前几年，一提到旅游包机，不少人还会觉得新鲜。但随着各大旅行社包机频次的提升，新目的地的接连涌现，包机直飞产品已经逐渐成为每个假日节点的最热抢手货。而与此同时，包机的巨大先期成本投入让一些旅行社遭遇销售危机，多为红眼航班的特质也让游客对包机褒贬不一。但不可否认的是，人们出游需求的井喷式增长让众多旅行社为了占得市场先机依旧乐于在包机上砸下重金，常态化的包机也促使不少临时航线变为正班直航，一个包机时代正悄然来临。

       Before a few years,At the mention of tourist charter flights,Many people will feel fresh.But as the major travel agencies charter frequency ascension,The new destination for emerging,Direct charter flights products has become each holiday nodes hot hot property.And at the same time,The first charter huge costs for some travel service encounter sales crisis,More for redeye flight characteristics also let visitors to charter mixed.But it is undeniable,People travel demand blowout type growth let many travel agencies in order to for market opportunities are still willing to in the machine on the hit heavily,Normalization of the machine also prompted many temporary route into ZhengBan direct,A machine age coming quietly.

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-市场现状 Market situation

　　

包机产品排期已到4月份 Machine products has to scheduling in April

　　每到重大节前，各大旅行社便开始启动各自的包机计划。捷达旅游市场部经理杨维一告诉记者，从去年10月份就开始和一些境内外的航空公司谈包机事宜，由于考虑是东南亚的旅游旺季，因此一下就包了很多发往如曼谷芭堤亚、普吉岛、柬埔寨、长滩岛、巴厘岛、塞班岛等相关目的地的班次，甚至一直能排到今年4月份了。

Every major preganglionic,The travel agency began to start their charter flight plan.Jetta tourism marketing manager YangWei a told reporters,Since last October and start and some airlines about machine matters,Considering the tourist season is southeast Asia,So once package many sent to such as Bangkok's barrier and/phuket/Cambodia/boracay/Bali/Saipan related divisions of the destination,Even this year have been able to row in April the.

　　“今年春节包机目的地多、航班架次多，创了近几年的一个纪录。”鸿途国旅副总经理郭彧告诉记者。中青旅自由行部产品中心经理陈瑶也表示，目前包机游的目的地多达7个，由于家庭游客是主力群体，所以对包机直飞产品的需求很大，中青旅的相关产品也已经排到了春节后。此外，郭彧介绍说，由于每年春节出境游都会出现一个需求大于供应的倒置关系，从而使得旅行社采用临时包机的形式来解决市场需求。今年仅春节期间就将有百架次包机聚集，同时许多热门目的地的包机还将一直持续到春季。

"This year the Spring Festival charter flights more than the destination/Flight vehicles more,In recent years and a record."The CST deputy general manager for guo road told reporters.Cyts free line department product center manager Chen yao also said,At present the outbound charter destination as many as seven,Because domestic tourists are the main group,So to charter flights non-stop flight to product demand,The company's related products has also arranged to the after the Spring Festival.In addition,Guo said for,Because every year Spring Festival outbound tourism will appear a demand is greater than supply relationship of inversion,In order to make the travel agency in the form of the temporary charter flights to solve the market demand.Only during the Spring Festival this year will have sorties machine together,At the same time many popular destination machine will also continue to spring.

　　

春节期间余位仅剩个位数 During the Spring Festival with only more than a singly

　　-

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　　包机产品的大量上线以及直飞的便利性使得春节期间热门线路已是一票难求。众信旅游出境旅游公司总经理张磊介绍，众信在今年春节期间采取四大海岛包机形式推出，目前仅有少量余位。同时，包机由于舱位可控，因此还催生了优惠升舱的服务，游客只需在原产品价格上多支付1500-2000元左右即可享受往返公务舱的舒适体验。“目前，夏威夷、巴厘岛等热门海岛春节期间出发团组的名额已不多。”凯撒旅游相关负责人表示，春节期间包机海岛游的价格与往年同期基本持平，但部分热点线路会有三成左右的上涨。

Machine product a lot of online and the convenience of direct to make during the Spring Festival hot line is a ticket is hard to find.The letter travel outbound tourism company general manager zhang lei, is introduced,The letter in during the Spring Festival period take four big island machine form out,At present more than only a bit.At the same time,Machine due to space controlled,Therefore also led to the rise of the tank preferential service,Visitors need to pay more for the original price 1500-2000 yuan can enjoy the comfortable experience to business class."At present,Hawaii/Bali island during the Spring Festival, such as hot on the number of the group has not much."Caesar tourism officials say,During the Spring Festival charter island tour price and those of the flat,But some of the hot line will have thirty percent rise.

