【在售别墅】

【Villa sold in the】

　　三山板块目前在售的别墅有玛斯兰德、复地朗香别墅、运盛美之国、香山美墅、香榭岛项目详情业主社区相册样板户型视频地图、帝景天成，总体量在四百套左右。

Three mountain plate at present in the sale of malkijah villa, the lender、After to lang sweet villas、Luck acm the kingdom of the、The fragrant hills living beauty、Champs elysees island project details owner community model family photo album video map、Emperor JingTianCheng，Overall in the amount of four hundred pieces。

　　【价格定位】

【Price position】

　　目前三山板块在售别墅以独栋为主，均价30000元/平方米左右。其中玛斯兰德四期独栋别墅的面积为420-1300平方米，均价35000元/平方米左右。复地朗香别墅后期将推出面积510-830平方米的独栋别墅，预计总价810万起售。运盛美之国在售的联排、双拼、独栋别墅，均价20000-30000元/平方米不等。香山美墅在售少量双拼别墅，总价700万起售，面积约352平方米。

At present three mountain villa sold in the plate in single-family primarily，Average price is 30000 yuan/m2。Among them, the lender and four, single-family villa area for 420-1300 square metre，Average price is 35000 yuan/m2。After long incense to villa late will launch area of 510-830 square meters of single-family villas，Price is expected to carry out since 8.1 million。The acm sold in the kingdom of the couplet platoon、shuangpin、Single-family villas，Average price 20000-30000 yuan/square metre range。The fragrant hills beauty in a living selling double spell villa，Total price carry out since 7 million，An area of about 352 square meters。

　　【人群分析】

【Crowd analysis】

　　由于三山板块别墅在十年间价格翻了近十倍，购买人群也发生了巨大变化，从最早的退休老干部、外资企业经理、私营企业主开始向金融业、IT业、商贸业及文体界的杰出人士汇集，而近两年的购买人群则以城市南部及江宁区域的私营业主为主。该区域由于离主城较近，购买人群多以改善居住为目的，入住率也相对较高。

Because three mountain villa plate in ten years doubled over the past ten times the price，Buy the crowd also changed，From the earliest retired old cadre、The foreign capital enterprise manager、The private business owners began to the financial industry、IT industry、In the world of business, and style of outstanding people together，And the purchase of the past two years, with a population in the southern city of jiangning area and the private sector to give priority to。Because the area is close to away from the central，Buy more than the crowd to improve living for the purpose，The occupancy rate is relatively high。

　　【代表别墅】

【Representative villa】

　　【365地产家居网特邀评论员：夏娟】

【Real estate JuWang guest commentators 365 home：XiaJuan】

　　在南京别墅发展历史上，江宁三山区域是一个开发较早目前也比较成熟的板块。三山独特的环境优势造就了别墅区的形成，与此同时，将军大道与主城相对较近的距离也使得三山成为南京城市别墅群的代表区域之一。

In nanjing villa development history，Three mountain region of jiangning is a development early are also more mature plates。Three mountain unique environmental advantage made the formation of the villa，At the same time，The general avenue and urban relatively near distance also makes three mountain become nanjing city of one of the representative of the villa area。

　　进入2010年之后，三山的别墅资源几近开发殆尽，只有少量别墅在市场上销售，以玛斯兰德和复地朗香别墅为主。从别墅产品的特点和增值角度来看，三山早期的别墅略显粗糙，虽然价格随着市场的发展有所上涨，但大部分别墅仍不符合千万级别墅的标准。口碑较好的玛斯兰德四期产品近期面向市场，也与时俱进的对产品进行了改造升级，在拥有良好自然资源和地段优势的情况下，主动迎合市场对产品进行提档升级，玛斯兰德的作法值得称赞。

In the 2010 years later，Three mountain villa resources nearly developed，Only a few villa in the market，Manasseh complex, with colors to lang sweet villa are given priority to。From the characteristics and value-added products villa perspective，Three mountain early villa is shown slightly rough，Although the price with the development of the market had increased，But most of the villa still do not accord with the standard level never villa。Better public praise, and four phases of products for rand recent market，Also keep pace with The Times to the production of the transformation and upgrade，In good natural resources and location advantage，Active response to market the product to mention file to upgrade，, the practice of manasseh who deserves praise。

