凤凰网房产讯 在绿地成立20周年的发布会上，绿地董事长、总裁张玉良在回答凤凰房产提问时表示，房地产远没有到业内想的穷途末路，至少还有十年的行情，但房地产的重点将转向商务地产和二三线城市房产；他放话，绿地不会在世界500强榜单上来去匆匆，5年内要完成进军200强的目标；他请大家见证，今年年底，绿地的排位上升50名不是问题。

Phoenix nets property in green space-20 th anniversary of the founding of the conference，Green, chairman of the board of、President ZhangYuLiang in answer to questions at phoenix house property said，The real estate industry is not to want to extremity，At least 10 years of market，But the real estate will focus on business real estate and two to three lines city property；He put the words，Green space in the world's top 500 list will not come up to in a hurry，5 years to complete the tap into 200 strong goal；He please witness，By the end of this year，Green space qualifying rise 50 is not a problem。

房地产回暖是事实，但回不到去年 Real estate thaw is fact，But back to less than last year

　　凤凰网房产（以下简称记）：您对下半年的市场形势有怎样的判断？

Phoenix nets property（Hereinafter referred to as "remember）：You for the second half of the market situation to judge？

　　绿地董事长、总裁张玉良（以下简称张）：今年上半年，绿地实实在在感受到了市场的回暖：上半年共实现业务经营收入1126.4亿元，利润总额54.8亿元，分别同比增长34%、37%，上半年末总资产已达2051.3亿元。绿地集团[简介 最新动态]2012年全年将有望实现业务经营收入2600亿元，利润总额130亿元是上海地区大企业当中增长绝对额最大、增幅最大的企业。

Green, chairman of the board of、President ZhangYuLiang（Hereinafter referred to as a）：In the first half of this year，Green felt the market truly warmed：In the first half of its business in business income is 112.64 billion yuan，Total profit of 5.48 billion yuan，Respectively year-on-year growth of 34%、37%，At the end of the first half the total assets has already been up to 205.13 billion yuan。Green group [introduction newest dynamic] year 2012 will be hoping to achieve business business income is 260 billion yuan，Total profit of 13 billion yuan in Shanghai is large enterprise growth of sheer specified number is the largest、The largest rise enterprise。

　　回暖是事实，但回不到去年的繁荣了。此次市场回暖的市场结构已与去年同时期完全不同，房地产的回暖归结于三个原因：一是整个房地产行业整体复苏，其中商业地产也在其中占了一大部分；二是政策见底，刚需出手；三是房地产企业各种促销活动带动了一些销量。

Warms up is the fact，But could not return to the prosperity of the last year。The market warms up in the market structure with the same period last year has totally different，Real estate of buoyancy comes down to three reasons：One is the real estate industry overall recovery，One commercial real estate is in there accounts for a large part of；2 it is policy see bottom，Just need to make moves；Three is real estate enterprise various sales promotion activity led some sales。

　　记：这样的回暖会持续下去吗？

remember：Such thaw will continue？

　　张：这样的回暖会再持续一段时间，但不会太久，房地产尚存的发展空间在于随着城市化的发展，住宅类项目刚性需求会稳定增加：农民工进城、流动人口买房，这些刚需会越来越多，认为刚需不能繁荣市场的观点是狭隘的，调控只是将不合理的需求淘汰，刚性需求的增长是城市化的必然，长远来看这部分市场不是收缩而是扩大，虽然刚需不能带来房地产的高速增长，但可以让房地产达到健康、持续、低速的“细水长流”。

zhang：Such warmed will continue for some time，But not too long，The development of real estate still save space with the development of urbanization is，Residence kind project will be stable demand increase rigidity：Migrant workers into the city、Floating population to buy a house，These just need to will be more，Think just need not prosperity market point of view is narrow，Regulation is just will not reasonable demand eliminated，Rigid the growth of demand of urbanization is inevitable，The long term this part of the market is not shrink but expanded，Although just need not bring the real estate of growth，But can make real estate to health、continue、At low speed“Waste not, want not”。

