旅游电商竞争风波再起。伴随春节旅游旺季到来，日前，携程网、去哪儿网因酒店业务竞争被推上风头浪尖。

Tourism electric business competition storm comeback.With the Spring Festival travel season coming,a,ctrip/Where to go for the hotel business and was asked to take the competition.

在线预订起风波 The wind online booking

　　28日，多家媒体报道称，去哪儿网、淘宝平台等遭300多家高档酒店封杀，始作俑者直指携程网。去哪儿网更爆料称，“发现携程近期利用去哪儿网平台的酒店低价优势，从去哪儿采购低价酒店，然后加价倒卖，而且此行为已持续一段时间。”

And,,Many media reports say,Where to go and/Taobao platform, and so on were more than 300 home hotels blocked,Directed at the ctrip.And where are more a source says,"Ctrip found where recent use of network platform hotel low-cost advantage,From where to purchase low-cost hotel,And then increase in,And the behavior has continued over a period of time."

　　在此之前，淘宝旅行的金冠网店“番茄假期”经理余汉勇在新浪微博中透露，包括凯悦、香格里拉等在内的至少300家酒店，拒绝接受来自淘宝网及去哪儿网的订单，同时对已经在这些平台上销售的裸价产品进行封杀。

Before this,Taobao travel online gold crown"Tomato holiday"More than manager han yong in sina micro bo that,Including hyatt/Shangri-la, at least 300 hotels,Refuse to accept from taobao and where to go and purchase orders,At the same time to have in these platform sales bare price products to force out.

　　经济导报记者28日登录去哪儿网预订酒店发现，仍可以预订到香格里拉大酒店，如预订青岛香格里拉酒店高级双床房价格为1035元；在携程网预订也是同样的价格，另有60元返券。导报记者在淘宝网也看到，希尔顿、喜达屋等多数国际酒店的产品依旧在线销售。

Gaining economic reporter and login, where network reservation hotel found,Can still reserve to shangri-la hotel,Such as Qingdao shangri-la hotel reservation senior double bed room price for 1035 yuan;In the ctrip reservation is also the same price,Otherwise sixty yuan coupons.Reporter also saw in taobao newsletter,Hilton/Starwood and most international hotel products still online sales.

　　随后导报记者致电济南一家五星级酒店咨询，前台一名工作人员表示，的确收到了酒店集团总部的通知，除了有合作协议的携程网，不能直接在淘宝或其他网络平台上卖客房。不过，对于从淘宝等渠道购买客房的顾客，酒店仍然接收。

Then offer reporters call jinan five-star hotel consulting,Front desk a staff member said,Indeed received hotel group headquarters notice,In addition to have the cooperation agreement ctrip,Can not directly in taobao or other network platform to sell rooms.but,Clean out treasure to buy room from the channel such as customers,The hotel still receiving.

　　“传言并不属实。截至目前，在旅游代理商携程网所有有报价的酒店中，84%可在去哪儿网上预订到更低价格。”对于遭300多家高档酒店封杀，去哪儿网副总经理钱臻28日接受导报记者采访时予以否认。

"Speculation is not true.So far,In the travel agent ctrip hotel all offer,In 84% where Internet booking to lower the price."For more than 300 hotels in home blocked,Where to go and QianZhen and deputy general manager, offer to accept an interview with reporters to deny.

　　钱臻表示，去哪儿网只是信息比价平台，不直接参与价格战。在线酒店预订打价格战对去哪儿网是利好的，因为在这种情况下，市场上有各式各样的促销活动，消费者就需要有更好的比价渠道。

QianZhen said,Where is the information and exchange platform,Not directly participate in price wars.Online hotel reservation price war to where to net is good,Because in this case,There are all kinds of promotional activities,Consumers will need to have a better ratio channel.

缘于持续价格战 Due to continuous price war

　　自去年下半年在酒店预订领域掀起价格战后，携程网营收虽然大幅增长，净利润却处于下滑的风险中。导报记者注意到，携程网近期开始裁员。除保留北京、上海、广州、深圳等7大机场渠道外，其他二、三线城市机场、高铁、火车站、汽车站的地面销售将全部撤销，预计至少裁员500人。

Since the second half of last year in the field of hotel booking a price war,Ctrip revenue although growth,Net profit is in decline in risk.Offer reporter noticed,Ctrip jobs recently.In addition to keep Beijing/Shanghai/guangzhou/Shenzhen and other seven big airport outside channels,The other two/Three line city airport/High iron/Railway station/The ground of the bus stop all sales will be revoked,At least 500 people are expected to downsizing.

　　“携程在酒店预订领域的对手主要是易龙而非去哪儿网。部分酒店拒接淘宝平台、去哪儿网等的订单，是在春节旺季根据季节性特征以及自身销售策略作出的决策，携程也在观察后续行动和影响。”携程网公关负责人李黎表示，携程即将在机票领域跟进返现，未来还会采取更多形式让利促销。导报记者注意到，携程网目前已经打出“机票全面返现倒计时”广告。

"Ctrip in hotel reservation field opponent is mainly YiLong rather than where to network.Part of the hotel refused taobao platform/Where to go and purchase orders,In the Spring Festival season according to seasonal characteristics and their own sales strategy to make decision,Ctrip also look at follow up action and influence."Ctrip in public relations LiLi said,In the field of electronic ticket back to follow up now,The future will also take more concessions in the form of promotion.Offer reporter noticed,Ctrip has been hit"Ticket comprehensive return now countdown"advertising.

　　对于携程、去哪儿网等引发的竞争，艾瑞咨询在线旅游分析师王亭亭认为，在线酒店预订市场（OTA）竞争日趋白热化，多渠道销售策略在为酒店收获大量订单的同时，也使得各个渠道商之间的矛盾日益激化。平台模式和移动互联网渠道的崛起，则使酒店收益和渠道管理变得更加不可控。

For those who hold/Where to go and cause competition,Erin consulting online travel analysts think king slim,Online hotel reservation market(OTA)Fierce competition,Multi-channel sales strategy in order to gain a lot of the hotel at the same time,Also make the contradiction between the various distributors the growing discontent.Platform model and the rise of mobile Internet channel,The hotel revenue and channel management become more uncontrollable.

　　王亭亭认为，矛盾激化的主要原因在于持续数月的在线旅游商价格战。低价之下，商家需采购低价酒店、机票等，酒店方的价格体系因此被打乱。为保证直销和利润，部分酒店对在线旅游商价格战产生抵触。（文/吴淑娟）

The king that slim,Deepening contradiction is the main reason for months of online travel business price war.Under low,Businesses need to purchase low-cost hotel/Air ticket, etc.,Hotel price system so be upset.To ensure that direct sales and profits,Part of the online travel business price war produce conflict.(Article/WuShuJuan)