亲民维稳热点推荐
- ·7月6日晚国联恒园于白金汉爵酒店盛大
- ·7家房企上半年销售均超50亿 全年完成
- ·非对称降息“狠招”对房价影响分析一
- ·富民携手云南本土地产龙头 加速推进
- ·上周南京楼市日均认购269套 专家:下
- ·国土资源部:强降雨 川陕地区应严防
- ·“霸蛮女”带刀持房产证复印件要开锁
- ·上虞斥资七亿建人才公寓 可解决865户
- ·地产板块震荡下挫 首开股份跌6%--亲
- ·租金涨幅创“新高” 保障房建设须加
- ·物业去留业主业委会“掐架”--亲稳网
- ·上半年沈阳写字楼租金涨4.3%--亲稳网
- ·多个楼盘被要求“禁止炒作热销”--亲
- ·长三角地产商“死磕”调控--亲稳网络
- ·罗竖一:“下调房价是国家政策”仍在
- ·近30亿保障房资金被挪用--亲民维稳网
即刻使用亲民维稳解决方案!
发掘汇报软件
亲民维稳相关链接
- ·“国五条”实施细则“满月” 调控能
- ·艳阳三月天 梧桐树下亲子运动会圆满
- ·湖滨壹号8800元/平米特惠房源岁末再
- ·阳光龙庭:三期悦璟将面市 二期39#楼
- ·全民抢疯了!五洲国际小商品城2期1小
- ·彭浦镇保障房惠及近5000家庭--亲民维
- ·女业主挑战购房潜规则 与开发商对峙
- ·美国2月房价涨幅创近7年最高--亲稳网
- ·[公司]大龙地产预计2012年净亏损9600
- ·汉嘉陈焕春:快销是特定市场下产物
- ·天元世家:161平精装大平层样板房现已
- ·昆明陆续推出3万套公租房 到住房保障
- ·京旧宫3宅地入市 限价政策或致房企“
- ·警惕新房装修后氡污染诱发癌症--亲稳
- ·北城中心在哪里 北城商业崛起发展高
使用亲民维稳全套解决方案邀请
亲稳发掘汇报系统
西安部分开发商巧打“奥运牌”--亲稳网络舆情监测室
2012-07-20
刚刚送走了足球盛事欧洲杯,四年一度的奥林匹克运动会又即将在伦敦打响,西安楼市也随之进入到奥运时间。面对即将到来的品牌推广机遇,开发商如何把握?如何将房地产产品与奥运进行嫁接?近日,记者走访了西安楼市打出奥运牌的楼盘。
Just off the euro football event,Four years of the Olympic Games and once to began in London,Xian property market also with the time to the Olympic Games。Facing the upcoming brand promotion opportunities,Developers how to grasp?How will the real estate product and the Olympic Games were grafted?recently,The reporter interviewed xian property market hit the Olympic brand building。
品牌房企各显奇招 The show's brand room enterprises recruit
进入七月,各种以奥运为主题的活动在西安很多楼盘相继登场。“风景御园”举办游泳、羽毛球赛,“大华公园世家”举行网球比赛,“高科绿水东城”举办游泳比赛,“恒大绿洲”则举办乒乓球比赛……记者致电部分楼盘的售楼部,置业顾问均表示,“电话报名的人挺多的,以年轻人为主。”
Into July,All kinds of to the theme of the Olympic Games in xian many buildings have debut。“Landscape where”Hold swimming、badminton,“Dahua park family”Held a tennis match,“Hi-tech enterprise green water”Hold swimming,“evergrande”Hold the table tennis......Reporters call part of building the residential zone,Home buyers consultant all said,“Telephone registration people a lot,Give priority to young people。”
“奥林匹克花园”选择在伦敦奥运时期做一些“奥运营销”,几乎是顺理成章的事。泰盈地产西安公司副总经理张晓告诉记者,从今年三月份开始他们就一直在以伦敦奥运为主调做推广,“开年以来,我们的所有策划都在和奥运会呼应,跟着伦敦的方向走,推出了‘助威奥运,玩转伦敦’活动,举办了三人篮球赛,并选出优胜团队去伦敦观看奥运会。”
“The Olympic garden”Choose the Olympic period in London to do some“Olympic marketing”,Is almost normal things。Thai surplus property xian the vice general manager ZhangXiao told reporters,From this year they have started to march in the London games gives priority to tone do promotion,“Open years,All of our planning is in and the Olympic Games echo,Follow the direction of the London walk,launched‘Olympic cheer,Play to London’activities,Held three people basketball game,Better go to London and select team for the Olympics。”
趁着奥运即将开始,奥林匹克花园还推出“青年一代”这个产品,张晓告诉记者,他们是从伦敦奥运的宣传口号“激励一代人”中获得的灵感,“符合年青一代的正是刚需产品,由此我们推出69到83平方米的小户型,恰好也与政府鼓励刚需置业的调控吻合。”
While the Olympic is about to begin,The Olympic garden also introduced“Youth generation”This product,ZhangXiao told reporters,They were from the London Olympic publicity slogans“Incentive generation”Get inspiration,“Comply with the young generation is just need to products,From this we roll out 69 to 83 square meters of small family,And the government encourage just happened to be the home buyers to control agreement。”