　　下半年房地产市场将会在政策范围内低速增长，我觉得不会太好也不会太坏。

The second half of the real estate market will be in the policy range low growth，I think not too good also not too bad。

　　记：您对下半年政策的走向有何预判？会进一步收紧吗？

remember：The second half of the direction of the policy to you what is the anticipation？Will further tightening？

　　张：总体上来说房地产还有发展的空间，远没有到低谷。政策的调控应该从市场的层面进行调控：通过增税的方式抑制投机，对改善民生的房地产要支持；建好、分好保障房，只有这样，房地产才能健康、有序地发展。

zhang：Overall the development of real estate and space，Far from the downturn。The regulation of policy should be from the perspective of market regulation：Through the tax increases way inhibit speculation，To improve the livelihood of the people of real estate to support；built、Points good security room，Only in this way，Real estate to health、Orderly development。

　　我认为今年之内调控的基调不会变，但会有微调。但是否会用更为严厉的调控政策，比如房产税等，还无法预测。

I think the tone of this year regulation will not change，But will there be fine-tuning。But whether or not it will use the tougher regulation policies，Such as housing property tax, etc，It is impossible to predict。

转型不是转行 企业可求多元发展 Transformation is not turned for diversified development enterprise

　　记：城市化除了带来刚需，还会为房地产市场带来什么？

remember：The urbanization in addition to bring just need to，Also to be able to bring real estate market??????？

　　张：进一步城市化以后，带来更直接的需求的是对城市功能完善、生活水平提高、城市综合体发展的需求，这便是商业地产开发的机会，城市越发达，商业地产的开发空间越大。未来十年，城市化仍会继续，因此房地产还会继续成长。而发展重点会从过去的一线城市转向二三线城市，从过去的单纯住宅开发转向多元化发展。对于这些市场的完全利用，至少还需要十年。

zhang：After further urbanization，To bring a more direct demand of urban function is perfect、Living standards improve、The needs of the development of the urban complex，This is commercial real estate development opportunities，The more developed city，Commercial real estate development the space is larger。The next 10 years，Urbanization will continue，So the real estate will continue to grow。And the focus of development will be a line from the past two urban to three line city，From the past simple residential development to diversification development。For these market completely use，Is at least a decade。

　　记：您如何看待房企转型的现象？

remember：How do you see the room a transformation of the enterprises phenomenon？

　　张：转型不等于转行，关键在于房地产仍是企业发展的主业，发展其他产业是为了更好的做强主业的需要，这种转型是一个层面，但是不是转行，如果丢掉主导产业，就是改行了，不是转型。

zhang：Transformation is not equal to a career change，The key lies in the real estate is still the main enterprise development，Other industry development is to better and stronger business needs，This transformation is a plane，But not turned，If lose leading industry，Tallow-chandler is，The transformation is not。

　　记：绿地发展金融、能源等产业，看似与房地产关系不大，作用何在？

remember：Green space development financial、Energy industries such as，Seemingly real estate and the concern is not big，What role？

　　张：绿地多元化的发展是其进入世界500强企业的关键，绿地能源的规模已经与房地产相当，销售收入也基本持平。目前，绿地综合产业的营业收入已占绿地整体业务的半壁江山。多样化的发展是企业发展的杠杆，它们彼此出现的此消彼长关系会保证企业持续稳定增长。

zhang：Green is the development of diversified its entry into the world top 500 enterprises of the key，The scale of the green energy has and real estate quite，Sales income is flat。At present，Green space comprehensive industry's earnings have accounted for half of the green space overall business status。Diversity is the development of the enterprise development lever，They each other appear the interweavement of relationship would guarantee a steady growth enterprise。

