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民企间的战争:中赫4万/平夺北京新地王--亲稳网络舆情监测室
2012-07-15

  

21世纪网 21 century network

  在国资委频频要求央企退出房地产产业后、在《人民日报》告诫央企勿参与地王争夺时,此次万柳地块的拍卖成为了融创中国与中赫地产两家民企的“内斗”。

In the state-owned assets supervision requirements from real estate industry scholars from renmin frequently、in《People's Daily》Don't participate in royal for scholars from renmin warned,The wanliu plot became the harmony and auction in China and the two corporation of real estate Hector“infighting”。

  最终,中赫以26.3亿元、16400平方米的回购面积拍得北京万柳地块,成为北京新地王,在刨除回购面积的折算后,此次中赫拿下万柳地块折合楼面地价约为4万元/平米,大幅度刷新了2012年4月16日北京香河园3号地2.57万元/平米的拍卖价格。

finally,With 2.63 billion yuan of Hector、16400 square meters of back to the area that buy on Beijing wanliu plot,As the Beijing new royal,In the area of the recycled asphalt concrete pavement to repurchase after conversion,The win over there in the plot floor hittites land price is 40000 yuan/m2 about,Greatly refreshed April 16, 2012, the Beijing xianghe 3 to 25700 yuan/m2 auction prices。

  

保利退场 民企“内斗” Poly exits corporation“infighting”

  距离拍卖还有40分钟时,北京土地交易中心2层已经人头攒动,“准地王”的吸引力可见一斑。

Distance auction and 40 minutes,Beijing land trading center two layers have thronged,“Must you”Appeal is obvious。

  对于参与此次竞拍的开发商,之前媒体猜测的华远与金地均已退出,而保利地产(600048,股吧)也在午后发布公告称,由于目前正值房地产调控关键时期,公司不再参与北京出万柳地块土地竞拍。而此前,人们还对保利与融创的合作拿地给予了很大期望。

To participate in the auctions developers,Before the media speculation we are already out of gold and,And poly real estate(600048,Shares it)Also in the afternoon issued announcement said,Due to the present regulation comes as real estate critical period,The company no longer participate in Beijing wanliu plot out land auctions。And the,People also poly with and to take the cooperation to give great expectations。

  不过事实证明,尽管失去了保利的支持,融创依旧表现活跃、拿地决心不减,成为了中赫强力的阻击者。

But it's proved to,Despite losing the support of the poly,Melting and is still active、Give land determined not to decrease,Become the powerful of the scope of the hittites。

  最终参与此次竞标的开发商共有十家,分别为万科地产、方兴地产、融创中国、龙湖地产、招商地产(000024,股吧)、中建?九龙、懋源地产、中冶集团以及中赫地产,其中最为活跃的当属龙湖、懋源、融创以及中赫。

In the end, the developer of the bid was ten home,Vanke property respectively、FangXing real estate、Melts and China、Longhu real estate、Investment real estate(000024,Shares it)、zhongjian?Kowloon、Mao source real estate、ZhongYe group and Hector real estate,One of the most active, when is the dragon lake、Mao source、Melting and and Hector。

  值得注意的是,尽管万科总经理毛大庆在微博表示“对竞逐万柳地块很有热情”,但万科此次仍然是作壁上观,并未举牌。“万科擅长拿一些位置偏远的地,做高端住宅并不是他们的强项。”分析人士对21世纪网表示。

Note the,Although China vanke general manager MaoDaQing in micro bo said“There is a plot to race enthusiasm”,But this is still vanke performance,Did not lift brand。“China vanke is good at take some of the remote location,Do high-end residential building and not their strengths。”Analysts in 21 century, nets said。

  此次万柳地块的起始价为18.66亿元,,截止7月3日,网上第十次报价就已经到了19.56亿元,折合楼面地价2.51万元/平米。

The starting price of land plot there are 1.866 billion yuan,,By July 3,,The first ten times online quote is already up to 1.956 billion yuan,Over 25100 yuan/m2 floor price。

  在46轮的竞拍过程中,融创、龙湖、华侨城、中赫、方兴均进行了参与。最终,懋源最先达到了26.3亿元的最高限价。

In 46 round of bidding process,Melts and、longhu、oct、Of Hector、The FangXingJun participation。finally,Mao source first achieved 2.63 billion yuan of the highest price。