　　记者从携程旅行网了解到，马尔代夫、巴厘岛、塞班、关岛等海岛现在是旺季中的旺季，春节期间热门包机线路已出现供不应求的局面。而陈瑶向记者透露，其实虽然包机目的地刚上线的时候有很多选择，但现在也就只有巴厘岛、关岛还能报名，而且每个产品所剩余位均不会超过10个。

Reporters from ctrip to know,maldives/Bali/saipan/Guam and island is now the season season,During the Spring Festival hot machine line already appear short supply situation.And Chen yao has revealed,In fact although machine destination online just a lot of choice,But now is only the Bali/Guam can also sign up,And every product remaining bits are not more than ten.

　　□行业声音

- industry voice

　　

捷达旅游市场部经理杨维一 Jetta tourism marketing manager YangWei a

　　

包机才能占得市场先机 Charter flights to get to market opportunities

　　现在各家旅行社之所以大打包机牌还是为了能更多、更早的掌控资源。首先一些东南亚目的地目前没有航空公司开通正班直航的航线，但同时那里又是热门的旅游目的地。为了能让游客获得直飞的便捷，旅行社只能和航空公司谈包机合作。

Now each travel agency is big press CARDS or for more/Earlier control resources.First some southeast Asia destination no airlines opened ZhengBan direct flights,But at the same time there is popular tourist destination.In order to let visitors get direct and convenient,Travel agencies and airlines can only talk about machine cooperation.

　　还有一种情况是，航空公司本身有航线，但是如果临时去管它要机位，至多能卖给旅行社三分之一的量就很不错了。所以为了保证假期节点运力的充裕，也需要提前包机，这样才能保证游客有需求的时候一定能有票。从今年春节来看，包机确实已经越来越受游客认可，现在已经只剩2月下旬可以预订，往年报东南亚包机产品提前一个月足矣，但是今年甚至要提前两个月才能保证有位。

Still have a kind of situation is,Airlines itself has the route,But if temporary to pipe it to flight reservation,At the most able to sell travel one third of the quantity is very good.So in order to guarantee the abundance of holiday node capacity,Also need to advance machine,In order to ensure that the needs of the tourists can have your tickets.From this year to see the Spring Festival,Machine really already more and more recognized by tourists,Now there are only late February could book,Usual to southeast Asia machine products one month in advance is enough,But this year and even two months in advance to ensure a.

　

　中青旅自由行部产品中心经理陈瑶 Cyts free line department product center manager Chen yao

　　包机常态化游客才实惠 Charter normalization tourists to benefits

　　在包机游中有一个现象叫“单边”，这其实是和游客花费紧密挂钩的。举例来说，一个去普吉岛的包机产品，初五北京出发，初十普吉岛返回，而由于已经包下了飞机，当初五把客人们放在普吉岛后，返回北京时机上是空的，同理，初十北京往普吉岛飞时也会出现相同情况，这就叫“单边”，而空驶的成本都是要分摊到游客出游花费上的。这就需要旅行社加大班次，简单来说就是要让初五刚送完客人的飞机从普吉岛返回的时候正好能拉上初一从北京出发、初五游览完毕启程返京的客人，而初十往普吉岛飞的时候又能带上新一拨从北京出发的客人。这样一来，班次越频繁，分摊到每一个游客身上的成本就越少。可以说，包机真正能做到常态化，而且供需平衡时，游客才能获得实惠、合理的出游价格。

