3月，旅游的淡季。习惯了在这个时节旅游的苏州某事业单位员工小郑开始忙活起来，每天下班就趴在电脑前，登录去哪儿网、酷讯网进行机票、酒店的比价，再登陆途牛网、艺龙旅行网、驴妈妈等网站查询相关报价、风土人情等情况，做足功课。最终，他在途牛网上预订了一款“柬埔寨自助游”产品，报价3191元。

In march,Tourist season.Accustomed to a business unit in this time travel in suzhou zheng employees began to work again,Before go off work to lie prone on the computer every day,Go web log in/Cool site for tickets/Hotel price comparison,Land net of road cows again/Elong travel network/Donkey mother sites such as query related quotation/Local conditions and customs, and so on and so forth,Do their homework.In the end,He in road cow has an online booking"Cambodia Tours"The product,Offer 3191 yuan.

　　如今，通过在线网站预订旅游的人越来越多。据艾瑞咨询发布的最新数据显示，2012年中国在线旅游市场规模较2011年的1313.9亿元增长超过30%。

now,More and more people through online booking travel.According to the latest figures released, according to iresearch,China's online travel market scale in 2012 by more than 30% from 131.39 billion yuan in 2011.

　　伴随着交易额的增长，竞争也愈加激烈。成立于1999年的携程旅行网是国内首批从事在线旅游预订的公司之一，如今，仅小郑就能说出十来个在线旅游网站。“每次出去旅游，如果是国内，至少要上五个网站查信息，如果是出境游，上的网站就更多了。”

Associated with turnover growth,Competition is increasingly fierce.Founded in 1999, ctrip is one of the first batch of domestic engaged in online travel booking,now,Zheng can tell only a dozen online travel website."Every time go out to travel,If it is at home,Must be at least five web sites to check on the information,If it's outbound travel,On the website even more."

　　去年6月份的一场价格战，携程、艺龙旅行网、芒果、同程、途牛等众多在线旅游网站席卷其中，且火药味一直延续到2013年。

Last June, a price war,ctrip/Elong travel network/mango/With the process/Many online travel sites across the way cattle, etc,And strong until 2013.

　　对这场价格战，途牛旅游网首席执行官于敦德认为，价格战是竞争的一种，且是一种良性竞争，是伴随着行业快速发展而出现的。主要是由于互联网技术的进步和应用，以及移动终端的普及，提高了旅游网站的生产效率，降低了网站的成本，使得网站能够有更多的利润回馈消费者。以途牛网为例，目前在线预订的比例已经超过一半，而传统的呼叫中心业务量占比则相对应地收缩。

About the price,Way cattle travel network CEO in Kingston's thought,Price war is one of the competition,And a is a kind of benign competition,Come with industry rapid development.Is mainly due to the progress and application of Internet technology,And the popularity of mobile terminals,Improves the production efficiency of travel web site,Reduce the cost of the website,Enables the website to have more profits back to customers.Take the way cattle network,At present the proportion of online booking has been more than half,While the traditional call center business accounts for more than contraction to match.

　　梁建章，携程旅行网创始人。2007年，正当携程生意红火之际，他离开携程到美国求学。去年，他回归携程，发现旅游市场已经发生了很大变化。他在接受媒体采访时表示，目前国内休闲市场明显扩大，而预订终端、支付方式、境外游市场的变化也都很显著，而且这些变化都会持续发展下去。“尽管市场发生了很大变化，但实际上，现在还只是收入前30%的阶层在主导这个市场，而将来会有更多人享受这些方式。”他说。

Liang Jianzhang,Ctrip co-founder.In 2007,,While the ctrip is booming,He left ctrip to study in the United States.Last year,,He returned to ctrip,Found the tourism market has changed a lot.He said in an interview with the media,At present domestic leisure market significantly increased,The reservation for the terminal/Method of payment/The outbound tourism market are also very significant,And these changes will continue to develop."While the market changed a lot,But in fact,Now is only the top 30% of income class in dominate the market,And there will be more people enjoy the way in the future."He said.

　　同程网首席运营官吴剑告诉记者，美国在线旅游预订率超过70%，而中国这一数字仅为10%。也就是说，我国数亿的网民中，只有10%的人采用在线预订，足以见这个市场的发展潜力和空间。

With routine Wu Jian chief operating officer, told reporters,U.S. online travel booking rate more than 70%,While in China the figure is only 10%.That is to say,Hundreds of millions of Internet users in China,Only 10% of the people using online booking,Enough to meet the market development potential and space.

