万柳地块的出让引发媒体关注。昨天到场的记者远远多过竞拍企业。 本报记者胡雪柏摄 The cause of the plot wanliu media attention。The gathering of the reporters yesterday far more than auction enterprise。 Our correspondent HuXueBai perturbation

　　成交价：26.3亿元达到竞价上限溢价率达40%

Clinch a deal valence：2.63 billion yuan reach upper limit for premium rate of 40%

　　楼面价：约4.42万元/平方米刷新单价地王纪录

Floor price：About 44200 yuan/square metre refresh unit price you record

　　经历了10次网上报价、46轮现场竞价以及300多轮配建回购房面积竞争，被称为“准地王”的海淀万柳地块拍卖昨天下午落下帷幕。民企中赫置地以26.3亿元的最高上限价格、配建16400平方米回购房的条件力压群雄，这一价格折合楼面价约4.42万元/平方米，刷新了北京单价地王的纪录。

Through ten times quotes online、46 round the scene and several rounds of bidding PeiJian back to the area that buy 300 competition，called“Must you”The haidian wanliu plot auction yesterday afternoon off the beaten track。Corporation in with 2.63 billion yuan trading Hector limit price、PeiJian 16400 square meters back to buying pressure conditions force league，The price or floor price of about 44200 yuan/square metre，The unit price of Beijing refresh you record。

　

　拍卖现场 Auction site

　　46轮竞价+300多轮竞争 46 wheel for + 300 several rounds of competition

　　昨天下午3点半，万柳地块拍卖现场北京市国土资源局交易大厅内人头攒动，到场的记者人数远远多过开发商。

Yesterday afternoon at half past three，Beijing wanliu plot auction site bureau of land and resources in the trade lobby thronged，The number of the present reporters far more than the developers。

　　一入市就被贴上“准地王”标签、现场竞拍时间推迟、众多知名开发商参与角逐、设价格上限以防报价过度飙高……种种因素叠加，让万柳地块成为近年来北京土地市场人气最高的地块之一。

A city is posted“Must you”label、The auction time delay、Many well-known developers competed、Set price cap in case of excessive prices offer high...Superposition of various factors，Let there be plot of land market in recent years Beijing one of the most popular plot。

　　该宗地的挂牌起始价为18.66亿元。在昨天的现场竞拍前，已获得10次网上报价，最高报价达到19.56亿元，所以昨天的现场竞拍起价为19.66亿元。当主持人宣布竞拍开始后，交易大厅一下子安静下来，融创首先举牌，报价很快突破20亿元。在前20轮报价中，7号中赫和12号融创你追我赶，紧盯不放，龙湖、懋源也频频举牌。有的开发商在主持人报价之前就抢着为下一轮举牌，主持人不得不多次提醒：“请在我报价之后举牌”。

The Pope quoted price to start for 1.866 billion yuan。In yesterday's auction site before，It has gained 10 times quotes online，The highest price to 1.956 billion yuan，So yesterday's auction site pricing for 1.966 billion yuan。When host announced after the auction began，The trade lobby suddenly quiet down，Melting and first for brand，Offer soon exceeding 2 billion RMB yuan。In the first 20 rounds in the offer，7 and 12 harmony of Hector and after I catch you，Kept a tight，longhu、Mao source also repeatedly for brand。Some developers in the host before they rob to offer to the next round for brand，The host had to remind many times：“Please quote for brand after”。

　　经过46轮竞价后，懋源举牌到26.3亿元竞价上限。休会10分钟后，转而进入回购房建设面积的竞争中。这一环节剩下6家开发商继续坐镇，不过后来还是融创和中赫两家持续缠斗，双方交替举牌。最终，中赫以“16400平方米”的回购房面积竞得该地块，引来一片唏嘘声。据统计，对配建回购房面积的争夺多达300多轮。

After 46 round after bidding，Mao source for brand to 2.63 billion yuan for upper limit。Recess after 10 minutes，Turn back to the construction of the area that buy a house in the competition。This link left six developers continue to dropping，But later or harmony and in two and continued fighting hittite，Both parties alternate for brand。finally，Of Hector to“16400 square meters”Back to the area that buy the competition have to this plot，Draw a SOB sound。According to the statistics，To PeiJian back to the area that buy for as many as 300 several rounds of。

　　拍卖结束，拿地者中赫置地成为全场焦点。据了解，中赫置地成立于2005年，是民营企业中赫集团（主业为地产、采矿及IT）旗下的全资子公司。中赫置地在京开发过的项目包括“北纬40°”以及著名的天价楼盘“钓鱼台七号院”。中赫置地CEO孙鹏表示，公司欲将万柳地块打造成中赫置地高端住宅项目的另一代表作。

