“香格里拉酒店在我们这里已经无法预定了，我们推荐您相同标准的另外一家酒店。”昨天，给来杭州旅游的朋友预定香格里拉酒店房间的彭先生，意外地遭到了经常预订的一家淘宝网店的“拒绝”。最终他只能通过携程预定，相同的房间，彭先生多掏了近500元。

"Shangri-la hotel in the us has not made a reservation,We recommend you to the same standards of another hotel."yesterday,Give to hangzhou tourism friend shangri-la hotel room Mr. Peng,Accidentally was often reserved a taobao shop"Refused to".Finally he can only through the ctrip reservation,The same room,Mr. Peng cut more than nearly 500 yuan.

　　近日，一条来自淘宝旅行第一家金冠店铺“番茄假期”经理的微博指出，淘宝网和去哪儿网的订单遭到了几大国际酒店集团的“封杀”。

recently,A trip from taobao shop first a crown"Tomato holiday"The manager's micro bo pointed out,Taobao and where to go and order by a few big international hotel group"force-out".

　　多家酒店集团 对淘宝订单说“不”

Many hotels group said on taobao order"Don't"

　　最近，淘宝旅行的金冠网店“番茄假期”经理余汉勇在新浪微博中透露，包括凯悦、香格里拉、万豪、希尔顿、喜达屋、雅高及锦江等国际国内酒店集团在内的至少300家酒店，拒绝接受来自淘宝网及去哪儿网的订单，同时对已经在这些平台上销售的裸价销售产品进行封杀。

recently,Taobao travel online gold crown"Tomato holiday"More than manager han yong in sina micro bo that,Including hyatt/shangri-la/marriott/Hilton/starwood/Accor and jinjiang international domestic hotel group, at least 300 hotels,Refuse to accept from taobao and where to go and purchase orders,At the same time to have in these platform sales bare price sales product force-out.

　　番茄假期的主要业务之一为酒店预订，目前是淘宝网最大的旅游网店之一。通过淘宝网、去哪儿等网络平台，都可以搜到不少类似的网店。它们提供的酒店客房价格，往往比携程、艺龙等大型在线旅行服务商更加便宜。

The main business of tomato holiday for hotel reservation,Is currently one of the largest travel and taobao shop.Through the taobao/Where to go and other network platform,Can search to a lot of similar online.They provide the price of hotel rooms,Than ctrip/Art dragon and other large online travel services more cheaply.

　　消息一出，立即引发市场关注。事实上，这一消息并非空穴来风。实名认证为“凯悦酒店及度假村集团中国区市场策略总监”的“Peggy”张佩吉发微博称：“凯悦酒店从未授权任何代理商在淘宝与去哪儿上进行客房销售，任何一个比官网低的价格均是通过非官方认可渠道骗取。”

News a,Immediately sparked concern.In fact,The news is not invented.Authentication for the rule"Hyatt hotels and resorts group China marketing director"of"Peggy"ZhangPeiJi FaWei bo said:"Hyatt regency never authorized any agent in taobao and where to go on sale rooms,Any a lower price than the website are recognized by unofficial channel swindle."

　　“我们确实被告知近期无法通过淘宝销售微博中提及的酒店的预付房。”淘宝上一家杭州专门从事酒店预订业务的网店相关负责人也证实了这一点。但他也表示，这种情况应该只是暂时的，而且也并非所有微博中提到的酒店都采取了行动，尤其是杭州市场。

"We have been told that in the near future can't through the taobao sales micro Po mentioned in the hotel room in advance."Clean out treasure a hangzhou specializes in hotel reservation business shop also confirmed that the relevant person in charge of it.But he also said,This kind of situation should be only temporary,And not all micro Po mentioned in the hotel all took action,Especially the hangzhou market.

　　这位负责人同时表示，听说已经有部分酒店开始进行“钓鱼式”测试，自己派人在淘宝网店下单，以确定哪些订单来自淘宝网店，“发现一家，封杀一家的合作。”

The person in charge also said,Heard that has some hotel began"phishing"test,His sent in taobao shop order,To determine which order from taobao shop,"Found a,Blocked a cooperation."

　　杭州相关酒店仍能通过淘宝、去哪儿网预订

Hangzhou related hotel can still through the taobao/Where to go and make a reservation

　　微博上提到的众多酒店集团，在杭州的酒店有没有受到“封杀令”的影响呢？昨天，记者咨询了相关酒店集团在杭州的酒店，绝大多数酒店的预订部和销售部都表示，暂时还没有接到母公司在这一方面的文件或者通知。也有酒店的负责人承认，的确收到了酒店集团总部的通知，除了有合作协议的携程，酒店自己不能直接在淘宝或其他网络平台上卖客房。

Micro Po mentioned on numerous hotel group,Does the hotel have in hangzhou by"Force-out make"Influence??yesterday,Reporter consulting the relevant hotel group hotel in hangzhou,The vast majority of the hotel reservations and sales have said,Has not yet received the parent company in the hand of files or notice.The person in charge of the hotel also has admitted,Indeed received hotel group headquarters notice,In addition to the electronic cooperation agreement,The hotel himself cannot directly in taobao or other network platform to sell rooms.

