一把手直属专用:01056292228转800   舆论引导:01056292228转802   综合治理:01056292228转805   品牌安全与提升:01056292228转808
您当前的位置:亲稳网 > 中国亲稳 > 亲稳行业 > 亲稳旅游 >

即刻使用亲民维稳解决方案!

发掘汇报软件

使用亲民维稳全套解决方案邀请

亲稳发掘汇报系统

打造亲民维稳之格局,以便稳中求进,是每一个基层领导的光荣使命与重要责任!是为官一任,造福一方的不二途径!是守住已有成果的必要前提,是继续前进的必要根基!

女性出境游趋势报告发布 八成女性选自由行--亲稳网络舆情监测室
2013-03-16

  昨日,某知名旅游搜索网站发布《2012年女性出境游趋势报告》,近九成女性去年出境游1~3次,其中近一半女性年均出境游支出1万元左右,今年98%女性有出境游计划,最受青睐的目的地是新加坡、马来西亚和泰国。

yesterday,Some well-known travel search sites[2012 women outbound trend report],Nearly ninety percent of women outbound 1 ~ 3 times last year,Nearly half the women outbound travel spending 10000 yuan per year,98% of women have a outbound travel plan this year,The most popular destination is Singapore/Malaysia and Thailand.

  

98%女性计划出境 98% of women plans to leave the country

  去哪儿网对7460万用户中的女性用户进行抽样调查,再结合微博、国际机票搜索数据等,形成了《2012年女性出境游趋势报告》。

Where net to sampling survey of 74.6 million users of women,Coupled with weibo/The international airfare search data, etc,To form the[2012 women outbound trend report].

  报告显示,去年一年,我国女性出境游频次很高,89%的女性出境游1~3次,9%的女性3~5次。其中,近一半女性年均出境游花费在1万元左右,约30%的女性年均出境游花费高于1万元,约20%的女性出境游支出占生活开支比重的30%。

According to the report,In the past year,Women in China outbound travel frequency is very high,89% of women outbound 1 ~ 3 times,9% of women 3 ~ 5 times.Among them,Nearly half of women average outbound travel costs around 10000 yuan,About 30% of the annual women of outbound travel cost is higher than 10000 yuan,About 20% of the women outbound travel spending, which accounts for 30% of the cost of living.

  今年,98%的女性表示将有至少一次以上出境游计划,近半数预算1万元以上,有4%的女性预算超过5万元。

This year,More than 98% of women said they would have at least one outbound travel plan,Nearly half of the budget of 10000 yuan of above,4% of women budget of more than 50000 yuan.

  重庆君临盛世国际旅行社老总唐佑金等业内人士表示,女性消费容易受感性支配,旅游消费时也一样,近年来女性游客数量明显上升,女性群体成了商家争先角逐的主战场。

Chongqing is regnant shengshi international travel agency boss Tang Youjin etc. Industry insiders say,Women easily swayed by emotional consumption,Tourism consumption,Female tourists increased dramatically in recent years,Group of women became a businessman rushed to compete for the key battleground.

  

八成女性选自由行 Eighty percent of women choose free line

  在出境旅行方式上,八成女性选择自由行,其中六成表示自己最常邀请1个或几个好友一起出国玩,近三成选择与男友或丈夫出国玩,约一成人会带着父母、孩子全家出游。

On the way to travel abroad,Eighty percent of women freedom of choice,Sixty percent said their most often invite one or a few friends to go abroad to play,Nearly thirty percent choose to go abroad with her boyfriend or husband to play,About an adult with the parents/Children family outing.

  “国内女性最想去哪些地方旅游?”超过四成女性选择前往新马泰,36%选择前往越南、柬埔寨、尼泊尔、印度等其他东南亚国家。其他热门方向依次为欧美、港澳台和日韩地区。

"Where women most want to go to travel in China?"More than forty percent of women choose to new matei,36% choose to travel to Vietnam/Cambodia/Nepal/India and other southeast Asian countries.Other popular direction followed by Europe and the United States/Hong Kong, Macao and Taiwan and Japan and South Korea region.

  “你更喜欢什么内容的出境游?”排名前三位的是美食、景点观光和文化,分别占81.23%、77.31%、69.6%。“品尝世界美食、欣赏海外风情、体验异国文化,是女性游客的主要目的。”去哪儿网国际机票高级产品总监蒋文利分析,对旅行产品提供商来说,女性消费者有很大粘着力,吸引了1个女性消费者,往往会同时收获两个或多个消费者。

"What content of outbound travel do you prefer?"The top three is food/Cultural and sightseeing attractions,(81.23%)/77.31%/69.6%."The world gourmet taste/Appreciate the foreign amorous feelings/Experience other cultures,Is the main purpose of female visitors."Where net international air ticket advanced product director Jiang Wenli analysis,Providers of travel products,Female consumers has a great adhesive force,Attracted a female consumers,Often can harvest at the same time two or more consumers.

  

半数以上关注打折 Half of the attention at a discount

  “女性在价格方面更敏感。”蒋文利称,在受访者中,有半数以上女性表示经常通过微博、网站等,关注旅游打折优惠信息,并愿意跟朋友分享。其中,七成女性表示价格是影响购买决定的最重要因素。约67%的女性最希望购买打包的往返特价国际机票,20%的女性喜欢购买机票加酒店的套餐产品。

"Women are more sensitive in terms of price."Jiang Wenli said,The respondents,Have half of the women said often through weibo/Website, etc.,Information on travel discounts,And is willing to share with friends.Among them,Seventy percent of women said the price is the most important factors influencing the purchase decision.About 67% of the women most want to buy packaging special offer international air ticket back and forth,20% of women like to buy the ticket and hotel packages.

  同时,旅游过程中女性消费力比男性更强。约六成受访者认为女性出国购物的多,而男性则多以观光为主。(记者 韩毅)

At the same time,Tourism in the process of women's spending power is stronger than men.About sixty percent respondents think women shopping abroad,While men are more mainly for sightseeing.(The reporter Han Yi)



亲稳链接:链接亲民维稳,践行稳中求进!