  仅按照此限价来算,万柳地块折合楼面价格为3.38万元/平米,溢价在41%。

According to the price to be only,Wanliu plot or price for 33800 yuan/floor square meters,Premium in 41%。

  相对此次参与竞标的其他开发商,懋源地产并不算特别知名。根据资料,该公司一直着力于高档写字楼以及公寓建设,曾参与红玺台项目的投标。

Relative to the bid for other developers,Mao source real estate isn't particularly famous。According to the data,The company has been focused on high-grade office buildings and apartment building,Participated in a red imperial projects tender。

  “这个限价比之前预期的价位要低,毕竟处于敏感时期,也不敢再炒的太高。”一位观看直播的开发商表示。尽管如此,3.36万元/平米的价格仍然使万柳成为了北京地王,比4月16日香河园3号地2.57万元/平米高出了30%。

“The price before the price than expected to low,After all, in a sensitive period,Also dare not and stir-fry too high。”A watch live developers said。Even so,33600 yuan/m2 prices still make the Beijing wanliu become king,Than April 16 xianghe garden 3 to 25700 yuan/m2 is higher than 30%。

  不过,谁将入主万柳,悬念仍在继续。

but,Who will be in there,The suspense is still going on。

  根据此前国土局的规定,一旦竞拍达到最高限价后,将通过竞争地块上的配建“回购房”面积来决定拍卖中标者。

According to the provisions of the previous land bureau,Once the bid to the highest price,Through the competition will blocks PeiJian“Back to purchase”Area to decide ZhongBiaoZhe auction。

  所谓“回购房”,即地块由竞得人完成建设后,交由海淀区海淀镇人民政府进行回购作为保障房项目。据悉,此次政府回购价为10000元/平方米。

The so-called“Back to purchase”,That might be race plot construction to be completed,To the people's government in haidian district haidian buyback as guarantee room project。It is reported,The government's repurchase price for 10000 yuan/square metre。

  也许是因为26.3亿元的上限价格在开发商的接受范围内,在“回购房”面积的竞标开始初期,龙湖、懋源、中赫、融创以及方兴均频频举牌,面积从100平米开始迅速拉升。

Perhaps because of the $2.63 billion cap price within the scope of the developers to accept,in“Back to purchase”In the area of the bid early start,longhu、Mao source、Of Hector、Harmony and FangXingJun and frequently for brand,Area from 100 square meters beginning to pull litre。

  现场主持人多次表示,请各位开发商在报完面积后再举牌,可见各位开发商志在必得的决心。

Site host said many times,Please everyone in the area for developers to name brand after,All the bag of developers is determination。

  不过,当回购面积达6000平方米左右时,举牌的开发商便越来越少,最先达到最高限价的懋源已经退出“战斗”,方兴偶尔举牌“搅局”。

but,When the buyback area of approximately 6000 square meters,For the developer of the brand and less and less,The first of the highest price to Mao source has quit“battle”,FangXing occasionally for brand“aggravating”。

  而到7000平米以后,竞拍现场基本上就成为融创和中赫的斗争。两家开发商你来我往,这方主持人话音刚来,那方竞标拍便已举起,没有丝毫犹豫。

And after to 7000 square meters,The auction is basically become a harmony and in the struggle and the hittites。Two developers to me to you,This voice came to host,The party was already raised bid clap,No hesitation。

  此番民企的内斗,最终以中赫竞得16400平方米回购房面积收官。

The transgressions of corporation in a pipe,Finally in 16400 square meters with HeJing back to purchase an area。

  此次万柳地块共77739平方米,回购房面积21%,如果按照保障房平均80平米一套的话来计算,中赫的回购房面积约建设205套保障房。

The total 77739 square meters land there,Back to the area that buy a 21%,If the average 80 square meters guarantee room a words to calculate,Back in the area of about purchase hittites construction of 205 security room。

  “15000平方米左右还能有的赚,如果超过了20000平方米的面积就基本没利润了。”现场一位观看直播的开发商表示。

“15000 square meters can also make some,If more than 20000 square meters of area basic didn't profit。”The scene a watch live developers said。



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