　　省旅游局信息中心主任周晓平介绍，我省是在线旅游业发展较早、较快的地区，目前本土网站途牛、同程都在全国名列前茅，去年携程网也将上万人的呼叫中心落户南通。旅游业的发展，带来的是旅游企业和旅游人数的增长。以艺龙旅行网为例，目前全省有1万多家旅游企业与其合作。最近三年，艺龙旅行网为江苏输送的旅游人数年均增长超过46%，仅去年就有250万人通过该网站到江苏旅游。“江苏非常重视在线旅游产业的发展，主要体现在旅游业‘十二五’规划中，江苏将通过智慧旅游来支持这一产业的发展。”

Zhou, director of the provincial tourism bureau information center is introduced,Is early online travel industry development in our province/Faster region,At present domestic website cattle/With the process are among the highest in the country,Last year, ctrip will be tens of thousands of people in the call center in nantong.The development of tourism,Brings the number of tourism enterprises and tourism growth.Take the elong travel network,At present the province more than 10000 tourism enterprises and cooperation.The last three years,Elong travel network transport of jiangsu tourism Numbers grew by an average of more than 46%,Last year alone 2.5 million people travel to jiangsu on this website."Jiangsu province attaches great importance to the development of online travel industry,Mainly embodied in the tourism industry‘The 12th five-year’In the planning,Jiangsu wisdom through tourism to support the development of the industry."

　　香喷喷的诱人蛋糕摆在面前，单个的在线旅游网站如何分得一杯羹？吴剑认为，旅游的人会越来越多，所需要的旅游服务也就越来越多，网站要通过差异化的竞争来抢占市场，价格优势、产品丰富程度、客户满意度等将成为发展的重点。互联网营销的背后，是大数据。网站来说要充分利用这些数据，通过精准分析为用户提供精细服务。

Delicious tempting cake in front,A single online travel website how to capture a slice?Wu Jian think,Travel will be more and more,Tourism service is more and more you need,Web site through differentiation competition to grab the market,Price advantage/Products rich degree/Customer satisfaction will be the focus of development.Behind the Internet marketing,Big data is.Site should make full use of these data,Through precise analysis provide fine service for the user.

　　于敦德认为，在线旅游业发展初期是通过标准化、规模化的产品提供服务保证。“客户的需求不断发生变化，谁在这一过程中更快地适应、调整，谁就能够赢得市场和客户。细分市场、抓取用户体验将成为在线旅游网站的竞争力。以前消费者是到旅行社门店咨询消费，如今是在线预订，未来将是手机预订。”

In London, thinks,Online travel industry development initial period is through standardization/Large-scale products offer a service guarantee."Customer requirements constantly change,Who is in the process to adapt more quickly/Adjust the,Who will be able to win the market and customers.Segment of the market/Grab the user experience will become the competitiveness of online travel sites.Before consumer is stores to the travel agency consulting consumption,Today's online booking,The future will be a mobile booking."

　　移动互联网平台正在成为各家网站争抢的新战地。去年，途牛推出了三款适用于手机客户端的APP产品和一款适用于 iPad的APP产品。艺龙旅行网在iOS、Android、Windows Phone等主流智能手机平台上开发出多款APP产品。

Mobile Internet platform is become for each site of the new field.Last year,,Way cattle launched three new products suitable for mobile phone client APP and a product is suitable for the iPad APP.Elong travel network in iOS/Android/Mainstream smartphone platforms such as Windows Phone APP products developed.

　　中国旅游研究院学术委员会主任魏小安认为，如今旅游市场上电子商务已成为主流。只有以客户为中心，重视年轻人的感受、理念，在活动中创新产品、创造品牌，提供云服务，形成完整的商业模式，才是旅游发展的前景所在。这是传统领域的新竞争，也是新领域的深竞争。

China's tourism research institute, director of the academic committee Wei Xiaoan think,Now tourism electronic commerce has become the mainstream in the market.Only take the customer as the center,Attaches great importance to young people's feelings/concept,Innovative products in the activity/Create a brand,Provide cloud services,Form a complete business model,Is the prospect of tourism development.This is a new in the field of traditional competition,And deep in the field of new competition.

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To group:Wuzhen thousand island lake. 3

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酒店最销魂的床

Hotel is the most amazing bed

日本人眼中的中国游客

Japan in Chinese tourists

虚无缥缈的不只有雾霾

By not only mist haze

全球神秘蛇文化

Mysterious snake culture around the world