有分析人士表示，地王项目入市销售不畅，购地融资成本又都偏高，处境十分尴尬

Have analysts said，You project entering the market sales poorly，Purchase and financing cost is on the high side，Are an embarrassment

　　“目前，地王项目要么低价入市，要么不入市。如果入市不降价，很可能演变成一场拉锯战，市场不买账，房企死扛，资金实力不雄厚的开发商将被彻底套牢。”一位业内资深人士向《证券日报》记者坦言，地王项目难以解套，毕竟成本很高。

“At present，You project or low market，Or not entering the market。If the market not reduce the price，Probably evolved into a tiebreak，Market an unappreciative，Room enterprises to carry the death，Financial strength not strong developers will be completely over。”A senior people in the industry to《Securities daily》The reporter said，You project is difficult to solution to cover，After all, a high cost。

　　近日，随着万柳地王的一锤定音，沉寂许久的北京土地市场和楼市一同热闹起来，高端楼市也一下成为业界关注的焦点。实际上，2009年以来的北京地王多数在2011年上半年就已经入市。

recently，With the royal wanliu final，Long silence of the land market and the property market in Beijing to warm up together，High-end property market and the industry become the focus of attention。In fact，Since 2009, the Beijing you most in the first half of 2011 has been entering the market。

　　据北京中原地产市场研究部统计数据显示，目前北京入市的地王项目有19个，累计销售额约为446.46亿元，而这19个地王项目合计总土地出让金则达到了468.76亿元。这意味着这19个地王项目销售一年多，却尚未收回买地成本。

According to Beijing central plains real estate market research statistics show，At present Beijing star of the project have entry 19，Total sales of around 44.646 billion yuan，And the 19 royal project total of land sell one's own things is total to 46.876 billion yuan。This means that the 19 royal project sales more than a year，But has not yet back to buy land and cost。

　　更值得一提的是，纳入上述统计的30块地王中，还有11个项目尚未入市，或者处在在建阶段，或者荒置，甚至房企干脆退地。

More to the point，Included in the above statistics of 30 of the king，11 and the project has not market，Or under construction in the stage，Or HuangZhi，Even room enterprises to simply retreat。

　　销售业绩惨淡 Sales performance is pale

　　据上述统计数据表显示，从2009年5月21日到2010年3月17日这段时间内，北京合计有30块住宅类属性地块的溢价率超过100%，剔除个别已经退地及在建未销售的地块，合计入市地块为19宗，其平均溢价率也达到了164%。

According to the statistical data table shows，From May 21, 2009 to March 17, 2010 this time，Beijing have a total of 30 residential class attribute premium rate of more than 100% of the land，Eliminate the individual has to back and not under the land sales，Total entry for 19 Pope plot，The average premium rate was 164%。

　　据悉，除了像金茂府这样一年贡献给方兴地产年销售额一半以上的项目外，这些高价地王项目的销售普遍不乐观。其中，明星项目贡献的销售金额占土地成本比例较高，但多数项目销售金额占其土地成本不足50%。

It is reported，In addition to JinMaoFu such as a contribution to the FangXing real estate sales of more than half of the project，These high prices of the project you generally is not optimistic sales。Among them，Star of the contribution of sales amount project land cost ratio is higher，But most of the project sales amount of land cost less than 50%。

　　据上述统计表显示，目前在售中信新城项目销售金额为16.67亿元。而该地块是2010年3月由中信地产于以52.4亿元拿下。2011年6月该项目入市，销售一年多之后，其销售金额仅占地价的31.8%。值得一提的是，中信城开盘定价仅为2.4万／平方米。对此，链家地产分析师陈雪认为，该项目以目前的定价，基本没有盈利空间。

According to the above statistics show，Currently sold in the new city citic project sales amount of $1.667 billion。And the land is in March 2010 by citic real estate in with 5.24 billion yuan scored。In June 2011, the project market，More than a year after sales，The sales amount of 31.8% of the land price only。It is，Citic city open quotation price only for 24000 / square metre。this，House property analysts ChenXue think chain，The project at the current pricing，Basic no profit space。

　　而中海九号公馆项目目前销售金额为33.87亿元。而该地块是2010年1月21日由中海地产竞得，当时总价达到66.9亿元。2011年3月该项目入市，15个月的销售时间过后，该项目销售金额占土地成本为50.6%。

And the residence of 9 project currently sales amount is 3.387 billion yuan。And the land is the January 21, 2010 zhonghai real estate by race，When total prices to 6.69 billion yuan。In March 2011 the project market，15 months sales after the time，The project sales amount to 50.6% of the cost of land。

