□东方今报记者 王东霞

- Oriental today WangDongXia news reporter

　　春有百花秋有月，夏有凉风冬有雪。一年四季都有别致的景致。但冬季对于景区，尤其是山水景区来说，却是淡季。有些景区甚至会选择封山。

Spring flowers on a autumn,Summer is cool winter with snow.Throughout the year all have unique scenery.But for the winter,Especially for landscape scenic spot,Is off-season.Some scenic spots or even a choice.

　　而今年的河南冬游市场，却出现不少亮点，除了拥有温泉、滑雪项目的传统冬游项目外，太行大峡谷、青天河等景区开始花大力气打造冰雕、冰挂、冰瀑，以期通过冰景来“烘热”冬游市场。

This year's winter swimming henan market,There are many window,In addition to having hot spring/Skiing project traditional winter swimming outside the project,Taihang grand canyon/The sky river scenic area began to take great effort make ice sculpture/BingGua/Ice organ,In order to through the ice to view"airing"Winter tour market.

　　【新推】 造冰景引游客

[The new push] Ice scene lead visitors

　　对于北方山水来说，人们习惯于欣赏春、夏、秋三季的美景，而往往忽略隆冬的风采。

To the north for landscape,People used to enjoy spring/summer/The beauty of the autumn season 3,But often ignore the dead of winter style.

　　今年的冬天比往年更冷一些，山水景区内，更是仿佛凝固了一般，一派关于雪和冰的童话世界。

The winter of this year than in previous years some more cold,Landscape scenic,Is the general seemed to be frozen,A snow and ice on the fairy tale world.

　　太行大峡谷市场部经理王春雨介绍，林州太行大峡谷景区推出首届“冰之语”旅游季，时间跨度从2012年12月1日起，至2013年2月28日，在这期间， 冰挂、冰瀑等特色桃花谷观冰活动将在景区举行。

Taihang grand canyon marketing manager WangChunYu is introduced,Taihang grand canyon scenic spot out the Lin"Language of ice"Tourist season,The time span from 2012 on December 1,February 2013 and day,During this period, BingGua/Ice organ characteristic such as peach blossom valley view ice activities will be held in the scenic spot.

　　往日潺潺的溪水、瀑布凝结成一条条洁白晶莹的玉带，数十米高的巨型冰锥高高地悬挂在崖壁峭壁之上，冰笋、冰牙、冰柱举目皆是……

The noise of the stream/The waterfall condenses into a white glittering and translucent jade belt,Dozens of meters high giant icicles hanging high in the bulkhead cliffs above,BingSun/Ice tooth/Icicle lifted up his eyes, and all is……

　　王春雨说，景区的冰景是在自然形成的基础上，加以人工修饰，让其更壮美。

WangChunYu said,The ice scene is in the natural basis,To artificial modification,Let them more splendor.

　　【打造】

[make]

　　中原最大的冰挂博览会

The biggest BingGua fair

　　通过打造冰景，来突围冬游市场相对冷淡的经营状况的景区，还有青天河景区。青天河营销总监程亚可介绍，青天河水资源丰富，景区内三步一泉，五步一瀑。自然形成的冰景就十分美丽，更有打造规模冰景的条件，景区投入了100万元，从东北邀请团队，在景区内造冰挂、雪淞，加上今年温度比较低，造景十分成功。

Through creating ice scene,To break through winter tour market relatively cold operating status of the scenic spot,And the sky river scenic area.The sky river marketing director ChengYa can be introduced,A river is rich in resources,In the YiQuan three steps,Five steps a organ.Natural ice scene is very beautiful,More make scale ice scene condition,The spent 1 million yuan,From the northeast invite team,In the scenic spot BingGua made/Snow others,Add this year low temperature,Landscape very successful.