　　“网上预订，除了自己的官网之外，目前只与携程或者艺龙有合作，淘宝、去哪儿网都没有签订过任何合作协议。”多家酒店的工作人员均明确表示淘宝、去哪儿上的网络销售渠道，都不是官方合作的，从未授权任何代理商在淘宝与去哪儿上进行客房销售。消费者在去哪儿网和淘宝网看到的报价，肯定也不是官方出价，希望消费者在官网、携程等下单预订。

"Internet booking,In addition to their own outside website,Currently only with ctrip or art dragon have cooperation,taobao/And where all did not sign any cooperation agreement."Many hotels work personnel all made it clear that clean out treasure/Where to go on the network marketing channel,Are not official cooperation,Never authorized any agent in taobao and where to go on sale rooms.Consumers in where nets and taobao see offer,Certainly not the official offer,Hope that consumers in's official website/Ctrip reservation and order.

　　尽管如此，记者昨天在淘宝网和去哪儿网上搜索，杭州的主要酒店依然在列，且基本都显示可以预订。

Even so,Reporters yesterday in taobao and where to search the Internet,Hangzhou's main hotel is still in the column,And basic are displayed can reserve.

　　记者也联系了其中的几家商家，对方均表示仍可成功预订，并不受到影响。不过，有些商家也提示：“不要讲是通过淘宝订的，可能会遇到麻烦，到时候就报上我们给你的名字和信息，说是通过旅行社预订的就行了。”

Reporters have also contacted one of several businesses,The other party can still be successful reservation are said,Is not affected.but,Some businessmen also hints:"Don't speak is through taobao order,May be in trouble,Then the paper we give your name and information,, through the travel booking of the trip."

　　事实上，对于从淘宝等其他渠道购买客房的顾客，多数酒店仍然接收。一位酒店负责人表示，一方面，酒店无法判断这些订单是否来自淘宝；另一方面，酒店即便以团队价卖出客房仍有钱赚，因此不会拒绝上门生意。

In fact,To clean out treasure from other channels to buy room customers,Most hotels are still receiving.A hotel manager said,On the one hand,The hotel can't judge whether these orders from taobao;On the other hand,Even in the team hotel price sell room still earn money,So won't refuse the door business.

　　［记者手记］

[reporter hand]

　　酒店集团担忧触发“BRG条款”

Hotel group triggered concerns"BRG clause"

　　这些酒店业的知名酒店集团，为何突然发难淘宝网、去哪儿网上的商家呢？“说到底还是因为酒店的价格体系受到了冲击，主要是线下销售商的价格冲击了线上销售商。”杭州一家高星级酒店的销售部门负责人介绍，淘宝上的网店主要是旅行社，是酒店原本的线下销售渠道，它们可以向酒店以团队的价格购买客房，再在网店上卖给普通客人。因此，房价不仅比酒店的门市价格便宜，也比携程网、艺龙网等大代理商的更低。

The famous hotel group in the hospitality industry,Why to descend from the highlands taobao/Where to go online merchants?"In the final analysis or because the hotel price system by the impact,Main is offline vendors of price shocks the online sellers."Hangzhou a high star hotel sales department chief introduction,The shop on taobao is mainly travel agency,It is the original offline sales channels,They can to the team the price to buy room,Then in the shop sell common guests.so,Not only the hotel prices than retail price cheap,Than ctrip/Elong big agent lower.

　　这样一来，不仅携程等线上合作方不乐意，酒店集团更加不乐意。该人士进一步表示，酒店集团更为担心的是，线上销售价格体系被冲垮后，将触发酒店业的“BRG条款”。所谓的“BRG条款”，是指国际酒店集团的官网预订都有“最优价格保证”，如果消费者通过酒店的官网或者认可的网上渠道预订了房间后，在第三方的网站上找到更低的价格，酒店集团承诺给第三方酒店相同的价格，并在此基础上再给予一定的折扣、积分赔偿甚至免费。同时，酒店集团也会对出现此类问题的酒店处以罚款，可能达每间数十美元,他告诉记者此前上海有家国际酒店集团旗下酒店一个周末遭到几百间客房触发“BRG条款”的情况，损失惨重。(记者/黄晶晶)

so,Not only such as electronic online partner does not enjoy,Hotel group more reluctant to.This personage further said,Hotel group is more worried about,The online sales price system after was destroyed,Will trigger in the hospitality industry"BRG clause".The so-called"BRG clause",Refers to the international hotel group's book has"The optimal price guarantee",If consumers through the hotel's official website or approved online channel reservation after the room,In the third party web site to find lower prices,Hotel group commitment to the third party hotel the same price,And on this basis to give some discount/Integral compensation even free.At the same time,Hotel group will appear this kind of problem for hotel impose a fine,May reach each a few tens of dollars,He told reporters after a home in Shanghai international hotel group, the hotel a weekend were hundreds of rooms trigger"BRG clause"situation,disastrous.(Reporter/HuangJingJing)