“日光盘”现象近日频频上演。深圳坪山新区一项目——深业东城国际二期在7月14日开盘，推出214套房源在当天上午即宣告售罄。

“Th CD”Recently the phenomenon is frequently。Shenzhen ping hill a new project-deep industry international phase ii in east on July 14 days of open，Out of 214 homes in the morning is all sold out。

　　杭州、南京、深圳、厦门等城市，从6月下旬以来纷纷出现新楼开盘即售罄的反常现象，笔者认为多地同时出现“日光盘”，从市场需求方来说，市场不断回暖，改变了购房者对未来楼市房价的心理预期，另一方面，从卖方来看，房企在经历了前段时间的打折让利后，资金得到回补，短期度过了最困难的时期，故而对市场会观望，不会在贸然采取降价措施，价格自然回拨。

hangzhou、nanjing、shenzhen、Xiamen city, etc，From late June in new open quotation that appear since sold out an abnormal phenomenon，The author thinks that more simultaneously“Th CD”，From the market for home-textile，Warmed up during the market，Change the future of the person that buy a house property market prices expected，On the other hand，From the seller to see，Room after some time ago to enterprises of the discount after concessions，Money been back to fill，Short-term had the most difficult period，So to the market will see，Not in rushed to take reduction measures，The price of natural back to dial。

各地纷纷出现日光盘，部分楼盘已开始提价 Many governments appear th CD，Part of the building has started to raise prices

　　笔者发现，深业东城国际二期项目并非个案，除此之外，北京的龙湖时代天街、首开熙悦山二期工程“熙悦山70派”、联港幸福湾、润泽公馆，成都的光华逸家、中海城南官邸，厦门的建发中央湾区，杭州的中海寰宇天下，南京的旭日上城等都有日光的表现。

The author found that，Deep industry enterprise international phase ii project is not the case，In addition，Beijing's longhu standing era、First open city yue mountain of the second phase of the project“Mount pleasant city 70 pie”、League port happiness bay、Moist residence，Chengdu and the glory of the house of escape、China's official residence to the south of，The xiamen c&d central bay，Hangzhou west China to all the world，Nanjing between the rising sun of the performance of the sun。

　　伴随着“日光盘”的出现，近期市场也有不少项目顺势提价，上海的嘉实上投名都二期几套房源去年的清盘价低至9385元/平方米，今年5月推出三期，开盘均价10772元/平方米，6月又涨至11123元/平方米，相较二期尾盘的涨幅达18.5%，已经接近该案前年7月以前的历史最高价。绿地瑅香公馆去年12月开盘成交的27套房源均价仅13192元/平方米，至今年5月成交的91套均价已达14279元/平方米，6月前17天成交的12套房源均价更是达到14573元/平方米，累计涨幅达10.5%。同样在北京，京贸国际城此前均价1.45万元/平方米的5号楼在‘五一’的时候就已经卖光了，7月3日6号楼刚刚开盘，价格是1.6万元/平方米，当然京贸国际城的涨价部分原因是后期的产品户型更受市场追捧，6号楼户型比5号楼更合理，选择空间大而且全是小户型。

with“Th CD”appear，Recent market, there are many projects with prices，Shanghai's fine fruit drop names phase ii several sets of winding price low, expand the last year to 9385 yuan/square metre，In may this year, introduced three period，Open quotation price 10772 yuan/square metre，June and rose to 11123 yuan/square metre，Compared with the second phase of end dish up 18.5%，The case has been close to the history of before July the highest prices。Green 瑅 sweet mansion last December 27 set of open quotation clinchs a deal, expand the average only 13192 yuan/square metre，In the year to May 91 sets of average price clinch a deal has reached 14279 yuan/square metre，June 17 days before a 12 sets of homes average was to reach 14573 yuan/square metre，Cumulative increased by 10.5%。Also in Beijing，Beijing international trade city had average 14500 yuan/square metre of building no. 5 in‘May 1’Already sold out，July 3, building no. 6 has just opened，The price is 16000 yuan/square metre，Of course the price rise of the international trade city is partly the product family by the late more market demand，Building no. 6 family than building no. 5 more reasonable，Choose a large space and are all small family。

购房者预期改变，准备购房者百分比提升 The person that buy a house expected change，Ready to homebuyers percentage ascension