　　走进冬日的青天河，美丽的雾凇如玉树银花，奇特的冰挂似粉妆玉砌……

Into the winter sky river,Beautiful scenes such as yushu yinhua,Strange BingGua like vanity jade build by laying bricks or stones……

　　景区倾力打造中原最大的冰挂、冰雕博览会：有100米长、30米高的巨幅冰挂，35米长、6米高的“天下第一观”，30米长的冰雕滑道等，“人们冬天出游怕冷，我们特别推出坐着豪华游轮看冰雕的方式。”程亚可说，游轮内很暖和，人们在温暖的环境下观赏冰雕冰挂。

The lean strength to make the biggest BingGua/Ice sculpture fair:There are 100 meters long/30 meters high BingGua giant,35 meters long/6 meters high"The first one view",30 meters long ice sculpture way, etc,"People travel afraid of the cold winter,We launched special sit luxury cruise see ice sculpture way."ChengYa to say,In the cruise ship is very warm,People in a warm environment BingGua ornamental sculpture.

　　八里沟景区史中海介绍，八里沟景区的冬景还是非常美的。随处可见晶莹剔透的冰挂，在大瀑布周边，形成了长达几十米高的冰挂，既漂亮又壮观，而且今年比较冷，冰挂形成的面积和造型，也更加广阔、丰富。

Eight scenic spots in the history channel sea is introduced,Eight scenic spots in the groove of the winter scene is very beautiful.Everywhere the glittering and translucent get rid of BingGua,In the big waterfall surrounding,Formed a dozen meters high BingGua,Both beautiful and spectacular,And this year is cold,BingGua formation area and modelling,Also more vast/rich.

　　【典型】

[typical]

　　冬游项目集中成就旺季

Winter swimming project focus achievement season

　　尧山中原大佛景区营销总监柯存啸介绍，河南省冬季游市场整体情况看起来很差，做起来很难，但正在发展，前景可观。

YaoShan zhongyuan giant Buddha scenic area marketing director KeCun noise is introduced,Henan winter tour market overall situation looks very bad,It's hard to do,But is developing,Prospect is considerable.

　　受冬季天气条件和游客旅游偏好的双重影响，大部分景区冬季游客减少是可以预知的，也是非常正常的。然而，中原大佛景区在冬季却是旅游旺季。冬游的游客绝对可以叫做游客中的饕餮，这部分人群非常稳定，是景区开发冬游市场需要抓住的目标群体。

By winter weather conditions and tourists travel preference double effect,Most of the winter visitors to reduce is predictable,Also is very normal.however,The giant Buddha scenic spot in winter is the tourist season.Winter swimming tourists can definitely is called the gluttonous tourists,This part of the crowd very stable,Is the development of the scenic area winter tour market need to seize the target group.

　　景区已经形成了特色的冬游项目，赏尧山冰雪、拜世界第一中原大佛、滑雪泡温泉，旅游项目集中，得到了省内外游客青睐。游客可以根据自身情况，随意挑选和搭配几种旅游项目。

Scenic area has already formed the characteristics of winter swimming project,Reward YaoShan snow and ice/Worship the Buddha world first/Ski bubble hot spring,Tourism projects focus,Get the inside and outside of the tourists favor.Visitors can according to oneself circumstance,Random selection and collocation several tourism projects.

　　【现状】

[status]

　　很多景区不敢轻易开发

A lot of scenic spot can't easily development

　　对于冬游市场的开发，郑州金辉国际旅行社总经理孙燕认为，概括来说冬游市场有一定的市场机遇，但也有风险。冬季温度低、雨雪天气多，而景区一般距离市区较远，尤其是一些山水景区，在冬季都会出现因为下雪造成道路湿滑难行的情况，部分景区下一场雪整个冬天都难以融化，相应的游客吃住都面临一定的难题。所以说一般市民冬季都会“宅”在家里，而不会选择出游，冬游市场开发就面临一定的风险。

The development of the market for winter swimming,Zhengzhou jinhui international travel service SunYan think general manager,In general winter tour market has certain market opportunities,But there are risks.Winter low temperature/More than the rain and snow,And the general distance far from the city,Especially some landscape scenic spot,Because of the snow in winter will appear caused by wet roads do difficult situation,The next part of the winter snow can melt,The corresponding tourists to eat to live are faced with a certain problem.So the general public will be winter"home"At home,And will not choose to go on a journey,Winter tour market development is faced with a certain risk.

