速途网上海讯 国内领先的在线旅游服务商携程旅游联合中国旅游研究院，近日发布了《中国自由行发展报告(2012-2013)》，揭示了在中国旅游业散客化和网络化时代，自由行旅游方式的发展进程和趋势，和旅行社在自由行服务上的最新进展，发布2012年度自由行出行城市和目的地人气排行榜。报告还并发布了以“交通+酒店+当地游”为特征的携程“自由行2.0”服务体系。这也是业内首份关于国内散客自由行旅游情况的报告。

Quick way online HaiXun domestic leading online travel service provider ctrip tourism joint China tourism research institute,Recently released a[China's freedom ride development report(2012-2013)],Reveals the change in China's tourism individual traveler and network era,Freedom ride travel mode of the development process and trend,And travel in free line service on the latest progress,Release 2012 annual freedom ride travel city and destination list of popularity.The report also and released to"Traffic + hotel + local tour"For the characteristics of the electronic"Free line 2.0"Service system.This is also the first about domestic individual freedom ride travel reports.

　　报告发布人、携程旅游事业部业务副总经理何勇表示：“中国的散客旅游比例已接近发达国家水平，其市场容量远远大于团队旅游。2012年携程集团通过机票、酒店预订等服务超过五千万人次旅游者，度假自由行群体的人次已超过百万。我们认为自由行将是未来几年中国旅游当中最具潜力的市场。为散客自由行群体提供更好的产品和服务，是一项极为重要的任务。”

Report people/Ctrip tourism department business deputy general manager HeYong said:"China's individual traveler tourism scale already close to those of developed countries,The market capacity is far greater than the team travel.In 2012, through electronic ticket/Hotel reservation service and so on more than fifty million people tourists,Holiday free line group has more than one million people.We believe that freedom will be the future years of China's tourism the most potential market.For individual freedom ride group to provide better products and services,Is a very important task."

　　一，“自由行十年”：从小众到主流旅游方式 a,"Freedom ride ten years":All the way from the mainstream tourism

　　随着旅游市场的日趋成熟，游客自主意识的增强，旅游者消费观念的改变，散客自由行已经成为一种趋势，比起传统的旅游团体模式，新的旅游方式能更大程度满足消费者的个性化需求，有利于旅游融入人们的日常生活。目前，欧美各主要旅游接待国的散客市场份额占到了70%-80%，接待散客旅游的能力，已经成为衡量一个国家或地区旅游业成熟度的主要标准。

With the increasing maturity of the tourism market,Tourists independent consciousness enhancement,Tourist consumption idea change,Individual freedom ride has become a trend,Compared with the traditional tourism group model,A new tourism mode can be more big degree to meet the personalized needs of consumers,To travel into People's Daily life.At present,Europe and the United States the main tourism receiving country's individual traveler market share up to 70% - 80%,The ability to receive individual traveler tourism,Has become the measure of a country or region tourism maturity of the main standard.

　　2003—2012,可以称为中国自由行旅游从开创到爆发式发展的十年。携程是国内自由行服务的发起者和领军者，从2003年以来开创和引领了我国自由行服务的发展，独立开发了千多条自由行线路和产品，到达海内外300个旅游目的地，全国60多个主要城市都可以预订出发，每年服务的自由行客户从2003年的数十人增长到现在的百万人次，十年涨幅惊人。

2003-2012,Can be called China's freedom ride travel from a to bombard ten years.Ctrip is the free line service initiators and leaders,Since 2003, create and lead the development of our country free line service,Independently developed the thousand more freedom ride lines and products,Both at home and abroad to 300 tourist destination,The national more than sixty major cities can start booking,Every year the freedom of the service line clients from 2003 dozens growth to millions of people now,Ten years or surprising.

