年中两次降息，房企促销跑量，在双重利好下，楼市成交量不断突破。金三银四、红五完美收官，而本被喻为淡季的6月也达到上半年成交量高峰，楼市“回暖说”变得名副其实。相继进入7月，受高温酷暑影响，楼市回暖势头逐渐放缓，无论是成交量还是入市量环比都有所减弱。眼下，8月即将开局，预计将有41家楼盘积极入市，“5900余套”庞大的入市量让这个淡季再次成为瞩目的焦点。值得一提的是，据365新房中心统计，在集中放量的背后，还将有121家楼盘集体“跳水”促销，特价、打折、送礼等寻常优惠成为商家的取胜关键。【

Two years to cut interest rates，Room enterprises promotion run quantity，In a double under the good，Property market turnover constantly breakthroughs。Four establishments、GongWu perfect running，And this is known as the season on June to peak in the first half volume，Property market“Thaw said”Become worthy。Are entering the July，High temperature influence by heat，Property market warms up momentum is slowing，Whether volume or entry quantity are weakened annulus。For now，August is about to start，Is expected to have 41 house building positive market，“More than 5900 sets of”Large amount of entry to let this off-season once again become the focus of attention。It is，According to 365 statistics bridal chamber center，In the concentration of peatlands behind，Also will have 121 home building dish the collective“diving”promotion，On sale、discount、Unusual gifts and preferential become the key to win business。【

推荐阅读：[月报]7月苏州住宅成交11076套 改善型需求释放升级 Recommended reading：[monthly reports] July suzhou residential 11076 sets of needs improvement clinch a deal release upgrade

　　对于开发商而言，每一个政策都是决定下一步营销策略的重要信号。眼下，中国经济不景气，为救市，央行宽松货币政策不断出台，而在严政长期打压下的楼市犹如获得救命稻草，并逐渐回光返照。面对上半年一场场千人抢房盛况的上演，购房者心理预期发生改变，而一向精明的开发商也逐渐调转矛头，寻找更为有利的营销计划。

For developers，Each policy is to decide the next step of the marketing strategy important signal。For now，China's economic recession，To save the city，The central bank monetary policy loose introduced gradually，And in YanZheng long-term under pressure in the housing market is like get help straw，And gradually last gasps。In the first half of one thousand people face gets the room on the grand occasion，The person that buy a house expected to change，And always smart developers also gradually turned about lance，Looking for more favorable marketing plan。

　　从当前楼市营销走势看，苏州房企营销策略存在两极分化现象，据365新房中心资讯显示，一方面，如保利观湖国际项目详情业主社区相册样板户型视频地图、新城金郡项目详情业主社区相册样板户型视频地图等楼盘上半年低价取胜，在销售额度正常或超额完成后收窄优惠，并在宽松货币政策刺激下，看好后市，准备调价；另一方面，虽楼市回暖迹象明显，但仍有大量高价位楼盘存在“销售难”现象，趁市场回暖，狠狠跑量成为这类房企当务之急，如苏州世茂广场项目详情业主社区相册样板户型视频地图保持78折一口价持续走量，苏州方圆云山诗意项目详情业主社区相册样板户型视频地图、水漾花城项目详情业主社区相册样板户型视频地图等万元左右的楼盘纷纷打出88折、9折等优惠，争抢客源。

From the current housing market marketing situation look，Suzhou room enterprises marketing strategy exists polarization，According to 365 new information center show，On the one hand，Such as poly view lake international project details owner community model family photo album video map、New city JinJun project details owner community model family photo album video map building dish to win in the first half at low prices，In the sale limit normal or excess after the completion of the narrow preferential，And in loose monetary policy stimuli，Is valued hind，Ready to introduce；On the other hand，Although property market warms up obvious signs，But still has a large building exist at a high price“Sales difficult”phenomenon，While the market warms up，Mercilessly amount of this kind of room be run high priority，Such as suzhou shimao square project details owner community model family photo album video map maintain 78 fold buyout continued volume，Suzhou fangyuan yunshan poetry project details owner community model family photo album video map、Water overflow huacheng project details owner community model family photo album video map ten thousand yuan building hit in succession 88 fold、9 discount and preferential，For tourists。

