在3月5日的全省旅游工作会上,副省长季缃绮说,从旅游经济总量看,我省还没有一座城市入围全国旅游经济总量前10强,仅青岛入围前20强,与发达城市的差距也较大。

On March 5, the provincial tourism work meeting,Vice governor season Xiang yee said,Look from the tourism economy,In a city has not yet been nominated for the national tourism economy top 10,Qingdao only shortlisted for the top 20,And the gap between developed cities is bigger also.

　　来自省旅游局的信息表明,放眼全国,我省旅游城市发展与国内发达城市的差距很大。由于去年的统计数据尚未发布,根据2011年全国旅游经济总量前20强城市榜单来看,我省仅青岛市以684.1亿元的旅游总收入位列第13名。3月5日,在全省旅游工作会议上,副省长季缃绮指出,这些年来,尽管我省培育了一批旅游城市,但这些城市的国际知名度和影响力还不够高,在国内旅游城市中的地位也不突出。

Messages from the provincial tourism bureau show that,Across the,Tourist city development and the domestic developed cities in our province is a big gap.After last year's statistical data has not yet been released,According to the national tourism economy 2011 list of the top 20 cities,Qingdao only on $68.41 billion in our province tourism revenues in 13th.On March 5,,Tourism work conference in the whole province,Vice governor season Xiang yee said,Over the years,While cultivating a batch of tourist city in our province,But the international profile of these cities and influence is not high enough,Is not in the position in domestic tourism cities.

　　虽然缺少像全国旅游经济总量前20强这样的“大块头”,对比全国已发布的旅游数据不难发现,我省一部分城市却不乏培育成“大块头”的潜质。2011年,哈尔滨以458.9亿元排在全国旅游总收入第20名,烟台与济南2012年的旅游收入已经超过这一数据。另有泰安、潍坊、临沂、济宁、淄博等5市超过了300亿元,而海南全省2012年的旅游总收入才接近380亿元。菏泽、莱芜、滨州、聊城等市,虽然旅游总收入不算高,但发展势头迅猛,旅游收入增长率均位居全省前列,其中菏泽市以41.6%的收入增幅位居第一。

Despite the lack of such as the national tourism economy the top 20"Big guy",Contrast the country has issued a travel data is not hard to find,Part of the city, there is no shortage to develop in our province"Big guy"The potential to.In 2011,,Harbin on $45.89 billion in the national tourism revenues 20th place,Yantai and jinan tourism income has more than 2012 this data.Otherwise taian/weifang/linyi/jining/Zibo and five city for more than 30 billion yuan,The hainan provincial tourism revenue in 2012 to nearly 38 billion yuan.heze/laiwu/binzhou/Liaocheng city, such as,Although the tourism income not high,But the development momentum is swift and violent,With tourism revenue growth are leading the province,Heze to 41.6% revenue growth in the first.

旅游核心竞争力在哪? Tourism core competitiveness?

　　一位去台湾旅游的游客回来这样说:连台湾阿里山景区卖土特产的大叔都知道山东有个“江北水城”,但“江北水城”只是名号,不是产品,来聊城到底能玩什么?这个问题引发了记者的思考,事实上这就是一个城市的旅游核心竞争力。

A trip to Taiwan tourists come back said: even Taiwan alishan scenic spot selling special local product of uncle know shandong have a"Jiangbei shuicheng",but"Jiangbei shuicheng"Just name,Not a product,What can play to liaocheng?This problem led to a reporter's thinking,In fact this is a tourist city core competitiveness.

　　山东很多市都拥有丰富的旅游资源,问题就在于如何开发与营销。比如潍坊,共有A级旅游景区76家,列全省第一,其中4A级旅游景区18家,列全省第二。论自然资源,有仰天山、云门山、沂山、泰和山；论景区资源,有诸城恐龙园、富华游乐园；论历史资源,它是历史上著名的手工业城市,乾隆年间便有“南苏州,北潍县”之称,更是风筝的诞生地；论人文资源,孕育了众多文学家和艺术家,其中杨家埠民间艺术大观园可谓是集大成者,作家莫言,更是把中国文化带向了世界。如今“南苏州”的旅游收入早已过了千亿,潍坊旅游却相对默默无闻。

Many city, shandong province, is rich in tourism resources,The problem is how to develop and marketing.Such as weifang,A total of 76 a-class tourist scenic spot,Column of the first,Among them 18 4 a-class tourist scenic spot,Column in the second.Theory of natural resources,There are mt.huandshan mountain/Cloud gate mountain/Interpretation of mountain/Taihe mountain;Theory of scenic spot resources,Zhucheng dinosaur park/Fuhua amusement park;Theory of historic resources,It's famous manufacturing city in history,Qianlong years there"The south of suzhou,Weifang diesel north county"Known as the,Is the birthplace of kites;Theory of human resources,Gave birth to many writers and artists,Among them are the grand view garden is a folk art master,The writer mo yan,Is the Chinese culture to the world.now"The south of suzhou"The tourism income after one hundred billion already,Weifang tourism is relatively obscure.

