中国网2月28日讯 蛇年春节, 来自德国的医护专业老师“茉莉”过的非常“high”： 贴春联、包水饺、赏花灯、看春晚、撞古钟……这里的一切让她充满了新奇。”茉莉”说，她从来没见过这么多美丽的灯挂在这么古老的街上，周村让她可以近距离感受中国，体会中西方文化和情感的交流、交融。“这是一个令我终生难忘的中国年。”

Online on February 28 - the snake in the Spring Festival, Medical professional teacher from Germany"jasmine"The very"high": To stick couplets on the Spring Festival/Make dumplings/To admire the lanterns/Watch Spring Festival gala/Knocked clocks……Everything here is full of novelty."jasmine"said,She had never seen so many beautiful lights in this old streets,Zhoucun let she can close feelings of China,Appreciation of Chinese and western culture and emotional communication/blend."This is a make me unforgettable years in China."

　　“‘老外周村过大年’是周村古商城民俗年活动的重头戏，活动的成功举办让越来越多的外国朋友慕名而来，我们将充分发挥地域资源优势，把活动继续办下去，欢迎世界各地的朋友到周村观光游玩，感受中国文化。”区旅游局局长尚志胜介绍，春节黄金周期间，周村古商城吸引了来自美国、德国、巴基斯坦、约旦、南非、利比亚等14个国家的20多名留学生。接待港澳台、新加坡、马来西亚、韩国等国家和地区的游客2500人，截至目前，周村古商城共接待游客11.9万人次，旅游人数和综合收入分别同比增长40%和30%，周村旅游着实又“火”了一把。

"‘The foreigner zhoucun holidays’Was zhoucun mall ancient folk the culmination of a year,Activities successfully held for more and more foreign friends to come,We will give full play to the regional resources superiority,The activity to continue,Welcome friends to visit zhoucun sightseeing all over the world,Feel the Chinese culture."ShangZhi district tourism bureau is introduced,During the Spring Festival golden week,Zhoucun attracted ancient commercial city from the United States/Germany/Pakistan/Jordan/In South Africa/Libya, etc more than 20 students in 14 countries.Reception of Hong Kong, Macao and Taiwan/Singapore/Malaysia/South Korea and other countries and regions of the tourists and 2500,Up to now,Zhoucun mall, a total of 119000 person-times of tourists,Tourist arrivals and comprehensive income rose by 40% and 30% respectively,Zhoucun travel really is"The fire"A pair of.

　　春节民俗味越浓,春节经济越兴旺。民俗与旅游的结合,给过去春节“温吞水”的景区注入了活力。看民间魔术、传统绝活，体验踩高跷、划旱船、骑毛驴、舞狮子、抛绣球择婿、坐花轿……节日的古商城，一派车水马龙的热闹景象。采访中记者了解到，春节期间，游客可以在此体验推碾子、推磨子和滚铁环等农家乐项目，还可以吃烧饼听大戏、看“乾隆观灯”，丰富多彩的系列民俗活动吸引了来自淄博周边和青岛、济南、北京、天津、泰安等地的游客，他们都为周村古商城浓厚的民俗文化氛围和古色古香的明清建筑所陶醉，犹如回到了当年的“旱码头”，过了个地地道道的民俗大年。

The Spring Festival folk flavor grows,The Spring Festival the more prosperous economy.The combination of folk custom and tourism,For the past Spring Festival"alexopoulos"The scenic spot.The folk magic/Traditional skills,Experience walking on stilts/Zoned land boat/A donkey/The lion dance/Throw a ball suitors18) away/Sit sedan……The ancient holiday mall,School of traffic busy scene.In an interview with the reporter understands,During the Spring Festival,Visitors can experience on treadmills/Mill and rolled a hoop etc organic project,Can also eat baked wheat cake to drama/Look at"Qianlong view lamp",Series of rich and colorful folk customs activities from zibo and Qingdao/jinan/Beijing/tianjin/Taian in places such as tourist,They are zhoucun mall strong folk culture atmosphere and antique Ming and qing dynasties buildings,Like back in those days"Dry dock",A genuine folk annual.