　　报告认为，我国旅游市场的散客化自由行趋势日趋明显，散客旅游成为各种旅游活动的主要形式。旅游业向多元化、个性化的休闲度假旅游发展。散客的绝对数和在客源总数中所占比重逐年增加，目前国内旅游有超过90%，出境旅游有超过70%的客源不是由旅行社来服务的。2012年国内旅游市场接近30亿人次，跟随旅游团的比例预计不足5%。个人自由行市场存在着巨大的发展空间。

The report says,In Chinese tourism market individual traveler change free line trend has become increasingly evident,Individual traveler travel has become the main form of all kinds of tourist activities.Tourism to diversification/Personalized leisure and holiday tourism development.Individual traveler's absolute number and total in market proportion increased year by year,At present domestic tourism more than 90%,Outbound tourism has more than 70% of the passengers not by travel agencies to service.In 2012, domestic tourism market nearly 3 billion people,Follow the proportion is expected to less than 5%.Personal freedom ride market there was a huge space for development.

　　二，服务升级：进入自由行2.0时代 two,Service upgrade:Into the free line 2.0 times

　　“自由行十年”也可以说就是互联网解放旅游者的十年。在线旅游的兴起成为散客自由行最大的推动力之一。以携程为代表的电子商务与旅游业融合的新商业模式的诞生，直接培养和催生了一代自由行旅游者。

"Freedom ride ten years"Can say is the Internet free tourists ten years.The rise of online travel become individual freedom ride the biggest one of the driving force.With ctrip, as a representative of the electronic business and tourism of the fusion of the birth of a new business model,Direct training and led to the generation of freedom ride tourists.

　　通过多年的实践，携程旅游提出以“交通+酒店+当地游”为特征的自由行2.0服务模式：自由行不仅在交通和住宿上的覆盖面更大、结合形式更为多样、性价比更高，发展出机票+酒店、巴士+酒店、火车+酒店、邮轮+酒店、自驾游+酒店等众多类型，还在目的地地面服务方面有了重大拓展，门票、当地交通、一日游、租车、消费折扣券等已经整合到自由行服务中，都提供全面的菜单式自选服务，游客在出发前就可以安排好整个行程和旅游六要素。此外，针对自由行开发的目的地服务结构、旅游保险、旅游保障体系等，也可以更好地为自助游客保驾护航。散客时代呼唤的“一站式”旅游服务开始实现。

Through many years of practice,Ctrip travel to put forward"Traffic + hotel + local tour"For the characteristics of the free line 2.0 service mode:Free line not only in transportation and hotel accommodation more coverage/Combining form is more diverse/More cost-effective,To develop the ticket + hotel/Bus + hotel/The train + hotel/Cruise + hotel/Leading + hotel and many other types,Also at the destination ground service has a great development,tickets/Local traffic/One-day tour/Car rental/Consumption coupon, etc have been integrated into the freedom ride in service,Provide comprehensive menu type customize service,Tourists before starting out can be arranged for the whole trip and travel six elements.In addition,According to the development of freedom ride destination service structure/Travel insurance/Tourism security system, etc,Also can work better for self-help tourists to escort.Individual traveler era of call"one-stop"Tourism services began to realize.

　　自由行旅游发展的一大趋势是服务重心向目的地扩展。比如在目的地建立客户服务中心;构建接送机、穿梭巴士等交通网络;提供门票、观光游、餐厅等预订，开通24小时中文热线……以三亚为例，2012年携程旅游的自由行免费接送机服务人次高达二十多万。自由行旅游发展的另一大趋势是更为重视旅游保障服务。据统计，近年来每年携程自然灾害保障金支出达数百万元，额外补偿了旅游者取消行程、意外滞留等产生的损失。2012年携程自由行客户超过50%主动购买旅游意外险，投保率、理赔金额创新高。

Freedom ride travel is a trend in the development of the service center of gravity to destination extension.For instance in the destination to establish customer service center;Airport transportation construction/Shuttle bus transportation network;Provide tickets/Sightseeing tour/Restaurants and reservation,Open 24 hours Chinese hotline……In sanya, for example,2012 electronic tourism freedom ride free shuttle machine service people as much as more than twenty.Freedom ride tourism development of another big trend is more pay attention to travel security service.According to the statistics,In recent years natural disasters every year electronic security payments spending millions of dollars,Additional compensation by tourists cancellation/Accident retention and produce loss.2012 elite traveller customer more than 50% active buying travel accident insurance,Insurance rate/The amount of claims a new high.

