中新网南京7月17日电(孙莹)夏季南京的部分行业逐渐显示出了季节性淡季，但房地产交易却热度不减。17日，南京相关专家就这一现象分析认为：缺失“节日”和“奖金”消费、温度偏高多避暑和购买力下降等原因，造成了大多数行业的季节性淡季；而不冷反热的房产市场则更多受到了降息政策的影响。

Beijing, July 17-nanjing(SunYing)The summer of nanjing in some industries gradually revealed a seasonal off-season，But real estate deal but don't reduce heat。17，Nanjing related experts on this phenomenon that analysis：lack“festival”and“bonus”consumption、More than the higher temperature summer and purchasing power wait for a reason，Caused the most industry seasonal off-season；And not the hot housing market cold is more rate cuts by the influence of the policy。

　　27岁的周女士手拿一块芝士蛋糕，随着激情的音乐节奏摆动着身体。这不是在23点的夜店，而是在23点南京市某百货商场“制造”出的周末“音乐派对”上，周女士用摇曳的双臂还挽着两个女装牌子的购物袋。“南京商场的大型促销活动从6月份就开始了。6月、7月、8月这3个月都属于商场销售的淡季。因为没有重大节日，商场都会自造"节日"促销”，南京新世界百货企划科的刘科长继续解释说：“如果不做促销，夏天的销售额和冬天高单价货品的营业额相比，还是会有明显差距的。”

27 years old lady hand hold a week of cheese，As the music rhythm swinging her passion body。This is not the nightclub in 23 points，But in 23 points a department store in nanjing“manufacturing”The weekend“Music party”on，Ms weeks with the swaying arms still walking arm in arm with two women's clothing brand of shopping bags。“Nanjing store large sales promotion activity in June began。June、July、August 3 months all belong to the store sales off-season。Because there is no major holiday，Stores will be built"festival"promotion”，The new world department store project of nanjing, LiuKeChang continue to explained：“If you don't do sales promotion，Sales of summer and winter high price of goods turnover，Or will have obvious difference。”

　　文化产品上的消费也在这个闷热的夏季里显得有些寒冷。“前洛杉矶女市长的新书围绕热点话题"剩女"，但上周末的签售会只来了几十个人，要是在10月份，来的人多10倍都有可能”，南京先锋书店企划部的陈凤娟对夏天的淡季市场也很有感触：“现在学生都放了假，而这个群体是最容易对书籍等文化产品有冲动型消费的；夏季天热，相比逛书店，大多数人还是会选择在空调房"逛"网上书店吧。”

Cultural products, the consumption in this stuffy summer appear a little cold。“Former Los Angeles mayor's new book female around hot topics"Female left"，But last weekend's sign to the sale will only dozens of people，If in October，The people to ten times is possible”，Nanjing pioneer bookstore to the summer of the planning department ChenFengJuan off-season market is also very touching：“Now students are off，And this group is the most easy on the books, and other cultural products are reflective of consumption；Hot summer day，Around bookstore compared，Most people would still choose in air conditioning room"around"Online bookshop。”

　　但在南京链家地产工作的崔娜娜提起7月份以来她们分店的成交额，却欣喜不已：“夏季是租赁的旺季毋庸置疑，但自从6月、7月份两次降息之后，我们分店首套房和二手房的成交量都提高了至少20%。有时我忙得中午饭都顾不上吃。”

But in nanjing chain home work CuiNaNa mention of real estate since July the volume of their stores，But glad unceasingly：“Summer is the season without a doubt the lease，But since June、In July after two cuts，We first suites and secondhand the room of the branch, the volume of improved at least 20%。Sometimes I've himself to eat lunch。”

　　“消费者在夏季高温时多选避暑，而且年中又少了很多节日性消费，并且除工资之外的奖金发放也不在这个阶段，这些都会造成消费疲软”，南京师范大学商学院副教授申俊喜分析说：“但这还不是最主要原因，最重要的是物价不断上涨和工资提高缓慢造成了购买力的下降。虽然今年6月份南京的CPI同比上涨2.7%，是今年的最低水平，但这只是说明物价增长的速度放慢，并不意味着物价停止增长，所以在年中没有额外收入的情况下再加上购买力减弱，我估计今年季节性淡季会更加明显。”

“Consumers in the summer when summer heat mixture，And years and a lot less gala consumption，And in addition to outside of the salary is not in this stage bonus，These can create a weak consumption”，Nanjing normal university business school, an associate professor ShenJunXi analysis said：“But that is not the main reason，The most important is rising prices and wages by the purchasing power of the slow cause decline。Although in June this year the CPI rose 2.7% year-on-year in nanjing，This year is the minimum level，But it just means that prices slow the rate of growth，Doesn't mean that prices stop growing，So in the year without extra income situation plus purchasing power decrease，I estimated this year will be more obvious seasonal off-season。”

　　针对季节性淡季中的房地产市场热络，南京财经大学经济学院教授胡荣华解释说：“今年夏天房屋买卖的升温有其特殊性。夏季正值放假和毕业季，房屋租赁市场的升温和季节有关系。但一手房和二手房买卖的增加，却与今夏央行两次降息的国家政策有密切关系。”“普通百姓在两次降息后多关注房地产行业，也从一种角度上表明了他们的投资渠道少，对资金保值的安全感较低”，申俊喜说。

According to the real estate market to bestow seasonal off-season，Nanjing university of finance and economics professor HuRongHua economic institute explained：“This summer of building business warming has its particularity。The summer vacation and graduation season when，Rental housing market of warming and season there is relation。But a room and the increase of buying and selling second-hand housing，But this summer with the central bank cut interest rates twice the national policy have a close relationship。”“Ordinary people in two cuts pay more attention to the real estate industry after，From a perspective of the investment channels that a little，Hedge funds to the security is low”，ShenJunXi said。