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新年倒计时展现北京“世界城市”旅游形象--亲稳网络舆情监控室
2013-01-01
万寿山灯光闪烁、千米长廊宫灯悬挂、龙王庙云蒸霞蔚,散发出新年的喜庆气息;多彩的探照灯和LED屏幕,让八方亭、文昌阁、知春亭等亭台楼阁各放异彩,形成了颐和园的夜间美景……
Longevity hill lights flashing/Km long corridor palace lantern hanging/Correlation radiant,Send out a New Year festive atmosphere;Colorful the searchlight and LED screen,Make eight square pavilion/it/Know spring pavilion pavilion, such as the light,Formed at the beauty of the Summer Palace……
12月31日晚,曾在纽约、伦敦等多个国际性大都市上演的倒计时庆典,再一次现身北京。
On December 31 of the night,In New York/London and other international metropolis of the countdown celebrations,Once again appeared in Beijing.
颐和园内举办的这场绚丽的新年倒计时庆典,让现场和电视机前的观众们欢庆新年的同时,也把北京推向全世界的视野,彰显北京迈向世界一流旅游城市的实力,展示北京作为文化之都的文化内涵和底蕴。
The Summer Palace held within the brilliant New Year countdown celebrations,Let the scene and the front of the television audience to celebrate New Year at the same time,Also push Beijing to view all over the world,Reveal Beijing towards the world first-class tourist city,Display the cultural intension of Beijing as a capital of culture and heritage.
颐和园五彩缤纷夜景点亮倒计时 The Summer Palace colorful night light
12月31日晚上18时,颐和园内“五彩缤纷”。万寿山、佛香阁、昆明湖、十七孔桥、南湖岛沿岸,随着电脑灯、探照灯、LED灯同时亮起,不同的颜色装饰着古老的建筑。
On December 31, the evening of 18,In the Summer Palace"colourful".Longevity hill/Buddha -/Kunming lake/especially/South lake island coast,Along with the scanner/The searchlight/LED lights lit up at the same time,Different color decorated with ancient buildings.
23时45分,伴随着音符启动,倒计时庆典正式开始了。来自北京各行各业的百姓代表和来自世界各地、祖国各地的游客相聚在中国皇家园林的代表与典范颐和园,心怀激情与梦想告别即将过去的2012年,迎来即将到来的2013年。
23 in 45 minutes,Along with the note,Countdown ceremony officially began.From Beijing on behalf of the people in all walks of life and from all over the world/Tourists all over the country gathered in model representative of the Chinese royal garden and the Summer Palace,With passion and dream farewell to the past 2012 years,In the coming 2013 years.
“60、59、58……”距离新年来临仅有一分钟时,大屏幕上的虚拟时钟开始60秒倒计时。在现场观众大声喊出自己的2013新年心愿时,无数的电脑灯、探照灯光交相辉映,活动现场展现出绚丽迷人的景象。最后10秒,大屏幕上倒计时数字开始闪亮,依次倒数。“3、2、1!新年快乐!”伴随着观众们的呐喊,2013年的新年钟声敲响了!
"60/59/58……"Distance coming year only one minute,The virtual clock on the big screen to 60 seconds.In the audience shouted its own 2013 New Year wishes,Countless scanner/Searchlights were hand in photograph reflect,Activities on site show a beautiful charming scene.The last 10 seconds,Big screen countdown digital began to shine,In last."3/2/1!Happy New Year!"Along with the audience,The 2013 New Year bell ring!
当时钟归零的时候,全场欢呼,灯光秀也开始表演。写满游客对2013年无限期待的巨型心愿气球腾空而起;万寿山漫天飞雪,雪花汇聚成“2013”、“新年快乐”字样在山脊呈现;佛香阁光芒四射,18束光柱顶天立地;激光营造出时光隧道,数百台探照灯光束随音乐舞动;彩虹机喷洒出对新年的祝福。现场游客相互祝福,彼此拥抱、合影留念,一片热烈欢腾,共同挥舞“2013”字样荧光棒;营造出欢乐祥和的节日气氛。
At the time of the clock is zero,His joy,Light show began to show.Write full of visitors to infinite expectation of 2013 giant wish the balloon;Longevity hill whirling snow,Snow in"2013"/"Happy New Year"The wording in the ridge;Buddha - radiant,18 indomitable bundle of the light beam;Laser builds a time tunnel,Hundreds the searchlight beam dancing with the music;Rainbow machine spraying out on New Year's greetings.Site visitors to bless each other,Hug each other/Took a group photo,A piece of warm and exult,Together with"2013""Includ;Build a happy and peaceful festive atmosphere.
