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国家旅游局确定2013年为海洋旅游年--亲民维稳网络舆情监测室
2013-01-04

  从天津到上海,从三亚到宁波,我国正成为世界最具增长潜力的游艇制造、邮轮旅游市场。2013年被国家旅游局确定为中国海洋旅游年,将进一步加快我国游艇产业及邮轮经济的发展壮大。业内人士普遍认为,游艇产业有望成为继我国汽车产业之后的又一大黄金产业。

From tianjin to Shanghai,From sanya to ningbo,China is to become the world the most growth potential of the yacht manufacturing/Cruise tourism market.In 2013 by the national tourism administration of China's ocean tourism year,Will further accelerate the speed and the economic development of cruise yacht industry in China.The personage inside course of study is generally accepted that,Yacht is expected to become the industry of China's automobile industry, a large gold industry.

  据新华社报道,游艇产业有望成为我国迅速发展海洋旅游业最先受惠的产业。最近一年,国家旅游局局长邵琪伟数次考察游艇、邮轮产业,反复强调邮轮旅游是21世纪国家海洋战略重要组成部分,也是旅游产业的新业态。发展邮轮旅游,进一步推动旅游业与第二三产业融合发展,大力发展旅游装备制造业,将为把旅游业培育成为战略性支柱产业奠定坚实的基础。这是我国旅游业的全新增长点。

According to xinhua news agency,The yacht industry is expected to become China's rapid development of the Marine tourism industry of the first to benefit.In recent year,Director of the China national tourism administration 邵琪伟 several times on the yacht/Cruise industry,Repeatedly stressed that the cruise is an important component of national Marine strategy in the 21 st century,Tourism industry is the new format.The development of the cruise,Further promoting the development of tourism industry and tertiary industry; integration,Equipment manufacturing industry to develop tourism,For the tourism industry has become a strategic pillar industry to lay the solid foundation.This is the new growth point of tourism in our country.

  目前,青岛、广州、厦门、珠海、三亚等城市都兴建了游艇基地,游艇旅游正在迅猛发展。如上海吴淞口国际邮轮港2011年10月正式开港,2012年预约到访吴淞国际邮轮港的国际豪华邮轮就超过60艘次。在打造成为国际邮轮城和东北亚地区重要的邮轮母港的同时,上海因为制造业发达,船舶工业实力雄厚,又盯准了游艇装备制造业。据国际游艇设施委员会提供的数据,全球发达国家每171人就拥有一艘游艇,在挪威、新西兰等地,游艇的人均拥有比例为1/8;在美国,该比例为1/14;就连内陆国家瑞士,该比例也高达1/69。目前世界游艇年消费额高达400亿美元,如果加上相关的维修、管理、娱乐等费用,全球每年的游艇经济收入超过500亿美元;在目前的世界船舶市场上,仅游艇一项的年销售额与海洋运输船舶一样高达2000多亿美元,加上游艇配件、水上运动器材,年销售总额高达3000多亿美元,甚至超过了商船和远洋发达国家的销售额。

At present,,Qingdao/guangzhou/xiamen/zhuhai/Sanya city such as DouXingJian the yacht base,The yacht tourism is developing rapidly.Such as Shanghai WuSongKou international cruise port in October 2011, officially open port,2012 reservation visit wusong international cruise port of international luxury cruise on more than 60 SouCi.In make become international cruise city and the northeast Asia important cruise port at the same time,Shanghai developed for manufacturing,Shipbuilding industry strength,And on the yacht equipment manufacturing industry.According to data provided by the international committee of establishment of the yacht,Global per 171 people in the developed countries have a yacht,In Norway/New Zealand, etc,The yacht's per capita has ratio of 1/8;In the United States,The ratio of 1/14;Even the inland country Switzerland,The proportion is as high as 1/69.At present the world yacht in spending as much as $40 billion,If add the relevant maintenance/management/Entertainment costs,The global yacht economy income of more than $50 billion a year;In the present shipping market in the world,Only in a yacht sales as ocean shipping up to more than $2000,The yacht accessories/Water sports equipment,Annual sales amount up to more than $3000,Even more than the merchant ship and ocean sales in developed countries.

  海南省省长助理、省旅游委主任陆志远认为,从未来发展趋势(财苑)看,游艇装备制造业的潜在市场空间非常巨大。游艇除了本身价值不菲外,游艇业形成的产业链价值也非常大。据了解,一艘普通游艇一年的保养费用最低也要10万元以上。游艇消费不仅可以吸收大量的劳动力,还可以为当地政府带来大量的税收收入。

Assistant governor of hainan province/, director of the provincial LvYouWei LiuZhiYuan think,From the development trend in the future(Fortune garden)see,Yacht equipment manufacturing industry of the potential market space is very large.The yacht except itself value does not poor,The yacht industry form the value chain is also very big.It is understood,A common yacht a year minimum maintenance cost will be 100000 yuan of above.The yacht consumption not only can absorb a large number of labor,Can also bring a lot of for the local government revenue.