　　2012年第二季度，由中国人民银行在全国50个城市进行的两万户城镇储户问卷调查显示：对下季房价，预期上涨的居民比例为20.4%，虽然仍处于2009年以来的较低水平，但较上季提高2.8个百分点。

The second quarter of 2012，The people's bank of China in the 50 cities of the twenty thousand households town savers questionnaire survey showed：House prices for next season，The inhabitants of the expected hike in 20.4%，Though still in 2009 years of low，But a season on increased by 2.8%。

　　而在测试房价民意合理度时，有68.5%的居民认为目前房价“高，难以接受”，比例接近七成，较上季提高0.8个百分点；29.4%的居民认为“可以接受”；2.1%的居民认为“令人满意”。但是未来3个月内准备出手购房的居民占15.7%，较上季提高1.6个百分点。从这一点也看出，面对未来房价可能上涨的不确定性，购房者特别是刚需购房者仍会选择出手，在房价继续上涨前，购房置业。

And in public opinion reasonable degree test house prices，68.5% of the people think that the current price“high，Hard to accept”，This ratio is closer to seventy percent，A season on increased by 0.8%；29.4% of the people think“Can accept”；2.1% of the people think“satisfactory”。But the next three months out of that buy a house to residents accounted for 15.7%，A season on increased by 1.6%。From this point also see that，Face the future house prices could rise of uncertainties，The person that buy a house to the person that buy a house can still, especially those who just choose his，In house prices continued to rise before，Purchase real estate。

前期回笼资金，降息缓解房企资金压力 Prophase of receivables，High pressure relief funds room to cut interest rates

　　从今年3月以来各大城市、各产品线都经历了一轮回暖期，在这过程中房企通过折扣等优惠活动，回笼了一部分资金，比如万达广场自写字楼开盘以来，全盘热销近700余套，劲销22亿元；5月6日，北京橡树湾推案354套房源，去化率达82.2%，总共认购12.12亿元。

Since march this year from all the big cities、Each product line have experienced a warmer period，In this process through zhong qi discounts and promotions，The cage part of the capital，Such as wanda plaza office since the opening，Nearly all over 700 sets of sell like hot cakes，Jin pin 2.2 billion yuan；May 6,，Beijing oak bay in 354, expand the set of tyre，To change rate is 82.2%，A total of 1.212 billion yuan subscription。

　　一方面是各家房企，借道楼市回暖储备了部分现金，另一方面，经济仍存下行压力，货币政策放松有利市场回暖预期。继6月8日年内首次降息后，中国人民银行自7月6日起下调金融机构人民币存贷款基准利率，其中，金融机构一年期存款基准利率下调0.25个百分点，一年期贷款基准利率下调0.31个百分点；其他各档次存贷款基准利率相应调整。

One is his room enterprises，By way of cash market warms up reserves，On the other hand，The economy is still confronted with downward pressure，Monetary policy favourable market warms up expectations。Following the June 8 years after cut interest rates for the first time，The people's bank of China since July 6, cut up the financial institutions benchmark interest rates，Among them，Financial institutions the 1-year benchmark deposit rate 0.25%，The benchmark one-year lending rate by 0.31%；Other benchmark interest rates for each class corresponding adjustment。

　　随着对未来降息预期的加大，房企的融资成本进一步降低，同时购房成本降低和市场回暖预期驱使积压的购房者陆续入市，加之不少龙头房企上半年业绩表现较好，“以价换量”动力降低。

With the increase of future expected to cut interest rates，Room financing cost of enterprises to further reduce，Also buys a room to reduce cost and market warms up the backlog of the person that buy a house has driven expected entry，Together with many leading room enterprises better performance of the first half，“To change the price of”Power declines。

　　笔者认为未来一段时间，打折的楼盘会有减少的趋势，折扣幅度也会有收窄的倾向，楼市未来的价格将主要受到楼市政策及货币政策的影响，未来经济的不确定性，将是决定楼市何去何从的主要因素。

The author thinks that the future for a period of time，The discount will be the trend of building to reduce，The discount rate also can have the tendency of narrow，The price of the property market will mainly affected by the future housing policy and monetary policy influence，Future economic uncertainty，Is set to be the main factors of market where to go。

部分涨价项目表 Part of the item list price