　　总体来说，三山板块是一个较为宜居的别墅区域，虽然早期规划稍显混乱，并不影响其成为一个成熟的别墅群，但大部分别墅仍以经济型别墅为主，千万级别墅穿插其中，后期如何维护、保持该区域的整体形象值得关注。

overall，Three mountain plate is a more livable villa area，Although early planning a bit of a mess，Does not affect its become a mature villa group，But most of the villa still with economical villa are given priority to，Don level of thrust deep into the villa，Later how to maintain、Keep the area's overall image is worth to pay close attention to。

　　【专家分析】

【Expert analysis】

　　网尚研究机构总经理、江苏省房地产研究所所长李智：“三山别墅板块有三大特点，一是开发比较早，形成了在南京较少见的颇具规模的别墅群；二是三山由于离主城较近，该区域的别墅可称得上是第一居所的城市别墅；三是由于该区域别墅开发较早，产品相对比较滞后，户型也不太合理。目前三山板块的别墅项目开发基本都接近尾声，体量不是很大，不过项目的热门度和知名度还是相当高的。同时，由于别墅用地禁令的颁布，三山板块已没有新的别墅项目，目前基本以销售存量为主，三山板块将逐渐淡出别墅市场。三山板块的别墅以联排别墅和双拼别墅为主，定位在中高端，客群主要为城市南部及江宁的企业主等有一定资产的人群，以改善人群为主。由于三山别墅用地的稀缺，目前在售的玛斯兰德及复地朗香别墅，定位千万级高端别墅的作法，也是比较恰当的。不过，在定位高端别墅的同时，还有三点需要注意。一是产品本身需要升级，以符合高端人群的需求；二是在对高端人群的营销上需下苦功；三是限购对于高端别墅销售的影响还是比较大的，要做好销售周期较长的心理准备。”

Nets is general manager of research institutions、Real estate in jiangsu province, director li zhi：“Three mountain villa plate has three characteristics，One is to develop relatively early，Formed in nanjing is rare in considerable size of villas；Two is three the mountains away from the central is near，This area is basically villa the habitation of the first city villas；Three is as the regional villa development early，The product is relatively backward，Family also not too reasonable。At present three mountain villa plate project development and basic it closer to the end，Size is not very big，But the popular degree and popularity project is quite high。At the same time，Because the promulgation of the villa land ban，Three mountain plate has no new villa project，The present basic sales stock to give priority to，Three mountain plate will gradually faded out from villa market。Three mountain villa plate with duplexes and double spell villa primarily，Located in the high end，Guest group of mainly for the southern city and the business owners jiangning for certain assets of the population，In order to improve the crowd to give priority to。Because three mountain villa land scarcity，At present in the sale, and manasseh rand complex to lang sweet villas，Positioning must level of high-end villa practice，Also be more appropriate。but，In the positioning the high-end villa at the same time，And three need to pay attention to。One is the product itself need to upgrade，To meet the needs of the high-end crowd；2 it is in the crowd to high-end market works hard to；Three is 限购 for high-end villa the influence of the sales of the big still，To do well the sales cycle longer psychological preparation。”

　　【总结】

【summary】

　　星级：

star：

　　三山板块作为南京开发较早的别墅板块，规模较大，配套也相当成熟，是城市别墅的典范区域。在目前的南京别墅市场上，是认知度及入住率最高的别墅区域之一。由于该地区区位的稀缺性，别墅价格提升速度极快，十年间翻了十倍，目前在售的玛斯兰德、复地朗香别墅均推出了千万级的大独栋别墅产品，拉升了三山板块的总体区域定位。然而，由于开发时间较早，该板块的别墅在产品上仍有较大缺陷，大部分别墅项目也以联排、双拼别墅为主。虽然目前在售的千万级别墅拔高了区域认知，然而由于体量有限，且无新体量入市，整个板块的定位仍停留在中高端别墅区域，客群以改善型人群为主。(365地产家居网 吕瑶)

Three mountain plate as nanjing development early villa plate，Larger scale，Supporting also quite mature，Is the city of the villa of model area。In the present nanjing villa on the market，Awareness and the highest occupancy rate is one area villa。Because the regional location scarcity，Villa price increase very fast，Ten years turned over more than ten times，At present in the sale, and the lender、After long incense to villa are launched don levels of big single-family villas products，Pull up three mountain plate overall regional orientation。however，Due to the development time earlier，The parts of the villa in the product is still at large defects，Most of the villa project also to the terrace、Double spell villa primarily。Although at present in the sale must grade villa regional marketability of cognition，However, due to limited quantity，And no new dimension market，The plate is still in the position in high-end villa area，Customers to improve type the crowd to give priority to。(365 real estate home JuWang LvYao)