　　三、自由行旅游人气排行榜发布 three/Freedom ride travel by popularity list

　　报告根据携程2012年百万人次的自由行旅游群体的统计分析，发布了2012年度自由行人气排行榜，包括出发城市人气排行、国内目的地人气排行、出境目的地人气排行。

Report according to the electronic 2012 millions of people of freedom ride travel groups of statistical analysis,Released 2012 annual free pedestrian gas list,Including city based on popularity rankings/Domestic destination popularity rankings/Outbound destination popularity rankings.

　　十大自由行出发城市：上海、北京、广州、深圳、杭州、南京、成都、天津、厦门、重庆

Ten free line start city:Shanghai/Beijing/guangzhou/shenzhen/hangzhou/nanjing/chengdu/tianjin/xiamen/chongqing

　　十大自由行境内目的地：三亚、厦门、丽江、九寨沟、桂林、北京、成都、青岛、西安、杭州

Ten freedom ride domestic destination:sanya/xiamen/lijiang/jiuzhaigou/guilin/Beijing/chengdu/Qingdao/xian/hangzhou

　　十大自由行出境目的地：香港、澳门、普吉岛、马尔代夫、首尔、巴厘岛、新加坡、台北、东京、暹粒

Ten free line exit destination:Hong Kong/the/phuket/maldives/Seoul/Bali/Singapore/Taipei/Tokyo/Siem reap

　　按照国家和地区排名：港澳、泰国、韩国、日本、马尔代夫、印尼、新加坡、台湾地区、柬埔寨、马来西亚

According to the national and regional rankings:Hong Kong and Macao/Thailand/South Korea/Japan/maldives/Indonesia/Singapore/Taiwan/Cambodia/Malaysia

　　各个省市和目的地的自由行市场发展，存在着从东部沿海向中西部递减的趋势。一般来说经济越发达的城市，消费者对自由行接受程度越高，但随着经济、社会以及旅游服务的发展，二三线城市正在迎来自由行时代。

Various provinces and municipalities and the destination of the free line market development,There are from the east coast to the decreasing trend.In general the economy more developed city,Consumers freedom ride to accept the higher level,But along with the economic/The development of the society and tourism services,Two or three line city is free time in line.

　　从目的地看，适合一地深度休闲度假的目的地，比如三亚、厦门、丽江、九寨沟、桂林、北京、成都、青岛、杭州等，最受自由行客人青睐，尤其是海滨海岛、综合性旅游城市、休闲度假特色目的地人气很高。三亚、厦门、丽江是国内三大自由行旅游目的地。

See from the destination,Suitable for a depth leisure vacation destination,Such as sanya/xiamen/lijiang/jiuzhaigou/guilin/Beijing/chengdu/Qingdao/Hangzhou, etc,The most popular freedom ride guests favour,Especially coastal islands/Comprehensive tourism city/Leisure vacation destination features a high popularity.sanya/xiamen/Lijiang is the three big freedom ride tourist destination.

　　相比传统的观光旅游团，自由行群体停留时间长、出游频率高、消费能力强、休闲度假特色鲜明，更愿意自由深入体验目的地风土人情。他们还更习惯错峰出行、更青睐在线旅游预订。这样一个日益庞大的自由行群体，正在促进一些旅游城市和目的地的旅游业转型升级。

Compared with the traditional sightseeing Tours,Free line group stay for a long time/Travel frequency high/Consumption ability/Leisure vacation characteristics,More willing to free deeply experience the destination customs.They are more used to travel peak/The more popular online travel booking.Such an increasingly large freedom ride group,Is to promote some tourist city and the destination of the transformation and upgrading of tourism industry.

　　中国旅游市场正在迎来出境自由行的新时代，出境旅游者中散客自由行比例超过70%。中国游客主要选择香港、澳门、首尔、巴厘岛、新加坡、台北、东京等旅游都市，以及普吉岛、马尔代夫、巴厘岛、巴厘岛等海岛目的地。去欧美、澳洲、中东非洲自助旅游的人数也越来越多。越来越多国家对中国公民开放个人旅游签证，为出境自由行提供了条件。

China's tourism market is welcomed outbound free done new age,Outbound tourists in individual freedom ride ratio of more than 70%.Chinese tourists mainly choose Hong Kong/the/Seoul/Bali/Singapore/Taipei/Tokyo, and tourism city,And phuket/maldives/Bali/Bali island destination etc.To Europe and the United States/Australia/The middle East Africa, the number of independent travel more and more.More and more countries to open individual Chinese citizens have a tourist visa,For outbound freedom ride provides conditions.