In the machine to swim in a phenomenon called"unilateral",This is actually and tourists spend link closely.For example,A to the island of machine products,From Beijing to the fifth day,10th to return to phuket,And the bag off the plane,The first five guests on the island of phuket after,To return to Beijing time is empty,By the same token,10th Beijing to phuket fly when also can appear the same situation,This is called"unilateral",Schedule and cost are to be apportioned to all the tourists to travel on the cost.This need to increase their travel agency,In simple terms is to make the fifth just send out the guest's flight from phuket returns just draw the first to start from Beijing/Fifth day tour finished set out on a journey back to the guest,And 10th to phuket fly and take new set to start from Beijing guests.so,Shift more frequent,Contribution to every visitors on the less cost.Can say,Machine can really do normalization,And when the supply and demand balance,Visitors to obtain benefits/Reasonable price to travel.

　　□

-解密包机 Decryption machine

　　

鸿途国旅副总经理郭彧 The CST deputy general manager for guo road

　　今年包机运力稍有过剩 A slight surplus this year machine capacity

　　如果单从热门日期的销售情况来看，包机产品依旧处于疯抢的状态。但是和前两年包机游刚在市场上出现相比，今年的运力稍有过剩。这有可能是各大旅行社对市场前景的预期过于乐观，因此囤积了大量的机位。而在实际销售过程中，铺天盖地的包机线路不如预想的卖得快，这主要是由于各目的地地接价格有所上涨，同时包机产品还是以普吉岛、巴厘岛、马尔代夫等老面孔为主，游客有些审美疲劳。因此可以预见的是，节日期间出发产品的火爆并不能掩盖节前、节后许多日期存在着滞销的可能。

If single hot date from the sales situation,Machine products is still in the state of the mad.But two years before and outbound charter just appeared on the market in compared,This year's a slight surplus capacity.This may be the travel agency outlook for the market expected too optimistic,So the stock of a large number of seats.The actual sales process,The deluge of machine line as expected to sell quickly,This is mainly due to the destination after the price has rise up,At the same time machine products or in the island of phuket/Bali/The maldives and other old face is given priority to,Tourists some aesthetic fatigue.So it is expected,During the festival the product based on hot and can't cover up before/After the date of many there are unsalable may.

　　从产品定价来看，其实单个包机直飞本身的成本是要比中转的成本高，但是由于包机产品的量大，在旺季销售好的时候反而比中转便宜。不过当运力过剩，产品滞销时，包机又会比中转贵，但从以往的经验讲，包机若比中转产品贵500元以上，游客一般就不考虑包机了。

From product pricing to see,In fact a single machine is the cost of direct itself than transit costs high,But because the machine product a big quantity,In the season good sales than transit cheap instead.But when excess capacity,The unmarketable products,Machine and transfer your than,But from past experience speak,If the machine than transfer products your 500 yuan of above,Tourists generally will not consider the charter.

　

　春秋国旅总经理杨洋 CST YangYang general manager

　　包机大部分时间都赔钱 Most of the time charter flights are losing money

　　航空公司之所以卖给旅行社做包机，这说明这些航线都是航空公司目前还不敢飞的。所以它会拿出一些剩余运力，卖给旅行社，加大销售期，这也是包机一般都是红眼航班的原因。但随着现在带薪休假、假期分散等原因，每年出游的波峰波谷正在逐渐减少，这也使得包机常态化变成了可能。而有些航空公司看到旅行社销售情况比较好，甚至会收回航线开始做自己的正班直航，这时旅行社资源无法完全掌控在自己手里，还需要再去不断开拓新的目的地。

Airlines are sold to the travel agency do charter flights,This shows that these routes are airlines also can't fly.So it will take some residual capacity,Sold to travel,Increase sales period,This is machine is usually the cause of the redeye flight.But as now paid vacation/Holiday dispersion and other reasons,Every year a wave trough is gradually reduced,It also makes the machine normalization possible.And some airlines see travel agency sales situation is better,Even back line began to do his own ZhengBan direct,Then travel resources can not be completely control in his hand,Also need to develop the new destination.