　　“给我一个来旅游的理由。”山东大学旅游管理系教授王晨光说,这就是核心竞争力,比如说潍坊有民俗,别的城市也有民俗,那么潍坊的民俗特色在哪里呢?一个旅游城市有好的旅游产品固然是好事,如何来包装、营销也很重要。此外,还要看这个城市的整体服务能力、保障体系等。

"Give me a reason to travel."Tourism management department of shandong university professor Wang Chenguang said,This is the core competitiveness,Such as weifang folk,Other cities also have folk,So where is the weifang folk characteristics?Is a tourist city with good tourism products is a good thing,How to packing/Marketing is also very important.In addition,Also look at the city's overall service capacity/Security system, etc..

　　王晨光介绍说,上个世纪80年代,烟台与青岛的差距并不大,历史上烟台的国际化程度也很高,近年来两市逐渐拉开了差距,但是烟台的基础好,拥有国内独一无二的八仙文化、葡萄酒文化等,理论上讲,烟台成长为“大块头”的机会很好,这需要创造性思维,开展创造性工作。

Wang Chenguang said,In the 80 s,The gap is narrowing of yantai and Qingdao,The yantai in the history of the degree of internationalization is also high,In recent years gradually opened the gap between the two cities,But the basis of yantai,Has a unique culture of the eight immortals/Wine culture, etc.,In theory,,Yantai grew up to be"Big guy"Opportunity is very good,This requires creative thinking,To carry out creative work.

要注重城市规划与城市个性 Should pay attention to urban planning and urban character

　　著名旅游城市的发展,将形成带动全省旅游业跨越式大发展的城市高地。全省17市各有特色,有的滨海度假资源优势突出,有的历史文化厚重,有的自然生态良好,许多城市具备建成国际著名旅游城市的条件和基础。

The development of the famous tourist city,Will shape the city led the province's tourism development by leaps and bounds.The province's 17 cities each has its own characteristics,Some coastal resort resource advantage,Some historical and cultural thick,Some of the natural ecology is good,Many cities have built condition and foundation of famous international tourist city.

　　当一个旅游城市具备了基本的旅游要素后,怎样让市场来识别你?这就要突出城市个性特色,不能“千城一面”。城市的个性和特色,是城市旅游竞争成败的关键。季缃绮指出,要坚持分类指导,实施区别化发展战略。中西部以济南、泰安、济宁为重点,文化特色鲜明,要突出培育文化主题,提升城市文化气息,打造国际著名文化旅游名城。东部以青岛、烟台、威海为重点,滨海资源优势明显,要积极顺应休闲度假时代的到来,以度假酒店集群建设为着力点,打造国际著名滨海度假旅游城市。实施错位竞争,打造泉城济南、蓝色青岛、天下泰安、文化济宁、仙境烟台等知名旅游城市品牌。

When a tourist city with the fundamental basics of tourism,How to let the market to identify you?This will highlight the characteristics of urban character,Can't"Thousand city side".City's personality and characteristics,Is the key to the city tourism competition success or failure.Season Xiang yee said,Insist on classified guidance,Difference between the development strategy.The Midwest in jinan/taian/Jining as the key point,Culture characteristic,Foster cultural theme should be highlighted,Promote urban culture,Create the international famous cultural and tourism city.East to Qingdao/yantai/Weihai as the key point,Coastal resources advantage is obvious,To actively adapt to the advent of the era of leisure vacation,In order to resort hotel cluster construction as the focus,Create the international famous seashore holiday travel city.Implementation of the dislocation competition,Makes the quancheng jinan/Qingdao blue/The taian/The culture of jining/Wonderland yantai well-known tourist city brand, etc.

　　一个城市若具有国际影响力,就要融入国际大环境,以建设国际优质旅游目的地为目标,遵循国际化旅游准则,打造国际化旅游产品,实施国际化旅游营销策略,旅游管理服务与国际惯例接轨。各有关重点旅游城市,要结合经济发展水平和文化、资源状况,参照世界著名文化旅游城市标准,积极开展著名旅游城市创建活动,才能带动山东旅游整体实现国际级水平的大提升。

If a city with international influence,Will be integrated into the international environment,Aiming at international construction quality tourism destination,Follow the rule of international tourism,To build international tourist products,Implementation of international tourism marketing strategy,Tourism management service and international conventions.The relevant key tourist cities,Want to combine economic development level and culture/Resource status,Follow the standards of the world famous cultural tourism city,Famous tourist cities create activities actively,To drive the shandong tourism to achieve world-class level of ascension.