去哪儿网似乎进入多事之秋。近日，几乎所有艺龙网会员都收到了一条短信，其内容为“艺龙暂停与去哪儿网合作，欢迎直接登录艺龙官网预订酒店”。艺龙CEO崔广福明确表态，艺龙不支持去哪儿的TTS(在线交易)模式，其他国家的OTA(在线旅游代理商)也不支持垂直搜索的TTS模式。

Where network seems to be in troubled times.In recent days,Almost all elong member received a text message,The content of"Elong stop cooperate with network of where to go,Welcome to login directly elong website booking hotel".Elong CEO guangfu cui made it clear,Go the TTS elong does not support(Online transactions)model,The OTA of other countries(Online travel agents)Also does not support the vertical search pattern of TTS.

　　崔广福称，去哪儿网原来是垂直搜索，按点击收费(可以收取高额的广告费)；现在推TTS，收费模式应是按交易分成(即淘宝模式，收取交易额的3%)，但去哪儿网却一边对OTA收取点击费，同时自己签约酒店，全额返现，直接做OTA与广告主竞争。

Guangfu cui said,Vertical search is where net originally,Per click charges(Can charge higher advertising costs);Now push the TTS,Charging mode should be divided by trading(The taobao model,Charge 3% of the total),But where to network click fees charged by the side of OTA,At the same time their contract hotel,A full return now,Direct do otas and advertisers to competition.

　　4月15日，去哪儿网回应：正在与合作伙伴积极沟通中，会充分考虑各方的利益和顾虑，寻求共赢解决方案。记者从去哪儿网页面查询发现，同程网、来订吧、腾邦国际已经恢复与去哪儿网的合作。

On April 15,,Where net response:Is in communication with the partners actively,Will give full consideration to the interests of all parties and concerns,To seek a win-win solution.Reporter from where to site query found,With the process network/Come to order/Teng state where international has been restored and network cooperation.

　　但随后，同程网曝出被经济型连锁酒店如家单方面停止合作的消息。据业内人士分析，同程网被封杀一事或与在去哪儿网“下架门”中率先与去哪儿网恢复合作有关。4月23日，携程网、艺龙网两大OTA就联手如家、汉庭开展大规模促销活动。同程网的CEO吴志祥发微博称：受“强大的垄断力量”所迫，如家停止了与同程网的合作，影射幕后势力为携程网和艺龙网。在线旅游市场中，处在OTA第三位的同程网和去哪儿网站在了同一阵营，而排名第一和第二的“冤家”携程网和艺龙网则联手站在另一阵营中。

But then,With cheng network revealed by the news of the budget hotel chains and family-like unilaterally stop cooperation.According to the personage inside course of study analysis,With routine network blocked the or and in where"Under the door frame"In cooperation with where to net recovery.On April 23,,ctrip/Elong to home inns in two big otas/Hanting large-scale promotional activities.With routine network CEO Wu Zhi XiangFa weibo said:By the"Powerful monopoly power"Being forced,Home inns stopped cooperation with cheng network,Alluding to power behind the scenes for ctrip and elong.In the online travel market,In otas third with cheng network and where to site in the same camp,And ranked first and second"friends"Ctrip and elong, on the other side.

去哪儿网向OTA转型？ Where net to OTA transformation?

　　去哪儿网原本的模式是所有预订交易不发生在去哪儿网平台，而是客户通过去哪儿网链接到艺龙、芒果等相关OTA后再交易。但现在不同，去哪儿网推出了一个TTS系统，该系统可以让客户直接在去哪儿网进行预订，并完成填写个人预订信息、付款交易等全过程，随后由去哪儿网向相应OTA提供交易记录和金额，这等于原本属于OTA的客户信息、交易资料等都留在了去哪儿网系统内。

Where original mode is where all booking transactions not occur in a network platform,But where customers through the web link to elong/Mango related OTA before trading.But now is different,Where network launched a TTS system,Where the system can let the customer directly on the net to make a reservation,And your complete booking information to us/Process payment transactions, etc,Then from where to net to provide corresponding OTA trading records and amount,This is originally belongs to the OTA customer information/Transaction data, etc. Where in the network in the system.

　　去哪儿网表示，从未强制要求OTA转移到TTS。TTS对于消费者的优势在于用户体验统一和交易安全保障。消费者不用反复输入信息和学习各个网站的展示规则，同时可以享受到去哪儿网“赔计划”的保障，因此，转化率明显高于CPC跳转模式，即使同样点击单价每订单广告成本也明显低于CPC客户。而关于调价幅度，去哪儿网没有具体透露，只表示，“个别媒体所称的提价40%是不属实的，根本没有这么高。”

Where net said,Never force the OTA transferred to TTS.TTS for consumers the advantage lies in the user experience of unity and transaction security.Consumers don't have to repeatedly enter information and learning the rules of each site show,At the same time can enjoy where nets"Compensate plan"The guarantee of,so,Conversion rate significantly higher than the CPC jump model,Even click on the same unit price per order advertising costs are significantly lower than the CPC customers.And about the pricing,Where no specific disclosed,Only say that,"Individual referred to in the media to raise prices by 40% is not true,Not so high."

