截至2011年底，全国旅行社的总数为23690家，同比增长3.98%。根据我们的调研，从旅行社业务的经营主体的角度来估测（包括以旅行社部门、办事处等形式存在的旅行社企业组织，及会展机构、网站、俱乐部等未取得旅行社经营权的经营实体），我们认为目前全国实际的旅行社业务经营主体超过7万家。

By the end of 2011,The total number of national travel agency for 23690,A year-on-year increase of 3.98%.According to our research,From the Angle of the travel agency business operators to assess(Including the travel agency to department/Office of enterprise organization form of travel,And exhibition institutions/Web site/Club and so on without a travel agency management business entity),We think that at present the actual travel agency business operators more than 7 '.

　　有25个省（区、市）的旅行社都有不同程度的增长。东中部10个省的旅行社数量均超过1000家，江苏和山东均超过1800家；少于500家的有11个省（区、市），其中宁夏、西藏和新疆生产建设兵团不足100家。2011年度旅行社数量排在前10位的地区依次为江苏、山东、浙江、广东、河北、辽宁、河南）、北京、上海、湖北，上述地区的旅行社总量占全国旅行社总量的56.16%。

There are 25 provinces(area/The city)The travel agency has a different degree of growth.Central 10 provinces number of travel agencies are more than 1000,Jiangsu and shandong are more than 1800;Less than 500 eleven provinces(area/The city),The ningxia/Tibet and xinjiang production and construction corps of less than 100.2011 annual travel number in the top ten areas of jiangsu respectively/shandong/zhejiang/guangdong/hebei/liaoning/henan)/Beijing/Shanghai/hubei,The amount of travel agencies in 56.16% of the total national travel agency.

　　从区域发展格局来看，东部地区旅行社数量占据了全国旅行社总量的半壁江山，体现了东部地区在我国旅游业发展中的主导态势；但同时值得关注的是，中西部地区旅行社的数量呈现快速增长，西藏、宁夏自治区的旅行社数量增幅最大，超过24%，显示了中西部地区旅游发展的巨大潜力。

From the point of regional development pattern,Eastern travel number occupies the national travel agency half of the total,Embodies the eastern region in the dominant trend in the development of China's tourism industry;But at the same time is worthy of attention,The central and western regions presents the fast growth in the number of travel agencies,Tibet/Ningxia autonomous region increase number of travel agencies,More than 24%,Showed the great potential of tourism development in the Midwest.

　　最近10年，随着休假制度的改革、大众旅游的兴起，国人对旅游服务的需求不断增长，从全国旅行社的数量上看，也一直处于增长的状态。但从历年旅行社的增长率来看，在2003年达到高于15%的波峰后一直呈波动下降的趋势。技术的进步、大众消费模式的变迁、新业态的逐渐成熟，让本来集中度低、同质性强、竞争力弱的传统旅行社发展空间受到进一步的挤压，2011年旅行社数量的增长率更是达到历史新低，低于5%。

The last ten years,As the holiday system reform/The rise of mass tourism,People growing demand for tourism services,Look from the number of travel agencies across the country,Have been in a state of growth.But from the perspective of the growth rate of calendar year travel agency,Reached more than 15% in 2003 has been a wave after wave of downward trend.The development of technology/The change of mass consumption patterns/The gradual maturity of the new format,Let original concentration is low/Homogeneity is strong/Weak competitiveness of the traditional travel agency development space is further squeeze,In 2011, growth in the number of travel agencies is also reached record lows,Less than 5%.

　　2011年底，全国旅行社总资产711.17亿元，同比增长6.76%，其中，负债461.81亿元，同比增长4.20%，所有者权益249.36亿元，同比增长11.84%。

At the end of 2011,The travel agency the total assets of 71.117 billion yuan,A year-on-year increase of 6.76%,Among them,Debt is 46.181 billion yuan,A year-on-year increase of 4.20%,Owner's equity of 24.936 billion yuan,A year-on-year increase of 11.84%.