　　对于包机的旅行社来说,最大的风险是飞机包下来后卖不出去，这才是旅行社最头疼的问题。实际上，现在很多做包机的旅行社一年中近一半时间都是在赔钱，他们都是靠旺季才能赚回来。而解决这种风险的办法主要是拓宽销售渠道，同时在滞销时定出合理价差吸引游客，但最根本的途径还是拥有自己的航空公司，把资源时刻握在自己手里才行。

The travel agency chartered for it,The biggest risk is the plane after BaoXiaLai don't sell,This is the travel agency is the most headache problem.In fact,Now many do charter flights travel agent year nearly half time are losing money,They are all on the season to earn back.To solve this kind of risk is the main way to broaden sales channels,At the same time in slow when set reasonable price to attract tourists,But the most fundamental way or have their own airline,The resource is in time in his hand, to just go.

　　

微笑的国度 Smile country

　　在暹粒的几日游览中，日出和日落是一定要看的，巴肯山的日落最经典，旅行社一般也都会安排，但是小吴哥的日出就不一定了，因此行程中是否有这一项很关键。当然，要看日出就得早起，摸着黑走进小吴哥后会发现早已有世界各国的游客在此蹲点。坐东面西的小吴哥建筑不愧为吴哥窟最佳的日出观赏点，太阳从宏伟的五座尖塔后缓缓升起的壮丽场景充满神谕的色彩，而以寺前荷花池为前景，以寺庙为背景的日出照片则是纪念明信片和绘画作品的最常见题材。雨季看到日出的机会非常少，而旱季通常只有北侧池塘有水，所以前排的好位置通常在日出前一两个小时就已经被占据了。旁边小饭店的老板会出售椅子和热饮料来赚点钱。

In siem reap days tour,Sunrise and sunset is a must see,Beacon hill and the sunset of the most classic,Travel agencies are also commonly will arrange,But angkor sunrise is not necessarily the,So the trip if there is this a very key.Of course,Want to see the sunrise will have to get up early,Touch black into angkor will have already found all over the world in the CunDian tourists.Sit east west angkor building deserves to Angkor Wat best sunrise view point,The sun from the grand five minarets rose slowly after the magnificent scene full of oracle colour,And before the temple lotus pond in the foreground,With the background of the temple is the sunrise picture postcards and paintings of the most common theme.The rainy season had very little chance to see the sunrise,But usually only dry season water north of the pond,So in front of the good position before sunrise usually one or two hours have been accounted for.Beside the small restaurant boss will sell chairs and hot drinks to earn some money.

　　行走在吴哥窟，到处都有令人赞叹的遗迹，女王宫是另一大亮点，这座建于10世纪加亚华罗曼五世王朝的古老建筑尊奉的是婆罗门教三大主神之一的“湿婆神”。它由粉红色沙砾岩建造，在吴哥窟建筑群中显得与众不同。最令人赞叹的是其精美的壁画雕刻，线条丰满、栩栩如生，被认为是吴哥古迹中的巅峰之作。其他像拍摄《古墓丽影》、《花样年华》的塔布伦寺以及中国援建修复的茶胶寺也很值得一看。

Walk in Angkor Wat,Is filled with impressive sites,The female is another big window,The built in 10 century and the HuaLuoMan v dynasty ancient building weapons is brahmanism three big one of the Lord"God shiva".It consists of pink sand conglomerate build,In Angkor Wat in buildings is different.The most impressive is the beautiful murals carved,Lines full/lifelike,Is considered to be the best work of Angkor Wat.Other like shooting[Tomb raider]/[Pattern time]Tower bloom temple and the state of repair tea glue temple is worth a look.

　　

探秘蓝钻岛 Quest blue drill island

　　跳岛是现在最流行的玩法，到普吉后出海探寻一些人迹罕至的小岛是必须的。而蓝钻岛作为泰国国家一级保护珊瑚区，其四周的海域是浮潜和潜水爱好者必去之地，优质的珊瑚可以和马尔代夫媲美，一直以来都是欧美人士度假休闲的天堂，四周金发碧眼的游客仿佛让你置身地中海的海滩。这个小岛面积约1平方公里，在印度洋翡翠般海水的环绕之中，慵懒的白色沙滩反射着阳光，散发出迷人的光晕。

Jump island is now the most popular play,To phuket sea after in some remote island is a must.And blue drill island as Thailand national level of protection coral area,All round its waters are snorkeling and scuba diving enthusiasts will go to land,The high quality coral can match and the maldives,Europe and the United States has always been people holiday leisure paradise,Blondes tourists around as if let you in the Mediterranean Sea beach.The island area of about 1 square kilometers,In the Indian Ocean, the sea of jadeite jade around,Lazy white sand reflects the sunlight,Send out a charming glow.