　　随着百姓生活水平的提高，人们出游的渴望增加，很多景区也开始关注、发力冬游市场。比如一些景区不再封山，冬季也开始开门纳客，比如重渡沟、八里沟，游客愿意来就来，属于“自由”状态，但游客不会出现大规模的攀升。

With the improvement of living standards of the people,People eager to increase to travel,A lot of scenic spot also begin to pay close attention to/Hair force winter tour market.Some scenic spots such as no longer mountain,Winter also began to open the door's guest,Such as heavy cross ditch/The eight ditch,Tourists like to come to,Belong to"free"state,But tourists won't appear large rise.

　　另外比如云台山、太行大峡谷，主动做一些冬游的宣传，尤其是今年关山、青天河、神龙山，都有所想法，想在冬游市场上做文章，比如青天河景区花重金，从东北邀请专家，合力打造冰雕冰挂景色，成为冬游市场里的亮点，也吸引不少游客前往。

Another such as in yuntai mountain/Taihang grand canyon,The initiative to do some winter swimming propaganda,Especially the size of this year/Sky river/God longshan,Have idea,Want to swim in winter to make a play on the market,Such as a river scenic area spend money making,From the northeast invited experts,Force make ice sculpture BingGua scenery,Become the highlight of the winter swimming in the market,Also attract a lot of visitors.

　　但由于存在一定的恶劣天气、道路难行等影响，冬游市场还是有风险的，有很多景区都有想法，但也是想动却又不敢动，不敢轻易深度挖掘冬游市场。

But because there are some bad weather/Difficult way of influence,Winter tour market still have risk,There are a lot of scenic spots have ideas,But also want to move, but did not dare to move,Can't easily depth mining winter tour market.

　　【借鉴】主抓自驾游市场

[reference]Vice-governor leading market

　　尧山中原大佛景区营销总监柯存啸介绍，冬季从传统思维上认为是旅游淡季，但随着国内游客对旅游养生、旅游健身的意识增强，温泉游、体育游、赏冬景成为游客冬游重要活动项目。

YaoShan zhongyuan giant Buddha scenic area marketing director KeCun noise is introduced,Winter is from traditional thinking that the tourist off season,But along with the domestic tourists travel to health/Tourism fitness consciousness enhancement,Hot spring tour/Sports tour/Enjoy winter scene becomes a tourist winter swimming important events.

　　对于如何抓住冬游市场，柯存啸认为：首先抓好自驾游市场：冬季旅游散客是主要客源，另外冬季旅游正值春运高峰，旅途费用成本高，使得冬季旅游最主要的交通方式成本很高，方便自由的自驾游则是冬游游客的主要出游方式；加强网络建设和网络营销，充分利用网络营销的力量宣传景区；出台冬季旅游优惠办法，通过大幅度让利来吸引游客。

For how to seize the winter tour market,KeCun roar think:First pays special attention to the leading market:Winter tourism individual traveler is the main source of tourists,Another winter tourism travel peak value,The journey cost high,That winter tourism the main transportation cost is very high,Convenient free navigator is winter swimming tourists travel main way;Strengthen the network construction and network marketing,Make full use of the power of the network marketing propaganda;Come winter tourism preferential measures,Through the profit greatly to attract tourists.

　　门票优惠很多景区也都采用，但景区关于冬游的项目不成系统，开发得不够深入，这也是一些景区冬游不吸引人的原因。

Ticket discount many scenic spots are also used,But the project about winter swimming a system,Development of deep enough,This is also some scenic area winter swimming unprepossessing reason.