  2011年,我国内地接待国际邮轮262艘次,同比增长16.6%,乘坐邮轮出境旅游达到50.4万人次,同比增长60%,成为重要的国际邮轮目的地和出发地。游艇旅游可以充当发展海洋旅游的切入点。因为游艇旅游由于具有较高的消费档次、产业关联度、品牌效应等特征,在国外发展较为成熟,可谓推动海洋旅游由“海岸”真正走向“海洋”,实现海洋旅游产品和旅游服务转型升级的重要途径。“发展经验表明,当地区人均GDP达到3000美元时,游艇经济就开始萌芽。去年我国人均GDP已突破5000美元,从国际经济发展规律来看,游艇产业将是我国继汽车产业后又一个黄金产业。”陆志远认为。

In 2011,,Reception in mainland China international cruise SouCi 262,A year-on-year increase of 16.6%,504000 people take cruises travel abroad,A year-on-year increase of 60%,Become the major international cruise departure point and destination.The yacht tourism can as the breakthrough point of the development of Marine tourism.Because the yacht tourism because it has higher consumption level/Industry correlation/Characteristics of brand effect,Development is relatively mature in foreign countries,Is the driving force of Marine tourism"Off the coast of"True to"The ocean",To realize the importance of the transformation and upgrading of the Marine tourism product and tourism service."Experience shows that,When regional per capita GDP of $3000,The yacht economy began to sprout.Last year, China's per capita GDP has reached 5000 us dollars,From the point of international economic development,The yacht industry will be after the automobile industry in our country and a gold industry."LiuZhiYuan think.

  在金融危机背景下,我国的游艇购买力不断提高,产业影响力迅速提升。由于具有较成熟的劳动力优势和世界船舶制造大国的工业生产力,使发达国家游艇制造产业纷纷向我国内地转移,为我国发展游艇产业提供了良好契机。相关游艇配套设施产业链加快聚集,正在形成珠三角地区、上海及周边地区、大连青岛及周边地区,福州及周边地区、天津开发区、海南等几大生产和消费区域。

Under the background of financial crisis,China's yacht purchasing power continuously improve,Industry rapid ascension.Because it has more mature labor advantage and the world's shipbuilding industry productivity,Make the yacht manufacturing industry in the developed countries have to transfer in mainland China,For our country provides a good opportunity to develop yacht industry.Yacht related facilities in the industrial chain to speed up,Is formed in the pearl river delta region/In and around Shanghai/Dalian, Qingdao and the surrounding areas,Fuzhou and surrounding areas/Tianjin development zone/In hainan, such as production and consumption areas.

  业内人士指出,目前我国游艇业仍然存在多个亟须解决的问题,包括政策服务配套不够完善,检验以及牌照等标准混乱,船检、注册、驾照以及码头、航线等相关管理滞后等。以游艇生产消费,推动旅游二、三产业融合,还有待克服游艇产业政策的瓶颈。

The personage inside course of study points out that the,The yacht industry in China at present there are still more than be solved the problem,Including policies supporting imperfect,Inspection and licensing standards such as confusion,船检/registered/Driver's license and terminal/Routes related management lags behind.To the yacht production consumption,To promote tourism./Three industrial convergence,Has yet to overcome the bottleneck of the yacht industry policy.

  

中国游艇产业小荷已露尖尖角 China's yacht industry arriving has JianJianJiao

  长三角、珠三角及环渤海沿海发达地区的人均GDP已超过8000美元,且这些地区水域资源富饶,游艇产业"钱"景光明。当人均GDP超过6000美元后,游艇产业会随之进入高速发展阶段。

Yangtze river delta/Pearl river delta and bohai sea coastal developed areas of per capita GDP has more than 8000 dollars,And these areas rich water resources,The yacht industry"money"View the light.When the per capita GDP after more than 6000 dollars,The yacht industry will enter the stage of rapid development.

  无论是游艇超级大国意大利、法国、英国、美国和荷兰,还是"后起之秀"的澳大利亚、日本、新加坡、阿拉伯国家甚至泰国等,几乎都没有异于这条轨迹而发展游艇产业。目前,中国的游艇产业也开始进入飞速发展阶段。

Whether the yacht superpower Italy/The French/The British/The United States and the Netherlands,or"promising"The Australian/Japan/Singapore/Arab countries even Thailand etc,Almost no different from the track and the yacht industry development.At present,,The yacht industry in China has entered the period of rapid development.

