自出现航海活动以来，人类欣赏海洋旖旎风光的目光再也没有停歇过。据统计，2010年，广东全省滨海旅游业总产值达到1298.39亿元，占海洋经济总量的16.2%，已成为海洋经济的支柱产业。我省的广州、深圳、珠海、汕头、惠州、江门、阳江、湛江等14个临海城市纷纷发力，抢占滨海旅游这块“蛋糕”。找准自身定位，确立江门滨海旅游的市场优势，与周边地区形成深度合作，对江门在这场激烈的滨海争夺战中突围而出至关重要。

Since the nautical activities,Human eye no interruption for Marine charming scenes.According to the statistics,In 2010,,Guangdong province binhai tourism industry output value reached 129.839 billion yuan,Accounted for 16.2% of the total Marine economy,Marine economy has become a pillar industry.Our province of guangzhou/shenzhen/zhuhai/shantou/huizhou/jiangmen/yangjiang/Zhanjiang, 14 coastal cities,Preempt the seaside tourism"The cake".Positioning for itself,Established jiangmen coastal tourism market advantage,Depth of cooperation and the surrounding area,To jiangmen in the fierce battle to break out of it is very important.

　　近日召开的江门市海洋经济工作会议上，市长庞国梅指出，江门要发展高端滨海旅游业，以川岛、台山沿海、新会沿海三大旅游组团为重点，大力开发高端滨海休闲度假旅游项目和邮轮游艇、商务会议、华侨文化、个性海岛等特色旅游项目，形成多层次的滨海旅游体系，着力建设粤港澳都市圈重要休闲度假旅游目的地。

Jiangmen ocean economic work conference held recently,The mayor PangGuoMei pointed out,Jiangmen coastal tourism to develop high-end,Taking sichuan island/Taishan coastal/Will the new coastal three tourist groups,Vigorously develop high-end seaside leisure tourism and cruise yacht project/A business meeting/The overseas Chinese culture/Personality characteristic such as island tourism projects,Form a multi-level system of coastal tourism,Hong Kong and Macao to focus on building city circle important leisure vacation travel destination.

“高端”路太“拥挤”众城望准“粤港澳” "high-end"Way too"crowded"The city looks must"guangdong"

　　提到滨海度假旅游，游客脑海里多是高端洋气的画面。南方日报记者也发现，省内多数临海城市的滨海旅游都定位高端，开始进入以休闲度假为导向的产品深度开发阶段，动辄走世界级、国际化路线。而政府大力支持的建设重点也是高端度假旅游项目，譬如游艇业。

Mention of seashore holiday travel,Tourists is more high-end western style picture in my mind.Southern daily reporter also found,Majority of linhai city in the province of the seaside tourism positioning high-end,Start entering the leisure vacation oriented products depth development stage,Often walk world class/International routes.While government support for the construction of the key projects are high-end holiday travel,Such as yachting.

　　纵观周边城市，深圳要塑造“国际知名海洋旅游地”形象，珠海在打造“成为世界级滨海旅游目的地和世界滨海旅游名城”，莞深惠则发布了三市500亿联合打造“珠三角第一个世界级旅游目的地计划”，要将巽寮湾打造成世界级滨海旅游度假区、世界级滨海旅游目的地。在强手如林的滨海游客“争夺战”中，江门也跃跃欲试。在最近发布的江门海洋经济发展规划中，江门也选择走高端滨海旅游路线，提出把川岛建设成为国家5A级旅游区的目标，争取成为国际邮轮停靠港，逐步发展成为国内一流、国际知名的重要旅游目的地。

Throughout the surrounding city,Shenzhen to shape"International Marine tourism destination"image,Zhuhai in the building"A world-class seaside tourism destination, and coastal tourism city in the world",Deep hui guan issued three city 50 billion together"The pearl river delta first world-class tourist destination planning",Will the xunliao bay into a world-class seaside tourist resort/World-class seaside tourism destination.In binhai tourist compny"Fight for"In the,Jiangmen also itch to try.In the recently released in jiangmen ocean economic development planning,Jiangmen also choose go high-end seaside tourism routes,Proposed building sichuan island into national 5 a-class tourist area of the target,To become an international cruise ship port of call,Gradually developed into the domestic first-class/International well-known important tourist destination.

