随着中国经济的崛起，旅游消费逐步从高端消费向日常消费转化，广阔的旅游市场为中国旅行社产业成长提供了丰沃的土壤，国民旅游已经成为旅游市场的基础，2012年，旅游市场总体上呈现“两增一平”格局，国内、出境旅游市场保持较快增长，入境旅游基本持平。预计全年旅游业总收入将达到2.59万亿元，同比增长15.1%；国内旅游人数有望达到30亿人次，同比增长13.6%，国内旅游收入达到2.3万亿元，同比增长19.1%；中国公民出境人数预计将达到8200万人次，同比增长16.7%；出境旅游花费980亿美元。

Along with China's economic rise,Tourism consumption gradually from high-end consumption to daily consumption transformation,Broad tourist market for China's travel service industry growth provides abundance soil,The national tourism has become the basis of the tourism market,In 2012,,Tourism market on the whole show"Two add a flat"pattern,domestic/Outbound tourism market maintained a fast growth,Inbound tourism is flat.The tourism industry is expected to total revenue will reach 2.59 trillion yuan,Year-on-year growth of 15.1%;The number of domestic tourism is expected to reach 3 billion people,Year-on-year growth of 13.6%,Domestic tourism income amounted to 2.3 trillion yuan,Year-on-year growth of 19.1%;Chinese citizens outbound number is expected to reach 82 million people,Year-on-year growth of 16.7%;Outbound travel cost 98 billion dollars.

　　目前旅行社产业主体主要由四大部分共同组织的：由中国国际旅行社总社、中国旅行社总社、香港中国旅行社、中国青年旅行社等传统旅行社经由市场化改革而来的旅游企业；众信、凯撒、春秋、南湖等服务于国民旅游市场的民营旅行社；携程、艺龙、芒果、同程等基于互联网和移动通讯技术的线上旅行代理商（OTA）；少量独资、合资或者以办事处名义开展业务的跨国旅行社分支机构。

At present main travel agency industry mainly by the four most common organization:By the China international travel service head office/China travel service head office/China travel service Hong Kong/China youth travel service travel agency through traditional marketization reform of tourism enterprises;The letter/Caesar/Spring and autumn/South lake and other services the compilation of the tourist market of private travel agency;ctrip/Art dragon/mango/With process, based on the Internet and mobile communication technology of the online travel agents(OTA);Owned a small amount of/Joint venture or office business name multinational travel agency branches.

　　从目前的统计数据来看，全国旅行社的总数为23690家。根据我们的调研，从旅行社业务的经营主体的角度来估测（包括以旅行社部门、办事处等形式存在的旅行社企业组织，及会展机构、网站、俱乐部等未取得旅行社经营权的经营实体），我们认为目前全国实际的旅行社业务经营主体超过7万家。

From the current statistical data to see,The total number of national travel agency for 23690.According to our research,From the travel agency business management main body Angle estimation(Including to travel service department/Office and other forms of travel agency existing enterprise organization,And exhibition institutions/website/The club has not obtained the right, such as travel agency business entity),We think that the whole country at present the actual travel agency business subject more than over.

　　据国家旅游局统计，2011年度全国旅行社营业收入2871.77亿元，同比增长8.41%，营业成本2661.27亿元，同比增长11.18%，营业利润22.11亿元，同比下降31.63%，利润总额21.55亿元，同比下降36.39%；营业税金及附加13.06亿元，同比增长2.25%；所得税7.63亿元，同比增长10.08%。旅游业务营业收入2626.54亿元，同比增长11.45%；旅游业务利润132.60亿元，同比增长5.70%；旅游业务毛利率5.05%，同比下降0.27%。

According to the national tourism administration statistics,2011 annual national travel agency business income is 287.177 billion yuan,Year-on-year growth of 8.41%,Operating costs 266.127 billion yuan,Year-on-year growth of 11.18%,Operating profit is 2.211 billion yuan,31.63% year-on-year drop,Total profit of 2.155 billion yuan,36.39% year-on-year drop;Business tax and additional 1.306 billion yuan,Year-on-year growth of 2.25%;Income tax is 763 million yuan,Year-on-year growth of 10.08%.Tourism business business income is 262.654 billion yuan,Year-on-year growth of 11.45%;Tourism business profit is 13.26 billion yuan,Year-on-year growth of 5.70%;Tourism business gross profit margin of 5.05%,0.27% year-on-year drop.

　　我国的大多数旅行社还没有形成经营网络，真正意义上的旅行社网络和集团较少，旅行社各自为战，业务协作简单，伙伴关系不稳定。即使对于已经建立起网络的联合体或集团，有些规模较小，有些成员单位之间联系不紧密，行政色彩较浓，真正以资产纽带紧密联系的全国性旅行社网络或集团还很少。2009年出台的新《旅行社条例》允许旅行社开设分公司后，很多出境组团社开始着手跨区域布点。2010年5月，国家旅游局正式下发《试行旅行社委托代理招徕旅游者业务有关事项的通知》（旅监管发[2010]77号，对允许旅行社在其业务经营范围内，委托其他旅行社代理招徕国内旅游、出境旅游（不含赴台湾地区旅游）和边境旅游的旅游者等方面做出了明确规定，将有利于垂直分工体系的形成。

Most of the travel agency in our country has not formed business network,In the true sense travel agency network and less group,Travel agency engage at will,Business cooperation simple,Partnership is not stable.Even for has set up network entity or group,Some smaller,Some members of the association between units do not close,Administrative color is strong,Real assets to link closely national travel agency network or group is little.2009 years on the introduction of the new[Travel agency regulations]Allow travel after the opening of a branch office,A lot of outbound ZuTuanShe started putting across the region.In May 2010,Issued by the national tourism administration official[Trial travel agency entrusted agency to attract tourists business related matters notice](A regulation is sent [2010] 77,To allow travel agency in its business range,Entrust other travel agency to attract domestic tourism/Outbound tourism(Do not contain go to Taiwan tourism)And border tourism tourists made specific provision, etc,Will be conducive to the formation of the vertical division of labor system.

　　就行业发展态势来看，一方面，传统旅行社产业不断加强信息化建设，积极发展旅游电子商务，涌现了一大批例如中青旅遨游网、锦江旅行电商平台的新型业务平台；另一方面，新型的旅游电子商务公司开始成为旅行社业务的重要经营者，从市场主体发育来看，以携程等为代表的旅游在线运营商迅速壮大崛起，同程网、艺龙、驴妈妈、途牛等在线旅游运营商发展迅猛，百度、淘宝、腾讯，乃至Expedia等国内外企业也都通过各种途径进军国内在线旅游市场。

It industry development trend to see,On the one hand,The traditional travel agency industry continuously strengthen information construction,The positive development of tourism electronic commerce,Emerged a large number of cyts Tours such as surfing the web/Jinjiang travel electric business platform of the new business platform;On the other hand,New type of tourism electronic commerce company has become an important business travel operators,See from market main body development,Ctrip, etc in as a representative of tourism online operators rise rapidly growing,Process network with/Art dragon/Ass mother/Road, such as cattle online travel operator is developing rapidly,baidu/taobao/tencent,And Expedia and the domestic and foreign enterprises are also through various channels to domestic online travel market.