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假期内外 景区客流遭遇“冰火两重天”--亲稳网络舆情监测室
2013-05-12
◆节假日火爆无比,工作日冷清异常,假期内外日均游客流量相差8至10倍,是当下很多景区的现实写照。
Mixer holiday hot,Abnormal working day cold and cheerless,Holiday 8 to 10 times of average daily visitors inside and outside flow,Is the reality of a lot of scenic spots.
◆相较于传统观光型景区,客流量分布的严重不均衡,对于情境体验式景区的冲击更为严重。
In pieces than traditional purpose of scenic spot,Serious unbalanced traffic distribution,Impact of situational experience scenic area is even more serious.
◆专家表示,黄金周和带薪休假制度并行,是在时间上分散游客出行选择的关键措施。
Mixer, experts say,Golden week and paid vacation system in parallel,Is the key to the scattered tourists travel choice in time.
“五一”小长假过后,通过分析泰安太阳部落、滨州孙子兵法城、曲阜“三孔”等多处新老景区的游客人数,记者发现,“小长假”期间与假期之外,两者日均客流量相差可达8至10倍。节假日游客火爆无比,工作日冷清异常,成为当下很多景区的现实写照。
"The May Day"After a little long holiday,Through the analysis of taian sun tribe/Binzhou city sun tzu/qufu"Three holes"Etc. Several old and new tourist Numbers of scenic area,Reporter found that,"Small long holiday"And during the holidays,The average daily traffic up to 8 to 10 times.Holiday tourist boom,Abnormal working day cold and cheerless,As the reality of a lot of scenic spots.
刚刚过去的“小长假”期间,各景点内人流熙熙攘攘、摩肩擦踵,局部地方甚至出现“人贴人”的场景,此种情形早已为人们所熟知。这种假期内外客流“冰火两重天”的情形,既降低了游客的休闲体验质量,对于景区来讲,也不利于资源的均衡利用。
Just the past"Small long holiday"During the period,Within the scenic spots in stream of people bustling/Shoulder heel,There are even local places"People posted"The scenario,This has already been known by people.The holiday traffic inside and outside"should"Of the situation,Both reduce the leisure experience quality of tourists,For the scenic spot,But also not conducive to the balance of resource utilization.
4月30日,记者来到泰安太阳部落景区,这是一个将史前文明与现代娱乐体验相融合的大型“情境体验”主题公园,有30多个游乐项目可供游客参与。记者看到,不少游客都是带着孩子自驾车而来,早上刚过9点,景区门前的停车场已经车满为患,车程10分钟外的备用停车场也将近满满当当。置身景区,每一处游乐项目门前都排起长长的队伍,每处都有一个指示牌,显示“还需等待80分钟”等字样。
On April 30,,Reporters come to taian sun tribal area,This is a fusion of the prehistoric civilization and modern entertainment experience, large"Situational experience"The theme park,More than 30 attractions for tourists to participate in.The reporter sees,Many tourists came to take their children from the driving,Just after 9 a.m.,Scenic area in front of the parking lot are already,Ten minutes drive from the outside of the spare parking space is almost full.In the scenic spot,Each place is a long queue in front of the amusement programs,Every place has a sign,According to"Still need to wait for 80 minutes"With the words such as.
将近中午时分,记者遇到坐在花坛边休息的孟女士。
Nearly noon,Journalists meet Mrs Meng sit bed rest.
“我们从济南而来,一家七口人都来了。5个大人加上两个孩子,门票一共花了960元。”孟女士在与记者交谈时说。
"We are from jinan,The family of seven people.5 adults and two children,Tickets are spent 960 dollars in total."When talking to reporters, Mrs Meng said.
“您觉得每人160元的门票(孩子半价),花得值吗?”记者追问。
"What do you think tickets for the 160 yuan per person(Children are half price),Well spent??"Reporters pressed.
孟女士略一沉吟,说到:“如果每个景点都玩一遍,那很值,可是今天人太多了,到了中午一共就玩了两处,现在爸爸和叔叔领着孩子继续在排队,我和两个老人实在累得排不动了。”
Mrs Meng just a thoughtfully,When it comes to:"If every scenic spot play it again,It's value,But too many people today,To have played in two places at noon,Now, father and uncle took children continue waiting in line,I and two old man was too tired to row."
记者注意到,游客中类似孟女士的经历很普遍。景区内一工作人员说,今天差不多能有两万游客,“可放在平时,甚至都很难看到人影儿。”
Reporters noticed that,Similar experience of ms meng is very common in tourists.Scenic areas within a staff said,Today almost twenty thousand visitors,"Can be put in at ordinary times,It is difficult to even see RenYingEr."