　　除此之外，据记者了解，保利地产(600048,股吧)旗下的保利东郡地王项目此前为了加速资金回笼，更是推出了17套特价房，每套房优惠甚至直逼100万元。

In addition，According to the reporter understands，Poly real estate(600048,Shares it)Its poly east county after you project in order to speed up the money collecting，But also introduced a special room 17 set，Each suite preferential even $1 million hit。

　　“上海的中海长风地王项目几乎就是成本价入市，利润空间不大，换来了一些成交量。如果中海不促销的话，估计市场不会买账。”上海一位研究机构的分析师对本报记者表示，地王现在的命运很尴尬，成本价入市没什么利润，高价入市陷入“死穴”，销售业绩普遍惨淡，不但拖累房企的资金链，还会拉低其业绩。

“Shanghai China changfeng royal project is almost the cost price market，Profit the space is not large，For some volume。If the word of not marketing，Estimate market don't buy it。”Shanghai a research institutions to our correspondent said the analysts，The fate of the king now very embarrassed，The cost price no profit entry，Entry into high“Die hole”，Universal is pale sales performance，Not only drag the capital chain enterprises room，Also will pull its performance low。

　　拖延地王项目入市时间 You project time delay entry

　　“实际上，入市地王销售业绩惨淡也促使一些开发商拖延地王项目入市时间，甚至有一些地王干脆处于荒置状态。”上述业内资深人士向记者表示。

“In fact，Entering the market royal sales performance is pale also prompted some developers delay entry time you project，Even some you simply in HuangZhi state。”The senior people in the industry to reporters。

　　无独有偶，据记者了解，2009年6月由北京祈连房地产开发有限公司以17.4亿元竞得的通州九棵树地王也尚未入市。“正在挖坑。”一位消息人士向记者透露，“何时入市尚不好说，最快也要等到明年才能预售。”

similarly，According to the reporter understands，In June 2009, Beijing even by praying to real estate development Co., ltd., with 1.74 billion yuan of tongzhou competition nine tree you also have not yet market。“Is to dig。”A source told the reporter said，“When entering the market is still not say，The fastest also want to wait until next year to open to booking。”

　　此外，2011年6月，合景泰富旗下子公司广州丰璟房地产开发有限公司以7.1亿元拍得了崇文门菜市场地王。现在一年过去了，该地块的入市仍遥遥无期。此前，合景泰富相关人士曾向《证券日报》记者表示，因该地块属于商业项目，前期准备阶段较长，如果准备不足，仓促开工将会给项目造成负面影响。

In addition，June 2011，$JingTai rich subsidiary company guangzhou abundant Jing real estate development Co., LTD. With 710 million yuan pat arrive.chongwenmen markets got you。Now in the past year，This plot is still far off the market。after，$JingTai rich used to relevant personage《Securities daily》reporters，Because the land belongs to the commercial projects，Preparation stage is long，If poor preparation，Hasty will start to projects having a negative impact。

　　不过，据记者了解，周围商铺租赁市场并不火爆，甚至有空置店面。有业内人士也向记者表示，该地块地价过高，即使项目入市后，收回成本周期也相对很长。

but，According to the reporter understands，Shop around rental market is not hot，Even a vacancy stores。The personage inside course also told reporters，This plot land price is too high，Even if the project after entering the market，Withdraw cost is also relatively cycle is long。

　　然而，即使地王的命运如此尴尬局势也仍未阻止开发商对优质地块的争夺，新近晋升地王的万柳地块就是如此。

however，Even if the fate of the star so embarrassed situation is still not stop developers to the high quality for the plot，Newly promoted the plot is so you there。

　　值得一提的是，业内人士纷纷担忧，地王的相继出现将会改变市场预期，对抑制投资需求不利，那么后市地王是否会频繁出现呢？

It is，Industry insiders are worried，The royal arise will change market expectations，To control the investment demand is adverse，So whether you is frequent？

　　对此，陈雪认为，经历调控，开发商拿地已经逐渐回归理性，一味追求高价盲目拿地存在较大风险，尤其是高溢价地王，一旦市场有所转向，企业的压力也不言而喻。

this，ChenXue think，Experience regulation，Developers take to have gradually returning to the rational，Devotion to high prices and there exists high risk to blindly，Especially high premium royal，Once the market has turned to，Enterprise of pressure also is self-evident。

　　“从目前的土地市场价格来说，对于库存依然比较高的房企来说，除非少数优质地块，其他地块拿地的积极性依然不高。所以除万柳等个别优质地块外，其他区域再出现地王的可能性很小。”北京中原地产市场研究总监张大伟向记者表示。

“From the current land prices for market，For inventory is still high room for enterprises，Unless a few high quality plot，Other plot to take the enthusiasm of the still is not high。So in addition to individual quality such as the plot there，Other areas to come to the possibility of a small star。”Beijing centaline property market research director ZhangDaWei told reporters。