  上海船舶工业行业协会、中国船舶 工业行业协会船舶分会去年发布的《中国游艇产业发展综述报告》称,经过最近10年的加速,国内目前已拥有逾360家玻璃钢复合材料船艇制造企业,其中游艇制造企业约占80余家,全国各地有61个注册游艇俱乐部,且有17个省64个城市开始了游艇产业规划和码头俱乐部的建设。

Shanghai ship industry association/China shipbuilding industry association released last year by the branch[China's yacht industry development review report]said,After the recent 10 years,Currently has more than 360 domestic FRP composite boats manufacture enterprise,The yacht manufacturing enterprises accounted for more than 80,All over the country there are 61 registered yacht club,64 and 17 provinces cities began the yacht industry planning and port construction of the club.

  据上证报报道,"十一五"期间,南至厦门、深圳、珠海、海南,北至青岛、烟台、天津、大连等地,均规划建设了游艇产业基地,其中游艇俱乐部建立较早的深圳、珠海,已吸引大批港澳地区的度假族,拥有会员超过2000人的珠海,已正式将游艇业列入重点发展产业之一;海南岛的国际游艇俱乐部及停泊港也大功告成,去年会员增长量达50%;厦门则联合台湾公司,斥资1亿美元建设一个有800个泊位的国际游艇俱乐部。

According to the Shanghai reported,"Eleventh five-year plan"During the period,South to xiamen/shenzhen/zhuhai/hainan,North to Qingdao/yantai/tianjin/Dalian and other places,Are planning the yacht industry base,The yacht club established early in shenzhen/zhuhai,Has attracted a large number of Hong Kong or Macao special administrative region of the holiday,With more than 2000 members of zhuhai,Has been to develop yacht industry will be as one of the industry;Hainan island and international yacht club of anchorage is accomplished,Member last year growth of 50%;Xiamen joint Taiwan company,To spend $100 million a 800 berths in the construction of international yacht club.

  中国船舶工业行业协会船艇分会理事长杨新发在接受记者采访时说,目前中国造船业已突破6800万吨,攀升至世界第一。作为制造业大国,即使在全球经济受金融危机重创后的2009年,我国制造的游艇出口金额仍达1.7亿美元,并于去年又迅速上升到2亿美元。

China shipbuilding industry association boats of YangXinFa told reporters,China shipbuilding industry has exceeded 68 million tons,Climbed to the world.As a manufacturing power,Even in the global economy by the financial crisis after the defeat of 2009 years,China's manufacturing yacht export amount is still $170 million,And last year and rapidly rising to $200 million.

  在短短的近10年时间内,中国游艇业已成为全球最炙手可热的市场之一。

In a short time for nearly ten years,China's yacht has become one of the world's most coveted market.

  

华泰联合:游艇产业蓄势待发 Huatai united:The yacht industry gaining momentum

  华泰联合日前发布研报称,从国家层面的观点来看,未来新兴产业应该是国际市场有竞争力、国内市场有需求、资源有优势、劳动密集型这样几个特征。从这些角度看,游艇产业是一个答案。

Huatai united recently released research reports,From the perspective of national level,Emerging industry should be competitive in the international market in the future/The domestic market demand/Have the advantage of resources/Labor-intensive such several characteristics.From the point of view,The yacht industry is an answer.

  雨后春笋般的游艇展,风起云涌的游艇俱乐部,全国已经有17个省市将游艇产业作为新兴产业发展。但从基础设施、法律法规、销售规模、游艇码头等方面,中国的游艇业又不如预期发展的那样快。

Like the yacht exhibition,The sharp yacht club,Already has 17 provinces and municipalities will yacht industry as an emerging industry development.But from the infrastructure/Laws and regulations/Sales scale/The yacht dock, etc,China's yacht industry and the development of the as expected as fast.

  海外游艇业已经发展300多年了,中国游艇业才二十几年,成长需要时日,社会游艇生活需求的萌芽已经出现,但中国毕竟是黄土文化。游艇设计需要结合国情的发展,游艇的消费不仅仅是为了拥有游艇,中国游艇产业的发展需要创新,如果没有真正意义上的大众游艇消费,就会缺乏发展的动力。

Overseas yacht industry has developed for over 300 years,China's yacht industry only 20 years,Growth needs time,Social yacht life demand of germination has emerged,But, after all, is the loess Chinese culture.Yacht design needs to be combined with the development of the situation,The yacht's consumption is not only for own yacht,The development of China's yacht industry need to innovation,If there is no real sense of the yacht consumption,Will be lack of the development of power.

  目前中国的游艇经济受海外影响遇到了一个低谷期,但也是重要的调整期。未来游艇行业的复苏指日可待。游艇制造及配套化的中国的趋势(财苑),富商游艇(包括商务艇)大型化,私家功能艇小型化。主要功能:商务接待为大中型,俱乐部为中型,私家品牌为小型,另外还有运动型。

At present China's yacht economy affected by overseas met a troughs,But it is also important adjustment period.The yacht industry in the future recovery soon.The yacht manufacturing and form a complete set to change the trend of China(Fortune garden),Rich merchant yacht(Including commercial boat)large-scale,Function of private boat miniaturization.The main function:Business reception for large and medium-sized,Club for medium,Private brand for small,There are also sports.