“世界城市”旅游形象走向全球观众 "World cities"Tourism image to the global audience
以新年为契机开展丰富多彩的“倒计时”庆典活动,已经成为各主要“世界城市”展现自己特色旅游文化资源,吸引全球关注的通行做法。例如:纽约在时报广场举办的午夜倒计时活动、伦敦在“伦敦眼”举办的焰火新年庆典活动、巴黎在埃菲尔铁塔举办的新年庆典活动、悉尼在港大桥举办的焰火庆典活动、东京在涩谷举办的传统倒计时庆典活动、香港在维多利亚湾举办的焰火和花船巡游活动等。这些活动每次都吸引了大量游客参与,极大地活跃了当地的旅游经济,并且逐步固化为各城市面向全球发出的一张极具影响力的“旅游文化名片”。
In the New Year as an opportunity to carry out the rich and colorful"The countdown"The celebration activities,Has become the major"World cities"Demonstrate their special tourism culture resources,The normal practices of attracting global attention.Such as:The countdown to midnight held in times square in New York/In London"London eye"At the fireworks on New Year's celebration/The Eiffel Tower in Paris at the New Year celebration/Sydney harbor bridge in fireworks celebration activities/Tokyo in the valley of acerbity of traditional countdown celebrations/In Victoria bay, Hong Kong held fireworks and HuaChuan cruises, etc.These activities have attracted a large number of tourists to participate in every time,Greatly active in the local tourism economy,And curing step by step for each city facing the global issue of a influential"Tourism culture business card".
主办方负责人介绍说,去年举办的首次天坛倒计时活动取得了丰硕成果,以前所未有的方式聚焦了世界的目光。全球多个语言媒体平台播发了活动报道3700多频次,覆盖全球观众超过10亿。世界主流媒体对活动给予了积极正面的评价。取得圆满的传播效果。
Host controller introduces said,Last year at the first of the temple of heaven the countdown activity achieved fruitful results,Focus on the eyes of the world in an unprecedented way.Reported more than global language media platform activity reports more than 3700 frequency,Cover the global audience of more than 1 billion.The mainstream media to gave a positive evaluation activities.Obtain satisfactory communication effect.
“第二次举办新年倒计时庆典活动,是综合展示北京城市旅游形象的载体。” 北京作为国际性大都市在世界的知名度有了极大的提升,受到了全球更多的关注。文化的创新、科技的进步、人才的聚集,使北京具备了举办中国特色、国际水准新年庆典活动的文化实力与组织能力。通过举办新年倒计时庆典活动,向全球观众展示北京“世界城市”的旅游形象。
"The second time for the New Year countdown celebrations,Is the carrier of integrated display in Beijing city tourism image." Beijing as an international metropolis in the popularity of the world there are a lot of ascension,Received more attention around the world.The culture of innovation/The progress of science and technology/Talents gathered,Held that Beijing has the Chinese characteristic/International standards in the New Year celebration of cultural strength and ability of organization.Through the New Year countdown celebrations,Beijing to show a global audience"World cities"The tourism image of the.
“七个一”定位展现北京魅力 "7 a"Positioning show Beijing glamour
据介绍,按照“北京元素,中国特色,世界水准”的要求,此次“倒计时”庆典活动实现“七个一”的整体定位,即:创立一项独具特色的旅游文化创意活动,制作一个新颖精彩的新年午夜盛典,彰显北京迈向世界一流旅游城市的实力;打造一个展示北京全新形象的名片,让全世界人民感受北京的热情和活力;创建一个北京永久的旅游传统活动品牌,增加北京的旅游聚合力;搭建一个北京亮相全球的崭新舞台,展示北京作为文化之都的文化内涵和底蕴;增加一个北京冬季全新的旅游热点,拉动年末北京高端旅游创新增长;制定一个全球媒体瞩目的传播焦点,吸引全世界目光聚焦北京。
According to introducing,In accordance with the"Beijing elements,With Chinese characteristics,The world level"The requirements of the,the"The countdown"Celebration to realize"7 a"The overall positioning,That is:Create a unique culture of tourism creative activities,Make a new wonderful celebration of New Year at midnight,Reveal Beijing towards the world first-class tourist city;Make a show a new image of Beijing business card,Let people all over the world feel the enthusiasm and vigor of Beijing;Create a Beijing permanent tradition of tourism brand,Increase the Beijing tourism aggregation force;Build a Beijing new on the global stage,Display the cultural intension of Beijing as a capital of culture and heritage;Add a new winter tourist attraction in Beijing,Pull the end of Beijing high-end tourism innovation growth;For the spread of a global media attention focal point,Attract attention all over the world focus on Beijing.
主办方介绍,多家电视台对本次庆典活动进行直播,电视转播将覆盖全球10亿观众,向全世界展示北京城市形象,推介北京旅游资源,与全世界共庆新年。庆典通过电视转播、新闻资讯、专题报道、网络推广、微博直播等多种形式,展开全面广泛的宣传,把北京推向全世界观众的视野。
organizers,Several television stations to broadcast this celebration,Television will cover 1 billion viewers around the world,To show the image of Beijing city all over the world,Introduction of Beijing tourism resources,Together with all over the world celebrate the New Year.Celebrations on TV broadcast/news/Project report/The network marketing/Micro bo live and so on many kinds of forms,Carry out extensive publicity,Push Beijing to audiences around the world vision.
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