　　岛上可玩的项目也很丰富，比如独木舟、沙滩排球等各类活动，同时，这里还有一个“海景发呆亭”，午后在里面悠闲地品个下午茶也不错。水上活动可以根据喜好任意选择，刺激的香蕉船和快艇驾驶，探索海底世界的深潜，任何一项都不容错过。四周的海水里聚集了成千上万五彩缤纷的热带鱼，只要你下到海中，他们就围拢上来环绕在你的周围，轻轻叮咬你的手臂或身体，给你来次水下按摩。除此之外，水下童话般的珊瑚世界也在等待你的探索。

The island can play project is also very rich,Such as the canoe/Beach volleyball and other kinds of activities,At the same time,There is a"Seascape stunned pavilion",Afternoon in leisurely product afternoon tea is good also.Water activity can according to be fond of arbitrary choice,Stimulation of the banana boat and yacht driving,Explore the underwater world of immersion,Any one can afford to miss.Around the water gathered hundreds of thousands of colorful tropical fish,As long as you down to the sea,They draw round up around the around you,Gently bite your arm or body,Give you time underwater massage.In addition,The fairy tale of underwater coral the world is waiting for your quest.

　

　巴厘岛风情 Bali amorous feelings

　　巴厘岛是印度尼西亚13600多个岛屿中最耀眼的一个岛，每年上百万游客从全球各地赶来，只为一睹这座魔力岛屿的旖旎风光，欣赏岛上别样的风土人情。即使近年观光客大量涌入，岛上居民的宗教活动依旧频繁如故，每年举行的宗教节日近200个，成为吸引游客的一大特色。

Indonesia Bali is more than 13600 islands in the most dazzling one island,Every year millions of tourists come from all over the world,Only see the magic island charming scenery,Appreciate the local conditions and customs of other island.Even if in recent years a large number of tourists into,Islander religious activities are still frequent as before,A religious festival every year nearly 200,Be the one big characteristic of attract tourists.

　　如果你喜欢当地的文化，不妨来到当地的neka美术馆，欣赏汇聚了巴厘岛文化与西方文化精髓的艺术作品。在那里，你会感叹，原来艺术也可以如此平民。除此之外，天堂鸟文化村——岛上唯一能够完全亲身体验百姓传统生活习惯及民俗文化技艺的学苑也值得一去。在那里，你可以选择当地12种课程中的任意一种参加，和当地人学手艺的过程会很有趣。如果你喜欢热闹，那不妨在火辣的音乐中，让热情的舞者带动你扭动肢体；或者如痴如醉地领略巴厘岛当地最艺术的蛋壳彩绘，并让巧手的巴厘岛人民教你，过一把艺术大师的瘾；当然你也可以在洁白的沙滩上，感受着微醺的海风，那里一定是全世界最完美的YOGA教室，专业的教练带你随着海风的节奏匀称地呼吸，让你的身体和心灵得到彻底的放松。

If you like the local culture,Might as well come to local neka art gallery,Enjoy gathering the Bali culture and western culture essence works of art.there,You can sigh,The original art can also so civilians.In addition,Bird of paradise villages on the island - the only way to fully experience the people living habits and traditional folk culture of the school skills are worth a go.there,You can choose any of the local 12 kinds of courses in a,And local human craft processes will be very interesting.If you like lively,That might as well listen to the music in,Let warm dancer drive you twisted limbs;Or like to appreciate the art of the Bali local eggshell coloured drawing or pattern,And let a dab hand Bali people teach you,Have a master of art of addiction;Of course you also can be in white beach,Feel the sea breeze slightly tipsy,There must be one of the world's most perfect YOGA classroom,Professional coach take you along with the rhythm of the sea breeze breathing regularly,Let your body and mind to get complete relaxation.

