日前，携程旅行网首部微电影《0距离》上线。影片讲述了三个儿时伙伴结伴旅行的故事，融合了“梦想”与“约定”的双重情感。

Prior to the,Ctrip travel network first micro movie[Zero distance]online.The film tells the story of three childhood partners by traveling,The fusion"dream"and"Agreed upon"The double emotion.

　　“梦想”是整部影片的基调。通过倒叙，影片折射出旅行梦想的起点——四个儿时伙伴在童年的旅行约定；长大后的昔日伙伴，各自有着忙碌的生活，梦想渐渐褪色，而约定成了将“梦想”延续下去的动力。

"dream"Is the tone of the film.Through flashbacks,Starting point of the film reflects the travel dreams -- four childhood friend to travel in the childhood;Grow up to the former partner,Each has a busy life,Dream fading,And agreed upon a will"dream"Continue the momentum.

　　值得一提的是，《0距离》前半部分集聚了海岛旅游的各种元素，阳光、沙滩、潜水、滑翔；后半部分却将场景切换到80年代的台湾，三个伙伴在陪伴生病的伙伴昊子玩耍，约定长大一起去旅行。和《老男孩》不同的是，影片没有泪水、不再煽情，“时间”和“距离”在童年和成年之间自由切换，唯一不变的是曾经约定好的旅行梦想。

Be worth what carry is,[Zero distance]First collect the various elements of the island tourism,The sun/The beach/Scuba diving/gliding;Second part will switch scenes to Taiwan in the 80 s,Three partners in with sick partner HaoZi play,Grew up agreed to travel together.and[Old boys]The difference is that,The film no tears/No longer desirable,"time"and"distance"Free switch between childhood and adulthood,The only constant is once agreed good dream trip.

　　“虽然是首次触电‘微电影’，但我们信心满满，接下来还会推出《0距离》第二季。”携程旅行网高级副总裁汤澜表示，“微电影是网络时代的新产物，运作周期短、传播速度快，特别适合携程旅游推广的需要，比如，在微电影播出后，我们将在微博同步推出拍摄地竞猜活动。”

"Although is the first time‘Micro movie’,But we are confident,The next will be launched[Zero distance]In the second quarter."Ctrip travel network ShangLan, senior vice President said,"The micro film is a new product on the Internet,Operation cycle is short/Travel faster,Especially suitable for the needs of the tourism promotion ctrip,Such as,After the micro movie,We will be in micro bo synchronous launch onto the quizzes."

　　汤澜介绍，传统的营销方式不能丢，但新的营销方式也要推广。微电影主要针对的是年轻一族，以此扩大携程在年轻群体中的影响力，提升品牌价值。《0距离》故事本身和携程品牌精神又十分契合，“0距离”的服务理念正是携程多年来一直不曾改变的“约定”。

ShangLan introduced,The traditional marketing way cannot be lost,But a new way of marketing will be promoted.Micro film is mainly aimed at young gens,To expand its influence among the ctrip in young group,Enhance the brand value.[Zero distance]The story itself and ctrip brand spirit and very fit,"Zero distance"The service concept of ctrip. Over the years has been is never changed"Agreed upon".

　　资深影评人士认为，携程将旅行成功融入梦想，借用《0距离》的简短故事，传达了梦想对于人生的重要意义，为观众呈现了一部发人深省、回味无穷的微电影。

Senior critics who believe,Ctrip travel will succeed in entering the dream,borrow[Zero distance]The short story,Convey the dream for the significance of life,For viewers a thought-provoking/Recall boundless micro movie.