　　面对市场营销方式“冰火两重天”的现象，购房者对于后期楼市走向再次陷入迷茫。对此，苏州房地产协会秘书长倪峻先生表示，苏州的房价在调控后并没有经历大起大落，虽有波动，但整体曲线不大，因此在现有选择余地比较大的情况下，选择合适的房源是明智的选择，价格不应该是参考买房的重要因素。

Facing the market marketing methods“Between sultry”phenomenon，The person that buy a house to back in the late for property loss。this，Suzhou real estate association secretary-general NiJun sir said，Suzhou home prices in regulation and no experience after falling，Even though volatility，But the whole curve is not big，So in the existing more choice，Choose appropriate availability is wise choice，The price should not be a reference to buy a house of important factor。

　　去年3月严政出台，成交量一度萧条，为回笼资金，完成销售额度，“促销”已然成为楼市常用名词，并不断侵袭市场。从365新房中心统计数据显示，能抓住市场，快速跑量的不外乎几大刚需楼盘，其中中海国际社区橙郡、南山金城1958、路劲主场等楼盘在销售排行中几乎周周上榜，而其取胜关键就是“中小户型”、“低价”等优势。

YanZheng last march to come，Volume once depression，For receivables，Finished the sales amount，“promotion”Housing has become a common nouns，And constantly hit the market。From 365 bridal chamber center statistics show，Can seize the market，Run quickly amount of nothing more than a few big just need to allow，Among them the international community orange county、Nanshan jincheng 1958、Road home building strength and in the all-time list sales almost things every week，And the key is to win“Medium and small family model”、“low”Advantages such as。

　　据365新房中心显示，园区新盘滨江苑项目详情业主社区相册样板户型视频地图6月即已公布6288元/的起价；而太湖板块太湖富力都项目详情业主社区相册样板户型视频地图及园区常发香堤澜湾项目详情业主社区相册样板户型视频地图更是以5字头的抄底价，提前博得市场关注；不仅如此，中梁天御项目详情业主社区相册样板户型视频地图三期总价88万起，中新领袖天地项目详情业主社区相册样板户型视频地图写字楼7500元/起，不难看出，每个提前透露开盘价都低于周边市场价。未开盘先“跳水”，苏州房企为赢得市场，可谓用尽各种奇招。

According to 365 bridal chamber center show，Park XinPan binjiang garden project details owner community model family photo album video map already announced on June that is 6288 yuan/pricing；And tai lake taihu lake all project details FuLi plate community model family photo album the video map and park often send sweet dike billows bay project details owner community model family photo album video map is more 5 "copy of floor price，From market ahead of attention；Not only that，LiangTian in the project details owner community model family photo album video map 3 period since 880000, total prices，Singapore leader heaven and earth project details owner community model family photo album video map office 7500 yuan/up，It is easy to see，Each opening price are lower than previously reported around the market price。Not first opened“diving”，Suzhou room enterprises for win the market，It's used for various。

　　对于购房者来讲，这种以“起价”为诱惑力的促销手段的确具备诱惑力。前来常发香堤澜湾项目详情业主社区相册样板户型视频地图咨询的购房者徐先生就表示，他对于“5999元”的起价并没有抱太大希望，但他认为既然起价如此优惠，相信均价也不会太高。可见，这种以低价打动人心的方式可谓屡试屡胜。（HOUSE365 张燕蕾）

Will tell to the person that buy a house，this“for”Part of the appeal for promotion methods have indeed tempting。To often send sweet dike billows bay project details owner community model family photo album video map consulting buyers said Mr Xu，For he“$5999”Pricing and not very hopeful，But he believe that since so favorable price，Believe that all valence also will not be too high。visible，This way of moving heart with low price is repeatedly tried repeatedly wins。（HOUSE365 ZhangYanLei）