　　四、揭示自由行群体特征与消费行为 four/Reveal freedom ride group characteristics and consumption behavior

　　报告根据携程2012年百万人次的自由行旅游群体的统计分析，总结了我国自由行旅游者的群体特征与消费行为特征。

Report according to the electronic 2012 millions of people of freedom ride travel groups of statistical analysis,And summarizes China's freedom ride tourist group characteristics and consumer behavior characteristics.

　　从年龄看，自由行旅游者以年轻群体为主，23岁到45岁的中青年比例约70%。

From the age of see,Freedom ride tourists in young group is given priority to,23 years old to 45 of young and middle-aged ratio is about 70%.

　　从性别看，女性游客量(比例55%)超过男性已经成为一个普遍现象，而且女性的总体旅游消费水平、出游频率往往也高于男性。

Look from the gender,Women visits(Ratio of 55%)More than the male has become a common phenomenon,And women in general tourism consumption level/Travel frequency is often higher than the male.

　　境内目的地的自由行人均费用排名依次是：丽江、三亚、哈尔滨、杭州、成都、北京、青岛、西安、厦门、大连。国内游客参加一次自由行的费用一般在两千元以上，丽江和三亚领先，人均自由行订单费用达到四千元左右。出境目的地的自由行人均费用排名依次有：毛里求斯、瑞士、美国、马尔代夫、英国、阿联酋、法国、巴厘岛、泰国、新加坡等。欧美和长线海岛自由行费用较高，人均在一万元以上，东南亚与日韩自由行的费用大部分在四五千元，港台自由行的平均费用最低。

Destination within the territory of the freedom of the line in the average cost is in turn:lijiang/sanya/Harbin/hangzhou/chengdu/Beijing/Qingdao/xian/xiamen/dalian.Domestic tourists to participate in a free bank charges is in commonly two thousand yuan of above,Lijiang and sanya lead,Per capita freedom ride order cost four thousand yuan.Exit the destination of the free line in the average cost is in turn:Mauritius/Switzerland/The United States/maldives/British/The united Arab emirates/France/Bali/Thailand/Singapore.Europe and the United States and long island free line higher cost,Per capita in ten thousand yuan of above,Southeast Asia and Japan and South Korea free done most of the costs in four or yuan,Hong Kong and Taiwan free done the lowest average cost.

　　得益于旅游电子商务和电子支付的发展，信用卡付款是在线自由行主要的支付方式。2012年信用卡支付的比例超过90%，持续上升。现金支付比例下降。

Benefit from tourism electronic commerce and the development of electronic payment,Credit card payment is online freedom ride the main mode of payment.In 2012 the proportion of credit card to pay for more than 90%,Continue to rise.Cash ratio down.

　　自由行旅游者45%在出发前2周内预订，有27%提前一个月预订，计划性相对更强。

Freedom ride tourists 45% in 2 weeks before departure reservation,27% of one month in advance booking,Planning relatively stronger.

　　从出行天数看，4、5日占了54%。自由行群体在目的地停留的时间也更长。

Based on number of days to see,4/5, accounted for 54%.Free line group at the destination to stay longer time.

　　自由行旅游者更倾向于选择高星级酒店，比如在三亚这样的海岛度假型目的地，约90%选择五星级酒店。

Freedom ride tourists tend to choose high star hotel,For instance in sanya this island DuJiaXing destination,About 90% choose five-star hotel.

　　随着各种天灾人祸和突发事件增多，自由行游客的保险意识持续上升，旅游意外险投保率已经超过50%。

With all kinds of natural disasters and emergency increase,Freedom ride tourists insurance consciousness continue to rise,Travel accident insurance rate is more than 50%.