Auction ends，Take a ground of be the focus of Hector holdings。According to understand，In trading Hector was founded in 2005，The private enterprise of Hector group is（For the real estate industry、Mining and IT）Its wholly owned subsidiaries。In the development of Hector running the project including“Latitude 40 °”And the high price of famous buildings“Diaoyutai number seven court”。In his CEO holdings Hector said，The company wants to fight a plot there in high-end residential projects running Hector another masterpiece。

　　拍卖结果 Auction results

　　单价刷新北京及全国纪录 The unit price in Beijing and national record set

　　北京中原地产市场总监张大伟表示，该地块26.3亿元的最终成交价格溢价率达40%，扣除回购房面积，最终成交楼面价约为4.42万元/平方米。这一楼面价不仅排名北京住宅类地块的第一名，在全国也是第一。“在已知的全国住宅类地块中，还未出现过比这更高的价格。”张大伟预计，该地块项目的销售价格可能达8万-10万元/平方米。链家地产分析师陈雪也认为，如果考虑到政府回购房以及各种建安、财务、管理成本，该地块的项目成本将接近6万元/平方米，因此未来项目开盘价格肯定在8万元/平方米以上。

Beijing centaline property market director ZhangDaWei said，This plot 2.63 billion yuan finally clinch a deal the price premium rate is 40%，Back to the area that buy a deduction，Finally clinch a deal about 44200 floor price yuan/square metre。The first floor not only in Beijing residence kind compensation of the plot in the first，In the national is also the first。“In the known nationwide residential class in the plot，Has not seen a higher price than this。”ZhangDaWei is expected to，This plot project sales prices could reach 80000-100000 yuan/square metre。House property analysts ChenXue chain also think，If you consider that the government back to purchase and various fabrication、financial、Management cost，This plot of project cost will be close to 60000 yuan/square metre，Therefore the future open quotation price must be in project 80000 yuan/square meters。

　　一家参与竞标但与该宗地擦肩而过的房企内部人士告诉记者，他们公司对该宗地的心理价位是控制在4万元/平方米以下、回购房控制在4000平方米以内，“否则这块地就不太好做”。该人士认为，以中赫的开发经验来看，把这块地做到盈利是没问题的，预计最终销售单价为八九万元/平方米。

A bid for the Pope to pass by, but the room enterprises insiders told reporters，They for the Pope to psychological price is in 40000 yuan/square metre control the following、Back in the 4000 square meters purchase control within，“Otherwise the land is not so good”。This personage thinks，In the development of the hittites to experience，The profit to do is no problem，Final sales for the nine unit price is expected to ten thousand yuan/square metre。

　　业内看法 The view

　　拍卖结果不具指标性意义 The auction results has no meaning indexes

　　业内人士表示，万柳地块这么高的出让价格并不具有指标性意义。

People in the industry say，There are so high for the price of the land is not benchmark significance。

　　张大伟告诉记者，北京土地市场的高溢价还是个别现象，而且大部分是一些非住宅类的小地块，市场对此过度解读可能会影响购房者恐慌性入市，而实际上，虽然房价已经止跌，但大涨的可能性依然很小，购房者还是应该保持理性。

ZhangDaWei told reporters，Beijing land market high premium or individual phenomenon，And most of those were some kind of small plot as regards，The market excessive reading may affect the person that buy a house market panic，And in fact，Although house prices have reason，But the possibility of rose are still small，The person that buy a house or should be rational。

　　海淀区政府部门表示，万柳地块被确定为六郎庄搬迁平衡资金用地，该用地入市交易后的可支配收益将全部用于六郎庄村的搬迁整治工作。

Haidian district, the government says，Wanliu plot is determined for six LangZhuang move balance for funds，The land of disposable income after entering the market transactions will be devoted entirely to the six LangZhuang village relocation of treatment。

　　场外看点 Read off the

　　人民日报奉劝央企退出 People's Daily advise scholars from renmin exit

　　事实上，万柳地块在成交之前已引发热议。昨天，《人民日报》的“人民时评”栏目刊发题为《央企应推动楼市健康发展》的评论文章，告诫央企勿参与北京万柳地王争夺。

In fact，There is already a plot to clinch a deal in before hot debate。yesterday，《People's Daily》of“People's situation”Column published on《Should promote the healthy development of scholars from renmin property market》commentary，Don't participate in Beijing wanliu warned scholars from renmin for you。

