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曼联战申花引爆上海球市 火爆场面已是十年未见--亲稳网络舆情监控室
2012-08-01

  久违了!昨晚的上海体育场,涌入了42000余名观众,这样的场景,已是十多年未见。近年来被称作商业足球比赛“票房毒药”的上海球市,因为曼联的到来而被重新定义。

Sees the!The Shanghai stadium last night,The influx of more than 42000 viewers,Such scenes,Already is more than ten years not to see。In recent years is called commercial football game“Box-office poison”Shanghai market,Because the coming of the Manchester united is being redefined。

  昨晚6时,体育场周边就挤满了人。快餐店水泄不通、便利店排起长队,球迷们身着各个时期的曼联球衣,从四面八方涌来;通往体育场的轨交1号线和4号线上,在临近到站前几站都被球迷们挤得关不上了门。

6 last night,Around the stadium is crowded with people。Fast food restaurants an impenetrable、Convenience store wonderment,The fans in various periods of Manchester united shirt,Poured in from all quarters;The rail to the stadium into line 1 and 4 online,In the near to the station stops are the fans packed won't shut the door。

  球场外,几名交警笑称,“谁说上海人不喜欢足球、不喜欢体育?!这样的场景,比张学友演唱会还要火!”同样高兴的还有倒票黄牛,距离开场还有半小时,他们仍穿梭于球迷间,高价回收门票,这在上海举办的体育赛事中,实属少见。

Outside the stadium,Several of the traffic police smile says,“Who said from Shanghai don't like football、Don't like sports?!Such scenes,The concert will fire than Jacky cheung!”The same happy and speculative reselling cattle,The distance is still half an hour,They still wear shuttle in between fans,High-priced recycling tickets,This held in Shanghai of the sports events,Is rare。

  如此场景,令不少人“看不懂”。毕竟,上海足坛已经好几年没有这么热闹过了,大量欧洲二线俱乐部在申城频频遇冷。回顾过去,唯一拿得出、叫得响的上海商业赛,还要追溯到13年前,当时同样是曼联,顶着“三冠王”的光环到访申城,与今夏一样,球队中虽不见超级大牌,甚至连主教练弗格森都没有来,但上海球迷仍将“八万人”撑得满满当当。

So scene,Make many people“Look not to understand”。After all,Shanghai football haven't so busy,The second line of European club in shen encounter cold frequently。Looking back on the past,The only produced、That loud Shanghai commercial "of,And back to 13 years ago,At that time also is Manchester united,crest“treble”Shanghai aura of the visit,This summer and as,The team is not in any super star,Even the manager sir alex ferguson did not come,But Shanghai fans will still“Eighty thousand people”Hold to the brim。

  曼联的号召力毋庸置疑,作为英超传统豪门,他们早已在全球培养了几代球迷。自7月22日抵达上海以来,从球队下榻的香格里拉酒店,到不对外开放的世纪公园训练场,再到分布于闹市的各个赞助商门店,只要是曼联的人去了,就少不了球迷的追逐。加之微博时代,球员的一举一动都被曝光出来,于是,一场只有两三名球员参与的赞助商活动,仍能吸引数百名球迷到场,其中更不乏三四十岁的中青年。

Manchester united's appeal beyond doubt,As the traditional giants,They already in global training a few generation fans。Since July 22, since arrived in Shanghai,From where the team shangri-la hotel,To not open to century park in training,And then to distributed in the busy all sponsors and shop,As long as it is united to......,There will be all of the fans chase。Together with the Po era,Player's every move was exposure,so,A only two or three players participate in sponsor activities,Still can attract hundreds of fans to show up,Which is more thirties of the young and middle-aged。

  当然,申花也有亮点。虽然德罗巴和阿内尔卡昨晚没有登场,而是坐在包厢里观战;但拥有2名国际大牌的申花,已经慢慢开始吊起球迷的胃口;昨晚,球迷们甚至在乔尔·格里菲斯错失单刀,调侃起了为他们带来球星的申花投资人朱骏,“换朱骏”响彻全场。

Of course,Shenhua also have window。Although drogba and nicolas anelka no debut last night,But the balcony watching;But with two international big-name shenhua,Has been slowly began to lift the appetite of the fans;Last night,The fans even in 24, Joel Griffith miss,For they bring up the ridicule of star shenhua ZhuJun investors,“Change ZhuJun”Resounded through a。

  都说上海的商业赛难办,体育经纪公司和国外俱乐部纷纷“绕着走”。毕竟,F1、网球大师杯、世游赛……上海体育迷早已看惯了大场面,口味叼,眼界高,想要让他们再掏钱进球场,不容易。幸好,从昨晚的热闹可以看出,真正的欧洲豪门,加上逐渐回暖的本地球市,在上海办商业赛,前景颇好。  

All the commercial "said Shanghai difficult,Sports brokerage firms and foreign club in succession“Walked around it”。After all,F1、Tennis masters cup、The swim "......Shanghai sports fans had already accustomed to watching a big condition,Taste in,Horizon high,Want to let them to pay into the stadium,Not easy。fortunately,From the busy last night to see that,The real European club,And gradually warms up in the local market,Do the business in Shanghai,Prospect is quite good。

  本报记者 许明

Our correspondent XuMing



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