京广高铁旅游未热 Jingguang high iron tourism not hot

　　京广高铁12月26日开通北京至郑州段，与之前已开通运营的郑州至武汉段、武汉至广州段贯通后，全长2298公里，全线设计速度350公里/小时，初期运营300公里/小时。京广高铁全线贯通使得我国这条最新的南北交通大动脉，成为世界上运营里程最长的高速铁路，最快仅需8小时，广州就可以直达北京，比目前既有京广铁路最快的普速客车快了12小时30分钟左右。按照往常高铁开通的惯例，铁路部门将在高铁全线即将开通时才公布票价，不少业内人士认为，如果按照现在武广高铁的票价标准计算，京广高铁全程约2200公里，一等座票价要达到1522元左右，二等座票价要957元左右，比现在广州至北京的普速软卧车票贵200多元。

Jingguang high iron on December 26, opened Beijing to zhengzhou,And has been opened before operation of zhengzhou to wuhan section/Wuhan to guangzhou section after the breakthrough,Total length of 2298 km,The design speed of 350 km/h,Initial operation 300 km/hour.Jingguang high iron all through which the country of the latest north-south traffic artery,As the world's longest mileage high-speed railway operation,The fastest only eight hours,Guangzhou can direct Beijing,At present the jingguang railway than both the fastest PuSu bus fast 12 hours thirty minutes.According to the usual high iron of the opening of the practice,The railway departments will be high in iron will be opening to all published fare,A lot of the personage inside course of study thinks,If now wuhan-guangzhou high iron fare standard calculation,The jingguang high iron about 2200 km,First seat ticket price to 1522 yuan,Second class seat ticket price to 957 yuan,Guangzhou to Beijing than it is now PuSu soft berth ticket your 200 multivariate.

　　舒适的高铁让不少人翘首以盼，但相对于交通行业而言，京广高铁在旅游业上反应平淡，与当年武广高铁开通时相比，旅行社的热度大减。记者走访发现，目前市场上基本没有热推京广高铁旅游产品，部分旅行社甚至未推出相关线路，倒是借这条南北大动脉开通之际热推武广高铁游。“其实旅行社也很为难，高铁游短线好推广，长线则很难推。”中国国旅广东公司市场推广中心总经理李浪表示，目前涉及到的京广高铁的线路有从郑州去西安、安徽的产品，这是本身已有的常规产品，只是用高铁串联一下，预计京广高铁价格较高，成团的难度较大，相比较而言，飞机团和普通火车团更具有优势。

Comfortable high iron let many people dearth,But relative to the traffic in the industry,Jingguang high iron in tourism reaction insipid,Connecting with the high iron than opening,Travel down the heat.Reporters found that visit,On the market at present basically no hot push jingguang high iron tourism products,Part of the travel agency or not even launch related line,It is through this line of the aorta opening of the hot push wuhan-guangzhou high iron to swim."In fact, travel agencies are also very embarrassed,High iron swim short term good promotion,Long term it is hard to push."CITS guangdong company marketing center general manager li sea said,At present in the jingguang high iron line from zhengzhou to xi 'an/Anhui products,This is itself the existing conventional products,Just use a high iron series,Expected jingguang high iron price is higher,Clouds of difficult,compared,The plane group and normal group, the train has more advantages.

市民多倾向于体验乘坐 People tend to take more experience

　　记者在采访中发现，对于京广高铁的开通，不少市民表示出极大的兴趣，希望能够体验一下8小时到北京的极速感觉，但更多人认为其没有坐飞机划算。南方日报商旅周刊的一项微调查显示，34.6%的网友认为京广高铁价格太高，没有飞机划算，而也有30.8%的网友表示对京广高铁游感兴趣，想体验一下8小时到北京的乐趣。调查还显示，15.4%的网友认为外出旅游坐8小时的高铁时间太长，会使得行程受影响。“虽然现在价格还没有出来，但是坐高铁从广州到北京，至少也要1000元，高铁没有打折，往返的话就2000多元了，而现在去北京旅游，不少旅游团的总价也就是两三千，高铁肯定不划算。”市民吴先生表示，外出旅游总是希望能够尽量减少坐车的时间，而将更多时间放在游览项目上，坐高铁去北京看似时间减少了，但是相对于旅游团而言，这个时间的减少仍然比不上飞机时间短。

