尊敬的各位领导，各位嘉宾，关于报告，在场嘉宾可以免费领到一本新出版的旅行社报告，具体内容可以从里面查阅。

Dear every leader,guests,On the,The guest can free to a new issue of the travel agency report,Specific content can be access from the inside.

　　首先，整个旅游行业差不多近二十年来都是一个高速增长态势，特别是近十年增速是一个递增的趋势，复合增长率基本上高于GDP的，现在可以说是旅游增长的黄金期。大家可以从三大市场上看到，出境旅游和国内旅游已经成为国民旅游的基础。今年整个市场是两升一平的态势，旅游总收入达到2.59万亿元，国内旅游人数达到30亿人次，同比增长13.6%，国内旅游收入2.3万亿，同比增长19.1%，中国公民出境人数预计达到8200万人次，同比增长16.7%，出境旅游花费980亿美金，这是我们比较大的判断的预测。

First of all,The whole tourism industry almost nearly twenty years is a high-speed growth situation,Especially in the last ten years of growth is a increasing trend,Basically, compound annual growth rate is higher than GDP,One can say now is the growth of tourism golden period.We can see from the three big market,Outbound tourism and domestic tourism has become the foundation of the national tourism.This year the whole market is two litres a flat situation,Total tourist income reached 2.59 trillion yuan,Domestic tourism to reach 3 billion people,Year-on-year growth of 13.6%,Domestic tourism income is 2.3 trillion,Year-on-year growth of 19.1%,Chinese citizens outbound number is expected to reach 82 million people,Year-on-year growth of 16.7%,Outbound travel cost 98 billion dollars,This is our larger judgment prediction.

　　第二个，从旅行社的区域分布上来看，整个旅行社产业大概有两万三千六百九十家，整个分布还是以东部为主，基本上是在三大市场区域。它的增长率绝对数量还是在增长的，但是有一个逐年些微下降的趋势。从美国代理商的数量上来看，大家可以看到从1997年已经出现了这样的趋势，整个营业额是在不断增长，数量相对是在递增，97年出现拐点，大概减少三分之一左右代理人。特别是在需求增长和技术的发展背景下面，单个旅行社它能处理更多的业务量，将来可能出现这样的趋势。

The second,From the travel agency area distribution point of view,The travel agency industry is about twenty-three thousand six hundred and ninety,The distribution or to give priority to the east,Is basically in three big market area.The growth rate of its absolute quantity or growth,But there is a slightly downward trend year by year.From the United States in the number of agents to see,You can see from 1997 has appeared the trend,The turnover is growing,The relative quantity is increasing,Appeared in 97 inflection point,Probably reduce 1/3 agent.Especially in demand growth and the development of the technology background,Individual travel agency it can deal with more traffic,The future may appear such trend.

　　另外我们旅行社行业是包含两种很特殊的业态，组团和地接，大家可以看到从组团地接量上来看，我们这个产业地图上可以看到整个沿海地区，北上广以及成渝地区整个经济量是最大的。云南营业额很高，但是利润却一般。这两种旅行社的业态，地接利润很少，组团社的利润要更高，特别是大中城市更高。

In addition we travel agency industry is contains two very special format,Group and to meet,You can see from the group to meet the quantity to see,Our industry map can see the whole coastal areas,North wide and chongqing area into the whole economic quantity is the biggest.Yunnan turnover,But profits is general.These two kinds of travel agency format,Pick up the little profit,ZuTuanShe higher profits,Higher, especially in large and medium cities.

　　从发展的实力来看，可以看到地域分布上这么一个特点，成渝，北上广，长三角，珠三角这个地方是出境游组团社集中的地区，可以看到北京190家，广东154家，都是这样一些重点省份，客源地和目的地叠加的区域是发展的重点。这一张图是08年的统计，相比现在统计的份额没有太大改变，相对于整个旅游行业投资，旅游社行业固定资产只占7%，是一个典型的轻资产的行业，这是我们旅游行业业态的特点。

From the development of the power to see,Can see the regional distribution such a characteristic,Into chongqing,North wide,Long triangle,The pearl river delta this place is the outbound tourism ZuTuanShe concentrated area,Can see Beijing 190,Guangdong 154,So some key provinces,Tourism source and destination overlay area is the focus of development.This is a picture of the statistics,Now than statistical share is not too big change,Relative to the whole tourism industry investment,The travel agent industry accounts for only 7% of fixed assets,Is a typical asset light industry,This is our tourism industry characteristics of the formats.

　　前一段时间行业里面和重要的事情就是众信上市通过，业外对众信有一个质疑，利润率过低，业内又有质疑利润率过高，单纯从营业额占比来说利润率是很低，从自有资本周转率，盈利比例来看，旅行社也是非常高的行业，这是它的行业特性。

Some time ago in the industry and the important thing is to believe the listed through,To all the industry believe there is a question,A low profit margin,The high profit margin and questioned,Only from the turnover accounted for it than profit margin is very low,From equity capital turnover,Earnings scale,Travel agency is also very high industry,This is the industry characteristics.

　　旅行社年度报告其中一个章节是我们研究院做的景气和特点，整个东部的人力的成本和营业的成本，这些要素投入增长很快，利润增幅又赶不上，旅行社行业面临着更大的成本压力，在景气反映出来的特点就是这样子的。

Travel agency annual report one chapter is our institute do business and characteristics,The whole eastern manpower cost and operating cost,These inputs is growing rapidly,Profit growth and miss,Travel agency industry facing greater cost pressure,The characteristics of the boom in reflected is like this.

　　出境旅游只占12%人次数，但是它贡献的收入比例是占25.44%，所以这一块利润率是整个三大板块里面最高的。

Outbound tourism accounts for only 12% of the number of people,But it contribution income ratio is 25.44%,So that a piece of profit margins are the three major parts of the tallest.