　　“古商城春节游的火爆，得益于我们节前的成功营销。”区旅游局张红霞介绍，为营造春节旅游消费的热烈氛围，在黄金周到来之前，我区积极行动，大力度、高强度的开展了一系列宣传营销活动，在《大众日报》、《青岛早报》、《山东商报》、《济南时报》、《旅游世界》山东、淄博交广等重点媒体投放宣传广告，充分利用中国网、新华网、人民网、央视网等国家级网络平台，发布周村过大年图文信息进行预热宣传，通过网站、微博、博客、论坛、社交网站等互联网的深入传播，全面提升周村古商城的知名度。在此之前，周村古商城还不断创新营销手段，创作拍摄了《周村古商城版江南style》，在优酷网、土豆网、中国网等知名网站发表后，引发媒体和网友的强烈关注，不到一周的时间取得近10万次的点击量。而大型电影风格摄影《旱码头•风华绝代》则是让人们从艺术的角度，对旱码头的人物风情、历史文化和辉煌成就有了更深刻地理解，作品一经推出也备受推崇，仅一周时间凤凰网点击量就突破6万，《山东画报》免费刊登20个页码进行专题报道。通过持续不断的宣传手段，周村古商城保持了高度的曝光率，人们的关注度持续增长，为我区春节旅游的腾飞插上了双翼。

"Ancient commercial hot Spring Festival swims,Thanks to the success of our first marketing."District tourism bureau Zhang Gongxia is introduced,To build the warm atmosphere of the Spring Festival tourism consumption,Before the arrival of "golden week",Our positive action,Great efforts/High strength carried out a series of marketing activities,In the[The public daily]/[Qingdao morning post]/[Shandong business]/[Jinan times]/[Travel the world]shandong/Zibo pay such as focus media advertisement,Make full use of China/xinhua/People's Daily online/CCTV network such as a national network platform,Zhoucun released information on holidays the preheated propaganda,Through the website/weibo/blog/BBS/Social networking sites such as the spread of the Internet,Improve zhoucun ancient commercial awareness.Before this,Zhoucun mall is innovative marketing tools,Creation took[Zhoucun version of ancient commercial city jiangnan style],In youku/tudou/Chinese netizens after famous website,Trigger and net friend's intense media attention,Less than a week nearly 100000 hits.The big film photography style[Dry dock•heyday]Is to let people from the perspective of art,For dry dock of amorous feelings of man/History and culture and brilliant achievements have a more profound understanding,Once pushed on works is also highly regarded,Only one week time order of the phoenix network will break through 60000,[Shandong pictorial]Free special report published 20 pages.Through constant propaganda,Zhoucun mall, maintain a high level of exposure,The attention of people continue to grow,For rapid development of our Spring Festival travel plug in the wings.

　　如果说成功的节前营销是“引爆” 古商城春节游的“导火索”，那么对景区设置和管理水平的持续不断地提升和改造则是事关其“爆炸”威力的关键所在。去年以来，我区以创建5A级景区为总目标，通过聘请业界专家授课、开展头脑风暴讲座、参观学习先进景区等多种方式，强化员工培训教育力度，促使服务制度化、标准化、规范化和人性化。同时，不断加大投入，增设和维修景区内的灯饰、游客休息椅、消防器材等硬件设施，并增加了网上预订门票和发短信预定门票两个服务项目，真正为游客提供了方便和实惠。

If the first marketing of success is"Set off" Ancient commercial tour during the Spring Festival"The fuse",So the scenic Settings and management level continuously upgrade and transformation is about it"bang"The key to power.Since last year,District to create a 5 a-class scenic area as the total goal,Taught by industry experts/Conduct brainstorming lectures/Visit to learn advanced scenic spots such as a variety of ways,Strengthening staff training education,Prompt service system/standardized/Standardization and humanization.At the same time,Continuously increasing investment,Add and maintenance lamp ACTS the role of scenic spot/Visitor chair/Fire equipment and other hardware facilities,And an increase in Internet booking ticket and texting two ticket reservation service project,Real offers visitors a convenient and affordable.

　　置身周村古商城，流动着的是如织的游人，静止的则是其古朴素雅的魅力身姿。你尽情的去欣赏近千盏花灯的别致造型，感受着灯火阑珊中商埠的美丽风情。尚志胜介绍，通过近年来前对青岛、泰安、北京、天津、济南等区域市场的有效宣传，周村古商城已经逐渐进入到全国各地游客和各大旅行社的视野，今后周村旅游还将继续大打“民俗牌”“文化牌”，不断丰富民俗活动的内涵，让更多的国内外游客成为周村旅游的忠实“粉丝”。（记者 张楠）

In zhoucun mall,Flow is packed with visitors,Static is the charm of primitive simplicity and elegant body appearance.You enjoy to enjoy nearly thousand lamp lanterns and chic modelling,Feel the commercial port in the lights decayed beautiful amorous feelings.ShangZhi wins is introduced,Through recent years ago in Qingdao/taian/Beijing/tianjin/Jinan regional markets such as the effective propaganda,Zhoucun old shopping mall has gradually into the view of tourists all over the country and each big travel agency,Zhoucun tourism will continue to play in the future"Custom token""Culture brand",Constantly enrich the connotation of the folk custom activities,Make more tourists at home and abroad to become loyal zhoucun tourism"fans".(Reporter zhang nan)