　　“滨海城市竞争太激烈了，大家的眼光都放在港澳和珠三角”，江门旅游部门相关人员透露，江门已明确把目标市场定位为“粤港澳都市圈重要休闲度假旅游目的地”，但将游客市场放在“粤港澳”的已有多家。细看《广东省滨海旅游发展规划（2011-2020年）》（下简称《规划》）不难发现：汕头市重点面向粤闽及港澳台市场，惠州市要建设成为粤港澳地区顶级滨海休闲度假基地，中山市以珠江三角洲地区为核心客源市场，阳江的海陵岛也重点面向粤港澳中高端客源市场，粤港澳市场几乎成了“兵家”必争之地。

"Coastal city competition is too fierce,All eyes were on the Hong Kong and Macao and the pearl river delta",Jiangmen tourism department related personnel,Jiangmen has clear target market positioning"Guangdong city circle important leisure vacation travel destination",But put tourists market"guangdong"There have been several of.scan[Coastal tourism development planning in guangdong province(2011-2020)](The abbreviation[planning])It's not hard to find:Shantou city focused on guangdong, fujian and Hong Kong, Macao and Taiwan market,To build a top coastal areas of guangdong huizhou leisure base,Zhongshan in the pearl river delta as the core tourist market,Hong Kong and Macao to yangjiang 'island also focused on the high-end tourism market,Guangdong market is almost"A town"battleground.

游艇业呈一哄而上之势 The yacht industry is a trend of rush

　　记者发现，除了市场定位和目标人群趋于雷同之外，由于滨海旅游市场正纷纷从大众平民游向高端休闲游转型，各个临海城市的旅游产品同质化现象也十分明显，游艇、邮轮和高尔夫“三部曲”成了滨海旅游高端化的载体和杀手锏。

Reporter found that,In addition to market positioning and target populations tend to be identical,Due to the seaside tourism market are from mass civilian swam to high-end leisure transformation,Each linhai city tourism product homogeneity phenomenon is also very obvious,The yacht/Cruise and golf"trilogy"Became the carrier of the seaside tourism gentrification and killer apps.

　　除了广州、深圳等省内一线城市，要求大力培育游艇、邮轮和高尔夫旅游产业外，珠海、汕头、惠州、东莞、江门等众多城市也加入这场“混战”中。即使不把“三部曲”均纳入其中，但是游艇产业的发展几乎是所有城市必有的重点发展项目，大有一哄而上之势。

In addition to guangzhou/Shenzhen and other cities in the province,Foster a yacht/The cruise tourism industry and golf,zhuhai/shantou/huizhou/dongguan/Jiangmen and so on, has also joined the city"melee"In the.Even if you don't put the"trilogy"Are included,But the development of yacht industry for almost all the city will be some key development projects,A rush of power.

　　江门市发布的滨海旅游发展指引也明确指出，“江门要构筑以度假产品为主，观光产品和专项产品，如游艇基地、邮轮港和高尔夫运动为辅的特色鲜明、主题突出的产品体系”。在江门的滨海旅游中，江门三大重点滨海旅游项目均是游艇项目。但从全省的战略布局上，江门发展游艇项目要突围并非易事。从政策上看，《规划》要求将广东省建设成为我国游艇旅游强省，形成以广州、深圳、珠海为核心，汕头、湛江、中山、东莞、江门、阳江、茂名、惠州、汕尾等游艇俱乐部群为支撑的滨海游艇旅游黄金海岸带。其中，将建成广州南沙、生物岛、珠海平沙和深圳大鹏湾四个游艇基地，把珠海建设成为国内第一个“游艇城”。

Jiangmen released guidelines also specify seaside tourism development,"Jiangmen to construct to holiday products,Tourism products and special products,Such as yacht base/Cruise port and golf movement characteristic/Theme to highlight the product system".In jiangmen coastal tourism,Jiangmen three key coastal tourism projects are the yacht project.But from the province's strategic layout,Jiangmen development yacht project is not very easy to break.Look from the policy,[planning]Required to build a strong province yacht tourism in China in guangdong province,Formation in guangzhou/shenzhen/Zhuhai as the core,shantou/zhanjiang/zhongshan/dongguan/jiangmen/yangjiang/maoming/huizhou/Shanwei group such as yacht club to support binhai yacht tourism in gold coast zone.Among them,Guangzhou nansha will be established/Biological island/Zhuhai pingsha mirs bay and shenzhen four yacht base,Building zhuhai into domestic first"The yacht city".