Reporter in the interview found,For the opening of jingguang high iron,Many people showed great interest,Hope to be able to experience the eight hours to Beijing feel fast,But more people think that there is no bargain by plane.Southern daily Business Weekly a micro survey,34.6% of the netizens think jingguang high iron price is too high,Not for the,And also have 30.8% of the net friend said to beijing-guangzhou high iron interested in swimming,Want to experience the fun of eight hours to Beijing.The survey also showed,15.4% of the netizens think traveling by eight hours of high iron time is too long,Makes stroke affected."Although now price didn't come out,But sit high iron from guangzhou to Beijing,At least 1000 yuan,High iron no discount,If you return the 2000 yuan,Now go to Beijing tourism,A lot of the total price is 23000,High iron must not be to one's profit."Citizens Mr. Wu said,Traveling is always hope to be able to reduce the traveling time,And will be more time on tour project,Sit high iron to Beijing seem time reduced,But in terms of relative to the group,This time reduce still can't rival planes for time is short.

　　“其实体验一下京广高铁还是不错的，听说非常舒适，不过如果跟武广高铁是差不多的，体验其中一段就可以了。”计划元旦假期一家亲子游的陈先生正在选择旅游产品，由于妻子与小孩都想体验一下高铁，他准备选择高铁团，不过考虑到体验性乘坐，一两个小时就已经足够了，不需要太长时间，“坐高铁很舒服，但是出去玩的话坐得多也会厌烦，所以去湖南相对比较合适，时间也刚刚好。”南方日报商旅周刊的微调查也显示，在计划体验京广高铁游的网友中，19.2%的网友看中了高铁更舒适更灵活。旅行社人士表示，由于多数市民对高铁游更倾向于体验式乘坐，相当于将高铁作为旅游体验的一部分，因此它的市场并不大，缺乏开发的空间，“现在高铁还是个新鲜的事物，随着高铁线路四通八达，逐渐成为人们出行的交通工具，对它的兴趣就会相对下降。”

"Actually experience the jingguang high iron or good,Heard that very comfortable,But if connecting with high iron is much the same,Experience one of the sections is ok."New Year's day holiday plan a parent-child swim Mr. Chen is choosing a tourism product,Because of his wife and children want to experience the high iron,He is going to GaoTieTuan choice,But considering the experience on,An hour or two is enough,Don't need too long time,"Sit high iron is very comfortable,But go out to play word much sit will be tired,So go to hunan is relatively appropriate,Time is just right."Southern daily Business Weekly micro research also shows that,In planning experience jingguang high iron swim in the net,19.2% of the net friend took a fancy to high iron more comfortable more agile.Travel agencies say,Because most people of high iron swim tend to experience on type,Equivalent to the high iron as part of the tourism experience,So it's market is not big,The lack of development space,"Now high iron was a fresh things,Along with the high speed rail line extend in all directions,Gradually become people travel vehicles,Of that interest will be relative decline."

价格和时间是遇冷主因 Price and time are main freeze

　　广东商学院旅游管理与规划研究所所长张伟强教授表示，三方面的因素导致京广高铁游遇冷，一是价格，预计京广高铁将不亚于机票价格，而且机票价格优惠幅度大，高铁价格固定，而对于旅行社而言机票更有一个积累的量的优惠；二是距离，京广高铁虽然可以将时间缩短到8小时之内，但是对于旅游行程而言，8个小时的交通时间已经很长，航空在这一方面则更具有优势；三是运营模式的问题，高铁实名制使得旅行社采购难度加大，与机票可以购买机位不确定乘机人不同的是，高铁需要一对一的身份验证，一旦确定只能退票或改签，旅行社没有办法对“蓄水池”进行调节，对于操作的旅行社而言，高铁的机动性没有了，弹性也没有了，运营模式不够灵活。

Guangdong college tourism management and planning institute director ZhangWeiJiang professor said,Three factors lead to the beijing-guangzhou high iron to swim in the cold,One is the price,Expected jingguang high iron will be no less than the ticket price,And ticket price big margin of preference,High iron price is fixed,For the travel agency for ticket is more a accumulation quantity discount;The second is a distance,Jingguang high iron although can shorten time to eight hours,But to travel in,Eight hours of traffic time is very long,Air in this one is more advantages;The third is the problem of operation mode,High iron system makes travel agency procurement difficulties,And the ticket can buy flight reservation not sure up passengers is different,High iron need one-on-one identity verification,When you determine only refund or upgrade,There is no way to travel"reservoir"adjusted,For the operation of travel agencies concerned,High iron mobility have no,Elastic is not,Operation mode is not agile.

