中新网伦敦7月25日电 题：钱眼儿里的伦敦奥运：成功虽无把握赚钱却有决心

London on July 25 (Reuters) problem：In the QianYanEr the London games：Success is dubious do have the resolve to make money

　　记者 宋方灿

Reporter SongFangCan

　　奥运与金钱，一直是一个绕不开的话题。现代奥运从战火重燃伊始，就一直陷在经济的困扰中。直到1984年，美国以商人的头脑办了一届赚钱的奥运会，这才暂时告一段落。不过好景不长，希腊人勒紧裤腰带办了一届奥运，八年之后却将他们的国家送上了破产的边缘。有了前车之鉴，英国人这次跑步“钱”进，干脆钻到了钱眼儿里。

Olympic and money，Always is a is not open around the topic。The modern Olympic Games to reignite war from the start，Have been trapped in the economic concerns。Until 1984，The United States by merchants mind to run an th make money of the games，This just an end temporarily。But short-lived，The greeks tighten belt to run an Olympic Games，Eight years later but their country into the edge of bankruptcy。A warning to，The British this running“money”into，Simply drill a QianYanEr。

　　欧债危机让欧洲大陆哀鸿遍野，“丐帮”林立。一条浅浅海峡相隔的英国人，自然也难以独善其身。英国首相卡梅伦就坦言，2012年对英国来说将是“艰难的一年，考验的一年。”而英国官方机构则警告说，要克服系列经济负担，政府就必须进一步提高税收或削减开支，否则英国将在2060年破产。

The debt crisis let mainland Europe there is so much pain，“gai”lining。A be shallow strait of British people apart，Nature also difficult to possess。British prime minister Cameron is said，In 2012 it would be to Britain“Difficult year，Test a year。”And British officials warned the organization，To overcome the series the economic burden，The government must further raising taxes or cut back on spending，Otherwise Britain will in bankruptcy in 2060。

　　虽然在举办第30届夏季奥运会，但英国人却是在经济“过冬”。度过难关无非就是开源节流。节流方面，英国人一个英镑掰两半用，生生从筹办伦敦奥运的93亿英镑预算款项中省下约5亿英镑的应急备用经费。不过，节流的效果是有限的，后果是危险的，英国无奈之下竟然拿内政部开刀，结果内政部也不是任人宰割的羔羊，他们的回答很明确：罢工！他们决定在奥运会开幕前一天举行罢工，以抗议政府在私有化、降薪、裁员等方面的措施。

Although the summer Olympic Games held in 30，But the British are in the economy“winter”。Pull through nothing but is open source throttling。Throttling aspects，The British a bye the two and a half pounds with，From the London games for that of 9.3 billion pounds funds in the budget to save about 500 million pounds of emergency standby funds。but，The effect of the throttle is limited，The consequences are dangerous，British helpless under the ministry of the interior had took the knife，Results the ministry of interior is not Jackson of the lamb，They said was very clear：strike！They decided to strike the day before the Olympic Games，To protest against the government in private、salaries、Layoffs, and other aspects of the measures。

　　英国人省钱办奥运，还表现在奥运会场馆设施、提供服务等方面。记者看到，英国人表现出了少有的抠门儿，在一些本该提供免费用水的场馆，却只提供生冷的自来水。不少奥运的建筑也有“豆腐渣”工程的嫌疑，一些场馆，到奥运会开赛前才草草收工，建成的设施也有很多在比赛未曾开幕就损坏严重。每届大赛都向记者发放的媒体包，里面空空如也不说，媒体包本身也是采购的劣质产品，很快便告报废。

British people save money Olympics，Still behave in Olympic stadium facilities、Provide service, etc。The reporter sees，British people showed a few very stingy，In some should have provide free water venues，But only provides the cold tap water。Many of the Olympic buildings have“Shoddy school”Suspected of engineering，Some venues，Before the start of the Olympic Games to knock off to carelessly，Built facilities also have a lot of in the opening game is not seriously damaged。At each of the contest to reporters by the media pack，Not completely empty，Media package itself is purchasing the inferior products，Soon against loss。

　　节流有限，英国人只能更多的开源，刀口指向了来伦敦参赛、观战的各国运动员和观众。伦敦奥运会预计将吸引一千万观众，其中有120万将来自英国以外。这些人自然是英国人首先要让其破财的对象。伦敦奥运会赞助商劳埃德银行开展的一项研究就显示，到2017年，伦敦奥运会将给英国经济带来165亿英镑的收益并帮助创造62200个就业机会。

Throttling limited，The British can only more open source，Blade pointed to the entry to London、To observe the athletes and spectators。London Olympic Games is expected to attract ten million spectators，There are 1.2 million will come from outside Britain。These people natural is English first to let its poorer objects。London Olympic sponsors Lloyd bank to a study showed that，By 2017，London Olympic Games will give the UK economy brought 16.5 billion pounds of earnings and help create 62200 jobs。

　　外国人的到来，带动了伦敦乃至英国的房租、购物、交通等产业。外国人人生地不熟，英国房东漫天要价，为了一个好价钱甚至赶走已有的房客。商家也瞄准了来观看奥运的外国人，为了方便消费，英国甚至暂停《周日交易法案》，让店家随时随地地挣大钱。