　　从历年数据来看，除去2003年、2005年、2008年等特殊年份，全国旅行社旅游业务营业收入的一直处于增长状态。因为这些特殊年份的存在，图6中所显示的全国旅行社旅游业务营业收入的增长率呈现出剧烈波动的状态，体现了旅游业的敏感性，容易受到外界环境的影响。但也正是因为旅游业的敏感性，往往能够在受到重创之后迅速恢复，2008年国际金融危机后，旅游业作为经济体系中率先复苏的产业之一，为拉动消费、促进经济较快恢复做出了很大的贡献。

From the point of historical data,From 2003,/In 2005,/In 2008, and other special year,The travel agency tourism revenues have been growing in the state of the business.Because of the existence of these special year,In figure 6 shows the national travel agency tourism business revenue growth rate showed severe fluctuations of the state,Reflects the sensitivity of the tourism industry,Vulnerable to the influence of the external environment.But it is also because of the sensitive nature of the tourism industry,Can quickly restored after the scarred,After the international financial crisis in 2008,Tourism as one of the first recovery industry in the economic system,For consumption/Made a great contribution to promote rapid economic recovery.

　　自2004年起，旅行社旅游业务毛利润在数量上呈现出持续上涨的态势。但其增长率除在2005年、2008年等特殊年份的次年出现增长外，一直处于下降的状态，2011年相较于2010年略微上扬。

Since 2004,,Travel agency tourism business gross profit shows a tendency of rising in the number.But the growth rate in 2005/In 2008, and other special year next year have risen,Has been in a state of decline,2011 compared to 2010, a slight rise.

　　2011年，欧美经济危机加剧，国际环境非常严峻，入境旅游增长乏力，国内旅游则逆势上扬，继续保持两位数的大幅增长。 2011年度全国旅行社组织国内旅游13710.75万人次、35854.01万人天，接待16900.50万人次、33674.13万人天，分别同比增长14.70%、9.21%、19.46%、16.79%。

In 2011,,Europe and the United States economic crisis intensified,International environment is very serious,Inbound tourism growth,Domestic tourism is contrarian rise,Continue to maintain double-digit growth. 2011 the national travel agency organization 137.1075 million domestic tourism/358.5401 million people,Received 169.005 million visitors/336.7413 million people,A year-on-year increase of 14.70%, respectively/9.21%/19.46%/16.79%.

　　2011年度旅行社组织国内旅游人次排名前十位的地区依次为广东、四川、浙江、江苏、上海、山东、湖北、湖南、重庆、北京。

2011 domestic tourism people travel agency organization top ten areas of guangdong/sichuan/zhejiang/jiangsu/Shanghai/shandong/hubei/hunan/chongqing/Beijing.

　　2011年东部地区在旅行社组织国内旅游上表现依然强劲，占据前十名的六个席位，广东省稳居首位。与此同时，西部地区旅行社组织国内旅游人次快速增长，四川省上升3个位次，超过浙江、江苏等省份跃居第二；重庆进入前十名，排名第九。

2011 east on domestic tourism travel agency organization performance is still strong,Occupy the top six seats,Guangdong province ranks first.At the same time,Domestic tourism people travel agency organization rapid growth in the western region,Sichuan province rising three seating arrangement,More than in zhejiang/Jiangsu province second place;Chongqing into the top 10,# 9.

　　2011年度旅行社接待国内旅游人次排名前10位的地区依次为四川、江苏、广东、浙江、云南、山东、上海、湖南、福建、湖北。

2011 annual travel reception of domestic tourism people top ten areas of sichuan province/jiangsu/guangdong/zhejiang/yunnan/shandong/Shanghai/hunan/fujian/hubei.