　　从旅行社和民众的反馈情况来看，价格与时间成为了京广高铁在旅游市场上遇冷的主要原因。李浪坦言，即使是武广线的产品，从报名量来看，武广普通火车团比武广高铁团的情况要好，价格原因还是最大的，毕竟旅游团队的市场仍多以中老年为主。中国社科院旅游研究中心副主任刘德谦教授指出，就长距离来说，高铁与航空相比较，劣势反而明显，价格高时间长，高铁的距离越长，其在旅游上的价值就越不能得到很好的发挥。

From the travel agency and the feedback situation,Price and time become the jingguang high iron in the tourism market in the main cause of the cold.Lee wave said,Even WuGuangXian products,From the quantity to see,Wuhan-guangzhou general train mass ratio of wide GaoTieTuan is better,The price is the biggest reason,After all travel team market still in old age is given priority to.The Chinese academy of LiuDeQian tourism research center, deputy director of the professor pointed out,It is long,High iron and aviation compared,Disadvantages but obviously,High prices for a long time,The longer the distance of the high speed,The tourism of value is not to obtain the very good play.

专家建言 Experts advise

京广高铁更适合商务游客 Jingguang high iron more suitable for business visitors

　　广东商学院旅游管理与规划研究所所长张伟强指出，高铁对大众旅游而言并不具优势，有市场调查显示，在0至200公里之内高速公路是市场首选，高铁的优势是200至800公里之内，飞机的优势是在800公里以上，民航在收取燃油附加费以800公里为分界线并不是没有道理的。一般情况而言，超过800公里就是一个坎了，从边际成本和最佳效应来看，高铁只是介于飞机和普通火车之间的一个选择而已。作为旅游行程上的交通，如果早上8点乘坐高铁，中午时分到达目的地，刚好赶上吃午餐，旅游的质量会相对高很多，而距离增加一倍的话，同是早上8点乘坐高铁，要下午4点多才到北京，差不多一天都在坐车，相对于乘坐飞机中午就可以到达而言，旅游质量相对下降了，同时行程也会被压缩。京广高铁应该更适合商务游客，因为商务游客的时间也更灵活，如果因为会议延误，赶飞机成为一大难题，改签下一班也会很麻烦，而高铁则没有这样的问题，高铁班次多，如果差不多半小时一班的话，商务游客可以实现随到随走，还可以不需要过夜，节省成本更灵活。记者 蔡华锋 (来源：南方日报)

Guangdong college tourism management and planning institute director ZhangWeiJiang pointed out,High iron to mass tourism is not very competitive advantage,A market survey,At zero to 200 km highway is preferred in the market,The advantages of high iron is 200 to 800 kilometers inside,The advantage is in more than 800 kilometers,Civil aviation in charge at 800 miles (kilometers) fuel surcharge for the dividing line is not without reason.In general,More than 800 kilometers is a the camp,From the marginal cost and the best effect to see,High iron just between aircraft and common between the train just a choice.As the traffic on the trip,If the morning eight take high iron,At midday to reach its destination,Just time to have lunch,The quality of tourism will be relatively high a lot,And distance doubled words,With eight in the morning is high in iron,To more than 4 PM to Beijing,Almost a day in the car,Relative to take the plane can arrive at noon in,Tourism quality relative down,At the same time travel will be compressed.Jingguang high iron should be more suitable for business visitors,Because business visitors time and more agile,If because the delay,Be a big problem to catch the plane,Endorse the next one will also very troublesome,And the high TieZe no such problem,High iron more than their,If a word about half an hour,Business visitors can realize as you go along with the,Can also do not need to spend the night,Save cost more agile.Reporter CaiHuaFeng (source:Southern daily)