　　但转型的大前提是主业不可动摇。

But the big premise of its transformation is not be moved。

　　记：目前发展海外地产也是房地产企业转型方式之一，绿地为何也要发展海外地产？

remember：The present development of real estate is real estate enterprises overseas one of transition ways，Why green space to develop overseas real estate？

　　张：绿地要用国际、国内资源的融合做国际化：国际资源指的是当地的土地、市场、政策等方方面面的资源，海南岛一块地的价格够买十块东南亚旅游岛，我们当然选择在更好更便宜的地方拿地。国内资源则是国内市场的延伸：大量的国外游客与留学生群体，是绿地海外地产开发的重要针对目标：到韩国开美容城、澳洲拟建留学生公寓，包括德国法兰克福、西班牙马德里的高级酒店，都是针对身居异乡的中国人开发的项目，70%将卖给中国人。

zhang：Green space to use international、The integration of domestic resources do internationalization：International resources refers to the local land、market、All aspects of policy resources，Hainan island a piece of land price is enough to buy ten piece of southeast Asia travel island，We of course selection in better, more cheap place to take。The domestic resources is the extension of the domestic market：A large number of foreign tourists and students groups，Is real estate development the important green overseas to target：To South Korea open city beauty、Australia's proposed student apartment，Including in Frankfurt, Germany、Madrid, Spain advanced hotel，Are for the position of the foreign Chinese development projects，70% to be sold to the Chinese。

　　记：发展海外地产面临着汇率、政治风险，绿地如何应对？

remember：Overseas development face real estate exchange rate、Political risk，Green space of how to deal with？

　　张：只要是长时期持有的产品，就有货币风险。但我仍认为作为大企业来讲，只要有空间，就应该尝试走出去。经营机制不能适应国际化的变化以及政治法规文化的适用性不多，这样就影响时间和效果，所以产生了一些问题也很多，但总体来看是比较健康的。

zhang：As long as it is long held products，Have currency risk。But I still think that as a big corporations，As long as there is space，You should try to go out。Management mechanism can't adapt to the international changes and the applicability of the political regulations culture is not much，This influence time and effect，So created some problems to be also many，But overall is more healthy。

　　刚才提到的用国际、国内资源做国际化就是这个道理，我们仍然针对国外的中国市场，这是相比起当地的开发更有竞争力的一点。 另外，我们为了规避风险，我们把能卖的房子先卖光，接下来用卖房的盈利在当地经营，面临的风险就小了。

Just mentioned in the international、The domestic resources do internationalization is the truth，We still against foreign market in China，This is compared to a local development more competitive point。 In addition，We in order to avoid risk，We can sell the house first sold out，In the next house in local business profits，Facing the risk of small。

5年内进入世界200强 Five years into the world 200 strong

　　记：5年内要进入世界200强的目标是不是太理想化？

remember：5 years to enter into the world's top 200 target is too idealistic？

　　张：按照现在排名，大概4000亿到5000亿能够完全可以进入全球200强。绿地规划的销售收入为：1800—2000亿的房地产，2000亿左右的能源，还有1000亿是金融，或者是300—500亿与之相关联的产业。这样在未来五年之内，绿地以地产为主体，成为综合性开发的房地产商。

zhang：According to now ranked，About 400 billion to 500 billion can completely can enter the global fortune 200。Green space planning sales：1800-200 billion real estate，200 billion about the energy，And 100 billion is financial，Or is 300-50 billion associated with industry。So in the next five years，Green space to real estate as the main body，A comprehensive development of the real estate business。

　　另外，对于商业地产的开发，绿地的比重将会逐年上升，最终会达到六成的比例逆转，现在为四成，绿城最终的转型定位是：不难看出，以房产中的商业地产为主，金融能源协助房产持续发展。

In addition，For commercial real estate development，The proportion of green space will be increased year after year，Will eventually reach sixty percent of the reverse proportion，Now forty percent，Green city on the final transformation is positioning：It is easy to see，The commercial real estate property to give priority to，Financial energy assistance property sustainable development。