伦敦奥运会的官方赞助商多达53家，而伦敦奥组委“决心”严格保护这些赞助商的利益，因此有媒体讽刺这届奥运会是最商业化的一届。据国外媒体昨天报道，一位奥组委官员表示，如果运动员在赛场上涉嫌隐性营销，将难逃罚款。

London's Olympic official sponsors up to 53 house，And the London organising committee“Determined to”Strictly protect these sponsors，Therefore has the media irony that th Olympic Games is the most commercial of session。According to foreign media reported yesterday，An Olympic officials said，If athletes on the field suspected of recessive marketing，Will not escape a fine。

　　上个月的欧洲杯，丹麦前锋本特纳因在比赛中露出带有非欧足联官方赞助商标识的内裤而遭到高额罚款。奥组委高级官员丹尼斯·奥斯瓦尔德对此表示，奥运会期间运动员如果这么做一样会遭到罚款，但不会检查运动员的内裤。

Last month's euro，The Danish striker nicklas bendtner for shows in the game with the uefa official sponsors by high identification of the pants a fine。Bocog senior officials Dennis Oswald expressed，During the Olympic Games if doing so will athletes fined，But do not examine the pants of athletes。

　　此举表明了伦敦奥组委打击隐性营销等“植入广告”的行为，最大限度地维护赞助商利益。比如，为突出赞助商麦当劳的官方地位，奥组委甚至规定场馆内贩卖食品的摊位禁止单独售卖薯条，只能与炸鱼搭配贩售。(刘晨)

This shows that the London organising committee against recessive marketing etc“Implanted advertising”behavior，Maximize the maintenance sponsors interests。For example，McDonald's official sponsors for prominent position，Bocog sets even sell food booths venues is prohibited for a single selling chips，Only selling fish collocation。(LiuChen)