近日，中国旅游研究院联合携程旗下顶级旅游品牌“鸿鹄逸游”发布《中国高端旅游客户行为研究报告》，这是国内高端旅游品牌首次发布的用户偏好报告。该报告通过对高端旅游用户进行网络、电话、面对面的访问方式，获得旅行偏好、旅行决策、旅行体验等方面的信息和数据，意在分析目前中国高端消费者的出境旅游习惯。

recently,China's tourism research institute under ctrip joint top tourism brand"Escape a large swan swim"release[China's high-end tourism customer behavior research report],This is the domestic high-end tourism brand was first issued user preference report.The report through the high-end tourism network users/telephone/Face-to-face access method,Travel preference for/Travel decision/Travel experience and so on information and data,Aimed at the analysis of the present China's high-end consumer outbound travel habits.

　　中国旅游研究院表示，国内高端旅游市场的蓬勃发展聚焦了越来越多的目光。该份《报告》通过对真实用户的深度调研，客观真实的反映了中国富裕人群的出游喜好和习惯，为国内高端旅游研究提供了素材。

China's tourism research institute said,Domestic high-end tourism market vigorous development focus more and more eyes.This part[The report]Based on the depth of the real user research,Objective reality reflects China's rich people travel preferences and habits,For the domestic high-end tourism research provided material.

68%富裕人群每人次境外旅行费用超5万，欧洲仍是富裕人群首选目的地 68% of the wealthy each time abroad travel cost over 50000,Europe is still the top destination

　　《报告》显示，53%的富裕人群每年境外旅行次数达3次以上，每人次出境旅游消费超5万元的高达68%，其中28%的高端用户每人次出境旅游消费超10万元。高端用户的旅行时间不受时间限制，49%的人会不定时旅行，而春节假期则是诸多假期中选择出行最多的，有21%的人会在春节期间旅行，其次是年假及暑假、国庆。

[The report]display,The top 53% of the overseas travel times each year to 3 times or more,Each time outbound tourism consumption over RMB 50000 yuan of as high as 68%,28% of the high-end user each time outbound tourism consumption over 100000 yuan.High-end user's travel time from the time limit,49% of the people will not be time travel,And the Spring Festival holiday is many vacation travel choice most,21% of the people will travel during the Spring Festival,The second is annual leave and summer vacation/National Day.

　　欧洲旅游仍然是富裕人群出境游的首选，有54%的人计划在未来一年内去欧洲旅游，其次是北美洲、南美洲和亚洲，分别占22%、19%和18%。法国位居购物目的地之首，香港、意大利、瑞士、美国、英国也是富裕人群比较喜欢的购物目的地。富裕人群最喜欢的海岛是马尔代夫，其次是夏威夷。

A tour of Europe is still the first choice of wealthy outbound tourism,54% of people in the future one year plan a trip to Europe,The second is North America/South America and Asia,Accounted for 22%/19% and 18%.In France the shopping destination,Hong Kong/Italy/Switzerland/The United States/Britain is also rich people preferred shopping destination.Rich people favorite island is the maldives,The second is Hawaii.

　66%的富裕人群自己预订旅游产品，网络成为最常用预订渠道 66% of the wealthy his booking travel products,The most commonly used network become a reservation channel

　　《报告》显示，有66%的高端用户喜欢自己预定出境产品，通过秘书预定的占14%。

[The report]display,66% of high-end users like yourself scheduled exit product,Through the secretary scheduled accounted for 14%.

　　在航空服务方面，70%的富裕人群会选择商务舱或头等舱，最喜爱的外国航空公司是新加坡航空，其次是阿联酋航空、国泰航空，最喜爱的国内航空公司是中国国际航空和南方航空，而航空公司的空中服务和机型是影响富裕人群选择的最重要因素。

In the airline services,70% of the wealthy will choose business class or first class,Favorite foreign airlines is Singapore airlines,The second is the united Arab emirates airlines/Cathay Pacific airways,Favorite domestic airline company is China international airlines and China southern airlines,But the airline's air service and machine is influence people rich choice of the most important factors.

　　在酒店方面，国际品牌豪华酒店成为富裕人群首选，而在高端旅游产品中使用较多的顶级度假村、私人庄园也颇受欢迎。酒店的地理位置、品牌知名度、外部环境和人性化服务是富裕人群选择酒店的重要参考指标。

In the hotel,International brand luxury hotel become wealthy preferred,And in the high-end tourism products use more top resort/Private farms were also popular.The geographical location of the hotel/Brand awareness/External environment and humanistic service is rich people choose the important reference index.

　　富裕人群认为行程安排和团队领队/导游的态度是影响旅游感受的最重要因素

Rich people think scheduling and team leader/guide attitude is the most important influence factors of tourism experience

　　团队旅行方面，富裕人群认为最影响旅游感受的因素中，行程安排、领队/导游的态度以及领队/导游的专业性居前三位。

Team travel has,Rich people think the most influence tourism feel factors,scheduling/The attitude of the team leader/guide and professional team leader/guide in the top three.

　　鸿鹄逸游CEO游金章表示，这个《报告》的结论从很大程度上和目前鸿鹄逸游对国内高端旅游市场的预测相吻合，近90%的富裕人群把旅游作为最大的兴趣爱好，展示了中国高端旅游市场展非常乐观的前景。

A large swan swim and swim CEO said the fine,this[The report]Conclusion from largely and current and a large swan swim on domestic high-end tourism market prediction coincide,Nearly 90% of the wealthy to tourism as the largest interests,Showed the Chinese high-end tourism market show very optimistic prospect.