泰安太阳部落景区总经理孔祥海接受记者采访时称,“小长假”期间景区的游客总量有七八万人,每天最少也在两万以上。“平时的话每天也能有两三千人。到了冬季淡季的话,估计能有一千人吧。”孔祥海说。
Taian Kong Xianghai tribal area general manager sun told reporters,"Small long holiday"Scenic spot of tourists during total have seven or eight of ten thousand people,Every day is also in at least twenty thousand above."At ordinary times can have two or three to one thousand people a day.In the winter season,Estimated to have one thousand people."Kong Xianghai said.
节假日和平时的游客流量差了十多倍。在假期内,由于游客量太大,游客不能体验所有的游乐项目,无形中会使手中的门票大大“贬值”;在平时,景区即使只有零星几个游客,场内三十多个游乐设施也得照常开动。据孔祥海介绍,平均每天的运营成本大约五万元,以节假日之外的淡季每日游客1000人计算,净收入也不过几万元,这与总投资36亿相比,简直九牛一毛。“客流量的分布严重不均衡,对于传统观光型景区影响相对较小,对于这种‘情境体验式’景区来讲确实是致命的。”
Holiday peace of tourist traffic sent over ten times.In the holiday,Because the visitors is too big,Visitors can experience all the rides,Virtually will make tickets greatly"devaluation";In normal times,The scenic area even if only a handful of tourists,The field more than 30 amusement facilities, also have to run as usual.According to Kong Xianghai,The operating costs of about $fifty thousand a day on average,On the outside of the off-season 1000 daily visitors,Net income also however tens of thousands of yuan,This compared with a total investment of 3.6 billion,Just a drop in the bucket."Serious unbalanced traffic distribution,Effects on the traditional purpose of scenic spot is relatively small,For this kind of‘Situational experience’It is really deadly scenic spot."
不仅是新开业的太阳部落在假期内外遭遇客流“冰火两重天”,在开业稍久一些的景区,例如滨州孙子兵法城,记者从滨州旅游局获悉,“五一”小长假期间孙子兵法城共接待了4300名游客,可是2013年第一季度中,平均每天却只有170人,平时与假期的日均客流量两者差了8倍多。
Not only is the new opening of the sun tribe both inside and outside the holiday traffic"should",In the opening slightly long scenic spot,Such as the binzhou city sun tzu,The reporter learns from the binzhou bureau,"The May Day"Small long holiday during city sun tzu has hosted 4300 visitors,But in the first quarter of 2013,There are only about 170 people a day on average,Average daily traffic and holiday at ordinary times the difference more than eight times.
“五一”小长假的最后一天,曲阜“三孔”景区开始举办为期一周的“背《论语》赠门票”活动,活动开始之前的一个半小时,就已有200多人前来排队;假期过后,记者在现场看到,活动已经开始半个小时,也只有不过十多个人在排队。
"The May Day"Small long holiday at the end of the day,qufu"Three holes"The scenic area began to hold for a week"back[The analects of Confucius]Gift ticket"activity,Activities prior to the start of an hour and a half,Has more than 200 people came to line up;After the holidays,Reporters on the scene to see,Activity has begun for half an hour,Only but also more than ten people lining up.
假期与平时各景区人流的严重不均衡,暴露出人们转变旅游观念的必要性,对于自驾一日游或两日游,已有游客开始认识到,可以尝试选择避开假期人流高峰期,选在平时周末出行。“真不该‘五一’假期出来玩,反正都是自驾车出门,从济南出发可以当天往返,早知道就选个周末过来,又有时间人还少!”孟女士说道。
Vacation and usual area traffic serious imbalance,Exposing people to the necessity of changing the concept of tourism,To drive a day trip or LiangRiYou,Already visitors begin to realize,Can try to chose to avoid holiday peak flow,Choose the travel over the weekend at ordinary times."Really shouldn't have‘The May Day’Come out to play during the holidays,Anyway, all is the drive to go out,Starting from jinan can back and forth on the same day,Early know will choose a weekend to come,And have less time for people!"Mrs Meng said.
同时,也有不少专家表示,在继续实行黄金周政策的同时,尽快落实带薪休假制度的实施细则,让游客可以自主掌握出行时间,这是关键。(记者 高晓雷 实习生 崔文竹)
At the same time,There are many experts say,At the same time of continue to practice the "golden week" policy,Implementation of the detailed rules for the implementation of paid vacation system as soon as possible,Let visitors can own the travel time,This is the key.(The reporter Cui Wenzhu Gao Xiaolei intern)
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