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高纬环球:项目租售策略重要性凸显--亲稳舆论引导监测室
2012-07-13

  随着金融危机的影响逐渐淡化,中国一二线城市正见证着一批批写字楼项目逐渐入市。发展商在写字楼市场开发、租售形式选择、后期运营等各方面的策略都趋于多元化。2011年到2012年间,以成都为首的写字楼市场经历了新增供应量的集中入市,这给开发商项目定位、租售策略等方面都提出了重大挑战。

As the financial crisis affect the decline,China a second city are witnesses the batch office projects gradually entering the market。The developer in the office market development、Rental form choice、Later operation and so on various aspects strategy tend diversification。2011 years to 2012 years,Led by chengdu office market has experienced the concentration of new supply market,This give developers in project positioning、Rental strategies are put forward the major challenges。

  高纬环球在2012年第二季度新闻发布会上宣布,随着中国区项目租售平台的壮大和成熟,市场竞争力加强,高纬环球与多家国内外知名开发商建立合作关系,包括华润置地的华润大厦项目、保利的保利中心项目、神州数码的神州数码大厦项目、北建华清实业的外滩8号项目、SRE集团的斯格威金融国际项目,复地集团的复地申公馆、张江集团的壹张江壹领御和张江盛银广场等。高纬环球近期在中国收到多个项目委托,为其提供量身定制的租售策略咨询和代理服务。这些租售项目从核心商圈到产业园区,从传统甲级写字楼到企业独栋,从新建项目的租售到成熟项目的重新定位甚至改造,充分体现了高纬环球根据不同项目特点提供个性化策略和服务的能力。

Achieve universal in the second quarter of 2012, announced the news conference,As China's growth and the project rental platforms mature,To strengthen the market competitiveness,Achieve universal with many domestic and international well-known developers establishes the cooperation relations,Including China resources land holdings of China resources building projects、Poly center of poly project、The shenzhou digital shenzhou digital building projects、North HuaQing built the bund 8 industrial project、SRE group's case, financial international projects,After the group to the complex to "residence、Zhangjiang group one ZhangJiangYi brought royal and ZhangJiangCheng silver plaza。Achieve universal recently received multiple projects commissioned in China,For its providing tailored the sale strategy consulting and agency service。These rental items from the core business circle to industrial park,Grade a office from traditional to enterprise single-family,From the sale to new projects to mature project rebranding even transformation,Fully reflect the universal according to different characteristics of projects achieve provide personalized strategy and service ability。

  大量的商业地产投资为市场提供了庞大的供应,同时日益激烈的竞争也给业主和开发商提出更高的要求。项目定位、推广、以及后期租售的配合很大程度上决定了项目的成败和品质,对于缺乏经验的开发商,更需要具有专业能力及丰富经验的顾问团队为其项目各个阶段提供全方位的服务。

A large number of commercial real estate investment for market with a huge supply,At the same time of the increasingly intense competition for owners and developers also put forward higher request。Project positioning、promotion、And later with rental largely determine the success or failure of the project and the quality,For lack of experience of developers,Need more with professional ability and rich experience of the project consultant team for each phase provides the omni-directional service。

高纬环球:项目租售策略重要性凸显



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