　　去哪儿网CEO庄辰超称：“绝对不会转型做OTA。TTS只是一个帮助消费者更方便和安全购买旅行产品的交易系统，TTS和CPC没有商业模式的不同，只有效率高下之分。”

Where network CEO ZhuangChen super said:"Never do OTA transformation.TTS is a help consumers more convenient and safe to buy travel products trading system,TTS and the CPC is no business model is different,Only high efficiency."

　　劲旅咨询总经理魏长仁则认为，二者区别在于TTS在线交易系统会把客户信息完全留在去哪儿网系统内。“TTS对于中小订房、订票网站以及线下代理来说可行，但对于技术成熟的OTA网站来说，此举涉及它们的核心用户资源。”

Good team consulting Wei Changren that general manager,The distinction lies in the TTS online trading system will leave the customer information completely in where to network in the system."TTS for small and medium-sized room/Booking website and offline agent is feasible,But for the mature technology of OTA sites,It gets to the heart of their user resource."

迫于IPO压力？ Pressure from an IPO?

　　去哪儿网为什么如此迫切地强推酒店TTS？有分析认为，虽然去哪儿网在用户流量覆盖方面处于行业领先，但对于平台上的产品却没有过多的话语权。在TTS之前，去哪儿网在此过程中扮演的角色相当于导购平台，仅仅是收取广告费。如果商户使用TTS，去哪儿网则可结合市场情况相应地调整定价，对于去哪儿在在线旅游市场竞争中是有利的。

Where to take the strong push hotel TTS so desperately?The analysis thinks,Although where network in user traffic coverage in the industry leading,But for the platform of the product but did not say too much.Before the TTS,Where network guide in the process of role is equal to the platform,Advertising is only charged.If businesses use text-to-speech (TTS),Where net can be combined with the market situation to adjust pricing accordingly,For where to go is good in the online travel market competition.

　　而去哪儿网一直在寻求上市的机会，有传言说，因为赴美IPO估价不理想其上市时间将再次拖延。如果传言属实，则意味着，美国资本市场不看好去哪儿模式。

And network has been seeking to go public,There have been rumors,Because U.S. IPO valuation not ideal of the listed time will be delayed again.If the rumors are true,Means that the,The U.S. capital markets go pattern does not look good.

　　据2013年1月艾瑞监测数据，在旅行类网站月度访问次数统计中，去哪儿网以7474万人次高居榜首。截至2012年12月底，去哪儿网可实时搜索超过800家旅游供应商网站，搜索范围覆盖全球超过235700家酒店。据劲旅网监控，去哪儿网去年营收大概为4.5亿元，而携程网则为42亿元。

According to iresearch monitoring data in January 2013,Monthly visits in the travel sites in statistics,Where to take the 74.74 million people at the top.Up to the end of December 2012,Where net can be real-time search more than 800 travel suppliers website,Search scope covers more than 235700 hotels worldwide.According to rival network monitoring,Where's net revenue is about 450 million yuan last year,For ctrip is 4.2 billion yuan.

　　电商研究者王利阳称：“以去哪儿网目前的市场控制力才只能获得4.5亿元的营收，那去哪儿网未来的想象空间非常有限，资本市场不看好去哪儿网是应该的。所以去哪儿网现在大刀阔斧的转型是必然结果，不过去哪儿网有些操之过急。”

Researchers said Wang Liyang electric dealer:"To where the current market can only obtain 450 million yuan revenue control,Where the nets to imagine space is very limited in the future,Capital markets go net should be don't believe in.So where to now sweeping transformation is inevitable result,Don't in the past where network is being too hasty."

　　此前，遭遇抵制后，去哪儿网的酒店比价功能损失大半。去哪儿网酒店事业部总经理者希博表示，“此次事件帮助去哪儿网听到了很多来自业界的声音，这些声音有助于去哪儿网更好地支持合作伙伴，加强沟通消除误会。”

after,After the encounter resistance,,Where net hotel comparison function loss much.Where net person said Mr Bo hotel division general manager,"The incident where help network heard many voices from the industry,Where are these sounds help network to better support partner,Strengthen communication to eliminate misunderstanding."

　　对同程网来说，去哪儿网或许不可或缺。据了解，同程网至少20%的酒店预订量来自去哪儿网，因此，双方互相让步之后重新建立了合作。而艺龙网、芒果网与去哪儿网能否重回谈判桌寻找利益平衡点，还需拭目以待。记者 鄢光哲

For with cheng network,Where net maybe essential.We have learned,With routine net where at least 20% of hotel bookings from net,so,To set up cooperation after mutual concessions.And elong/Where mango net and net can return to the negotiating table to find interests balance,Remains to be seen.The reporter YanGuangZhe

丽江6日半自助游 最高每单减800元

Lijiang 6 and a half self-help swim every single highest minus 800 yuan

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• [Jet travel]South Korea panoramic depth 6, swim

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• [Ctrip travel]Hong Kong transit Taiwan Tours around the island 8

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• [Ctrip travel]Hong Kong luxury Bali 5 half self-help swim back and forth

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• [Phoenix CITS]Seoul, South Korea 2 day free at the weekend

四川雅安发生7.0级地震

7.0 -magnitude earthquake in ya 'an in sichuan province

俏佳人海岛比基尼

Woman bikini island

旅途突发事件如何应对

Emergency trip how to deal with

荷兰不只有性

The Netherlands not only sex