　　2011年西部省份在旅行社接待国内旅游上表现抢眼，四川省上升2个位次，超过江苏、广东跃居第一；云南省上升2个位次，超过上海、山东居第五位。东部省份排名略有下降，但仍占据前十名榜单的六个席位。

In 2011 performing travel reception of domestic tourism in the western provinces,Sichuan rose 2 seating arrangement,More than jiangsu/Guangdong province in the first place;Yunnan rise 2 seating arrangement,More than Shanghai/Shandong in the fifth.The eastern provinces ranking fell slightly,But still occupy the top ten list of six seats.

　　2011年中国出境旅游持续走高，仍处于快速上升通道。2011年度旅行社出境旅游组织2021.92万人次、8405.71万人天，分别同比增长21.52%、31.93%。

In 2011, the Chinese outbound tourism continue to high,Is still in the rapidly rising channel.2011 annual travel outbound tourism organization 20.2192 million passengers/84.0571 million people,A year-on-year increase of 21.52%, respectively/31.93%.

　　2011年度旅行社组织出境旅游人次排名前十位的目的地国家或地区依次为香港、澳门、台湾、泰国、韩国、新加坡、马来西亚、日本、越南、法国。

2011 travel agencies organize outbound tourism people ranking top ten of the destination country or region of Hong Kong/macau/Taiwan/Thailand/South Korea/Singapore/Malaysia/Japan/Vietnam/The French.

　　2011年，港、澳、台依然是旅行社组织出境旅游目的地的前三名，具体数字上变化也不大。受3月份日本复合型灾害影响，赴日旅游全年出现约20%的降幅，日本在前十名榜单上下滑4个位次，居第八位。2011年，由于中东与北非地区动荡，部分游客转向东南亚等地区，新、马、泰等国家位次有所上升，越南进入前十名，排名第九。

In 2011,,Hong Kong/Australia/Taiwan is still travel agency organization outbound tourism destination of the top three,Specific number won't change much.Influenced by Japanese compound disasters in March,For traveling to appear the drop of about 20%,Japan fell in the top 10 list four seating arrangement,In the eighth.In 2011,,Due to the Middle East and north Africa region,Some visitors to southeast Asia and other regions,The new/The horse/Thailand and other countries have risen seating arrangement,Vietnam into the top 10,# 9.

　　由于收入和财富水平有限，以及缺乏足够的出国旅游经验，我国多数出境游客的旅游需求还停留在观光游览、购物等相对初级层面，而在享乐、深度体验等方面的旅游需求则相对缺乏。如图11-1至图11-4所示 ，我国出境团队游客中，以游览观光为出游动机的游客占到55.07%（相比之下我国入境游客则以文化体验为首位旅游动机），而以教育科技、健康、商务、文化交流等动机的游客占比都比较小；出游花费上，仍旧以购物、交通等为花费的主要去向。另外，出游的时间、住宿选择也都不尽理想。

Due to the limited level of income and wealth,And lack of enough experience of traveling abroad,Most of outbound tourists tourism demand in China still stays in the sightseeing tour/Shopping, such as relatively junior level,And in the enjoyment/Depth of experience of tourism demand is relatively lack.As shown in figure 11-1 to figure 11-4 ,China's outbound tourists in team,For sightseeing travel motivations of tourists accounted for 55.07%(Compared with China's entry to cultural experience for the first tourist motives),In education, science and technology/health/business/Cultural exchange and motivation of tourists accounted for less than all;The travel cost,Still to shopping/Transportation cost for the main.In addition,The time to travel/Accommodation choice are not ideal.

　　图11-5及图11-6进一步表明出游人群多为25-44岁的事业期人士，且对景点、交通等基础性服务较为关注。图11-7则表明游客多集中于少数高收入行业人员或学生群体。这都说明我国出境游客的享受型旅游需求还没有规模化形成。 Figure 11-5 and figure 11-6 further shows that people travel more cause of 25 and 44, period,And to the scenic spot/Basic services such as transportation is concerned.Figure 11-7 indicates that tourists more focused on high-income industry staff or student groups.All this shows that China's outbound tourists 享受型 tourism demand has not yet formed the scale.