　　“省内的游艇项目，江门并不占优势。”有业内人士分析，从现有基础看，珠海早在2003年已获得优惠政策建设平沙游艇产业基地，抢得发展先机，现已是国内最大游艇制造基地。而中山得益于珠海，近两年承接了珠海的一些游艇项目，目前也已经出台游艇产业发展规划，欲打造游艇产业链。

"The yacht project in the province,Jiangmen is unfriendly."Analysis of the personage inside course of study,Look from the existing basis,Zhuhai get preferential policy as early as in 2003 has been pingsha yacht industrial base construction,Grab the development opportunities,Now is the largest yacht manufacturing base in China.Zhongshan benefited from zhuhai,In the past two years to undertake some of zhuhai yacht project,Currently has a yacht industry development planning,To build the yacht industrial chain.

增强“溢出效应”争先上位 To enhance"Spillover effects"Rushed to the upper

　　而从《规划》中的《重点滨海旅游项目一览表》可以看到，在这群竞争者中，江门并无太大优势。资料显示，未来9年内，广东将建设29个重点滨海旅游项目，总投资高达1108亿元，预计能带动7万多人就业。其中，阳江市的重点滨海旅游项目最多，共有6个，总投资达到209亿元。而总投资额最多的地级市属于惠州市，3个项目的总投资达到448亿元，其中惠州市海上生态园项目总投资额达到320亿元，为29个项目中投资额最大。江门则有3个项目位列其中，均为与游艇相关的项目，分别是台山市海龙湾旅游度假区、银湖湾游艇休闲度假区、东方阳光帆船港度假村，最大的项目投资额为21亿元。

And from a[planning]In the[Key coastal tourism project schedule]You can see,In the group of competitors,Jiangmen is not too big advantage.According to,In 9 years,Guangdong will build 29 key coastal tourism projects,With a total investment of 110.8 billion yuan,More than 70000 people expected to drive employment.Among them,Yangjiang most key coastal tourism projects,A total of 6,With a total investment of 20.9 billion yuan.And total investment up to belong to huizhou prefecture,Three projects with a total investment of 44.8 billion yuan,The huizhou Marine ecology garden project total investment reaching 32 billion yuan,For 29 in the project investment is the largest.Jiangmen has three items on the list,Are associated with yacht project,Respectively is taishan city sea longwan tourism resort area/Silver bay yacht leisure resort area/East sun sail port resort,Biggest project investment of 2.1 billion yuan.

　　在自身项目优势并不突出的情况下，欲抢夺滨海旅游的粤港澳市场，江门需要主动寻求珠中江的共同协作，增强“溢出效应”。据了解，长隆旅游度假区正在珠海横琴投资200亿元人民币，打造集游乐、表演、高科技体验、动物观赏为一体的超大型的国际海洋度假区。预计这一主题式海洋王国全面建成后，每年将吸引来自世界各地的超过2000万名游客。江门若能发挥自身丰富的海岸资源优势，承接到珠海长隆国际海洋度假区的部分项目，将大大提升旅游品牌和影响力。退一步而言，即使不能直接从长隆项目分一杯羹，江门也应做好川岛、碉楼温泉等景点与横琴的交通接驳，寻求组团式发展。

Did not stand out in their own advantage of project cases,, Hong Kong and Macao to rob seaside tourism market,Jiangmen need to actively seek bead ZhongJiang work together,To enhance"Spillover effects".We have learned,Chime-long tourist resort is zhuhai hengqin investment 20 billion yuan,Into a play/performance/High-tech experience/International Marine animals as one of the very large area.Expected after the completion of this topic type comprehensive ocean kingdom,Every year will attract more than 20 million tourists from all over the world.Jiangmen if can play its rich coastal resources advantage,Undertake to zhuhai long lung international ocean resort area of a part of the project,Will greatly enhance tourism brand and influence.Take a step back in terms of,Even if not directly from a piece of long lung items,Jiangmen also should do well in sichuan island/Diaolou hot springs scenic spots and transport interchange of hengqin,To seek development depended.

　　专题策划/统筹：詹雨鑫

Project planning/as a whole:ZhanYuXin

　　撰文：南方日报记者 吴玉莹

writing:Southern daily reporter Wu Yuying

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