  关于广东省游艇产业的竞争力,《中国游艇产业发展综合报告2011年》中指出,广东五项指标均位列前三位。地方政府也发布《广东省游艇产业经济发展规划》的指引。影响中国游艇产业发展的几个问题包括:中国游艇文化的缺失,游艇产业边际的把握,设计-制造-服务-关联产业,协调困难。海区隔离跨区航行诸多障碍。

About the competitiveness of the yacht industry in guangdong province,[China's yacht industry comprehensive development report 2011]in,Guangdong five indexes are among the top three.The local government also issued[The yacht industry in guangdong province economic development planning]The guidance of.The several problems affecting the development of China's yacht industry including:China's yacht the lack of culture,The yacht industry marginal,Design and manufacturing services - related industry,Coordination difficulties.Sea area from transnational sailing many obstacles.

  这些年由于工程学和美学的发展,游艇设计水平在不断提高。对2012年欧洲形势不看好,不过中国、巴西是欧洲船厂的机遇。意大利对拉美和亚洲的出口在增长,海湾国家2012年的形势较好,全球经济衰退没有影响超级游艇。市场在缓慢复苏,但和金融危机之前相比差很远,意大利春季交船的价格下降。俱乐部可以培养风格,推广文化,中国是游艇的天堂。

In recent years due to the engineering and the development of aesthetics,Yacht design level continuously improve.In 2012 the European situation is not optimistic about,But the Chinese/Brazil is the shipyard opportunities in Europe.Italy's exports to Latin America and Asia in the growth,The gulf states in 2012, the situation is better,Global economic recession has no influence on the super yacht.Market is slow recovery,But with poor than before the financial crisis,Italy spring into the ship's price drop.Club style can be trained,Promotion of culture,China is a paradise for the yacht.

  俱乐部提供的是航海机会,俱乐部的责任包括:码头管理,一条龙服务,维护保养等。俱乐部一定要有很多活动,最重要的就是来玩船。

Is sailing with the club,Responsibilities include of the club:Terminal management,A dragon service,Maintenance, etc.The club must have a lot of activities,The most important thing is to play.

  游艇俱乐部的发展要与现代化休闲方式相符,包括现代化的管理,社会角色的调整,吸引年轻的一代,在环保领域走在前列。要减少入会的费用,使青年人有能力租小船,参与到俱乐部活动。

Yacht club is consistent with the development of modern leisure,Including the modernization of management,The adjustment of the social role,Attract the younger generation,Walking in the forefront in the field of environment protection.To reduce the cost of membership,That young people have the ability to rent the boat,To participate in club activities.

  截至2010年底,中国大约有1200-1500艘游艇,其中价值500万元的大约300艘,这种游艇业的金字塔基础太窄,单靠高端游艇使推不动游艇产业,必须启动中产的巨大力量,方法包括:把航海文化深入老百姓生活,如中小学运动课教授操作帆船,利用学生把帆船运动带入家庭。发展公共泊位,不能依赖私人俱乐部提供泊位。鼓励发展干泊位。政府发展水上活动中心,提供培训及廉价船只租赁。香港政府的泊位收费低于每月700元。游艇登记容许多人合股持有。培养制造、驾驶、管理人才。扶持50万元以下的国产游艇生产。增加水上休闲区域。消除跨区航海障碍。

By the end of 2010,China has about 1200-1500 yacht,Of about 5 million yuan (us $300,The yacht industry base of the pyramid is too narrow,Not move alone high-end yacht that yacht industry,Must start in the middle of the huge power,Methods include:The maritime culture deeply people life,Such as primary and secondary schools sports class professor operation sailing boat,Students use the sailing into the home.The development of public garage,Can't depend on private club offer berth.Encourage the development of dry garages.The water activities center government development,Provide training and cheap ship leasing.The Hong Kong government of berth charge less than 700 yuan a month.Yacht registration allows many people hold a partnership.Develop manufacturing/driving/Management personnel.Support the domestic production of 500000 yuan.Increase the water recreation areas.Remove obstacles transnational sailing.

  “产权游艇分时度假”是将一条游艇产权等比例分割,所有买家均拥有一定的游玩时段,剩余时间由公司代为管理运营来增加效益,这样“买租”结合,有效扩大潜在客户群体,从而使游艇消费平民化。

"Property rights yacht timesharing"Segmentation of proportion is a yacht property,All buyers have some play time,Remaining time by the company to manage the operation to increase efficiency,such"For rent"In combination with,Effectively expand the potential customers,So that the yacht consumption.



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