　　蜷起的刺猬：去年春节去的柬埔寨，报名的时候在包机和中转两个产品之间犹豫了一下，虽然包机是直飞暹粒，免去了金边到暹粒的拉车。但是由于柬埔寨本身就没有购物乐趣，因此还是选了大韩航空去首尔转机的产品，这样一来首尔机场的购物体验仿佛让旅行变得更丰富了。

Curl up on the hedgehog:Last year's Spring Festival to Cambodia,Registration in charter flights and transfer between two products hesitated,Although the machine is a direct flight to siem reap,To avoid the phnom penh to siem reap buggy.But because of Cambodia itself no shopping fun,So still chose Korean air to Seoul to transfer product,So Seoul airport shopping experience as if let travel become more abundant.

　　千叶宁：个人感觉要是和老人、孩子一起出游哪怕是夜航也要选择包机直飞，因为转机、频繁起降对于老人、孩子的身体更有影响，很容易在到目的地之前就累病。

Chiba better:The individual feels if and the old man/Children travel together even night also should choose direct charter flights,Because the transfer/Frequent landing for old people/The child's body has more influence,Very easy to destination before they tired disease.

　　短尾矮袋鼠：放暑假和同学一起去的普吉岛，当时是包机直飞，五个多小时就到了岛上，而且还不是夜航，下飞机之后玩起来特有精神。不过后来再想去别的目的地时，发现不少包机都是红眼航班，一下就没了兴趣。

Short tail short kangaroo:Summer vacation and students go to the island of phuket,At that time is direct charter flights,More than five hours came to the island,But also not night,After the play up the unique spirit.But later want to go to other destination,Find a lot of machine are redeye flight,It didn't interest.

　　木然苏：原来对包机没什么概念，后来参加一个去长滩岛的团，发现飞机上都是去旅游的客人，才知道整架飞机都被旅行社包了下来。大家虽然互不相识，但是共同的出游喜好聊起来特别有话题，可惜到了当地之后不同团组的游客去往了不同的度假村，刚聊熟的朋友没能一起度过假期，但是参加包机游的这种热闹感觉还是挺怀念的。

Callous Sue:The original concept of charter nothing,Later, I attended a to boracay group,Found on the plane is going to travel the guests,To know the whole plane are travel bag down.Although we know each other,But common travel preferences chat up a special topic,But to a local group of tourists after different to different resort,Just chat friends who can't spend the holiday,But in the lively feeling outbound charter or a miss.

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-专家分析 Expert analysis

　　中国旅游研究院产业所副研究员杨彦锋 Institute of China's tourism industry YangYanFeng associate researcher

　　旅游市场火爆才能支撑包机常态化 The tourist market hot to support machine normalization

　　首先来讲，没有一定实力的小旅行社是玩不了包机的。因为它需要先期很大的资金投入以及长期积累起来的稳定客源，以100位游客一趟的短途航线为例，成本大约就在30万-50万元左右。而现在能玩得起包机业务的旅行社越来越多，说明旅游这个市场越做越大了，游客的出游需求呈井喷式增长。

For the first,There is no certain strength of small travel agency is not playing the charter.Because it need to advance a lot of capital investment and long-term accumulated stable customers,With 100 visitors a trip short route as an example,Cost about 300000-500000 yuan.And now can play up machine business travel more and more,That tourism this market bigger and bigger the,Tourists travel demand of the blowout type growth.

　　其实现在很多航空公司在和旅行社谈包机合作时都会签订一份长期协议。那就是旺季、节假日它把航空资源给到旅行社，方便它制作线路，吸引游客。那么淡季的时候旅行社同样要帮航空公司收客，来平衡它运力方面的问题。旅行社之所以敢签这种协议，从一个侧面也说明了它对于长期市场是有一个好的评估。换句话说，越来越火爆的旅游市场才是支撑包机常态化的根本。

In fact now many airlines and travel agencies about machine cooperation will sign a long-term agreement.It is peak season/Holiday it aviation resources to the travel agency,Convenient it production line,Attract tourists.So off-season travel agency also to help airlines collect guest,To balance it capacity problems.The travel agency to sign the agreement,From one side shows it for long-term market is have a good evaluation.In other words,More and more popular tourism market is the basic support machine normalization.