记者7月29日获悉，目前楼市持续低迷，各大楼盘营销也出“奇招”，合肥部分开发商计划将楼盘搬进苹果App。届时，市民用手机就可看房、买房。

Reporters learned that on July 29,，At present the property market continued downturn，Each big building marketing also out“Odd recruit”，Hefei some developers building plan will move into apple App。the，People use mobile phones can see、To buy a house。

手机也能“踩盘” Mobile phone can also“Step plate”

　　据了解，目前软件公司可为楼盘开发出一个智能软件，里面涵盖楼盘的沙盘模型、户型模型、楼书、销控表、交通动线与配套墙、计算器、动画广告、平面图、效果图等。这个小软件，将被放置在苹果ios、安卓平台等，手机用户可免费下载。

It is understood，The software company can develop for building an intelligent software，It covers building dish sand table model、Family model、Floor book、Pin control table、The traffic moving line and supporting wall、calculator、Animation advertising、plan、Rendering, etc。This small software，Will be placed in ios apple、Two platform, etc，Cell phone users can download。

　　“目前这种全新的营销模式，北上广深等一线城市开发商已经开始运用。市民利用手机，就可以了解到楼盘的所有信息。”一家网络公司安徽分公司负责人曾宪东表示，“目前万科、绿地等国内一线地产企业，已经开始采用这一全新营销模式。”记者了解到，目前这样一个小软件，成本约在25万元左右。

“At present, the new marketing model，North guangzhou, waiting for a line urban developers have begun to use。Citizens use of mobile phones，Can understand the building dish all the information。”A network company anhui branch chief CengXianDong said，“At present China vanke、Green space, such as a line of domestic real estate enterprise，Has adopted a new marketing model。”The reporter understands，At present such a small software，Cost about 250000 yuan。

部分开发商欲“试水” Part of the developers to“Test the waters”

　　“这种模式还是比较划算的。”合肥一家楼盘销售总监王先生给记者算了这样一笔账，“一般来说，楼盘制作一个三维动画成本在3万~5万元，加上楼书、宣传扉页、人员培训等花费，也要20多万元。而使用这一小软件，给销售人员配备一台平板电脑，不仅可以提高楼盘的档次，也可以更加直观地展示楼盘。”

“This kind of mode or compare be to one's profit。”Hefei a building sales director Mr. Wang give reporters calculate such a bill，“Generally speaking，Building dish make a 3 d animation cost in 30000 ~ 50000 yuan，Plus floor book、Publicity page、The training of personnel cost，Also want to 20 more than ten thousand yuan。And use this a small software，To the sales personnel equipped with a tablet PC，Not only can improve the grade of the building，Can also more intuitively show building。”

　　针对这一新的营销模式，合肥多数开发商还在观望。曾宪东告诉记者，“目前合肥已有多家开发商与我们接洽，计划试水App上卖房。 ”

In this new marketing model，Hefei most developers is still in wait-and-see。CengXianDong told reporters，“At present hefei has several developers contact us，Plans to test the waters App on selling。 ”