2013年5月3日下午，北京市旅游发展委员会隆重举行“北京市导游人员资格考试参考用书”系列教材首发仪式。

2013年5月3日Under the午,The Beijing municipal commission of tourism development"Beijing tour guide qualification exam reference book"Series of textbooks start ceremony.

　　随着北京“大旅游”概念的提出，北京市已逐步向世界级的政治、经济、文化中心城市迈进。北京市旅游业进入了一个崭新的发展阶段。目前，旅游业正在成为北京扩内需、调结构、惠民生、促增长、保稳定的重要力量，成为落实经济、政治、文化、社会和生态文明建设“五位一体”发展总布局的重要引擎。在此背景下，北京市旅游系统正以“大旅游”理念为指导，通过体制机制创新、政策管理创新、强化旅游与其他部门和领域协调合作，建立产业促进联动机制，努力探索出具有北京特点的旅游综合改革路径。

随着北京"Big tourism"概念的Put forward,Beijing has gradually to the world of politics/The economy/Cultural centre city.Beijing tourism has entered a new stage of development.At present,Tourism is becoming a Beijing expansion of domestic demand/The structure of the/livelihood/To boost growth/An important force in maintaining stability,Implement the economy/political/culture/社会and生态文明建设"The five one"Development of general layout of important engine.Against this background,Beijing is in tourism system"Big tourism"Philosophy as a guide,Through the system and mechanism innovation/Policy management innovation/强化旅游与其他部门and领域协调合作,Establish industry promote the linkage mechanism,Trying to explore the characteristics of Beijing tourism comprehensive reform path.

　　为适应旅游业发展的新形势，旅游从业人员必须提高自身的素质。而北京导游人员是旅游从业人员的重要组成部分，是首都旅游的形象大使。培养一批爱国敬业、政治可靠、业务过硬、基础扎实的导游人员是我们工作的重中之重。为此，北京市旅游发展委员会在北京市旅游业实际发展基础上，组织专家全新打造了“导游人员资格考试参考用书”，力图体现北京“大旅游”的发展方向。

For the适应旅游业发展的新形势,Must improve their quality of tourism professionals.Beijing guide's personnel is an important part of tourism professionals,Is the capital city tourism image ambassador.Cultivate a group of patriotic dedication/Political reliability/Business good/Foundation of the guide's personnel is the priority of our work.To do this,The Beijing municipal commission of tourism development in the tourism industry, based on the actual development,The new building in organization experts"Guide's personnel qualification exam reference book",Sought to reflect Beijing"Big tourism"The direction of the.

　　该套教材共有四本书，为《导游基础知识》、《导游服务规范》、《北京导游导览》（上）、《北京旅游导览》（下）。其主要内容涵盖了导游基础知识、业务技能以及北京的基本概况、历史文化资源、当代旅游资源及“大旅游”的概念等。该套书在成书过程中经过专家反复论证，几易其稿，力争达到体现行业最新知识、凸显北京立体风貌、梳理北京旅游资源的效果。

该套教材共有四本书,For the[Basic knowledge of the tour guide]/[Tour guide service specification]/[Beijing tour guide tour](On the)/[Beijing tour guide](Under the).Its main contents include the basic knowledge of tour guide/Business skills and the basic situation of Beijing/The historical and cultural resources/Contemporary tourism and resources"Big tourism"The concept of etc..The books was written by experts in the process of repeated proof,Several drafts before,Strive to reflect the up-to-date knowledge/Highlight stereo style in Beijing/The effect of the Beijing tourism resources.

　　教材编者既有旅游院校及相关研究机构的专家学者，也有旅游从业人员中的高级导游。前者理论修养精深，后者实践经验丰富。其编者队伍的构成充分体现了教材理论与实践相结合的理念。该教材是整个北京旅游行业、旅游系统、旅游从业人员理论与实践经验的积累，体现了北京旅游业的发展成果，涵盖了专业最新知识，是一套能对导游人员入行起指导作用、有参考价值的入门教材。同时，该套教材也可以作为相关旅游院校教学培训使用。

教材编者既有旅游院校及相关研究机构的专家学者,There are senior tour guides in the tourism practitioners.The former theory training and sophisticated,The latter practice experience.The composition of the editor team fully embodies the idea of combining theory and practice of teaching materials.The teaching material is the Beijing tourism industry/Tourism system/The accumulation of experience in theory and practice of tourism practitioners,Reflects the Beijing tourism development,Covers the latest professional knowledge,Is a set of guiding effect to the tour guide personnel into the line/Introduction to teaching material with reference value.At the same time,This set of teaching material can also be used as relevant tourism colleges teaching training.

　　本次活动由北京市旅游业培训考试中心主办，旅游教育出版社协办。举办本次导游资格考试教材首发仪式的目的有三个：第一，借导游资格考试教材首发的东风宣传“大旅游”的理念，使整个旅游行业及从业者都能学习领会到，并且身体力行去实践；第二，展示北京旅游业取得的丰硕成果；第三，号召更多的有志青年投身旅游事业，勤学习、多努力，以专业的技能、广博的知识、优质的服务，推介北京旅游，为首都旅游的发展做出更大的贡献。

本次活动由北京市旅游业培训考试中心主办,In collaboration with the tourism education press.Hold the purpose of the tour guide qualification exam textbooks the starting ceremony has three:The first,Tour guide qualification exam materials starting dongfeng propaganda"Big tourism"The idea of,The whole tourism industry and practitioners can learn to appreciate,And physically to practice;In the second,Show of Beijing tourism industry achieved fruitful results;In the third,Call for more and more young people involved in tourism,Diligent study/How hard,With professional skills/Wide range of knowledge/The high quality service,Promote tourism in Beijing,To make greater contributions to the development of tourism in the capital.