The arrival of the foreigners，Drive the London and even Britain's rent、shopping、Transportation industry。Foreigners am a stranger here，British landlord wild eculatio，For a good price even away existing tenants。The businessman also is aimed at the to watch the games foreigners，In order to facilitate the consumption，Even Britain has suspended《Sunday trading bill》，Let stores earn big money anywhere at any time。

　　更绝的是英国人将商机与奥运的结合。奥运村、奥林匹克公园所在的区域，已经被商业氛围所包围，可谓是商圈包围奥运。从斯特拉福德到斯特拉福德国际站，直至奥运村、奥林匹克公园，整个区域都被大型商城联系到了一起。在奥运开赛前的十个月，这里的Westfield斥资近30亿美元建设的斯特拉福德城拔地而起。在Westfield斯特拉福德城的简介中，第一句就是：这里是伦敦奥林匹克公园的大门。此言不虚。

The unpacking is British business opportunities and the Olympic Games will be the combination。The Olympic village、The Olympic park area，Has been surrounded by business atmosphere，It is surrounded by the business。From Stratford to Stratford international standing，Until the Olympic village、The Olympic park，The whole area is linked large mall。Before the start of the Olympic Games in the ten months，Here the Westfield spend nearly $3 billion of the construction of Stratford city have sprung up。Westfield in Stratford's introduction in the city，The first sentence is：Here is the London Olympic park gate。This virtual。

　　你要去奥林匹克公园观看奥运比赛，必须经过错落有致连片的商厦，从地铁站走向奥林匹克公园，一抬头，首先发现的不是雄伟的主体育场，而是一个大大的“孔方兄”城市。75%的去奥林匹克公园的人，都会首先经过这座商城。这个大大的钱眼儿，诱惑你还未走向奥运，就已经囊中羞涩。试想，有谁能对250家商店，70家餐厅，以及24小时无间歇运营的赌场任何一个都无动于衷呢？

You want to go to the Olympic park for the Olympics，Must pass strewn at random have send where the malls，From the subway station to the Olympic park，Looked up，The first found not magnificent main stadium，But a big“KongFangXiong”city。75% of the people to the Olympic park，Will first after the mall。The big QianYanEr，Temptation you haven't to the Olympics，Have poorer。Just think，Who can to 250 stores，70 restaurants，And 24 hours of intermittent operation without any indifferent casino？

　　来英国观看奥运的外国人中，据英国媒体分析中国人能够占到五分之一，将近25万人。在商城里，中国人自然也是最受欢迎的群体，商城中央甚至特地打出了“欢迎来到伦敦”的中文巨型条幅。在英国人眼里，也许来自中国的，日本的，美国的游客都是“送财童子”。他们破财，英国才能不破产。

Come to the UK to watch the games of foreigners，According to the British media analysis Chinese people to account for one 5，Nearly 250000 people。In a mall，Chinese natural also is the most popular group，The central even specially hit the mall“Welcome to London”Chinese giant banners。In the British people's eyes，Maybe come from China，Japan，American tourists are“Send money the boy”。They poorer，Britain can not go bankrupt。

　　英国人的奥运商战，还有一条就是提高物价。这里的高物价让来访的记者乃至观众苦不堪言。一瓶矿泉水，可以卖到2英镑，相当于20元人民币。在这个没有美食的国家里，饮食费用也是高得惊人。要在奥运场馆内上网？容易办到，只要你交180英镑(约合1800元人民币)，就可以享受一个月的上网服务。要知道，同样的价格，在中国足以让你用两年。这也难怪，一位印度记者从记者口中得知上网价格后惊呼：太贵了！

British Olympic business war，There is a is to raise prices。Here's high prices for visiting journalists and even the audience。A bottle of mineral water，Can sell to 2 pounds，Equivalent to 20 yuan。No food in this country，Diet costs is surprisingly high。In the Olympic venues to the Internet？Easy to do，As long as you pay 180 pounds($1800 yuan RMB)，You can enjoy a month of Internet services。Want to know，The same price，In China enough to let you in two years。It is no wonder that，A reporter from reporters that India mouth after the Internet price exclaimed：Too expensive！

　　不过，物价的提高，也是柄双刃剑，导致了通货膨胀，也让老百姓生活的压力大大加重。在奥运会期间，不少英国的民众选择了出国躲避。对他们而言，也许奥运尽快结束，物价早早回落，才是最好的结局。

but，Prices to improve，Is double edged sword，Lead to inflation，Also let people add greatly to the stress of life。During the games in，Many British people choose to go abroad to avoid it。For their part，Maybe the end as soon as possible，Prices fell back early，Is the best result。

　　奥运会，对一些人是体育的盛会，对另一些人是捞一把的机会。还有三天，伦敦奥运就将开幕。目前似乎已经可以断言：伦敦也许不一定能办成最成功的、无与伦比的奥运会，但却肯定会是最会赚钱的奥运会之一。

The Olympic Games，For some of the sports is the event，To some folks is opportunity。There are still three days，The London games will open。Now seems to have can assert：London may not necessarily can be the most successful、Incomparable Olympic Games，But it is certainly the most will make money one of the Olympic Games。