每年6月的香港国际旅游展及商务会奖旅游展 (简称 ：ITE & MICE)，分别吸引12,000业界和70,000公众人士参观。 除设置蜜月海外婚礼，游学(ISTC)，旅游摄影，邮轮，保健与医疗旅游(WMT)等时尚旅游主题/展区外，今年展会更新增体育旅游(Sport Tourism)。

June Hong Kong international LvYouZhan and business award LvYouZhan (Referred to as :ite & MICE),Attract 12 respectively,The 000 and 70,000 members of the public to visit. In addition to setting honeymoon overseas wedding ceremony,travel(ISTC),Travel photography,cruise,Health care and medical tourism(WMT)And other fashion tourism theme/area outside,The exhibition this year more new sports tourism(Sport Tourism).

　　ITE & MICE 展会的参展商多按地域分布，但时尚旅游主题日渐流行亦因此深受展商欢迎。

ite & The MICE in accordance with the regional distribution,But fashion tourism theme growing popularity also so deeply welcome exhibitors.

　　旅展去年的公众问卷调查收到超过4000份回复，发现52%的受访者对旅游摄影感兴趣，邮轮有34%，游学18%，蜜月和海外婚礼16%，保健及医疗旅游11%。今年新推出的体育旅游主题并没有被包括在内。

A fair last year's questionnaire received more than 4000 responses,Found that 52% of respondents to tourism are interested in photography,Cruise with 34%,18% travel,Honeymoon and overseas wedding 16%,Health care and medical tourism 11%.This year the launch of new sports tourism theme are not included.

　　此外，约18%的受访者在过去12个月内曾到海外过夜休闲游达5次或以上，2至4次有57%， 29%表示会参加旅游讲座，另20%（相当于14000旅客）有兴趣现场预订旅行团；72%喜欢自由行和6%独自包团。种种数据显示展会存在良好商机！

In addition,About 18% of the respondents in the past 12 months have to overseas leisure for the night up to 5 times or more,2 to 4 times 57%, 29% said will attend lecture tour,The other 20%(The equivalent of 14000 passengers)Interested in the tour group reservation;72% like freedom ride and 6% BaoTuan alone.A variety of data display exhibition exist good business opportunities!

　　为了确保各主题办得成功，每个主题都制定了自己宣传方案，包括以下全部或部分：针对目标观众分开推广，官方迷你网站，获相关专业机构和/或行业协会的支持，指定区域主题区展示相关参展商，设置主题信息站或教育信息廊，现场告示版和横幅，业界研讨会，及在公众日拍卖，抽奖和举行讲座。 当然展商更可凭借历史悠久的ITE，接触区内业界观众和媒体。

In order to ensure the successful theme,Each theme have formulated their promotion plan,Include the following all or part of the:According to the target audience separate promotion,The official minisite,The relevant professional organizations and/or industry association support,Designated areas subject area show relevant exhibitors,Set theme kiosk or education XinXiLang,The notice edition and banners,Industry conference,And, in the public auction,Draw and a lecture. Of course more exhibitors with a long history of ite,Contact with the audience and the media industry.

　　ITE & MICE 2012专业日期间举办多场研讨会大受欢迎，现场座无虚席，因此今年将再度举行。包括由亚洲邮轮协会举办了邮轮培训研讨会，ISTC游学会议，WMT和HOW研讨会，以及展会专业日的第二天设定为「会展及奖励旅游日」并举办一系列相关主题研讨会。

ite & MICE 2012 professional day held during the seminar more popular,Field was,So this year will be held again.Including the Asian cruise association held a cruise training seminar,Studies the ISTC,WMT and HOW seminar,And the second day of the professional exhibition, setting of "convention and incentive travel day" and held a series of related topics seminar.

　　所有买家和专业观众中，按地区分析，73%是香港，20%来自中国大陆，7%来自海外；按行业5700从事旅行社，3300是会展及企业，另约800业界及大众媒体。因此，ITE & MICE有效覆盖区内旅游业界，会展和商务旅游，和香港的富裕的FIT一族。

All buyers and professional audience,According to the regional analysis,73% is Hong Kong,20% from mainland China,7% were from overseas;According to the travel agency industry in 5700,3300 is exhibition and enterprise,The other 800 industry and the mass media.so,ite & MICE effective cover the travel industry,Exhibition and business travel,And Hong Kong rich FIT gens.

　　第27届香港国际旅游展( ITE) 和第8届商务会奖旅游展(ITE MICE)由汇众展览服务有限公司主办，并得到中国国家旅游局，香港旅发局，香港旅游业议会，澳门旅游局，香港及邻近地区的旅行社和会展业协会等支持。

The 27th Hong Kong international LvYouZhan( ite) And the eighth session of business award LvYouZhan(ite MICE)By huizhong exhibition service co., LTD., host,And get the China national tourism administration,Hong Kong HKTB,Hong Kong travel industry council,Macao tourism administration,Hong Kong and adjacent areas of travel agencies and exhibition industry association and support.

　　ITE & MICE将于2013年6月13-16日在香港会议展览中心举行，展会详情和旅游主题，请浏览大会网站：www.itehk.com。 查询参展或参观，欢迎联络主办单位–汇众，电邮：travel@tkshk.com，电话：(852) 3155 0600 或传真：(852) 3520 1500。

ite & MICE in June 2013-16, 13 in the Hong Kong convention and exhibition center held,Show details and tourism theme,Please visit the website:www.itehk.com. Inquires or visit the exhibition,Welcome to contact the organizer - huizhong,email:travel@tkshk.com,telephone:(852) 3155 0600 or fax:(852) 3520 1500.