借势提升品牌影响力 Taking advantage promotion brand influence
业内专家表示,今年只剩下“十一”黄金周算得上是真正的旺季,出于对后市信心不足的考虑,不少开发商索性将营销周期提前,借奥运做营销。
Industry experts say,Only this year“11”The golden week can be real peak season,Out of the market outlook faith is considered,Many developers will simply marketing cycles in advance,Borrow the Olympic marketing。
博思堂机构西安地区总经理李秋月告诉记者,“奥运营销,说得通俗点就是借势。随着奥运及其衍生概念的火速蔓延,着力让产品与奥运形成一定相关度,是提升产品认知度的一个好契机。”李秋月认为,企业楼盘推行奥运营销对于推动品牌的影响力,有一定的推动作用,因为体育运动代表着朝气、健康、积极向上。也有开发商表示,结合奥运热潮,进行有目的性的奥运活动策划,除了是为楼盘聚集人气,为其后的“金九银十”做好铺垫以外,也借机树立项目形象,塑造企业文化内涵。
Bo think hall institutions in xian general manager LiQiuYue told reporters,“Olympic marketing,Say popular point is to borrow situation。With the Olympic Games and its derivative concept of speeding spread,Strive to make products and the Olympic form certain correlation,Is to enhance the awareness of the product a good opportunity。”LiQiuYue think,Enterprise building dish Olympic marketing push to promote brand influence,Have certain role,Because sports represents vitality、health、positive。Also have developers said,Combined with the Olympic boom,Have a purpose for the Olympic planning activities,In addition to building dish is gathered popularity,For subsequent“Jin jiuyin 10”Outside the blackboard,Also looking set up the project image,Build the enterprise culture connotation。
刚需项目最为合适 Just need to project the most appropriate
哪种项目更适合做奥运营销呢?李秋月认为,“像奥林匹克花园这种本身有运动主题性的项目,在奥运出现之后,打这个牌,更加贴合实际一些,因为它拥有充足的、广泛的体育资源去与奥运营销相结合。另外一类楼盘是由奥运引发出的活动营销,开发商找到一个全民共同关注的契机。由于关注奥运是以年轻人为主,恰好是刚需的主要构成部分,所以刚需项目最适合做奥运营销。”
What kind of projects more suitable for the Olympic marketing?LiQiuYue think,“Like the Olympic garden this itself has the movement of how the project,In the Olympic Games once,Play this card,More relevant practical,Because it has enough、Wide range of sports resources and to Olympic marketing combination。Another kind of building is by the Olympic caused a marketing activities,Developers to find a universal concern opportunity。Attention is mainly due to the young people,Just need to just the main component of it,So just need the most suitable for the Olympic marketing project。”
张晓指出,奥运不仅是开发商卖房的一个由头,还给人们带来一种生活方式,“很多项目现在开展以奥运为主题的活动就很好,倡导了一种健康的生活方式,应该大力推广,促使开发商产品理念的改变。”本报记者蒋莹
ZhangXiao points out that,The Olympic Games is not only a way of selling developers,Back to people with a way of life,“Many projects in now to the theme of the Olympic Games is very good,Advocate a healthy way of life,Should vigorously promote,The concept of product developers to change。”Our correspondent JiangYing
亲稳链接:链接亲民维稳,践行稳中求进!
- “国五条”实施细则“满月” 调控能否成为房价“分水岭”?--亲民维稳网络舆
- 艳阳三月天 梧桐树下亲子运动会圆满结束!--亲稳舆论引导监测室
- 湖滨壹号8800元/平米特惠房源岁末再度出击!--亲民维稳网络舆情监测室
- 阳光龙庭:三期悦璟将面市 二期39#楼7200元/平--亲稳舆论引导监测室
- 全民抢疯了!五洲国际小商品城2期1小时劲销280套--亲民维稳网络舆情监测室
- 彭浦镇保障房惠及近5000家庭--亲民维稳网络舆情监测室
- 女业主挑战购房潜规则 与开发商对峙十年后获赔--亲稳舆论引导监测室
- 美国2月房价涨幅创近7年最高--亲稳网络舆情监控室
- [公司]大龙地产预计2012年净亏损9600万元左右--亲民维稳网络舆情监测室
- 汉嘉陈焕春:快销是特定市场下产物 可降低综合成本和风险--亲稳舆论引导监
- 天元世家:161平精装大平层样板房现已开放--亲稳网络舆情监测室
- 昆明陆续推出3万套公租房 到住房保障部门申请--亲稳舆论引导监测室
- 京旧宫3宅地入市 限价政策或致房企“斩情丝”--亲稳网络舆情监控室
- 警惕新房装修后氡污染诱发癌症--亲稳网络舆情监控室