　　文章称，参加万柳地块争夺的央企，虽然都被允许将房地产作为主业，但在调控关键期，央企参与“地王”争夺恐怕不合时宜，因为这不但会对市场起到不良的示范效应，而且可能被市场解读为房地产调控放松的信号，影响整个房地产调控的大局。央企开发商们应该积极协助政府搞好调控，而不应该只盯着自己的账本，“调控楼市的决心仍然十分坚定，这种决心不仅要靠领导人来传递，还要靠央企带头落实。”

The article says，In the race for scholars from renmin wanliu plot，Although were allowed to be as its main business real estate，But in the regulation of the critical period，Scholars from renmin participate in“royal”For I'm afraid out of date，Because it will not only to the market plays the bad demonstration effect，And may be interpreted as a real estate market regulation relax signal，Affect the entire estate regulation of the overall situation。Developers should actively assist the scholars from renmin government does well the regulation，And should not only looked at his account book，“Control the determination of the property market is still strong，The determination to not only by leaders to deliver，You have to rely on scholars from renmin lead the implementation。”

　　央企保利地产(600048,股吧)临阵脱逃 Scholars from renmin poly real estate(600048,Shares it)Chicken out

　　也是在昨天，保利地产突然宣布退出与融创地产组成的联合体，不再参加北京万柳地块土地拍卖。

Also yesterday，Poly real estate suddenly announced that exit with and the association of real estate，No longer attend Beijing wanliu plot land auctions。

　　保利地产在为此发布的声明中称，“公司接到大股东中国保利集团通知，由于目前正值房地产调控关键时期，根据国家对房地产调控政策要求，考虑到北京万柳地块的情况，保利地产正式退出与融创地产组成的联合体，不再参加北京万柳地块土地拍卖。”

Poly real estate in this release a statement，“The company receives big shareholders China poly group notice，Due to the present regulation comes as real estate critical period，According to the state regulation policy of real estate requirements，Considering the Beijing wanliu plot，Poly real estate formally out with "real estate of the union，No longer attend Beijing wanliu plot land auctions。”

　　在保利地产退出之前，万柳地块现场竞价曾被推迟。有业内人士认为，这些变数均与该宗地的出让时间和价格相关，当前房地产调控进入了一个新的阶段，该宗地以何价格成交，将会直接影响到公众对房地产市场的判断和预期。

In poly real estate before exit，Wanliu plot have delayed the bidding。The personage inside course of study thinks，These variables are and this parcel of sale price and time related，The current real estate regulation has entered a new stage，This parcel to why price clinch a deal，Will directly affect the public to the real estate market judgment and expected。

　　

链接 link

　　上半年土地收入惨淡7月或将迎来转机 Land income is pale in the first half of July or in transit

　　受到多种因素影响，今年上半年北京土地收入惨淡。北京土地整理储备中心的公告显示，上半年北京共计成交72块土地，总出让金额为144.8亿元，同比大幅下降55.7%，仅为去年全年的13.7%。其中，5月份还出现了零经营性用地出让的情形。

Being under the influence of various factors，In the first half of this year Beijing land income gloomy。Beijing land consolidation reserve center announcement，In the first half of 72 pieces of land Beijing clinch a deal，The total amount of $14.48 billion，A 55.7% year-on-year decline，Only 13.7% for all of last year。Among them，There was zero in May when use of the situation。

　　昨天高价出让的万柳地块无疑为下半年的土地成交开了一个好局，而目前楼市成交回暖的态势无疑给开发商注入了一针强心剂，开发商拿地积极性倍增。与此同时，土地的供应量和质量也较上半年明显改观。记者从土地储备中心网站看到，朝阳霞光里、亦庄、大兴等优质地块都在等待“出阁”。

Yesterday the transfer of high prices for the second half of the year there undoubtedly plot of land deal opened a good innings，And at present market situation is reverting to clinch a deal to developers into a big boost，Developers to take initiative multiply。At the same time，The supply of land and quality are obvious change in the first half。Reporters from land reserve center web site to see，Chaoyang glow in、southeast、Daxing high quality is waiting for plot“ChuGe”。

　　北京中原地产市场总监张大伟表示，随着市场资金面有所缓解，开发商对优质地块的需求依然存在，预计7月份本市土地市场会逐渐升温。不过，全年土地市场仍难以乐观，预计今年的土地出让收入将创下最近数年来的新低，“很可能难以突破800亿元”。

Beijing centaline property market director ZhangDaWei said，Along with market financing area ease，Developers to the high quality demand of plot still exist，In July, the city is expected to land market will warm up gradually。but，Land market remain to be optimistic throughout the year，Expect this year's land transfer income will set in recent years of low，“Is likely to exceed 80 billion yuan”。