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仲量联行:逾九成企业三年内将扩大房地产投资--亲稳网络舆情监测室
2012-07-14

  马可佳

MaKeJia

  7月10日,仲量联行最新发布的《2012年中国公司房地产企业调查报告》指出:93%中国企业预计未来三年内将会扩大其房地产资产规模,主要扩张地域包括中国二三线城市以及港澳台地区。

July 10,,Lang lasalle released《In 2012 China company real estate enterprise survey report》Points out that:93% of China's enterprise expected future three years will expand its real estate assets scale,Major expansion including China two three regional city and Hong Kong, Macao and Taiwan。

  “这里的房地产投资不仅仅指公司购买办公楼、商铺以及厂房,还包括公司租赁面积。”仲量联行北京分公司董事总经理张莹告诉《第一财经日报》。

“Here's the real estate investment company means more than just buying office building、Businesses and workshop,Also includes company leasing area。”Lang lasalle Beijing branch, managing director ZhangYing told《The first financial daily》。

  据介绍,在这次调查中,共有46家大型国企以及上市公司参与了调研,中国企业表示,国内和海外业务的扩张是推动公司房地产发展的主要原因,35%的企业认为,公司的业务快速增长,导致不得不增加自有写字楼、厂房及商铺面积;11%的企业则认为是成本压力,快速增长的房地产市场租赁价格,导致企业必须增加自有物业。而张莹表示:“对自身品牌形象的重视也是目前企业发展房地产战略的一个重要因素。比如,在企业计划上市以前,一些民企会在一线城市寻找高级写字楼作为总部。以期待全面提升企业自身形象。”

According to introducing,In this investigation,A total of 46 home large state-owned enterprises and listed company involved in the investigation,China enterprise said,Domestic and overseas business expansion is to promote the company's real estate development main reasons,35% of the enterprise think,The company's business is growing rapidly,Lead to have to increase their own office buildings、Factory buildings and shops area;11% of the enterprise is considered cost pressure,The fast growth the real estate market price of the lease,Lead to enterprise must increase their own property。And ZhangYing said:“For their own brand image to the attention of the present enterprise development strategy of real estate is one of the important factors。For example,In the enterprise plan before listing,Some corporation will in selected cities looking for senior office buildings as headquarters。To improve their image to the enterprise。”

  此外,张莹表示,由于房地产快速增长的压力,未来三年,超过50%的企业更倾向于选择灵活办公的方式。这包括了让员工在家办公,或设定弹性工作制以及轮流使用不固定工位等。而面对日益增加的物业面积,更多公司选择用外包的形式专业管理。

In addition,ZhangYing said,Due to the rapid growth of real estate pressure,The next three years,More than 50% of the enterprise more inclined to choose flexible office way。This includes let employees work from home,Or set flexible and take turns using not fixed location, etc。But face increasing property area,More companies choose to use the form of outsourcing professional management。



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