　　购于地铁的地图上印有“广告代理：北京宏图创美有限公司”、“印刷：北京斯蒂芬彩色印刷有限公司”。记者通过北京市工商局网站查询，均未查询到两家公司的注册信息。

Bought in the subway map with"Advertising agency:Beijing grand plan and beauty co., LTD"/"printing:Beijing Stephen color printing co., LTD".Journalists from the Beijing bureau of industry and commerce website,Failed to find two companies' registration information.

　　购于故宫的地图上出版发行单位为“学院出版社”，印刷单位为“河北省测绘印刷厂”，通过北京、河北工商局网站查询，同样查询不到两家公司的注册信息。

Purchase in the palace on the map publishing unit for"College press",Printing unit for"The surveying and mapping in hebei province",Through the Beijing/Hebei bureau of industry and commerce website,Also inquires the less than two companies' registration information.

　　其他几份盗印的地图中，出版单位写着“中国地图出版社”，印刷厂名称、责任编辑、封面设计、审定、摄影的名字均与中国地图出版社出版的正版地图相同。“他们这就是赤裸裸地打着我们的旗号骗人，这些黑旅行社的广告都是打着大旅行社的旗号，将游客骗到团里，开始北京一日游。带着去购物，或者说去长城，其实去的就是个野长城，服务态度也不好，这些问题都是对北京旅游业的一种损害，影响北京旅游业的声誉。”

Several other a pirated maps,Publisher says"China map publishing house",Printers name/editor/Cover design/authorized/Photography is the name and the map of China publishing the original map the same."This is their naked under the banner of we deceive people,These black travel ads are under the banner of travel agencies,Tourists will be fooled by group,One-day tour of Beijing began.To go shopping with,Or go to the Great Wall,In fact to is a wild Great Wall,Service attitude is bad also,These problems are to Beijing tourism a damage,Influence of Beijing tourism industry reputation."

　　业内揭秘：打假必须清除“黑社”

The revelation:Crack down on counterfeit goods must be clear"Black club"

　　对于打假，李中华也颇为无奈，“这些假地图一般都在廊坊等地印刷，移动性很强，很难找。希望游客别相信游商销售的一块钱一本的地图，就算买了假地图，也别相信那上面的广告。”

To crack down on counterfeit goods,LiZhongHua also very helpless,"These false map generally in langfang, printing,Mobility strong,Was hard to find.Hope that visitors don't believe YouShang sales a dollar a map,Even if bought off the map,Don't believe that the advertising."

　　“那些黑旅行社只要把人骗到团里，游客就得听他们的。去一些景点有时只是从门前一过就算去过了，收费也比较混乱，容易引起很多纠纷，甚至是人身伤害。游客投诉，却没有旅行社的真实信息，比较难抓到并处罚他们。这就给很多游客造成了北京旅游骗子居多的感觉，这严重影响了北京旅游的形象。”

"Those black travel agency as long as the people cheat to group,Visitors have to listen to them.To some scenic spots sometimes just from the door a even have been to,Charge is chaos,Easy to cause a lot of disputes,Even personal injury.Tourists complain,But no travel agency true information,Difficult to catch and punish them.This will give a lot of tourists caused the Beijing tourism cheats the feeling of the majority,It is affecting the Beijing tourism image."

　　在李中华看来，盗印的假地图中充斥着虚假的广告，使得正版的地图出版单位的声誉也受到影响。“整治盗印的假地图，最主要的是找到印刷点，从根上清理。但是印刷点非常隐蔽，移动性也很强，就需要相关部门从那些虚假的旅游信息入手，清除没有注册、违规的黑旅行社。黑旅行社清除掉，盗印的假地图自然也会得到遏制,也会净化北京的旅游环境。”

In LiZhongHua seems,Pirates off the map filled with false advertising,Make the original map publishing unit's reputation have also been affected."Improvement of pirates off the map,The main is to find YinShuaDian,The clear from the root.But YinShuaDian very concealment,Mobility is also very strong,Need to related departments from the false information of tourism,Clear not registered/Illegal black travel agency.Black rid of travel agency,Pirates off the map nature will also be contained,Also can purify Beijing tourism environment."